The reputation amplifier system is a way to automate requesting reviews from customers while also helping with quality control. Our sophisticated, revolutionary technique maximizes accuracy and speed for each reputation amplifier campaign.

1. Online Reviews and
Reputation Management
1

2. Introduction
• Whether great or awful, online surveys are a basic way to the
buyer's way to buy, crosswise over different markets.
• In this introduction, we might survey:
– Why do online audits make a difference?
– Who composes online surveys, and why?
– What is the idea of those surveys?
– What are the regular/inventive types of surveys?
– How should organizations adapt to the ascent of surveys?
2

3. Table of Contents
Online Review Statistics pg 4
Trends and Innovations pg 13
Company Strategies pg 22
3

4. Online Review Statistics
Why do Online Reviews Matter?
A current YouGov overview found that 87% of US grown-ups who read
online surveys, say that the general appraisals of
items/administrations are imperative or to some degree critical to
them, when choosing a company regardless of
whether to buy an item or an administration.
4

5. Online Review Statistics
Why Do Consumers Read Reviews?
As per YouGov, the primary reasons given for getting to
surveys are:
– to guarantee the item or administration is of good quality (79%)
– that the item works (61%)
– to ensure they don't get ripped off (53%)
The Star rating is practically as vital as the composed substance
(87% say star rating is critical, contrasted with 90% for composed
content).
5

6. Online Review Statistics
Why Do Consumers Write Reviews?
Inspirations to post online audits, are:
– help other people settle on better acquiring choices (62%)
– it is pleasant to leave criticism (35%)
– need to share positive encounters (27%)
– to enable great merchants to get
business (25%)
Just 12% are attempting to uncover poor sellers.
6

7. Online Review Statistics
Do Consumers TRUST Reviews?
As indicated by a YouGov study, most buyers discover surveys
reliable, yet just 13% trust they are "exceptionally dependable"
what's more, an entire 90% trust that a few people survey items and
administrations without using them.
Without a doubt, the YouGov review found that 21% of shoppers have
composed surveys for items/administrations they had never
really had.
A comparable extent (91%) trust organizations compose their own
positive audits and 89% think organizations compose negative surveys
about their rivals.
7

8. Online Review Statistics
Brand Reviews Across Industries
The significance of audits and promotion is obvious in each industry.
On a BCG review, it was discovered that over every one of the ventures
considered, no less than 47 percent of purchasers thought enough
about a brand either to recommend or
to criticize it.
8

9. Online Review Statistics
Brand Reviews Across Industries
Online audits are particularly imperative for the lodging/travel
industry, where more than 80% of shoppers discover client audits
vital.
A PhoCusWright survey, directed in the interest of TripAdvisor, found
that the greater part of customers don't settle on a booking choice
without perusing surveys from others
In the event that costs are the same, clients are 3.9 times more prone
to pick a lodging with higher survey scores – and 76% of clients will
pay more for a lodging with higher audit scores TripAdvisor, Jan, 2015
9

10. Online Review Statistics
Brand Reviews Across Industries
For the most part, American commentators have a tendency to
compose positive (74%) or impartial (32%) surveys. 22% compose awful
surveys too.
As per a BCG study, positive support has a tendency to be higher in
ventures whose items or administrations bring out buyers' more
noteworthy enthusiastic inclusion, for example, cell phones, or in
optimistic classifications, for example, extravagance autos.
Interestingly, negative support has a tendency to be significantly
higher in service organizations, for example, retail banking and
portable media communications: the reason is that any customer
confronting collaboration may prompt a negative understanding,
though a decent item will typically remain fulfilling. 10

11. Online Review Statistics
Brand Reviews – Local Businesses
A BrightLocal Local Consumer Review Survey led in North America,
found that:
– 88% of purchasers have perused surveys to decide the nature of
a neighborhood business
– 72% of shoppers say that positive surveys make them believe a
neighborhood business more
– 88% of shoppers say they trust online surveys as much as
individual suggestions
– 72% of customers will make a move subsequent to perusing a
positive audit
Dependability (27%), skill (21%) and professional attitude (18%) are the
most critical notoriety attributes for a neighborhood business.
11

12. Online Review Statistics
The Importance of Your Overall Rating
As per a BrightLocal study, the greatest differential for North
American customers is between 2 Stars and 3 Stars, with 72%
of customers willing to consider a neighborhood business with a 3
star rating versus 27% who might take a gander at a nearby business
with a 2 star rating.
The bounce from 3 star to 4 star is additionally sizable, with 20% more
purchasers willing to take a gander at a 4 star business versus 3 star.
12

13. Trends and Innovations
Trend Map
Accommodation
• From industry-particular aggregators, to all-businesses aggregators
• Scanning items to in a flash survey evaluations
Personalization
• Integrating the client's informal community to see companions' suggestions
• Reviews "from individuals like you" in view of past ventures and evaluations
Trust
• Third-party audits are incorporated into organization destinations
• Regulators overall boycott fake surveys and hostile to aggressive audits
• Everything is reviewable – audits enter nourishment and drink
Cooperation
• Instant criticism to consider continuous change
• Sellers start to rate clients
• Reputation administration through discussion
Multi Channel/Format
• Review aggregators, versatile applications, and YouTube channels are altogether used to get to surveys
• Media reconciliation – photographs, recordings, identifications 13

14. Trends and Innovations
Convenience | Ultra-Aggregation
Comparaboo gathers information from client audits, master shopper
web journals, deals information and web-based social networking
signals and accumulates the data into a customer well disposed
show. It sorts the outcomes into a "Main 10" list with a 1-10 esteem
rating, showing the general score of the item in view of audits,
prevalent patterns, normal cost, what's more, the brand's notoriety.
It demonstrates which site offers the best cost with a single tick
connect that goes straight to the individual site's buy page.
The Consumr application offers:
– Reviews from wherever in one place
– Reviews from individuals "like you" and your Facebook companions
– Scanning scanner tags to quickly observe appraisals
14

15. Trends and Innovations
Convenience | Meta-Reviews
Imaginative apparatuses offer organizations to screen surveys from
everywhere the web, while giving meta-information which examines
real audits, for the end-client.
As indicated by TrustYou, "Meta-Reviews are a trusted outline of
pertinent surveys around the world, demonstrating the most
discussed and most important traits of a specific lodging, alongside a
few extraordinary, essential to-know "pieces" of data that are one of
a kind to the specific lodging.
TrustYou offers an organized survey information API that permits
voyagers to make "the most ideal educated choices in light of an
outline of every single confirmed survey over the web".
15

16. Trends and Innovations
Convenience | Search Integration
Customers generally utilize audits as a feature of their shopping
venture, as they look for data which would enable them to choose
whether to or not to buy a specific item or administration.
All things considered, it is nothing unexpected that web search
tools endeavor to incorporate audits through the web search tool,
to speak to buyers through a more helpful, efficient offer. Yahoo,
Google include Yelp audits of nearby shippers
16

17. Trends and Innovations
Personalization
TripAdvisor propelled an application for Facebook, a route for inn
proprietors to cushion their Facebook Pages with audits, appraisals,
photographs, as well as other substance.
Amazon offers a "Shop With the Help of Your Friends" program. Clients
associate their Amazon account with their Facebook record to join.
This joins the energy of online audits with companions' WOM impact,
what's more, gives an all the more convincing instrument to customers.
17

18. Trends and Innovations
Trust | Everything is Reviewable
Super Market retailers and hypermarkets, are likewise consolidating
on the web surveys, keeping in mind the end goal to drive deals and
diminish internet shopping obstructions.
18

19. Trends and Innovations
Interaction | Real-Time Feedback
Portable instruments give an approach to post a survey instantly
upon accepting the service. Expedia, a noticeable lodging reservation
and survey conglomeration site, urges guests to audit the lodgings
with which they had remained. After visitors touch base at a lodging
they get an email or application notice posing three inquiries:
"How was your check in?;" "How is your room?" and "Are you upbeat
with the area?". The moment criticism instrument gives hoteliers a
chance to revise the administration or compensate for it,
what's more, subsequently keep a potential negative survey.
19

20. Trends and Innovations
Multi-Channel / Format
Online surveys take many structures,
also, advertisers should attempt and
screen those generally vital to their
classification, regardless of whether
social stages, YouTube or different
aggregators.
20

21. Trends and Innovations
Multi-Channel / Format
Audit aggregators have advanced throughout the years:
– All locales offer star/rating frameworks, alongside a composed survey
– Many destinations offer identifications, for example, ""prescribed on"
and "evaluated on", and also photograph transferring choices
– Many destinations likewise offer clients to transfer video audits.
In 2014, survey aggregator Yelp refreshed its iPhone application, which has
67.9 million one of a kind guests for each month to its versatile site and
its applications, to empower clients to add 3-12 second recordings to
their surveys.
21

22. Company Strategies
Reputation Management Strategy
Organizations can't control the discussion or block it. They can
either disregard, battle, or – support the discussion.
Battling shoppers' input has never ended up being a smart thought.
Disregarding awful surveys could work now and again. Be that as it
may, the genuine champs are the brands that have grasped the truth
of on the web surveys, and which urge the shoppers to leave an input
all alone site/application or through an aggregator.
This gives marks the chance to get true criticism,
furthermore, screen the discussion all the more intently.
22

23. Company Strategies
Reputation Management Strategy
Set up web-based social networking nearness, so your clients can converse
with YOU straightforwardly.
Screen your notoriety through alerts, or through devices, for example,
Trackur, Tweetbeep, BrandsEye, TrustYou, and so forth.
React to criticism and don't attempt to battle it. Endeavors to evacuate a
discussion, more often than not bring about additional attention.
JCPenney's propelled a virtual expression of remorse visit on Facebook,
YouTube what's more, Twitter to get the message out to clients—"It's no
secret. We've made some changes. Some you've liked and others you didn't.
We've heard you—and we're listening. Let us know what you think."
23

24. Company Strategies
Leveraging Online Reviews
Today, organizations recognize that customers offer and read on the
web audits, and as opposed to review that reality as a risk
they attempt and transform it into an open door, by:
– Hosting the audits in their own particular sites
– Encouraging the client to an audit aggregator for perusing/
composing an audit
– Using positive audits in their promoting interchanges
It is essential to see surveys as an open door: it empowers
advertisers to get customer input, to enhance, and to empower
word of mouth. We should not overlook that more than 90% of brand
discussions happen in the real world – where advertisers
can't take an interest - and not on the web.
24

25. Company Strategies
Embracing Reviews
Domino's Pizza: the "Pizza Tracker" gets
a Yelp catch, to leave a
moment input which will
be highlighted on Yelp
Marriott shows "Marriott
Confirmed Reviews", evaluations and surveys
from affirmed "stayed and paid"
visitors for a lodging the length of
there are at least five audits.
25

26. Company Strategies
Embracing Reviews
Four Seasons started running TripAdvisor surveys on its properties'
pages in 2013, after a site relaunch, taking note of that the visitors
will check the audits on TripAdvisor in any case.
This is a keen system, as it enables the site to take
control over the messages which the guest is presented to, as
well as to keep more guests on their destinations, bringing about
better chances for coordinate request/buy. The organization
additionally highlights Twitter and Facebook surveys.
Kia and Hyundai publish Revoo reviews of their cars by customers
directly onto their sites.
26

27. 1. serioussem.com
2. Toll Free: 866-614-9533
3. Email: info@serioussem.com
Get more online reviews to boost your reputation!
It’s easy with Serious SEM’s Reputation Amplifier!
• Target review sites that make a difference.
Send customers to review sites that matter to your
potential customers use. You choose up to 3 sites to
request reviews on simultaneously.
• Obtain customer feedback.
We automate the entire process with
Reputation Amplifier. Reputation Amplifier
gathers feedback, reviews and testimonials
for you by contacting each customer.
• Take control of your reputation.
Reputation Amplifier screens less than ideal
feedback and stops it from turning
into a negative review online.
www.SeriousSEM.comwww.SeriousSEM.com
(866)
614-9533
info@serioussem.com
Reputation Amplifier
Step 3: Customer leaves feedback
Your business grows positive reviews while
managing unhappy customers before they
leave a bad review.
Step 1: Add your customer
Adding your customer is as simple as
entering their name and email address, the
system takes care of the rest.
Step 2: Your customer receives an Email
Satisfied Customers are shown your review links,
otherwise they are sent to an feedback form.
Features How it Works