The document discusses 7 marketing tactics that are cheap and effective for small businesses to attract more customers. These include creating videos, using Every Door Direct Mail, Facebook ads, mobile search ads, Facebook contests, daily deals sites, and creating useful content. For each tactic, the document provides data on its effectiveness and tips for best practices when implementing the tactic. The overall message is that these low-cost tactics can help small businesses consistently attract new prospects and customers.
Let’s be honest…Most entrepreneurs don’t have a great marketing plan—or any plan at all. Mostly, they hide behind their computer hoping for the best. Not on my watch! It’s time to get you out there in a much bigger way.
Interruption Marketing vs. Inbound Marketing - Create Marketing People Love!Najam Ahmed
Interruption Marketing vs. Inbound Marketing - Create Marketing People Love!
by Najam Ahmed
Google Certified Professional,
Digital Marketing Consultant & Trainer
SEO International, Dubai, UAE - http://www.seointl.net
Let’s be honest…Most entrepreneurs don’t have a great marketing plan—or any plan at all. Mostly, they hide behind their computer hoping for the best. Not on my watch! It’s time to get you out there in a much bigger way.
Interruption Marketing vs. Inbound Marketing - Create Marketing People Love!Najam Ahmed
Interruption Marketing vs. Inbound Marketing - Create Marketing People Love!
by Najam Ahmed
Google Certified Professional,
Digital Marketing Consultant & Trainer
SEO International, Dubai, UAE - http://www.seointl.net
How to Create a Strong Value Proposition Design for B2B - It's all about the ...Daniel Nilsson
You need to stand out in 3 seconds - The competition is fierce and you need to be able to catch interest in less than 3 seconds and then keep it. This is true no matter if you are creating a message for a presentation, the web, a speech or a video.
Most likely you do the following misstakes today
- You start a presentation with a company overview
- You start a presentation about your product
- Your webpage is all about your product
ä You have more then 10 words on your power point slide
Tools the super professionals use will be yours
In this presentation you will learn how to create amazing B2B Value Propositions Designs that will not only say what you need to say but will catch the interest of the person you are trying to reach in a totally new way. I will show you 4 tools that the super professionals use and how to use them.
I created this presentation after doing extensive research on how to create a strong value proposition. The data I have reviewed are from marketing experts, Gartner, reports and my own personal experience creating value propositions.
The purpose of the presentation is to share my conclusions on how to build a strong value proposition.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hear from you.
Some pictures can be a bit blurry when you view the presentation directly from the web. To view a high quality version of the presentation simply download it. If you have any questions please don't hesitate to contact me at www.daniel-one.com
Humanizing your brand with marketing technologyInfluitive
There's a lot of marketing technology that helps B2B marketers connect with customers...but are you losing the human touch along the way? This webinar shares ideas for how to better humanize your brand with - and outside of - your martech stack.
In-, out- and un-bound marketing: building your brand online!Tim Dempsey
A talk given at Hallmark Institute of Photography, to their class of nearly 200 budding professional photographers. An overview of the concepts of inbound and outbound marketing ... and a marketing unbound whirlwind demo building a website, a facebook page, and a twitter account -- all linked -- in 20 minutes!
Pirate Marketing for Startups - by Peter van Sabben - Pirate Summit 2014Peter van Sabben
Pirate Marketing for Startups! For Pirate Summit 2014 in Cologne.
How to do marketing for your startup! The common mistakes, how to test channels, focus on distribution, do proper content marketing and be controversy with unconventional marketing.
By Peter van Sabben - http://twitter.com/sabben
Be Awesome at Startup Marketing and SalesApril Dunford
The business part of running a startup isn't easy. Many founders struggle with startup marketing and startup sales in an environment where budgets are tight, and there are too many potential tactics to choose from. In my experience there are 2 things that startups need to understand to build a foundation for great sales and marketing.
From the Millennium Marketing Spring Expo, this presentation focuses on promotional products. Learn how effective promo products can be for your business and about the many products available to you, along with budgeting, purchasing, and events.
Grow your business through smart, simple marketingWendy Lieber
This presentation was delivered to the Roofing Contractors Association of South Florida during their annual meeting. The topic was how to grow you business through smart, simple marketing.
The top ten things you should be doing in marketingBlytheco
So it was going to be the Top 10 things, but as I went along, I couldn’t narrow it down…so it’s like extra innings.
Sure, we know that things like brand strategy and competitive positioning are so important. And from my previous presentation we can see that enabling sales with information can help you achieve best-in-class.
But we want to provide some very tactical tips that you can take back to your office today and use.
So we’re going to offer you a new way to approach your marketing that will save you money and get more leads.
Startup founders looking to make their first senior marketing hire often struggle to define what it is that a startup marketer does. Startup marketing is more that just blogging and content, it's bigger than growth hacking and it goes beyond PR. This presentation attempts to show the full spectrum of everything that a head of marketing at a startup does.
An overview of marketing automation today and what to consider when making an investment in this new technology. Includes top tips from leading marketers as well as highlighting common issues to be overcome
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
How to Create a Strong Value Proposition Design for B2B - It's all about the ...Daniel Nilsson
You need to stand out in 3 seconds - The competition is fierce and you need to be able to catch interest in less than 3 seconds and then keep it. This is true no matter if you are creating a message for a presentation, the web, a speech or a video.
Most likely you do the following misstakes today
- You start a presentation with a company overview
- You start a presentation about your product
- Your webpage is all about your product
ä You have more then 10 words on your power point slide
Tools the super professionals use will be yours
In this presentation you will learn how to create amazing B2B Value Propositions Designs that will not only say what you need to say but will catch the interest of the person you are trying to reach in a totally new way. I will show you 4 tools that the super professionals use and how to use them.
I created this presentation after doing extensive research on how to create a strong value proposition. The data I have reviewed are from marketing experts, Gartner, reports and my own personal experience creating value propositions.
The purpose of the presentation is to share my conclusions on how to build a strong value proposition.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hear from you.
Some pictures can be a bit blurry when you view the presentation directly from the web. To view a high quality version of the presentation simply download it. If you have any questions please don't hesitate to contact me at www.daniel-one.com
Humanizing your brand with marketing technologyInfluitive
There's a lot of marketing technology that helps B2B marketers connect with customers...but are you losing the human touch along the way? This webinar shares ideas for how to better humanize your brand with - and outside of - your martech stack.
In-, out- and un-bound marketing: building your brand online!Tim Dempsey
A talk given at Hallmark Institute of Photography, to their class of nearly 200 budding professional photographers. An overview of the concepts of inbound and outbound marketing ... and a marketing unbound whirlwind demo building a website, a facebook page, and a twitter account -- all linked -- in 20 minutes!
Pirate Marketing for Startups - by Peter van Sabben - Pirate Summit 2014Peter van Sabben
Pirate Marketing for Startups! For Pirate Summit 2014 in Cologne.
How to do marketing for your startup! The common mistakes, how to test channels, focus on distribution, do proper content marketing and be controversy with unconventional marketing.
By Peter van Sabben - http://twitter.com/sabben
Be Awesome at Startup Marketing and SalesApril Dunford
The business part of running a startup isn't easy. Many founders struggle with startup marketing and startup sales in an environment where budgets are tight, and there are too many potential tactics to choose from. In my experience there are 2 things that startups need to understand to build a foundation for great sales and marketing.
From the Millennium Marketing Spring Expo, this presentation focuses on promotional products. Learn how effective promo products can be for your business and about the many products available to you, along with budgeting, purchasing, and events.
Grow your business through smart, simple marketingWendy Lieber
This presentation was delivered to the Roofing Contractors Association of South Florida during their annual meeting. The topic was how to grow you business through smart, simple marketing.
The top ten things you should be doing in marketingBlytheco
So it was going to be the Top 10 things, but as I went along, I couldn’t narrow it down…so it’s like extra innings.
Sure, we know that things like brand strategy and competitive positioning are so important. And from my previous presentation we can see that enabling sales with information can help you achieve best-in-class.
But we want to provide some very tactical tips that you can take back to your office today and use.
So we’re going to offer you a new way to approach your marketing that will save you money and get more leads.
Startup founders looking to make their first senior marketing hire often struggle to define what it is that a startup marketer does. Startup marketing is more that just blogging and content, it's bigger than growth hacking and it goes beyond PR. This presentation attempts to show the full spectrum of everything that a head of marketing at a startup does.
An overview of marketing automation today and what to consider when making an investment in this new technology. Includes top tips from leading marketers as well as highlighting common issues to be overcome
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
For small, community-based service businesses it is often hard to know what business development approaches are best.
Which activities and programs produce the best bang for your buck - word of mouth, direct advertising, e-mail and online marketing, participation in community events, or street-based “guerilla marketing?”
This webinar addresses best practices in the industry and offers practical advice on choosing the right and most cost effective strategy for your venture.
Joining the conversation are three experts with extensive experience in business development.
They discussed the latest and most cost effective strategies for winning over small business and nonprofit customers.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. - Content Marketing Institute
In many ways, content marketing rubs off B2B and B2C companies the same way. But because the decision processes in one differ from the other, it is often applied differently.
Some of the topics covered here include:
What Is B2B Content Marketing?
My Top 3 Data-driven B2B Content Marketing Samples
B2B Content Marketing vs. B2C Content Marketing
Why Do B2B Tech Companies Need Content Marketing?
Building Your Brand with B2B Content Marketing Strategy
Developing Your Data-driven B2B Content Marketing Strategy
B2B Content Marketing Strategy Examples
Top Content Formats for B2B Tech Companies
B2B Content Marketing Resources
PS: This is a masterclass with Digiclan (www.digiclan.africa), one of the biggest communities of digital professionals in Africa. You can watch the session here - https://youtu.be/F9rkD3IytNM
Conversion Optimization and Lead MagnetsBrant Bell
Measure, analyze, test and optimize your website to convert at a higher rate thanks to a focused sales funnel complete with attractive lead magnets.
Conversion optimization isn't an option in today's online world. Awareness is great, but what do you do after you get a visitor to your site? The answer can define whether your site successful turns visitors into customers or whether they turn to your competition.
Learn to step back from your website to get a better perspective of what you need to do in order to achieve the results you deserve.
Successful Marketing Starts With A StrategySpryIdeas
Of course, as any savvy marketer knows, in today’s world, nurturing or drip marketing can be a powerful tool to grow your business, which involves sending or “dripping” messages to customers or prospects over time. In other words, marketing ain’t what it used to be. In fact, some experts say marketing is evolving faster than universities can develop new courses to teach the next generation of marketers – they are essentially learning on the job. (http://bit.ly/2ghsK8H)
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BECJamie Siracusa
Learn the new marketing and sales secrets of the most successful companies in the world. We have taken the exact processes used to gain and dominate market share and designed a realistic (affordable) marketing plans for small and medium sized local South Jersey and Atlantic City area businesses. See what works and avoid wasting money. For professional practices, retail, restaurants and service organizations in the Atlantic city, county, and South Jersey areas- Presented by Jamie Siracusa at The Business Excellence Center.
Angie Kilbourne, ASA's manager of Web Operations, examines how the independent automotive repair and service shop can compete against the likes of automakers, chains and discount stores with some timely tips and cost-effective strategies.
Successful Marketing Starts with a StrategyKatie Spence
Once we’ve crafted a strategy for messaging to customers, Spry Ideas puts the nuts-and-bolts tactics in place that assure ROI on content dollars. Quite often we find companies have no clear objectives for their content and no way of measuring the ROI on content or social media spends. They just write more, tweet more, and hope for the best. Our well-executed content marketing strategies have clear goals and measurable returns. We also offer marketing automation solutions to provide enhanced efficiencies and expanded analytics for clients. You should know that your content is reaching buyers and impacting their buying journeys and we can show you how.
This is a crash course in new product marketing. In less than 30 slides you'll learn how to develop a new product concept, build a business plan to turn this concept into a reality, as well as how to craft a marketing plan to help you sell this product. You'll find these step-by-step slides easy to understand and, by the end, be in a better position to launch your idea to the world.
Information for small business owners and brands looking for digital marketing trends in 2016. This presentation includes information about USA and Thailand statistics.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
4. But is it paying off?
Do you have a consistent flow of new
prospects or customers?
At a cost that is sustainable?
Is your business achieving consistent growth?
4
5. Add these to your marketing
arsenal….(cheap + effective!)
1. Videos
2. Every Door Direct Mail (EDDM)
3. Facebook ads
4. Mobile search ads (Google)
5. Facebook contest
6. Daily deal site
7. Useful content 5www.losangeleswebstrategies.com
6. Tactic #1: Create videos
YouTube is the third most visited site on
the Internet (behind FB and Google)
6www.losangeleswebstrategies.com
7. Tactic #1: Create videos
Plus, 75% of
US Internet
browsers
watch online
videos!
7www.losangeleswebstrategies.com
8. Video helps you be seen, get
found, sell more!
Positioning – instant credibility with buyers
Branding – get intimate with your customers
Search engine love – get on Google page one
Customer engagement – attract more visitors
and more clicks….resulting in more customers
Action – viewers are 85% more likely to
purchase after watching a video (HubSpot)
8
9. Best practices for video
Keep it short and
helpful
Optimize it for search
engines
“Raw” is fine – no
need to waste money
on fancy equipment
9www.losangeleswebstrategies.com
10. Tactic #2: Every Door Direct
Mail (EDDM)
USPS service helps you cheaply “blanket” an area
and deliver direct mail marketing advertisements
10
12. Cost effective + stand out
Relevant – 53% of 18-24 year olds visited
website after receiving direct mail piece
Cost effective – easy to get started yourself;
minimal budget required
Stand out – others send emails that get
deleted….you send professionally packaged
advertisements and make an impression
Source(s): GI Insight study and Direct Marketing Association 12
13. Best practices for EDDM
Plan ahead and create a
mailing calendar
Split-test formats/
copy/images, etc.
Personalize with
handwritten message
Write stellar copy (i.e.,
scarcity, call to action,
easily scannable, etc.)
13www.losangeleswebstrategies.com
14. Tactic #3: Facebook ads
Your customers are on Facebook!
14www.losangeleswebstrategies.com
15. Facebook helps you attract and
engage your target customer
Reach – 51% of Internet users
Precise targeting – by location, age, birthday,
education, demographics, interests, etc.
Cost effective – set your own budget,
measure results, optimize, and reduce cost
Simplicity – do-it-yourself through easy user
interface…no technical experience required 15www.losangeleswebstrategies.com
16. Best practices for Facebook ads
Choose the right images
(e.g., smiling baby, direct eye
contact, odd/unusual)
Test, measure, and test again
Short, action-oriented copy
(consider asking a question)
Strong call-to-actions (e.g.,
NOW!, Learn more!, etc.)16
20. Best practices for mobile
search ads
Build a mobile site – 75%
prefer mobile-friendly site,
61% will click away if it isn’t
Bid higher during peak
traffic hours (when
customers are nearby)
Custom messaging – cater
to your mobile browsers
(e.g., “buy on your phone”)
20
21. Tactic #5: Facebook contest
80% of all Internet users have entered at
least one contest in the past 12 months…
..and more than 50% participate in contests every month.21
22. Best practices for Facebook
contests
Plan + Promote – press releases,
email campaigns, in-store, etc.
Mix-and-match types – user
photo/video, caption this,
quizzes/trivia/games, etc.
Keep it simple and offer a prize
– make it easy to get involved
and add an incentive (i.e.,
discount or reward)
22
23. Tactic #6: Daily deal
Consumer spending on daily deals will reach
$3.9 billion by 2015 – people love them!
23www.losangeleswebstrategies.com
24. Best practices for daily deals
Do your homework –
structure deal for maximum
profits (hint: get pricing right!)
Deliver the goods – ensure
your business is ready for
surge of new customers
Retention strategy – have a
plan for converting one-time
buyers to loyal customers
24
25. Tactic #7: Fresh, useful content
Content always wins - fiberglass pool
company attributes $1.7 million in sales to
just one article (ranked #1 on Google!)
25
28. Best practices for content
Show off what you know – be authentic and write
valuable, expert content
Answer popular questions – people love getting
answers (hint: make question your title)
Share the wealth – make sure to add social sharing
buttons (fastest way to go viral!)
28www.losangeleswebstrategies.com
29. Add these to your marketing
arsenal….(cheap + effective!)
1. Videos
2. Every Door Direct Mail (EDDM)
3. Facebook ads
4. Mobile search ads (Google)
5. Facebook contest
6. Daily deal site
7. Useful content 29www.losangeleswebstrategies.com
31. 31
Contact us if you have any more
questions or if you’d like help!
32. We’re here to help!
Contact us if you have
any more questions or
if you’d like help!
32www.losangeleswebstrategies.com
33. We’d love to help.
• Just get in touch!
www.losangeleswebstrategies.com
(213) 607-9100
Editor's Notes
In aConstant Contact survey of small business owners, 76 percent said the issue of “how to attract new customers” is what keeps them up at night!Remember AIDA - attention, interest, desire, actionYou need visibility and attention first in order to get new customers!There are several inexpensive ways, online and offline, to get more visibility—and that’s what we have for you!
In aConstant Contact survey of small business owners, 76 percent said the issue of “how to attract new customers” is what keeps them up at night!Remember AIDA - attention, interest, desire, actionYou need visibility and attention first in order to get new customers!There are several inexpensive ways, online and offline, to get more visibility—and that’s what we have for you!
Blanket an area near your business: EDDM (as USPS service) helps you easily map out a target area, select a delivery route and mailing drop off date, and pay online—and you can create your mailings up to 30 days before you plan to mail themWhy / proofEDDM is low costPeople like it! People actually prefer direct mail to other media. According to a study by the marketing services firm Epsilon Targeting, 50% of U.S. consumers prefer direct mail to email, and 60% said they enjoy checking their physical mailboxes, underscoring what the study calls our “emotional connection” to postal mail.It’s relevantMillennials and other demographics are very receptive to direct mail. In fact, research indicates that direct mail actually optimizes a company’s digital operations by serving as a sort of Pied Piper. A 2011 GI Insight study found that 53% of 18- to 24-year-olds had visited a website after receiving a promotional direct mail piece. (source)Research from the Direct Marketing Association has registered spikes among all consumers in likely response to a broad array of mail formats, including postcards, letter-sized envelopes and catalogs. (source) Direct mail expenditures in 2011 grew to just more than $50 billion, a 4.6-percent increase, according to the DMA. (source)Direct mail is cost effective: You don’t have to be a direct mail expert with a big budget to advertise with the mail. With a computer, some desktop publishing software, and a little know-how, you can create your own professional-looking mailpiece.Catalog stat: when select media were measured according to cost per order/lead, catalogs (at $47.61 per order/lead) proved to be more cost effective than either email ($53.85) or paid search ($99.47). (source)Better impressions: “Even though direct mail seems old school, it’s really sexy for the marketer, the reason being that there’s less clutter. So you get more effective impressions.” – Dave Scott, CEO of online lead list generator Marketfish (source)Easier to stand out from competitionFew businesses are taking the time to send direct mailWhen hordes of other businesses are shooting off emails (which are all too easy to delete), you stand out from the crowd by sending a nicely-presented mail packageBest practicesPlan aheadCreate a marketing calendarTie mailings to holidays, special events, etc.Split-test multiple formats/copy/offers/imagesPersonalize your mailings PURLsJournal of Direct Marketing: 72% of recipients will open a handwritten envelopeFollow the rules of good marketing copyClear call-to-actionUse scarcity to create a sense of urgencyInclude time-limited offersMake your text scannable (use bold fonts, bright colors, bullets, copydoodles, lots of text formatting, etc.)
Creating videosWhy / proofPeople like videos! Alexa ranks YouTube as the third most visited site on the Internet behind Facebook and Google. 85% of the U.S. Internet audience watches videos online. (comScore and Nielsen)Some of the many other benefits of using video on your site include:Positioning: Educational videos help position your business as an expert resource, which in turn helps you earn trust with buyersBranding: Consumers like to be able to see your business, your store or office, your staff, and your products in living color and full motionVisibility in search: your average video stands a much greater chance of appearing on the front page than does a text-only page; one Forrester analyst found that a video had a 50x better chance of appearing on page 1 of Google (than a text-only page) Visibility in social: Facebook posts with videos attract 3 times more inbound links than plain text posts. (SEOmoz via Hubspot)General “clickability”: Any video link found online is 52% more likely to be clicked than a standard text link. (Kelsey Group, Mobile Market Research, 2010 )Engagement: viewers spend 100% more time on pages with videos on them. (MarketingSherpa via Hubspot) Action: viewers are 85% more likely to purchase a product after watching a product video. (Internet Retailer via Hubspot) Don’t overthink it—just DO ITThink: short, helpful, short (attention spans are shorter than ever)Be sure to add any relevant meta data to your videosOptimize (without overdoing it) your title, keywords/tags, descriptionYou don’t need to invest in fancy equipment; in most industries, less polish will actually help you, not hurt you (assuming you offer useful content)
Creating videosWhy / proofPeople like videos! Alexa ranks YouTube as the third most visited site on the Internet behind Facebook and Google. 85% of the U.S. Internet audience watches videos online. (comScore and Nielsen)Some of the many other benefits of using video on your site include:Positioning: Educational videos help position your business as an expert resource, which in turn helps you earn trust with buyersBranding: Consumers like to be able to see your business, your store or office, your staff, and your products in living color and full motionVisibility in search: your average video stands a much greater chance of appearing on the front page than does a text-only page; one Forrester analyst found that a video had a 50x better chance of appearing on page 1 of Google (than a text-only page) Visibility in social: Facebook posts with videos attract 3 times more inbound links than plain text posts. (SEOmoz via Hubspot)General “clickability”: Any video link found online is 52% more likely to be clicked than a standard text link. (Kelsey Group, Mobile Market Research, 2010 )Engagement: viewers spend 100% more time on pages with videos on them. (MarketingSherpa via Hubspot) Action: viewers are 85% more likely to purchase a product after watching a product video. (Internet Retailer via Hubspot) Don’t overthink it—just DO ITThink: short, helpful, short (attention spans are shorter than ever)Be sure to add any relevant meta data to your videosOptimize (without overdoing it) your title, keywords/tags, descriptionYou don’t need to invest in fancy equipment; in most industries, less polish will actually help you, not hurt you (assuming you offer useful content)
Creating videosWhy / proofPeople like videos! Alexa ranks YouTube as the third most visited site on the Internet behind Facebook and Google. 85% of the U.S. Internet audience watches videos online. (comScore and Nielsen)Some of the many other benefits of using video on your site include:Positioning: Educational videos help position your business as an expert resource, which in turn helps you earn trust with buyersBranding: Consumers like to be able to see your business, your store or office, your staff, and your products in living color and full motionVisibility in search: your average video stands a much greater chance of appearing on the front page than does a text-only page; one Forrester analyst found that a video had a 50x better chance of appearing on page 1 of Google (than a text-only page) Visibility in social: Facebook posts with videos attract 3 times more inbound links than plain text posts. (SEOmoz via Hubspot)General “clickability”: Any video link found online is 52% more likely to be clicked than a standard text link. (Kelsey Group, Mobile Market Research, 2010 )Engagement: viewers spend 100% more time on pages with videos on them. (MarketingSherpa via Hubspot) Action: viewers are 85% more likely to purchase a product after watching a product video. (Internet Retailer via Hubspot) Don’t overthink it—just DO ITThink: short, helpful, short (attention spans are shorter than ever)Be sure to add any relevant meta data to your videosOptimize (without overdoing it) your title, keywords/tags, descriptionYou don’t need to invest in fancy equipment; in most industries, less polish will actually help you, not hurt you (assuming you offer useful content)
Creating videosWhy / proofPeople like videos! Alexa ranks YouTube as the third most visited site on the Internet behind Facebook and Google. 85% of the U.S. Internet audience watches videos online. (comScore and Nielsen)Some of the many other benefits of using video on your site include:Positioning: Educational videos help position your business as an expert resource, which in turn helps you earn trust with buyersBranding: Consumers like to be able to see your business, your store or office, your staff, and your products in living color and full motionVisibility in search: your average video stands a much greater chance of appearing on the front page than does a text-only page; one Forrester analyst found that a video had a 50x better chance of appearing on page 1 of Google (than a text-only page) Visibility in social: Facebook posts with videos attract 3 times more inbound links than plain text posts. (SEOmoz via Hubspot)General “clickability”: Any video link found online is 52% more likely to be clicked than a standard text link. (Kelsey Group, Mobile Market Research, 2010 )Engagement: viewers spend 100% more time on pages with videos on them. (MarketingSherpa via Hubspot) Action: viewers are 85% more likely to purchase a product after watching a product video. (Internet Retailer via Hubspot) Don’t overthink it—just DO ITThink: short, helpful, short (attention spans are shorter than ever)Be sure to add any relevant meta data to your videosOptimize (without overdoing it) your title, keywords/tags, descriptionYou don’t need to invest in fancy equipment; in most industries, less polish will actually help you, not hurt you (assuming you offer useful content)
Blanket an area near your business: EDDM (as USPS service) helps you easily map out a target area, select a delivery route and mailing drop off date, and pay online—and you can create your mailings up to 30 days before you plan to mail themWhy / proofEDDM is low costPeople like it! People actually prefer direct mail to other media. According to a study by the marketing services firm Epsilon Targeting, 50% of U.S. consumers prefer direct mail to email, and 60% said they enjoy checking their physical mailboxes, underscoring what the study calls our “emotional connection” to postal mail.It’s relevantMillennials and other demographics are very receptive to direct mail. In fact, research indicates that direct mail actually optimizes a company’s digital operations by serving as a sort of Pied Piper. A 2011 GI Insight study found that 53% of 18- to 24-year-olds had visited a website after receiving a promotional direct mail piece. (source)Research from the Direct Marketing Association has registered spikes among all consumers in likely response to a broad array of mail formats, including postcards, letter-sized envelopes and catalogs. (source) Direct mail expenditures in 2011 grew to just more than $50 billion, a 4.6-percent increase, according to the DMA. (source)Direct mail is cost effective: You don’t have to be a direct mail expert with a big budget to advertise with the mail. With a computer, some desktop publishing software, and a little know-how, you can create your own professional-looking mailpiece.Catalog stat: when select media were measured according to cost per order/lead, catalogs (at $47.61 per order/lead) proved to be more cost effective than either email ($53.85) or paid search ($99.47). (source)Better impressions: “Even though direct mail seems old school, it’s really sexy for the marketer, the reason being that there’s less clutter. So you get more effective impressions.” – Dave Scott, CEO of online lead list generator Marketfish (source)Easier to stand out from competitionFew businesses are taking the time to send direct mailWhen hordes of other businesses are shooting off emails (which are all too easy to delete), you stand out from the crowd by sending a nicely-presented mail packageBest practicesPlan aheadCreate a marketing calendarTie mailings to holidays, special events, etc.Split-test multiple formats/copy/offers/imagesPersonalize your mailings PURLsJournal of Direct Marketing: 72% of recipients will open a handwritten envelopeFollow the rules of good marketing copyClear call-to-actionUse scarcity to create a sense of urgencyInclude time-limited offersMake your text scannable (use bold fonts, bright colors, bullets, copydoodles, lots of text formatting, etc.)
Blanket an area near your business: EDDM (as USPS service) helps you easily map out a target area, select a delivery route and mailing drop off date, and pay online—and you can create your mailings up to 30 days before you plan to mail themWhy / proofEDDM is low costPeople like it! People actually prefer direct mail to other media. According to a study by the marketing services firm Epsilon Targeting, 50% of U.S. consumers prefer direct mail to email, and 60% said they enjoy checking their physical mailboxes, underscoring what the study calls our “emotional connection” to postal mail.It’s relevantMillennials and other demographics are very receptive to direct mail. In fact, research indicates that direct mail actually optimizes a company’s digital operations by serving as a sort of Pied Piper. A 2011 GI Insight study found that 53% of 18- to 24-year-olds had visited a website after receiving a promotional direct mail piece. (source)Research from the Direct Marketing Association has registered spikes among all consumers in likely response to a broad array of mail formats, including postcards, letter-sized envelopes and catalogs. (source) Direct mail expenditures in 2011 grew to just more than $50 billion, a 4.6-percent increase, according to the DMA. (source)Direct mail is cost effective: You don’t have to be a direct mail expert with a big budget to advertise with the mail. With a computer, some desktop publishing software, and a little know-how, you can create your own professional-looking mailpiece.Catalog stat: when select media were measured according to cost per order/lead, catalogs (at $47.61 per order/lead) proved to be more cost effective than either email ($53.85) or paid search ($99.47). (source)Better impressions: “Even though direct mail seems old school, it’s really sexy for the marketer, the reason being that there’s less clutter. So you get more effective impressions.” – Dave Scott, CEO of online lead list generator Marketfish (source)Easier to stand out from competitionFew businesses are taking the time to send direct mailWhen hordes of other businesses are shooting off emails (which are all too easy to delete), you stand out from the crowd by sending a nicely-presented mail packageBest practicesPlan aheadCreate a marketing calendarTie mailings to holidays, special events, etc.Split-test multiple formats/copy/offers/imagesPersonalize your mailings PURLsJournal of Direct Marketing: 72% of recipients will open a handwritten envelopeFollow the rules of good marketing copyClear call-to-actionUse scarcity to create a sense of urgencyInclude time-limited offersMake your text scannable (use bold fonts, bright colors, bullets, copydoodles, lots of text formatting, etc.)
Blanket an area near your business: EDDM (as USPS service) helps you easily map out a target area, select a delivery route and mailing drop off date, and pay online—and you can create your mailings up to 30 days before you plan to mail themWhy / proofEDDM is low costPeople like it! People actually prefer direct mail to other media. According to a study by the marketing services firm Epsilon Targeting, 50% of U.S. consumers prefer direct mail to email, and 60% said they enjoy checking their physical mailboxes, underscoring what the study calls our “emotional connection” to postal mail.It’s relevantMillennials and other demographics are very receptive to direct mail. In fact, research indicates that direct mail actually optimizes a company’s digital operations by serving as a sort of Pied Piper. A 2011 GI Insight study found that 53% of 18- to 24-year-olds had visited a website after receiving a promotional direct mail piece. (source)Research from the Direct Marketing Association has registered spikes among all consumers in likely response to a broad array of mail formats, including postcards, letter-sized envelopes and catalogs. (source) Direct mail expenditures in 2011 grew to just more than $50 billion, a 4.6-percent increase, according to the DMA. (source)Direct mail is cost effective: You don’t have to be a direct mail expert with a big budget to advertise with the mail. With a computer, some desktop publishing software, and a little know-how, you can create your own professional-looking mailpiece.Catalog stat: when select media were measured according to cost per order/lead, catalogs (at $47.61 per order/lead) proved to be more cost effective than either email ($53.85) or paid search ($99.47). (source)Better impressions: “Even though direct mail seems old school, it’s really sexy for the marketer, the reason being that there’s less clutter. So you get more effective impressions.” – Dave Scott, CEO of online lead list generator Marketfish (source)Easier to stand out from competitionFew businesses are taking the time to send direct mailWhen hordes of other businesses are shooting off emails (which are all too easy to delete), you stand out from the crowd by sending a nicely-presented mail packageBest practicesPlan aheadCreate a marketing calendarTie mailings to holidays, special events, etc.Split-test multiple formats/copy/offers/imagesPersonalize your mailings PURLsJournal of Direct Marketing: 72% of recipients will open a handwritten envelopeFollow the rules of good marketing copyClear call-to-actionUse scarcity to create a sense of urgencyInclude time-limited offersMake your text scannable (use bold fonts, bright colors, bullets, copydoodles, lots of text formatting, etc.)
Why / proofWhy should your business advertise on Facebook?It’s pretty simple, actually. Your customers are on Facebook: the site has over 950 million users (Facebook); you’d be hard-pressed to find a demographic not yet represented on FacebookIf Facebook were a country, it would have the third largest population, behind India and China“In the race for user attention, Facebook is king. The average U.S. user spent a whopping 7 hours and 46 minutes on Facebook in August [2011]. That’s a full 15.5 minutes the average American spends on Facebook every single day. Compare that to the average Google user, who spent just one hour and 46 minutes on the site.” (Mashable)6 reasons to advertise on Facebook1. Reach51 percent of Internet usersVariety: huge number of every groupEngage them in multiple ways2. Precision targetingLocation (ZIPs, area code, etc.)Age and birthdayEducation (e.g. Michigan State class of ’05)ConnectionsDemographicsInterestsRelationship status3. Cost controlAdvertisers (you) control how much you spend for each campaignBudgets can be very lowBetter targeting = less wasted spend4. Cost efficiencyPrecision = efficiencyFB’s measurability means you can keep driving down your cost per clickDollar for dollar, there’s no better way to get the word out with relevancy5. SimplicityGreat UI makes setup a breezeMuch easier than Google AdWordsNo PPC experience required6. Interests targetingAds are much more likely to perform better when you target smaller, specific groups of people!Display ads to the people who are most likely to be interested in your product or serviceCustomize your ad so it’s more appealing to the audience you’re trying to reachBest practicesChoose your images wisely!A happy, smiling woman works very wellExampleWoman and a baby together, dittoExampleImportant to not look like a stock photo—you want it to look like a real snapshotExample (of stock vs. real)Close up, direct eye contact with the camera and smilingExampleOdd/unusual photos can work tooExampleTest, test, testAd copy: keep sentences short, action-oriented “Great shoes. Half price. Great Deal Buy now!”Ask questions in your headlines to engage people quicklyExample Use strong calls to action“NOW!”“Learn more!”“Click me!”
Why / proofWhy should your business advertise on Facebook?It’s pretty simple, actually. Your customers are on Facebook: the site has over 950 million users (Facebook); you’d be hard-pressed to find a demographic not yet represented on FacebookIf Facebook were a country, it would have the third largest population, behind India and China“In the race for user attention, Facebook is king. The average U.S. user spent a whopping 7 hours and 46 minutes on Facebook in August [2011]. That’s a full 15.5 minutes the average American spends on Facebook every single day. Compare that to the average Google user, who spent just one hour and 46 minutes on the site.” (Mashable)6 reasons to advertise on Facebook1. Reach51 percent of Internet usersVariety: huge number of every groupEngage them in multiple ways2. Precision targetingLocation (ZIPs, area code, etc.)Age and birthdayEducation (e.g. Michigan State class of ’05)ConnectionsDemographicsInterestsRelationship status3. Cost controlAdvertisers (you) control how much you spend for each campaignBudgets can be very lowBetter targeting = less wasted spend4. Cost efficiencyPrecision = efficiencyFB’s measurability means you can keep driving down your cost per clickDollar for dollar, there’s no better way to get the word out with relevancy5. SimplicityGreat UI makes setup a breezeMuch easier than Google AdWordsNo PPC experience required6. Interests targetingAds are much more likely to perform better when you target smaller, specific groups of people!Display ads to the people who are most likely to be interested in your product or serviceCustomize your ad so it’s more appealing to the audience you’re trying to reachBest practicesChoose your images wisely!A happy, smiling woman works very wellExampleWoman and a baby together, dittoExampleImportant to not look like a stock photo—you want it to look like a real snapshotExample (of stock vs. real)Close up, direct eye contact with the camera and smilingExampleOdd/unusual photos can work tooExampleTest, test, testAd copy: keep sentences short, action-oriented “Great shoes. Half price. Great Deal Buy now!”Ask questions in your headlines to engage people quicklyExample Use strong calls to action“NOW!”“Learn more!”“Click me!”
Why / proofWhy should your business advertise on Facebook?It’s pretty simple, actually. Your customers are on Facebook: the site has over 950 million users (Facebook); you’d be hard-pressed to find a demographic not yet represented on FacebookIf Facebook were a country, it would have the third largest population, behind India and China“In the race for user attention, Facebook is king. The average U.S. user spent a whopping 7 hours and 46 minutes on Facebook in August [2011]. That’s a full 15.5 minutes the average American spends on Facebook every single day. Compare that to the average Google user, who spent just one hour and 46 minutes on the site.” (Mashable)6 reasons to advertise on Facebook1. Reach51 percent of Internet usersVariety: huge number of every groupEngage them in multiple ways2. Precision targetingLocation (ZIPs, area code, etc.)Age and birthdayEducation (e.g. Michigan State class of ’05)ConnectionsDemographicsInterestsRelationship status3. Cost controlAdvertisers (you) control how much you spend for each campaignBudgets can be very lowBetter targeting = less wasted spend4. Cost efficiencyPrecision = efficiencyFB’s measurability means you can keep driving down your cost per clickDollar for dollar, there’s no better way to get the word out with relevancy5. SimplicityGreat UI makes setup a breezeMuch easier than Google AdWordsNo PPC experience required6. Interests targetingAds are much more likely to perform better when you target smaller, specific groups of people!Display ads to the people who are most likely to be interested in your product or serviceCustomize your ad so it’s more appealing to the audience you’re trying to reachBest practicesChoose your images wisely!A happy, smiling woman works very wellExampleWoman and a baby together, dittoExampleImportant to not look like a stock photo—you want it to look like a real snapshotExample (of stock vs. real)Close up, direct eye contact with the camera and smilingExampleOdd/unusual photos can work tooExampleTest, test, testAd copy: keep sentences short, action-oriented “Great shoes. Half price. Great Deal Buy now!”Ask questions in your headlines to engage people quicklyExample Use strong calls to action“NOW!”“Learn more!”“Click me!”
Mobile search ads (Google)Why / proofYou can increase your sales and leads with Click-to-call, a clickable phone number right in your mobile ad which makes it as easy as possible for customers to connect directly to your business.ExampleYou can increase offline sales with location-based ads that target customers who are looking for local businesses and show them relevant info like your business’ phone number and address.You can get more customers into your store by including offers in your ads.ExampleMobile search is huge (and getting bigger)Mobile searches have QUADRUPLED in the last year. (Google)1 in 7 searches are now mobile (Google)1 in 3 mobile searches are local (Google)80% of searches conducted on a smartphone are spontaneous. (Source: Hubspot)After looking up a business via mobile: 61% result in a phone call; 59% result in a visit. (Google/Ipsos)Mobile is changing how people buy local products and servicesMobile sites lead to mobile purchases. Shoppers are more likely to buy a product or service if your site is optimized for mobile. Three-fourths said they are more likely to return to a site in the future if the experience on mobile is good. (Google)6 in 10 prospects will leave your site if it’s NOT mobile friendly. (Google)52% of users say a bad mobile experience makes them much less likely to engage with a business. (Google)Best practicesBuild a mobile site to increase sales. Google research shows that 75% of people prefer a mobile-friendly site, and 61% will turn to another site if they don't find what they're looking for quickly.Bid higher when customers are nearby and less when your business is closed.Mobilize your messaging. When creating the ads for your campaign, consider adding customized messaging for people on the go using smartphones (e.g. use ad text like “Buy on your phone today”)
Mobile search ads (Google)Why / proofYou can increase your sales and leads with Click-to-call, a clickable phone number right in your mobile ad which makes it as easy as possible for customers to connect directly to your business.ExampleYou can increase offline sales with location-based ads that target customers who are looking for local businesses and show them relevant info like your business’ phone number and address.You can get more customers into your store by including offers in your ads.ExampleMobile search is huge (and getting bigger)Mobile searches have QUADRUPLED in the last year. (Google)1 in 7 searches are now mobile (Google)1 in 3 mobile searches are local (Google)80% of searches conducted on a smartphone are spontaneous. (Source: Hubspot)After looking up a business via mobile: 61% result in a phone call; 59% result in a visit. (Google/Ipsos)Mobile is changing how people buy local products and servicesMobile sites lead to mobile purchases. Shoppers are more likely to buy a product or service if your site is optimized for mobile. Three-fourths said they are more likely to return to a site in the future if the experience on mobile is good. (Google)6 in 10 prospects will leave your site if it’s NOT mobile friendly. (Google)52% of users say a bad mobile experience makes them much less likely to engage with a business. (Google)Best practicesBuild a mobile site to increase sales. Google research shows that 75% of people prefer a mobile-friendly site, and 61% will turn to another site if they don't find what they're looking for quickly.Bid higher when customers are nearby and less when your business is closed.Mobilize your messaging. When creating the ads for your campaign, consider adding customized messaging for people on the go using smartphones (e.g. use ad text like “Buy on your phone today”)
Mobile search ads (Google)Why / proofYou can increase your sales and leads with Click-to-call, a clickable phone number right in your mobile ad which makes it as easy as possible for customers to connect directly to your business.ExampleYou can increase offline sales with location-based ads that target customers who are looking for local businesses and show them relevant info like your business’ phone number and address.You can get more customers into your store by including offers in your ads.ExampleMobile search is huge (and getting bigger)Mobile searches have QUADRUPLED in the last year. (Google)1 in 7 searches are now mobile (Google)1 in 3 mobile searches are local (Google)80% of searches conducted on a smartphone are spontaneous. (Source: Hubspot)After looking up a business via mobile: 61% result in a phone call; 59% result in a visit. (Google/Ipsos)Mobile is changing how people buy local products and servicesMobile sites lead to mobile purchases. Shoppers are more likely to buy a product or service if your site is optimized for mobile. Three-fourths said they are more likely to return to a site in the future if the experience on mobile is good. (Google)6 in 10 prospects will leave your site if it’s NOT mobile friendly. (Google)52% of users say a bad mobile experience makes them much less likely to engage with a business. (Google)Best practicesBuild a mobile site to increase sales. Google research shows that 75% of people prefer a mobile-friendly site, and 61% will turn to another site if they don't find what they're looking for quickly.Bid higher when customers are nearby and less when your business is closed.Mobilize your messaging. When creating the ads for your campaign, consider adding customized messaging for people on the go using smartphones (e.g. use ad text like “Buy on your phone today”)
Simple: people love contests! 80% of all Internet users have entered at least one sweepstakes within the past year—and more than half participate in contests at least once per month. (Jupiter Research via Search Engine Journal)Best practicesPlan your contest promotion in advance! A poorly promoted contest won’t do you any good. Use a variety of channels to promote your contest and boost involvement: press releases, email campaigns, in-store notices, etc.Types of contests to consider: User-generated photo, essay and video contests (remember: visual content gets more likes and shares!)Pick your favoritesThis/thatCaption contestsQuizzes and triviaOffer a prize to increase engagement (Exact Target survey: 40% (a plurality) say receiving a discount or promotion is their reason for entering a contest or sweepstakes)Keep it simple, not too hard (and make it easy for people to participate)Follow Facebook’s guidelines for promotions (to avoid trouble)Use social-media promotion software to build your contests and track
Simple: people love contests! 80% of all Internet users have entered at least one sweepstakes within the past year—and more than half participate in contests at least once per month. (Jupiter Research via Search Engine Journal)Best practicesPlan your contest promotion in advance! A poorly promoted contest won’t do you any good. Use a variety of channels to promote your contest and boost involvement: press releases, email campaigns, in-store notices, etc.Types of contests to consider: User-generated photo, essay and video contests (remember: visual content gets more likes and shares!)Pick your favoritesThis/thatCaption contestsQuizzes and triviaOffer a prize to increase engagement (Exact Target survey: 40% (a plurality) say receiving a discount or promotion is their reason for entering a contest or sweepstakes)Keep it simple, not too hard (and make it easy for people to participate)Follow Facebook’s guidelines for promotions (to avoid trouble)Use social-media promotion software to build your contests and track
People love deals! Pure and simple. BIA/Kelsey predicts that consumer spending on daily deals will reach $3.9 billion by 2015. “Wait, I thought Groupon, LivingSocial, et. were bad for small businesses.” Reports have been swirling that daily deal sites can hurt businesses rather than helping themReality: In some cases this can be true. However, more often than not, negative results occur when business owners don’t know how to run a daily deal successfully.Fast exposure to a HUGE audience: Groupon, for example, has over 150 million members!Low risk: Deal sites typically have no upfront fee. The largest player, Groupon, only charges a percentage of the profits based on performance. Best practicesBe strategic! Do your homework and learn … How to price the deal correctlyHow to structure the deal for maximum profitsWhich daily deal sites is ideal for your businessWhat steps need to be taken before the deal is launchedWhat to do to prepare for the deal when it is runningHow to convert the consumers from a one-time buyer into a customer
People love deals! Pure and simple. BIA/Kelsey predicts that consumer spending on daily deals will reach $3.9 billion by 2015. “Wait, I thought Groupon, LivingSocial, et. were bad for small businesses.” Reports have been swirling that daily deal sites can hurt businesses rather than helping themReality: In some cases this can be true. However, more often than not, negative results occur when business owners don’t know how to run a daily deal successfully.Fast exposure to a HUGE audience: Groupon, for example, has over 150 million members!Low risk: Deal sites typically have no upfront fee. The largest player, Groupon, only charges a percentage of the profits based on performance. Best practicesBe strategic! Do your homework and learn … How to price the deal correctlyHow to structure the deal for maximum profitsWhich daily deal sites is ideal for your businessWhat steps need to be taken before the deal is launchedWhat to do to prepare for the deal when it is runningHow to convert the consumers from a one-time buyer into a customer
Why / proofSEO: Google LOVES fresh content. Posting regularly trains Google to index your site more often, thus improving your odds of moving up the rankingsExample: fiberglass pool installer Marcus Sheridan attributes $1.7 million in sales to ONE article he published on his website!Approach: start a company blog! According to Hubspot research, the average company that blogs has:55% more visitors97% more inbound links (the coin of the SEO realm)434% more indexed pagesApproach: Create a cool infographicAccording to research from 3M (maker of Post-its, among other things), 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text!Visual content drives engagement. One month after the introduction of Facebook timeline for brands, visual content—photos and videos—saw a 65% increase in engagement. (Simply Measured via Hubspot)Publishers who use infographics grow in traffic an average of 12% more than those who don't. (AnsonAlex via Hubspot)On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Dan Zarrella)Infographic best practicesTake time to brainstorm your narrativeMake it substantive and useful, not promotional! (It won’t get shared if it’s promotional)Find data quickly using Google (all the info you need is a few keystrokes away)For Google search tips, check out this -- yup -- infographic: http://mashable.com/2011/11/24/google-search-infographic/Then hire a cheap designer—they’re everywhereFiverr.com ($)Elance.com ($)Craigslist ($)99designs.com ($$)OR: If you have Photoshop skills, you can leverage cheap stock illustrations through Shutterstock.com (or another stock image service) You don’t need to spend a lot, but know that every extra dollar you spend will likely result in a much better (and more shareable) infographicRemember to put your name on it :)Best practices for create awesome, sharable contentWrite what you know—show your subject-matter expertise!Answer commonly asked questions (use the question—as it would be phrased by your target customer—as your title; Google might be more apt to rank it higher)Encourage your employees/colleagues/friends to contribute! Using guest bloggers is a great way to build new relationships and boost trafficWhen you give other companies/individuals a platform, they’re apt to return the favor! Add social sharing buttons. People will share content on social media if it’s good (and made easily shareable)
Why / proofSEO: Google LOVES fresh content. Posting regularly trains Google to index your site more often, thus improving your odds of moving up the rankingsExample: fiberglass pool installer Marcus Sheridan attributes $1.7 million in sales to ONE article he published on his website!Approach: start a company blog! According to Hubspot research, the average company that blogs has:55% more visitors97% more inbound links (the coin of the SEO realm)434% more indexed pagesApproach: Create a cool infographicAccording to research from 3M (maker of Post-its, among other things), 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text!Visual content drives engagement. One month after the introduction of Facebook timeline for brands, visual content—photos and videos—saw a 65% increase in engagement. (Simply Measured via Hubspot)Publishers who use infographics grow in traffic an average of 12% more than those who don't. (AnsonAlex via Hubspot)On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Dan Zarrella)Infographic best practicesTake time to brainstorm your narrativeMake it substantive and useful, not promotional! (It won’t get shared if it’s promotional)Find data quickly using Google (all the info you need is a few keystrokes away)For Google search tips, check out this -- yup -- infographic: http://mashable.com/2011/11/24/google-search-infographic/Then hire a cheap designer—they’re everywhereFiverr.com ($)Elance.com ($)Craigslist ($)99designs.com ($$)OR: If you have Photoshop skills, you can leverage cheap stock illustrations through Shutterstock.com (or another stock image service) You don’t need to spend a lot, but know that every extra dollar you spend will likely result in a much better (and more shareable) infographicRemember to put your name on it :)Best practices for create awesome, sharable contentWrite what you know—show your subject-matter expertise!Answer commonly asked questions (use the question—as it would be phrased by your target customer—as your title; Google might be more apt to rank it higher)Encourage your employees/colleagues/friends to contribute! Using guest bloggers is a great way to build new relationships and boost trafficWhen you give other companies/individuals a platform, they’re apt to return the favor! Add social sharing buttons. People will share content on social media if it’s good (and made easily shareable)
Why / proofSEO: Google LOVES fresh content. Posting regularly trains Google to index your site more often, thus improving your odds of moving up the rankingsExample: fiberglass pool installer Marcus Sheridan attributes $1.7 million in sales to ONE article he published on his website!Approach: start a company blog! According to Hubspot research, the average company that blogs has:55% more visitors97% more inbound links (the coin of the SEO realm)434% more indexed pagesApproach: Create a cool infographicAccording to research from 3M (maker of Post-its, among other things), 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text!Visual content drives engagement. One month after the introduction of Facebook timeline for brands, visual content—photos and videos—saw a 65% increase in engagement. (Simply Measured via Hubspot)Publishers who use infographics grow in traffic an average of 12% more than those who don't. (AnsonAlex via Hubspot)On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Dan Zarrella)Infographic best practicesTake time to brainstorm your narrativeMake it substantive and useful, not promotional! (It won’t get shared if it’s promotional)Find data quickly using Google (all the info you need is a few keystrokes away)For Google search tips, check out this -- yup -- infographic: http://mashable.com/2011/11/24/google-search-infographic/Then hire a cheap designer—they’re everywhereFiverr.com ($)Elance.com ($)Craigslist ($)99designs.com ($$)OR: If you have Photoshop skills, you can leverage cheap stock illustrations through Shutterstock.com (or another stock image service) You don’t need to spend a lot, but know that every extra dollar you spend will likely result in a much better (and more shareable) infographicRemember to put your name on it :)Best practices for create awesome, sharable contentWrite what you know—show your subject-matter expertise!Answer commonly asked questions (use the question—as it would be phrased by your target customer—as your title; Google might be more apt to rank it higher)Encourage your employees/colleagues/friends to contribute! Using guest bloggers is a great way to build new relationships and boost trafficWhen you give other companies/individuals a platform, they’re apt to return the favor! Add social sharing buttons. People will share content on social media if it’s good (and made easily shareable)
Why / proofSEO: Google LOVES fresh content. Posting regularly trains Google to index your site more often, thus improving your odds of moving up the rankingsExample: fiberglass pool installer Marcus Sheridan attributes $1.7 million in sales to ONE article he published on his website!Approach: start a company blog! According to Hubspot research, the average company that blogs has:55% more visitors97% more inbound links (the coin of the SEO realm)434% more indexed pagesApproach: Create a cool infographicAccording to research from 3M (maker of Post-its, among other things), 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text!Visual content drives engagement. One month after the introduction of Facebook timeline for brands, visual content—photos and videos—saw a 65% increase in engagement. (Simply Measured via Hubspot)Publishers who use infographics grow in traffic an average of 12% more than those who don't. (AnsonAlex via Hubspot)On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Dan Zarrella)Infographic best practicesTake time to brainstorm your narrativeMake it substantive and useful, not promotional! (It won’t get shared if it’s promotional)Find data quickly using Google (all the info you need is a few keystrokes away)For Google search tips, check out this -- yup -- infographic: http://mashable.com/2011/11/24/google-search-infographic/Then hire a cheap designer—they’re everywhereFiverr.com ($)Elance.com ($)Craigslist ($)99designs.com ($$)OR: If you have Photoshop skills, you can leverage cheap stock illustrations through Shutterstock.com (or another stock image service) You don’t need to spend a lot, but know that every extra dollar you spend will likely result in a much better (and more shareable) infographicRemember to put your name on it :)Best practices for create awesome, sharable contentWrite what you know—show your subject-matter expertise!Answer commonly asked questions (use the question—as it would be phrased by your target customer—as your title; Google might be more apt to rank it higher)Encourage your employees/colleagues/friends to contribute! Using guest bloggers is a great way to build new relationships and boost trafficWhen you give other companies/individuals a platform, they’re apt to return the favor! Add social sharing buttons. People will share content on social media if it’s good (and made easily shareable)
Relate the story to the audienceThis isn’t rocket surgery!You just have to plan and executeYou don’t need a big-company budget to do these thingsSummarize the benefitsRemember AIDA - attention, interest, desire, actionYou need visibility in order to get more customers!Try the methods we’ve covered today and you’ll see fast results!Call to action