The document outlines three key strategies for explosive business growth: 1) Get more people to see your business through search engine optimization (SEO), social media, and pay-per-click (PPC) advertising; 2) Upsell and cross-sell current customers to get them to spend more; and 3) Follow up with customers to get them to buy more often through thank you notes, birthday cards, and SMS marketing. Tactics for each strategy include optimizing websites for relevant keywords, creating social media pages and ads, precisely targeting PPC ads, bundling related products, and regularly following up with customers. Implementing these three strategies through proven marketing systems can help any business achieve explosive growth.
This presentation was for a session named Retail Marketing 101, that was given by Joshua Schall of J. Schall Consulting at the 2019 Supplement Retail Mastermind that was held the day before the Olympia Weekend in Las Vegas, NV.
If you are interested in the video, you can watch it on YouTube here - https://youtu.be/7vFYQSi9ziM
Find out how to leverage audiences best. Determine your goals, segment your audiences, determine your channels, align your landing page and ads, and exclude audiences.
A merchant's guide to capturing competitive landscape of Cyber Monday. This is a short summary of decoding retail data for your category performance, decoding consumer behavior and creating a foundation for future planning.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
This presentation was for a session named Retail Marketing 101, that was given by Joshua Schall of J. Schall Consulting at the 2019 Supplement Retail Mastermind that was held the day before the Olympia Weekend in Las Vegas, NV.
If you are interested in the video, you can watch it on YouTube here - https://youtu.be/7vFYQSi9ziM
Find out how to leverage audiences best. Determine your goals, segment your audiences, determine your channels, align your landing page and ads, and exclude audiences.
A merchant's guide to capturing competitive landscape of Cyber Monday. This is a short summary of decoding retail data for your category performance, decoding consumer behavior and creating a foundation for future planning.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
Sales has-changed! How the Modern Buyer Has Changed The Sales ProcessChris Risner
Presentation (Webinar) on how the modern buyer has changed due to their ability to get information on the internet. Because of this, they control the sales process. Marketing and sales organizations need to change to respond to this.
Comparing 12 Website Designs and BrandingJessica Jobes
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The current economy and the sophistication of online shoppers has created the “perfect storm” for online coupons. Come see how they can be effective for your program.
Michael Ouellette, Director, Publisher Development, Commission Junction
Kim Riedell, Vice President, Client Development – East, Commission Junction
As marketers in a customer-driven, digital-age that has evolved extremely rapidly in recent years, we’re challenged to constantly reinvent the way we market our products and services. There’s an ongoing debate in the marketing world about which approach to marketing, push or pull, will get us the most bang for our buck.
Effective marketing is a customer focused process. The critical first step is knowing who your customer is and how to position your offering. This workshop will cover how to identify the ideal customer segmentation and position a firm's offering in order to create long term customer value.
The B2B Buyers Journey Sales Guide eBookMark Gibson
New eBook on The B2B Buying Process; why you need to understand it and how to facilitate transitions with the buyer through the process.
Will be of value to sales professionals, sales managers, sales enablement and operations professionals, marketers and product managers
Presentation to Association of Fund Raising Professionals January 2017. Detailed overview of obstacles and opportunities when a non profit sells sponsorship.
Sales has-changed! How the Modern Buyer Has Changed The Sales ProcessChris Risner
Presentation (Webinar) on how the modern buyer has changed due to their ability to get information on the internet. Because of this, they control the sales process. Marketing and sales organizations need to change to respond to this.
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In this information overloaded world, you only have seconds to capture someone's attention with your website. Are you sending the right signals? Take a look at these 12 websites from Seattle Creative Agencies and see what people think. Which company is Innovative? Which is Fun? How about Established or Feminine?
The current economy and the sophistication of online shoppers has created the “perfect storm” for online coupons. Come see how they can be effective for your program.
Michael Ouellette, Director, Publisher Development, Commission Junction
Kim Riedell, Vice President, Client Development – East, Commission Junction
As marketers in a customer-driven, digital-age that has evolved extremely rapidly in recent years, we’re challenged to constantly reinvent the way we market our products and services. There’s an ongoing debate in the marketing world about which approach to marketing, push or pull, will get us the most bang for our buck.
Effective marketing is a customer focused process. The critical first step is knowing who your customer is and how to position your offering. This workshop will cover how to identify the ideal customer segmentation and position a firm's offering in order to create long term customer value.
The B2B Buyers Journey Sales Guide eBookMark Gibson
New eBook on The B2B Buying Process; why you need to understand it and how to facilitate transitions with the buyer through the process.
Will be of value to sales professionals, sales managers, sales enablement and operations professionals, marketers and product managers
Presentation to Association of Fund Raising Professionals January 2017. Detailed overview of obstacles and opportunities when a non profit sells sponsorship.
Facebook for Small Business Level 2 is for Facebook users who wish to set up and successfully manage a Facebook page for their small business.
Packed full of simple, practical tips and information, this slideshow provides a walkthrough on setting up a Facebook page, managing your page settings, tips on what to post on Facebook, the basics of analytics or Facebook Insights, and paid advertising on Facebook.
There are also links and further resources available at the end of the slideshow. This slideshow was used for a workshop run through the Small Business Centre East Metro in the Swan Valley, Western Australia, by Sasha Wasley of Razzed Communications.
Growth Marketing Fundamentals in 2018 | Sephora Startup AcceleratorJim Huffman
Jim Huffman, GrowthHit CEO, talks about Growth Marketing for Startups at the Sephora Stands Startup Accelerator out of San Francisco, CA. The slides talk about Digital Marketing, how to run growth, Facebook advertising, Conversion Rate Optimization, SEO and how to win in the B2C market. Learn more about Jim Huffman his growth marketing agency, Growthhit, here: http://growthhit.com/
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
Do your sales tend to go in cycles? Do you have slow periods where you work like crazy but can't seem to land a sale, followed by big streaks of wins? Are you wondering how to capitalize on changes in your market to sell more? Join Dave Meyer of BizzyWeb to learn how to plan around seasonality and be proactive in your sales cycle.
Search & Social: 3 Data Packed Tips to Finding your Customers OnlineMark Irvine
Google or Facebook? Where's the best investment on your limited advertising budget?
Learn the strengths of each network and how to leverage them together to make them work even better!
The Social Funnel for entrepreneurs, business leads, marketers, coaches, and consultants. Learn to engage your perfect audience, automate sales, and use the resulting data to fuel growth.
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- Identifying and messaging to your perfect audience
- Automate follow up
- The one thing you should be doing RIGHT NOW no matter what with your website
Discover what affiliate marketing is, and why it can be such a great oppportunity to earn money online. To learn more, please visit: http://eternalspiralbooks.com/courses/course/affiliate-commissions-101/
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
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Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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2. The fact is ...
• The economy is still weak
• Small businesses are still struggling years
after the recession began!
• 85% of businesses will fail in their first year *
* Source: U.S. Census
2
3. We know what you’re going through
• Your costs have gone up
• Your margins are razor thin
• You care about your business and your
customers
• And you’re looking for answers to ignite
growth!
3
www.losangeleswebstrategies.com
14. SEO – Over 1 billion searches daily
Every day Google answers more than
one billion questions from people around
the globe in 181 countries and 146
languages!
14
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19. Some eye-opening video stats
• Video search results have a 41% higher
click through than plain text results.
• 90% of 2014 web traffic will be video.
• Video is 50 times more likely to get
organic page rank in Google than plain
text results.
Sources in order: Aimclear, Cisco Systems, Forrester 19
20. SEO – Real world example
• VernFonk.com
• Insurance agency
• Marketing genius!
• About 20 locations
20
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21. Social Media
Get more people to see your
business
21
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22. Facebook
Two ways to attract followers on
Facebook:
1. Organically
2. Through paid advertising (PPC)
22
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27. Social Media – Add value
• Offer value for people to like your page
• Create offers specifically to your fans
• Use Facebook groups to build brand
loyalty, and then send them to like your
fan page
27
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29. PPC advertising
• Ads appear near relevant search results or
targeted demographics
• You only pay when someone clicks
• Businesses make an average of $2 in
revenue for every $1 they spend *
* Source: Google Economic Impact Report
29
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30. PPC advertising
• Ads are much more likely to perform better
when you target smaller, specific groups of
people!
• Display ads to the people who are most likely
to be interested in your product or service
• Customize your ad so it’s more appealing to
the audience you’re trying to reach
30
31. PPC advertising = precise targeting
• Location (ZIPs, area code, etc.)
• Age and birthday
• Education (e.g. Michigan State class of ’05)
• Connections
• Demographics
• Interests
• Relationship status 31
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32. PPC advertising is cost efficient
• Precision = efficiency
• PPC measurability means you can keep
driving down your cost per click
• Dollar for dollar, there’s no better way to get
the word out with relevancy
32
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34. • After a person buys one
product, upsell or cross-sell
them another related product
• Bundle products and offer a
discount
• Offer “greater” versions of
their existing purchase
“Want fries with that?”
Upsell and cross-sell
34
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35. • Make it a system!
• Design product funnel that automatically
moves clients from one purchase to the next
• First offer should happen at initial point of
purchase
Upsell and cross-sell
35
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37. Some suggestions:
• Look for logical ways to “increase” or
“extend” the benefit of the original purchase
• Offer a down-sell option
• Look for a recurring-revenue option
• Follow up with customers after they leave!
Upsell and cross-sell
37
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39. The majority of customer value comes AFTER the
initial purchase!
• Send a Thank you note
• Send out birthday cards and holiday cards/gifts
• Customer anniversaries
• Customer appreciation offers
• “Share with a friend” referral offers
Follow up with customers
39
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41. • People are *glued* to their phones
• SMS is still a fresh, untapped resource
• Other channels (email, print) are saturated
and overrun with junk mail and spam
SMS works!
41
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42. • 96% of all SMS marketing texts are opened
by recipients
• 95–98% of text messages are read within 4
minutes of receipt
SMS works!
42
43. Big takeaway?
Business growth requires you to focus on just
three things:
1. Get more customers
2. Get each of them to spend more on average
3. Get them to buy more often
43
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45. What can we do?
Explosive business growth, no matter what
industry you are in, does not happen by
accident …
We implement proven marketing systems that
help you leverage the three keys to explosive
business growth in your business.
45
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46. We’d love to help.
Just get in touch!
46
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47. We’d love to help.
• Just get in touch!
www.losangeleswebstrategies.com
(213) 607-9100
Editor's Notes
So the first is SEO …
Place one is double place 2… Down to zero once you hit the 15th or 16th spot
Real world example on the next slide:
This Google Eye-Tracking image shows where people look on the page…Video is where it’s at – and where you have to be to get online business!
Note: For example, if you are a children’s toy store located in Springfield you want to target people who live in your city who are parents.
Here’s a great example of upselling AND cross-selling on one e-commerce site.This printer costs 99.99. On one page, there are a number of cross-sell and upsell opportunities:Cross-sell: Ink & Toner / PaperUpsell: Purchasing $50.00 in merchandise gives you free delivery (top of the page)Upsell: 2-year product replacement plan for 12.99 (bottom of page)Upsell: Customer who viewed this item also views printers for much higher prices. (sidebar)
Note: 72% of the 320 billion emails sent on a daily basis are spam