The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
We are entering a world of limitless: noise, marketing channels, and business competition. The systems we have used for over 100 years were built for a world of limited access to information and will not work in the limitless future. We need new systems, which take into account the changed relationships we must have with consumers. Only by shifting our foundations to new systems can we create an effective, scaleable, and sustainable marketing future.
Video killed the radio star, marketing in the infinite environment Mathew Sweezey
The iconic pop song of the 80’s explains the shift in marketing and sales perfectly. New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory. In our modern world of limitless information, easy access, and instant feedback 80% of the buying cycle will be in the hands of marketers by 2020. Learning how to deal with the shifts from the 10/90 sales and marketing mix to the new 80/20 marketing and sales mix takes a new set of foundations, fresh approaches to selling, and deeper understanding of the new consumer. Join Mathew as he walks us through the new tenets of sales and marketing, the new roles we must fill, and better practices for converting your department into the revenue machine of the future.
Content marketing needs a better way than ROI, and attribution. Learn why velocity should be your greatest business metric, and why reach still is something you need to track.
This is an overview of the tools and techniques it will require to succeed in the infinite environment. Join Mathew Sweezey, author of "Marketing Automation for Dummies" as he walks you though the basic foundations of marketing automation.
New Era of Marketing - Content Marketing Conference - 2016 Mathew Sweezey
This presentation was given at the Content Marketing Conference in 2016. The new era of marketing is vastly different based on a new marketing environment. The new era of marketing has a new view on branding, value, content, how we create the contnet, and how we present it to the consumer. Join Mathew as he takes you along a journey to explain how to succeed in the new era.
The senior care buyer has undergone massive change over the past few years. With infinite access to media, and infinite connectivity we must understand the new foundations for relating to the modern buyer.
Dallas retail Summit - Succeeding in the Infinite Marketing Future Mathew Sweezey
This is a variation of the Infinite marketer series specifically tailored to retail marketers, and presented at the Texas A&M Retail Summit 2015. This is a forward to the upcoming book Infinite Marketer to be published in 2016
This detailed report on the state of demand generation for 2013 was a the first look at the depths of marketing automations impact on the B2B demand generation landscape. Detailed analysis by leading experts this report set a new standard for baselines among B2B marketers.
We are entering a world of limitless: noise, marketing channels, and business competition. The systems we have used for over 100 years were built for a world of limited access to information and will not work in the limitless future. We need new systems, which take into account the changed relationships we must have with consumers. Only by shifting our foundations to new systems can we create an effective, scaleable, and sustainable marketing future.
Video killed the radio star, marketing in the infinite environment Mathew Sweezey
The iconic pop song of the 80’s explains the shift in marketing and sales perfectly. New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory. In our modern world of limitless information, easy access, and instant feedback 80% of the buying cycle will be in the hands of marketers by 2020. Learning how to deal with the shifts from the 10/90 sales and marketing mix to the new 80/20 marketing and sales mix takes a new set of foundations, fresh approaches to selling, and deeper understanding of the new consumer. Join Mathew as he walks us through the new tenets of sales and marketing, the new roles we must fill, and better practices for converting your department into the revenue machine of the future.
Content marketing needs a better way than ROI, and attribution. Learn why velocity should be your greatest business metric, and why reach still is something you need to track.
This is an overview of the tools and techniques it will require to succeed in the infinite environment. Join Mathew Sweezey, author of "Marketing Automation for Dummies" as he walks you though the basic foundations of marketing automation.
New Era of Marketing - Content Marketing Conference - 2016 Mathew Sweezey
This presentation was given at the Content Marketing Conference in 2016. The new era of marketing is vastly different based on a new marketing environment. The new era of marketing has a new view on branding, value, content, how we create the contnet, and how we present it to the consumer. Join Mathew as he takes you along a journey to explain how to succeed in the new era.
The senior care buyer has undergone massive change over the past few years. With infinite access to media, and infinite connectivity we must understand the new foundations for relating to the modern buyer.
Dallas retail Summit - Succeeding in the Infinite Marketing Future Mathew Sweezey
This is a variation of the Infinite marketer series specifically tailored to retail marketers, and presented at the Texas A&M Retail Summit 2015. This is a forward to the upcoming book Infinite Marketer to be published in 2016
This detailed report on the state of demand generation for 2013 was a the first look at the depths of marketing automations impact on the B2B demand generation landscape. Detailed analysis by leading experts this report set a new standard for baselines among B2B marketers.
The first ever study to define the size, growth, and churn of 90 specific B2B personas. A combination of research from Linkedin, Data.com, and Salesforce combined to help marketers answer the key questions surrounding target demographics.
A look at both near and far term futures for demand generation. Covering new consumer trends, the power of contextual experiences, chabots, and much more.
What does it take to be a high performer in B2B marketing? This presentation looks at the results of the largest study focused on B2B marketing specifically looking at the difference between high performers and under performers. This report details the tools, techniques, and best practices of over 1,000 companies to help you see what you need to do to become one of the best.
Cold leads plague our databases, and there needs to be a way to bing them back to life. Here is the answer. From the author of Marketing Automation for Dummies, Mathew teaches you the 5 key aspects to nurturing your cold leads back to life.
Why Your Content Is Failing You, and How to Fix it Mathew Sweezey
Content marketing is more about strategy, than the piece of content itself. In these 5 examples of amazing content marketing, Mathew explains why high performing contnet marketings prevail, and how you can too.
Deriving Intelligence from Customer Actions: Data Marketing 2015 presentation Mathew Sweezey
Understand customers wants, needs, and desires is a tricky business but it can be made much easier if you understand three key ideas: stage based marketing, system of relevance, and the fundamentals of modern consumer desires. This presentation was created for the Data Marketing conference in Toronto 2015, and outlines new research into modern buyers, and how to understand their needs, derive intelligence from their actions, and provide the best experience possible in the modern era.
The production and management of large volumes of content is fast becoming an expected part of a marketers role. This paper highlights the importance of having the right foundations in place, like a digital asset management solution, to ensure your content marketing succeeds.
The Future of marketing isn't the same for everyone. In this presentation, we'll dig into two different futures. The near term future as demonstrated by what current high performers are doing, and the distant future and what you need to prepare for.
25 Disruptive Technology Trends 2015 - 2016Brian Solis
Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016.
Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood
For the last eight years brands have invested billions into social media programs and now many are scratching their heads… “What's the ROI of this content?”
In this webinar we break it down for you.
120 Awesome Marketing Stats, Charts and GraphsHubSpot
http://www.HubSpot.com/charts - Over 120 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of businesses responding, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. To download a free copy of your own, please visit http://hubspot.com/charts
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know NoweMarketer
Mobile already accounts for more than half of digital ad spending in the US, and its share is growing. Topics in this webinar include: Why even though overall spending skews toward mobile, most brands don’t think they’re spending half their digital budgets on the channel; What opportunities lie in location-based marketing beyond geofencing; Why marketers need to embrace ad IDs and cut the cookie cord; Which metrics to monitor and get the most out of mobile measurement; Why creative is in crisis on mobile.
This guide will help you familiarize yourself with the most common websites errors and mistakes that are committed by business owners, executives, web design and development companies as well as digital agencies.
Seduced by the allure of big data and analytics, many companies are overlooking the true power of integrating deep human understanding to drive transformational action. This short presentation shows how companies that combine leading edge analytics with deep customer understanding will be able to unlock significant competitive advantage.
eMarketer Webinar: Social Marketing Trends for 2016eMarketer
Despite industry concerns over ad blocking and viewability, 2015 saw strong growth in ad spending on social properties and a major shift toward video. Topics in this webinar include: eMarketer’s latest forecasts for social media marketing and social network ad revenues; Why TV ad dollars will start to flow more steadily toward social in 2016; How livestreaming will be pushed into the mainstream; The importance of influencer marketing and how marketers will address issues of ad blocking and viewability
The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day.
While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing.
At the same time, the government has started to apply pressure to regulate H5 apps built onto WeChat. And Tencent itself is applying greater control over brand activities.
Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.
An increased number of consumers are using the mobile web and native apps on their smartphones to research products and make purchases, however many mobile marketing efforts miss key opportunities to maximize their app ROI.
By focusing on a consumer-friendly app strategies, companies can increase their ROI, gain insight into consumers’ mobile behavior, and enhance their consumer appeal.
Download our white paper to learn more about how Gold Mobile can accelerate customer engagement, drive transactions, and reward your most loyal customers with our unique platform. Included are examples of how our platform has been utilized by other companies to help combat precise challenges and achieve specific goals.
Leveraging Social Media Marketing: Lincoln Property Company Annual Marketing ...Erica Campbell Byrum
Erica Campbell, Director of Marketing for For Rent Media Solutions presented this in Phoenix, AZ on 4/28/11 at the Lincoln Property Company Annual Marketing and Training Conference.
The social web is constantly posting, uploading, sharing and ranting-about your brand. By these actions, consumers post and update their needs, desires and complaints across forums, microblogs like Twitter and social networking sites such as Facebook, Foursquare and LinkedIn, for all to view.
Consumers are finally in control, and they have become the programmers, shaping their own experiences by interacting with our brands when they want, where they want, and how they want. Successful marketers need be at every touch point to connect with them. Maintaining an on-going positive relationship with your consumers, partners and prospects is critical to any brands long term success. Today, companies must be a part of the consumer dialogue.
This session discussed sideways marketing tactics that revolve around removing friction, noise in a crowded space and uncertainty for consumers.
The first ever study to define the size, growth, and churn of 90 specific B2B personas. A combination of research from Linkedin, Data.com, and Salesforce combined to help marketers answer the key questions surrounding target demographics.
A look at both near and far term futures for demand generation. Covering new consumer trends, the power of contextual experiences, chabots, and much more.
What does it take to be a high performer in B2B marketing? This presentation looks at the results of the largest study focused on B2B marketing specifically looking at the difference between high performers and under performers. This report details the tools, techniques, and best practices of over 1,000 companies to help you see what you need to do to become one of the best.
Cold leads plague our databases, and there needs to be a way to bing them back to life. Here is the answer. From the author of Marketing Automation for Dummies, Mathew teaches you the 5 key aspects to nurturing your cold leads back to life.
Why Your Content Is Failing You, and How to Fix it Mathew Sweezey
Content marketing is more about strategy, than the piece of content itself. In these 5 examples of amazing content marketing, Mathew explains why high performing contnet marketings prevail, and how you can too.
Deriving Intelligence from Customer Actions: Data Marketing 2015 presentation Mathew Sweezey
Understand customers wants, needs, and desires is a tricky business but it can be made much easier if you understand three key ideas: stage based marketing, system of relevance, and the fundamentals of modern consumer desires. This presentation was created for the Data Marketing conference in Toronto 2015, and outlines new research into modern buyers, and how to understand their needs, derive intelligence from their actions, and provide the best experience possible in the modern era.
The production and management of large volumes of content is fast becoming an expected part of a marketers role. This paper highlights the importance of having the right foundations in place, like a digital asset management solution, to ensure your content marketing succeeds.
The Future of marketing isn't the same for everyone. In this presentation, we'll dig into two different futures. The near term future as demonstrated by what current high performers are doing, and the distant future and what you need to prepare for.
25 Disruptive Technology Trends 2015 - 2016Brian Solis
Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016.
Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood
For the last eight years brands have invested billions into social media programs and now many are scratching their heads… “What's the ROI of this content?”
In this webinar we break it down for you.
120 Awesome Marketing Stats, Charts and GraphsHubSpot
http://www.HubSpot.com/charts - Over 120 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of businesses responding, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. To download a free copy of your own, please visit http://hubspot.com/charts
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know NoweMarketer
Mobile already accounts for more than half of digital ad spending in the US, and its share is growing. Topics in this webinar include: Why even though overall spending skews toward mobile, most brands don’t think they’re spending half their digital budgets on the channel; What opportunities lie in location-based marketing beyond geofencing; Why marketers need to embrace ad IDs and cut the cookie cord; Which metrics to monitor and get the most out of mobile measurement; Why creative is in crisis on mobile.
This guide will help you familiarize yourself with the most common websites errors and mistakes that are committed by business owners, executives, web design and development companies as well as digital agencies.
Seduced by the allure of big data and analytics, many companies are overlooking the true power of integrating deep human understanding to drive transformational action. This short presentation shows how companies that combine leading edge analytics with deep customer understanding will be able to unlock significant competitive advantage.
eMarketer Webinar: Social Marketing Trends for 2016eMarketer
Despite industry concerns over ad blocking and viewability, 2015 saw strong growth in ad spending on social properties and a major shift toward video. Topics in this webinar include: eMarketer’s latest forecasts for social media marketing and social network ad revenues; Why TV ad dollars will start to flow more steadily toward social in 2016; How livestreaming will be pushed into the mainstream; The importance of influencer marketing and how marketers will address issues of ad blocking and viewability
The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day.
While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing.
At the same time, the government has started to apply pressure to regulate H5 apps built onto WeChat. And Tencent itself is applying greater control over brand activities.
Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.
An increased number of consumers are using the mobile web and native apps on their smartphones to research products and make purchases, however many mobile marketing efforts miss key opportunities to maximize their app ROI.
By focusing on a consumer-friendly app strategies, companies can increase their ROI, gain insight into consumers’ mobile behavior, and enhance their consumer appeal.
Download our white paper to learn more about how Gold Mobile can accelerate customer engagement, drive transactions, and reward your most loyal customers with our unique platform. Included are examples of how our platform has been utilized by other companies to help combat precise challenges and achieve specific goals.
Leveraging Social Media Marketing: Lincoln Property Company Annual Marketing ...Erica Campbell Byrum
Erica Campbell, Director of Marketing for For Rent Media Solutions presented this in Phoenix, AZ on 4/28/11 at the Lincoln Property Company Annual Marketing and Training Conference.
The social web is constantly posting, uploading, sharing and ranting-about your brand. By these actions, consumers post and update their needs, desires and complaints across forums, microblogs like Twitter and social networking sites such as Facebook, Foursquare and LinkedIn, for all to view.
Consumers are finally in control, and they have become the programmers, shaping their own experiences by interacting with our brands when they want, where they want, and how they want. Successful marketers need be at every touch point to connect with them. Maintaining an on-going positive relationship with your consumers, partners and prospects is critical to any brands long term success. Today, companies must be a part of the consumer dialogue.
This session discussed sideways marketing tactics that revolve around removing friction, noise in a crowded space and uncertainty for consumers.
This presentation was delivered at GraphConnect London on 19 November 2013.
Joe Parry, CEO of Cambridge Intelligence and creator of the network visualization software 'KeyLines', spoke on the subject of good and bad graph design.
This presentation includes tips on how to ensure your graph visualizations are informative, intuitive and attractive.
En nuestra lista puede encontrar información de precios,promociones de todos nuestros productos,actualizada según la fecha del documento.
Vigencia hasta 22 de Agosto de 2012
http://www.compugreiff.com
Barna encendida - Evento de Marketing Digital de SiteGround - Joan BoludaSiteGround España
SiteGround reúne a partners, clientes, amigos y miembros de las comunidades de los CMS Open Source más populares para hablar de marketing digital y aprender nuevas formas de impulsar nuestros negocios hacia el siguiente nivel. Con nuestro encuentro “Barna encendida” queremos mostrar nuestro compromiso con las personas que confían en Open Source para sus proyectos, poniendo a su alcance los conocimientos y experiencia de algunos de los mejores expertos en CMS´s de España para conducir sus ideas hacia el éxito. El evento fomenta el uso de técnicas de marketing digital, aplicadas a casos específicos de compañías de diseño, desarrollo web y freelancers que usan CMS´s como WordPress, Drupal o Joomla, entre otros, para obtener los mejores resultados. Los expertos abordarán la optimización de recursos, estrategia e información muy valiosa directamente enfocada a la búsqueda del resultado.
SiteGround es una compañía de Web Hosting especializada en CMS´s y en e-commerce que soporta proyectos de Open Source con mucho cariño. Facilitamos a nuestros clientes y partners que usan WordPress, Joomla, Magento, Drupal u otro CMS servicios especializados para sus proyectos y software, velocidad web inigualable, seguridad top y el soporte 24h en español de mayor calidad del mercado.
Joan Boluda es consultor de marketing online, formador especializado en marketing digital y profesor asociado en ESADE Executive Education. CEO de boluda.com, plataforma de cursos online de marketing y desarrollo web. Actualmente se le puede escuchar cada día a las 07:07 en su podcast Marketing Online.
Un mundo 2.0: Charlas para padres y madres sobre Internet y Redes SocialesVíctor Martínez
Estas charlas están dirigidas a padres y madres de primaria y secundaria, y en las mismas abordamos temas como la incorporación de nuestros hijos al uso de Internet y los retos, las oportunidades y peligros que esto supone. Se trata de sesiones muy interesantes tanto por los temas abordados como por el posterior debate ante las inquietudes que suscitan en la comunidad educativa.
A lo largo de estas charlas se dan diversos consejos y sugerencias, aunque si tuviera que resumirlos en una idea, sería ésta: los padres debemos conocer Internet y las distintas plataformas tecnológicas al alcance de nuestros hijos. Del mismo modo que nos anticipamos y conocemos los distintos escenarios en los que deberán desenvolverse en el mundo “real”, para darles los recursos necesarios en cada situación, igual ocurre con el mundo “virtual”.
Puede que las nuevas tecnologías, las redes sociales o las apps móviles te gusten mucho, poco, o no te gusten nada. Pero como padre/madre, no puedes permitirte el lujo de ser ajen@ a ellas.
En nuestra lista puede encontrar información de precios y promociones de todos nuestros productos,actualizada según la fecha del documento.
Vigencia hasta 14 de Enero de 2014
Leveraging Social Media to Grow Your BusinessJames Windrow
This social media introduction is perfect for small businesses trying to understand the impact of social media and how best to leverage it to grow business.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Hilarie Koplow-McAdams, President Commercial SMB Unit for Salesforce, and Michael Lazerow, CMO of Marketing Cloud for Salesforce, made this presentation at the McKinsey Chief Marketing & Sales Officer Forum event in 2012.
My presentation from Oi15 in Cardiff.
• How to build relationships faster.
• Why you can't purchase loyalty.
• the biggest challenges for a marketer in 2015 and how to deal with them.
Happy to provide more info / context if you tweet me @JeremyWaite
"Disruption is no longer disruptive. It's normal". Slides from my keynote in Gothenberg, Sweden, where I discuss the future of customer relationships, marketing technology and domestic robots!
Jeremy is responsible for digital strategy as part of the marketing team for Marketing Cloud the industry leading suite of marketing tools built by Salesforce.
Take a look at Jeremy's presentation "Building Relationships: Faster" from oi15!
A presentation I gave at Digital Summit: Mass publishing is the lowest form of value the internet can provide you. Relying on a content publishing model for lead generation, and relationship building will not give you the sustainable, or scaleable competitive advantage you need to succeed in this new world of infinite noise. Nobody cares about your content because you’ve missed the true reason people consume content, because it fulfills their inner purpose. Learn what the five pillars are and why they must be new foundations for the future marketing organization.
Salesforce for Nonprofits: Turn Big Data into Social ChangeSalesforce.org
Salesforce Analytics Cloud is Analytics for the Rest of Us and leading nonprofits are already showing how big data can help solve the world’s complex problems. Learn how Project 8 is using Analytics Cloud to help ensure that the 8 billion people that will live on this earth in 15 years will have the food, water, and energy they need.
Social Media for B2B - How Salesforce Does SocialMarcus Nelson
This is an old deck, but you'll see exactly how we thought through our systems before setting up Salesforce's social media plans & policies. Use this as a template for your own social media marketing playbook.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
5 Marketing Automation Tips for Small Businesses Mathew Sweezey
Five easy ways to scale marketing automation across sales, lead gen, and demand generation and increase your engagement by 3x, brought to you by the author of marketing automation for dummies.
The Future of Marketing is here once again with new insights into the future of PR, Demand Generation, Growth Hacking, and Media. It's 101 slides designed to jump-start your new year with fresh ideas, and the answers to why marketing must change in 2018.
If you're needing more marketing budget here are the steps to take to get that money! Building on new ideas such as a stretch budget, agile workflows, and new valuation models.
American Banking Association Marketing Conference - Modern ConsumersMathew Sweezey
The new consumer is not like the old. This means your bank has to be more than a bank. They must be contextual to the needs of the consumer, which are far past just financial. Here's what you need to know.
5 Key Traits of High Performing Marketing Organizations Mathew Sweezey
We've researched over 7,000 companies over the past two years, and have found the 5 key traits to high performing marketing organizations. See how you rank, and or what you need to do to become a high performer.
What it takes to be a high performing marketing organization in the banking world. Research from the Salesforce on modern marketing tactics and leading marketing solutions.
With everyone claiming to be an expert should you listen to? This list of 103 marketing thought leaders is made to help answer that question. It's also incorporated into Twitter lists so you can easily follow everyone with a single click.
The X factor: The Secret to Better Content Marketing Mathew Sweezey
Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.
This is an overview of research conduced to help businesses understand the impact content has on the experience of the consumer, and the importance of content in increasing life time customer value.
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
2016 is almost here, and with it will come a host of new marketing challenges. To help prepare you I've crafted this presentation with
- New Data from Google on Marketing Moments
- New ideas on breaking though the noise
- New roles for the CMO and Demand Gen Teams
- New metrics for showing holistic marketing value
The presentation is created to inspire you, and help you see new ways to market in 2016. Please feel free to share this content, and reach out to me with any questions you may have. Best, Mat
Change Management for Demand Geneation eBook Mathew Sweezey
Change Management is not an easy road to head down...
However, in this crazy, sophisticated world of B2B marketing, you must address Change Management as a critical component of Demand Generation if you want to drive real success, real revenue.
This eBook shows you how to Stay Relevant, Productive and Sane and manage the Changing Landscape of Demand Generation written by Mathew Sweezey and Carlos Hidalgo.
This eBook will help you identify and implement effective Change Management principals to help effectively drive Demand Generation success for your organization.
Why the status quo no longer works- Change Management is the missing link
How to identify the barriers to Change
Strategic steps to take to implement Change Management
The realities of Change
It’s no surprise that B2B and B2C marketers have different goals and strategies. In January, we released new research on the overall state of marketing — including businesses of all sizes and types, based on the responses of 5,000+ global marketers.
Now we’re separating B2B from B2C marketers. Today, we present you with data about B2B trends, goals, and obstacles in 2015 with the 2015 State of B2B Marketing.
Using survey responses from 2,100+ B2B marketers, this report takes a look at what B2B marketers are really thinking and dealing with this year.
The most comprehensive marketing report of 2015 is here. Salesforce surveyed over 5,000 marketers globally to understand top priorities for 2015 across all digital channels. Inside this second annual report, you get an unparalleled look at the modern marketer’s mindset, including:
3 most pressing business challenges
Top 5 areas for increased spending
Biggest changes from 2014
Hottest trends in social, mobile, and email marketing
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
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3. @msweezey
This presentation will be covering a lot of slides in a very
short amount of time. If you would like to follow along on
your device please find my slides posted to twitter under
@msweezey.
This presentation is compliments of Salesforce.com.
4. What is the biggest problem
marketers face?
#1 New Business Development
We asked 5000 B2B and B2C marketers this question:
They said: (http://www.salesforce.com/research)
Q
A #2 Quality of leads
#3 Keeping up with trends
5. What is the biggest problem
marketers face?
We asked 5000 B2B and B2C marketers this question:
Q
A
How do we drive business amidst
an entirely new consumer
landscape?
6. Industrial
Revolution
Taught us marketing was a by product of production, and
the businesses had complete control of information about
products, and the buying process. There were only 5
media channels.
7. Limitless
Channels
There are currently 200+ channels, and Gartner
predicted in 2014 that by 2017 the CMO would
have the largest IT budget in the company,
taking it away from the CIO.
8. Media
Ubiquity
More people in the world have access to a mobile
phone than have access to clean drinking water or
electricity. The effects of this are only now beginning
to be fully understood.
9. Limitless
Media
On average there are 1,500 posts waiting for you on
Facebook, and on average you check Facebook 17
times per day (Ages 35-49). You also have 7.4 social
channels on average.
10. Limitless Media
Is very different
This is over 12 hours per day, across
multiple screens. Tangling up work life,
personal life, and everything else together.
11. CNN reports there will be 50 Billion connected devices by the
year 2020. That would mean devices out number people 7 to 1.
Each device can create, distribute, and consume content as well,
making them the largest creators of noise.
Internet of
Things
12. He Proved Media
Consumption Changes
Human Actions
Marshall McLuhan denotes how
media has changed every society in
his foundation text “Gutenberg
Galaxy”. Campaigns have not caught
up to the modern human, or how we
use media.
“For Richard Nixon to win the
presidency he must lose 10
pounds.”
-‐Marshall
McLuhan
14. “We now disqualify
before we qualify”
We are faced with so much content we now disqualify content before we
even begin to qualify it. This is a technique we learned on our own
(heuristic) and use it as the standard way we now filter large sets of
data.
15. Attention
Spans
The average human based on a Microsoft study in
2013 has an average attention span of 8 seconds. This
does not mean make “Snack-able Content”. This
means you must deliver value faster.
NINE SECONDS
Goldfish
have
an
a3en4on
span
of
16. Buyers
harness
more
power
when
they
do
a
single
Google
search
than
all
of
NASA
had
in
1969
to
land
a
man
on
the
moon.
Anything
can
be
found
in
an
instant,
and
if
it’s
not
they
they
leave.
INSTANT
RESULTS
80%
Bounce Rate
On visits from Adwords
71%
Have been
Disappointed by content
25%
Will never re-engage
If disappointed once
1.70
Page views
Per visit to your site
17. Why should you even care about this.
You already have social media. You
already do content marketing. You’ve
read the latest blog post from the experts,
and do lead nurturing. Why should you
care?
Why Care?
18. Our systems
Don’t work
For every 100 leads an aveerage
company generates they close .7 of them
into actual business.
1.5
Forester estimates for every
100 leads a B2B company
generates, best in class only
converts 1.5 into revenue.
19. Production, Technology, Distribution, and Reach are all
democratized making the relationship you have with
your consumer the only sustainable competitive
advantage.
Large Scale
Failure
of Fortune 500 companies
are removed from the list in
Last decade (2004-2015)1/3
20. Content product is the largest single item in a marketing
budget at 16% of the total budget. This is a result of the
modern buyer and the marketer owing 80% of the sales
cycle by 2020.
Massive
Inefficiencies
Of content a
business creates
never gets utilized.70% - SiriusDecsions Report
21. We need New
Systems
We need a new coherent body of
ideas or principles which take
into account the changed
environment. Not just iterations
of the old ones.
22. These are
Not Systems
You’ll likely say, “But I’ve got social media, marketing
automation, and do content marketing. I’ve got new
systems”. You are wrong. You have new tools, and
channels. We still use your same old systems, just on
new channels.
23. Net Positive System
01
The company must have an understanding that limitless
interactions must be controlled by a company Mindset of
positive experience, or fail at the death of departmental
campaigns.
24. Ship My
Pants
National retailer spends millions on a campaign to get people
to shop in their stores. The campaign was based off of an
award winning tag line “Ship My Pants”. Yet it ended at very
sour experience for many.
25. “SHIP MY PANTS”
Infinite
Media Hurts
Upon a Google search to find the local store the average
review is 2.9 out of 5. Creating a bad impression directly
following the positive impression of the “Ship My Pants”
campaign.
26. “SHIP MY PANTS”
Net Positive
Experience
Upon going to the website to then purchase the website was
broken. This now has created a “NET NEGATIVE” effect and
the only way to win this consumer back is to spend more
money. This is not sustainable.
27. “It is not the height of your
highs, but the valley of your
lows which will shape your
brand”
-Andrew Davis, Author of Brandscaping
“
“
28. This is the value of the “switching economy” this
means switching from one product to another. This
makes the economy of switching the 10th largest
economy in the world.
$1.7 Trillion
29. It takes
- “Understanding Customers” by Ruby Newell-Legner
Positive experiences
to make up for one
unresolved bad
experience.
30. Relationships are hard to substitute! Having everyone
in your company with the same mindset is the only
sustainable way for you to proactively protect your
brand from the infinite amount of content and create a
net positive experience for every customer across all
touch points. This is why companies like AT&T give
CX a seat at the Executive Table.
Customer
Experience
belongs in
the C-Suite
31. Desirable Relationships
02
The human desire has shifted over time, yet our marketing
practices are still based on the idea of mass publication is
valuable to consumers. We must re learn what consumers
desire, and what creates a valuable relationship for them.
32. Building relationships with
consumers inner desires is what we
should be focused on
Edward Bernay’s created Public
Relations after learning from his
uncle Sigmund Freud the power of
the unconscious mind. He create a
new form of strategic marketing
which built relationships between
products and consumers inner
desires.
Relationships focus
on Human Desire
33. Experiences
Are Made of
“Content”
Wrote
“Permission
Based
Marke4ng”
in
1999.
The
forward
to
this
book
was
Don
Peppers
who
co-‐authored
“The
One
to
One
Future”
wriaen
in
1993.
Yet,
most
of
us
just
see
“Content”
as
something
we
create
and
mass
distribute.
“Our job is to connect with people,
and leave them better off than when
we found them”
- Seth Godin
35. Nobody Ever Said
“I want content”They decide engage with content to
solve goals, they engage with it because
it aligns with their purpose
The worlds best media brands are failing. BBC laid of 500
reporters last year. Gigaom the $22 million dollar backed
media brand, who pioneered blogging closed it’s doors after
8 years in 2015. We need to be relationship brands.
Media
Brands?
36. Path to
Purpose
Google research done in 2013 proves it is no longer a linear
journey to purchase, but rather helping consumers meet their
purpose. When you do you increase purchases by 42%.
Honest
experiences
help
them
fulfill
their
inner
desires,
and
discover
their
purpose.
38. Fight
Boredom
PEW research found that 51% of the time a CEO picks up their
mobile device because they are BORED. We use the internet to
fight boredom. This is the purpose at that time. It can lead to
other things via passive discovery.
39. Escape !People wanting to escape will lean on self discover and
social channels. They are looking to escape their work, life,
job, and take a short break. No barring on sales readiness.
However the escape must be an honest, escape. It can not
be contrived by a business, but must be found by the
person.
40.
41. Read this article for more on creating humor in your content: http://
www.clickz.com/clickz/column/2389218/create-better-content-via-humor
Kronos Case Study
Kronos, a workforce
management software
company, uses a weekly
comic to engage with their
audience. Their comics are
consistently shared on
LinkedIn two to 10x more
than their corporate blog
posts.
42. Discover
Things
The top 5 websites in the world are all “Search
Engines”. We use search engines to discover things,
but actively and passively.
43. Discover!Discovery is one of the greatest gifts of the internet. We
have both passive and active discovery modes.
Active Discovery: Direct searches on the internet
Passive Discovery: When you scroll down in Facebook
44. Self
Discovery
The highest form of value the internet provides
to a human is self discovery. The instant nature
to find what ever, and fulfill any purpose or
desire instantly.
“Mass
Publishing
is
the
lowest
form
of
value
the
internet
provides”
-‐David
Weinberger
(
Co-‐author
of
Cluetrain
Manifesto)
45. Active
Discovery
Anytime you do a search you are engaging in “Active
Discovery” This is when you are looking, seeking, or
wanting to find a specific item. “Amazon.com strives to be
the e-commerce destination where consumers can find and discover
anything they want to buy online.” – Jeff Bezos
46. Passive
Discovery
There is value in helping people discover
things. Amazon hires 473 “Data Scientists” to
study their conversions, and it’s effect on the
customer relationship. If they do something
look at why.
47. Presence!Is the content which consumers create about themselves to
validate the mediated self they are projecting. Simply
engaging with this is fulfilling their purpose, and is
helpful, and does not require you to create more content.
48. Mediated
Self
On average we have 7.4 social channels and project a
different self on each one. The value to us is in expressing our
being, and having that desire validate by others. The Power
of a Like!
49. “When you see people voting up your
answer or adding their own replies in real
time it makes you realize there’s a good
group of people reading your stuff. I don’t
get that immediate rush on my blog”
-Robert Scoble,
Futurist and Social Media icon
“
“
50. Modern Media
Releases Dopamine
To Be Released
Causing positive relationships, and a
Pavlovian response to engagement.
The
New
York
Times,
called
Dopamine
“The
Molecule
for
Mo4va4on”
in
their
2009
ar4cle
on
neuroscience.
hap://
www.ny4mes.com/2009/10/27/science/27angier.html?_r=0
51. Dynamic Relevance
03
Building a system of relevance is the only way to scale
personal relationships and create desirable experiences at
scale required across infinite channels.
52. This Is the old way of thinking about conversion.
How do we make content, and drive people to it.
Now we take a new approach with dynamic
journeys.
Static Experiences
Follow Historical
Logic. Stop it!
53. Single View
Of Customer
Buyers become highly fragmented beings across multiple channels.
They are always connected, and always on. The only way to reach
them is to know more about them, and understand what it takes to
really be relevant to the modern buyer.
You
no
longer
compete
with
those
in
your
own
industry,
but
rather
the
best
of
those
fields.
Consumer
are
now
comparing
all
experiences
against
each
other
rather
than
against
their
ver4cal.
Behavioral Data
You
no
longer
compete
with
those
in
your
own
industry,
but
rather
the
best
of
those
fields.
Consumer
are
now
comparing
all
experiences
against
each
other
rather
than
against
their
ver4cal.
Psychographic Data
Also
combine
with
all
other
internal
data,
created
in
a
CRM.
Internal CRM Data
54. Authentic
Journeys
Requires you to know each and every person, and demands a system of
relevance which touches all aspects of your business. This puts the
customer success platform at the heart of your marketing efforts. Then
allows for scaling across all channels, with dynamic and predictive
personalization. Facilitating both passive, and active discovery.
55. Companies using predicative content on
average are seeing an increase in revenue
by 15% because it help facilitate
discovery, and fulfills modern desire.
Predictive Content
Dynamic content suggests
the best next piece of
content given set algorithms
of most likely engagement.
Owned Experiences
Creating customized
experiences also needs to
happen both on your
website and via the email
content.
+15%
Revenue
56. 99% of all organisms who have
ever lived on the earth are extinct
due to environmental changes. The
modern environment has changed
the consumers desires a new type
of mediated relationship. They will
not respond to forced campaigns,
and value self discover above all
things. Creating a relationship able
to support self discovery, and
always be contextually relevant
will require a new set of marketing
systems. You only have one other
alternative. Extinction.
Raphus
cucullatus
“DoDo
Bird”
Conclusion:
57. Thank you
Mathew
Sweezey
Principal
of
Marke4ng
Insights,
Salesforce
msweezey@salesforce.com
@msweezey