The document discusses changes that Facebook has made to its timeline structure and page layout. Key changes include switching to an image-centric layout focused on user friend activity, adding features like pinned posts and milestones, restricting what can be in cover photos, and removing default page tabs. The changes are meant to improve the user experience. Businesses with Facebook pages need to optimize their content and monitoring for the new layout, while those without pages should prioritize creating a page. Tips are provided for making the most of the new timeline features and engagement tools.

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2. Ch-ch-ch-changes
What has Facebook done?
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3. The Big Changes
• Image-centric layout
• Timeline structure (reverse chronological)
• New administrative controls and views
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4. The Big Changes
• Greater focus on users’ friend activity vis a vis your page
• More prominent About section
• More controls on how posts are displayed
• No more default landing page tabs 
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5. What Are The Specific Changes?
• Cover photo
• Views and Apps
• Friend activity
• Pinned posts
• Star and hide posts
• Highlight posts
• Admin Panel
• Activity Log
• Milestones

6. Are There New Capabilities?
YES!
• New reporting/management features in Admin Panel and
Activity Log
• Pin, star and highlight posts
• Add milestones
• Friend activity

7. Cover Photo
This is the new
cover photo area
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8. Views and Apps
This is the new
views and apps
area

9. Friend Activity
This is the new
friend activity area

10. Pinned Posts
This is where you
would pin a post
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11. Star and Hide Posts
This is where you
star and hide a
post

12. Highlight Posts
This is what a
highlighted post
looks like
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13. Admin Panel
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14. Activity Log
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15. Milestones
This is what a
milestone looks
like
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16. Take Note!
• Page tabs—no more default landing page!
• Width change: 520 pixels  810 pixels
• Prohibited: cover photos with calls to action, arrows, etc.
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17. Page Tabs R.I.P.
• Page tabs—no more default landing page!
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18. Wider Pages
• Width change: 520 pixels  810 pixels
520px Wide 810px Wide

19. Cover Photo Restrictions
• Prohibited: cover photos with calls to action, arrows, etc.
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20. UNDERSTANDING TIMELINE
But why?
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21. Improved user experience
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22. Gives brands, companies and organizations new ways
to connect and engage with fans
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23. HOW WILL THIS CHANGE IMPACT
MY BUSINESSES?
$64,000 Question…

24. How Does This Impact Businesses
With Existing Pages?
• Time to optimize for new layout (art & copy)
• Ongoing maximization for image-centric layout
• Monitoring of friend activity becomes more important
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25. How Does This Impact Businesses
Without Pages?
• No excuses—it’s time to get involved!
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26. HOW CAN I GET THE MOST OUT OF
THE TIMELINE LAYOUT?
Making The Switch

27. Think Visual

28. Remember: Apps Are The New Tabs
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29. Rock The New Milestone Feature

30. Star/Highlight Your Best Posts
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31. Monitor Friend Activity Closely
This is the
new friend
activity area
This is the
new activity
area

32. Dive Into The Admin Panel
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33. Cover Photos: Know the Rules!
1. Price or purchase information, such as "40% off" or
"Download it on socialmusic.com";
2. Contact information such as a website address, email,
mailing address, or information that should go in your Page's
"About" section;
3. References to Facebook features or actions, such as "Like"
or "Share" or an arrow pointing from the cover photo to any
of these features; or
4. Calls to action, such as "Get it now" or "Tell your friends.”
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34. Overwhelmed?
• Don’t be—you can do it!
• We’re here to help
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35. Questions?

36. We’d love to help.
• Just get in touch!
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(213) 607-9100