The document discusses 4 proven marketing systems (Reputation, Reach, Resell, Referral) that are critical for business growth. It states that 95% of small businesses are missing at least 2 of these systems. Each system is then described in detail, emphasizing how today's competitive landscape has changed with search, social media, and mobile, and how businesses must leverage these drivers to optimize each marketing system in order to achieve maximum growth.
Qualitative Research in Conversion OptimizationAndra Baragan
This presentation is a brief introduction in qualitative research's applicability in conversion optimization.
It also contains two case studies where qualitative research has been used to improve conversion rates.
This presentation looks at the different Digital Marketing platforms available in Singapore market and how they had evolved from traditional media of yester-years! It also takes a peek at the Digital Marketing beyond 2014 with supporting research from Google & comScore.
Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better.
In this highly interactive session, affiliate marketing veteran Ola Edvardsson takes a fresh look at what really works in the affiliate marketing space.
Qualitative Research in Conversion OptimizationAndra Baragan
This presentation is a brief introduction in qualitative research's applicability in conversion optimization.
It also contains two case studies where qualitative research has been used to improve conversion rates.
This presentation looks at the different Digital Marketing platforms available in Singapore market and how they had evolved from traditional media of yester-years! It also takes a peek at the Digital Marketing beyond 2014 with supporting research from Google & comScore.
Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better.
In this highly interactive session, affiliate marketing veteran Ola Edvardsson takes a fresh look at what really works in the affiliate marketing space.
Michael Vorel, CEO of Vastplanet.com on leading Ecommerce Trends, Online Merchants, Conversion Strategies and features high volume affiliate marketing sites. Presentation includes takeaway affiliate marketing strategies and industry trends.
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
As digital technology continues to evolve, so do the channels by which businesses can reach customers all over the world. This presentation covers some of the basic methods:
• Display Advertising
• Search Engine Marketing (SEM)
• Affiliate Marketing
• Mobile Marketing
• Email Marketing
• Social Media Marketing
All of these digital channels call for a much more targeted and interactive approach than traditional marketing. By choosing a primary content platform and engaging customers with a consistent stream of high-quality content, businesses of any size can achieve digital marketing success - both in their local market and globally.
SEO Multi-Channel Ecommerce and ShippingSage Island
Presented at Surf Expo on Thursday, January 14, 2016 in Orlando FL by Mike Duncan. It’s no longer enough to build a beautiful website and wait for sales to roll in. In order to succeed, your business needs to take advantage of multiple channels, such as mobile, social, and PPC, in order to attract the traffic you need to succeed. In this session, we’ll discuss effective strategies, creative tactics, and shipping solutions to help your business stand out across every channel.
Here’s a framework for conversion optimization called READY, which stands for (R)elevant, (E)ngaging, (A)uthoritative, (D)irectional, and (Y)ield Optimal. These are the five dimensions that we’ve repeatedly seen impact the success of conversion optimization scenarios — landing pages, conversion paths, microsites — in both B2B and B2C markets. Within each dimension, I’ve pulled out 5 elements that I think are most important.
New Era of Marketing - Content Marketing Conference - 2016 Mathew Sweezey
This presentation was given at the Content Marketing Conference in 2016. The new era of marketing is vastly different based on a new marketing environment. The new era of marketing has a new view on branding, value, content, how we create the contnet, and how we present it to the consumer. Join Mathew as he takes you along a journey to explain how to succeed in the new era.
We all want to increase our conversion rates, but it often requires hard work and a long process to come up with the right hypothesis and tests to find the changes that will actually lead to great results.
Sometimes all you need is some fresh ideas and a little inspiration from others. That is why we will be taking a closer look at some of favorite case studies on conversion optimization.
Join us for a webinar as Neil Patel discusses how several successful companies have optimized their conversion rates and what we can learn from them.
In this webinar, we will discuss:
- How 31 companies have increased conversion rates by making simple changes to their headlines, copy, and even full-on redesigns
- How you can use this knowledge to increase your conversion rates
- Why some copy changes increase conversion rates while others repel visitors
In this presentation, Insivia CEO and founder Andy Halko explores conversion optimization. Some of the topics include:
- A/B Testing
- Heat Mapping
- Landing Page Design
- Call To Action (CTA's)
- Mobile and Tablet
To learn more about this topic, visit us at www.insivia.com.
Digital Fundraising 101 - As presented by Liz Murphy, RedEngine Digital, Debbie Young, The Engage Group, Heather Marsh, ABD Direct and Peter Kaizer, Digital Consultant
Personalized marketing is all the rage right now. Insivia CEO Andy Halko takes it a step further and looks into the future at the next evolution of marketing.
Social Media Strategy Development for Publishers, by ACS InfotechACS Infotech Pvt Ltd
We make Social Media add value to your Publishing House. We have experience of what Social Media activities proved valuable to a range of Publishers. We help you effectively manage your online presence.
The 30 Greatest Lead Generation Tips, Tricks & IdeasMarketing Genome
Check out these proven - yet often overlooked - lead generation strategies. Generating leads is a marketer's single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective.
That's why we've compiled the 30 greatest lead generation lessons in this brand new guide, so you can start reeling in those leads.
Download these 30 tips to learn:
• What makes the best lead-generating content
• What drives killer landing page performance
• How to create offers that are impossible to ignore
• Secret website optimization tips with A/B testing
The Four Proven Marketing Systems Every Contractor Must Optimize to Maximize ...Digital Downloads
It's easier than ever for consumers to quickly research and compare various contacting businesses.
You can see this is a chart from a search for “top contractors in Denver, Colorado, and I can easily, easily pull up this type of information from a huge variety of sites, and see how other people are rating certain services, right?
So you can see here “Tim’s Tree Services” 4.8, three stars out of five. That’s great. You can see how many people have reviewed it, the ratings of reviews that are out there, and the average rating of all the contractors in Colorado, on this particular site.
But this is just one of dozens and dozens of sites that I could check at any time to learn more about you and your competitors.
Michael Vorel, CEO of Vastplanet.com on leading Ecommerce Trends, Online Merchants, Conversion Strategies and features high volume affiliate marketing sites. Presentation includes takeaway affiliate marketing strategies and industry trends.
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
As digital technology continues to evolve, so do the channels by which businesses can reach customers all over the world. This presentation covers some of the basic methods:
• Display Advertising
• Search Engine Marketing (SEM)
• Affiliate Marketing
• Mobile Marketing
• Email Marketing
• Social Media Marketing
All of these digital channels call for a much more targeted and interactive approach than traditional marketing. By choosing a primary content platform and engaging customers with a consistent stream of high-quality content, businesses of any size can achieve digital marketing success - both in their local market and globally.
SEO Multi-Channel Ecommerce and ShippingSage Island
Presented at Surf Expo on Thursday, January 14, 2016 in Orlando FL by Mike Duncan. It’s no longer enough to build a beautiful website and wait for sales to roll in. In order to succeed, your business needs to take advantage of multiple channels, such as mobile, social, and PPC, in order to attract the traffic you need to succeed. In this session, we’ll discuss effective strategies, creative tactics, and shipping solutions to help your business stand out across every channel.
Here’s a framework for conversion optimization called READY, which stands for (R)elevant, (E)ngaging, (A)uthoritative, (D)irectional, and (Y)ield Optimal. These are the five dimensions that we’ve repeatedly seen impact the success of conversion optimization scenarios — landing pages, conversion paths, microsites — in both B2B and B2C markets. Within each dimension, I’ve pulled out 5 elements that I think are most important.
New Era of Marketing - Content Marketing Conference - 2016 Mathew Sweezey
This presentation was given at the Content Marketing Conference in 2016. The new era of marketing is vastly different based on a new marketing environment. The new era of marketing has a new view on branding, value, content, how we create the contnet, and how we present it to the consumer. Join Mathew as he takes you along a journey to explain how to succeed in the new era.
We all want to increase our conversion rates, but it often requires hard work and a long process to come up with the right hypothesis and tests to find the changes that will actually lead to great results.
Sometimes all you need is some fresh ideas and a little inspiration from others. That is why we will be taking a closer look at some of favorite case studies on conversion optimization.
Join us for a webinar as Neil Patel discusses how several successful companies have optimized their conversion rates and what we can learn from them.
In this webinar, we will discuss:
- How 31 companies have increased conversion rates by making simple changes to their headlines, copy, and even full-on redesigns
- How you can use this knowledge to increase your conversion rates
- Why some copy changes increase conversion rates while others repel visitors
In this presentation, Insivia CEO and founder Andy Halko explores conversion optimization. Some of the topics include:
- A/B Testing
- Heat Mapping
- Landing Page Design
- Call To Action (CTA's)
- Mobile and Tablet
To learn more about this topic, visit us at www.insivia.com.
Digital Fundraising 101 - As presented by Liz Murphy, RedEngine Digital, Debbie Young, The Engage Group, Heather Marsh, ABD Direct and Peter Kaizer, Digital Consultant
Personalized marketing is all the rage right now. Insivia CEO Andy Halko takes it a step further and looks into the future at the next evolution of marketing.
Social Media Strategy Development for Publishers, by ACS InfotechACS Infotech Pvt Ltd
We make Social Media add value to your Publishing House. We have experience of what Social Media activities proved valuable to a range of Publishers. We help you effectively manage your online presence.
The 30 Greatest Lead Generation Tips, Tricks & IdeasMarketing Genome
Check out these proven - yet often overlooked - lead generation strategies. Generating leads is a marketer's single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective.
That's why we've compiled the 30 greatest lead generation lessons in this brand new guide, so you can start reeling in those leads.
Download these 30 tips to learn:
• What makes the best lead-generating content
• What drives killer landing page performance
• How to create offers that are impossible to ignore
• Secret website optimization tips with A/B testing
The Four Proven Marketing Systems Every Contractor Must Optimize to Maximize ...Digital Downloads
It's easier than ever for consumers to quickly research and compare various contacting businesses.
You can see this is a chart from a search for “top contractors in Denver, Colorado, and I can easily, easily pull up this type of information from a huge variety of sites, and see how other people are rating certain services, right?
So you can see here “Tim’s Tree Services” 4.8, three stars out of five. That’s great. You can see how many people have reviewed it, the ratings of reviews that are out there, and the average rating of all the contractors in Colorado, on this particular site.
But this is just one of dozens and dozens of sites that I could check at any time to learn more about you and your competitors.
A consistent message across platforms, especially your website and Facebook business page makes all the difference in reaching potential and returning clients. There is value in creating an online strategy to accurately reflect the experience which you offer customers in your brick & mortar store. Platforms such as Google Business and other social channels will also be discussed.
Word Of Mouth Marketing Strategy PowerPoint Presentation SlidesSlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Word Of Mouth Marketing Strategy PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of twenty three slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/39GoDdc
Does the thought of running a website scare you? Find out what types of businesses absolutely need a website. Learn how to quickly get a website up and running. And finally get tips on how your website can increase sales.
Digital Marketing Techniques PowerPoint Presentation Slides SlideTeam
Looking ways to market your product and services through digital technologies, our digital marketing techniques PowerPoint presentation slides go to market will help you out. This pre-designed web marketing PPT includes important topics like internet marketing, e-mail marketing, blogging, pay-per-click marketing, social media marketing, viral marketing, aid model, pull & push marketing, search engine optimization, website performance, web marketing plan, marketing growth strategies and many more. Our pre-designed professionally created electronic marketing PowerPoint presentation graphics will identify the problems and provide possible solutions with the help of online marketing strategies. You can also emphasize many other concepts like digital technologies, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media optimization, display advertising etc. You just have to click and download this amazing PPT designs. Our digital marketing techniques presentation graphics go to market are adaptable to any form. Our catalogue has an abundance of Digital Marketing Techniques PowerPoint Presentation Slides to choose from. Be sure to find the ideal ones to suit your need.
Digital Marketing Techniques Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Looking ways to market your product and services through digital technologies, our digital marketing techniques PowerPoint presentation slides go to market will help you out. This pre-designed web marketing PPT includes important topics like internet marketing, e-mail marketing, blogging, pay-per-click marketing, social media marketing, viral marketing, aid model, pull & push marketing, search engine optimization, website performance, web marketing plan, marketing growth strategies and many more. Our pre-designed professionally created electronic marketing PowerPoint presentation graphics will identify the problems and provide possible solutions with the help of online marketing strategies. You can also emphasize many other concepts like digital technologies, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media optimization, display advertising etc. You just have to click and download this amazing PPT designs. Our digital marketing techniques presentation graphics go to market are adaptable to any form. Our catalogue has an abundance of Digital Marketing Techniques Powerpoint Presentation Slides to choose from. Be sure to find the ideal ones to suit your need. https://bit.ly/3F8Ia5P
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
Put social in your sales process and get to the next levelXeeMe
This is not your typical “you need to do social media” nor the old “10 steps to increase sales” event. We are talking straight:
1) Why sales people are doomed to fail with the old processes
2) The impact of the social customer to the traditional sales organization
3) When sales teams ignore all the rules and thrive
4) What YOU can do to to create a “high speed high reach sales team”.
Join Andy Rudin, Expert in sales strategies for information technology products and services, Managing Principal at Outside Technologies, Inc and Axel Schultze, Founder and CEO of Xeequa, President of the Social Media Academy for an engaging discussion around techniques that help you deal with twice as many people in half the time and increase sales by 20%
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityJane Frankland
How to Modernize Your B2B Sales Approach to Drive Growth
This presentation is available as a 60-minute Master Class. It's right for you if you’re a business owner and want to increase your revenue. ONLY attend if you want to understand how to modernize your sales methods to drive growth, better communicate with your buyers and leave your competitors squabbling over your leftovers.
During the class we’ll be looking at how sales is transforming and why now is the time to use modern sales tools to gain an advantage. We’ll also be going through strategy and implementation, which most master classes don’t cover. By the end of this class I guarantee that you’ll be left hungry for more information and curious as to what more your missing!
REGISTER for the master class on business development here: https://jane-frankland.leadpages.net/modern-selling-master-class/
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing:
- Facebook
- Twitter
- Instagram
- Pinterest
- LinkedIn
- YouTube
For more info, please visit www.graypressmedia.com
In the past 6-8 years, the jewelry industry has seen the biggest fundamental shift in decades in how consumers shop. Brought on by the digital revolution and the proliferation of mobile devices, this shift has drastically changed the business landscape. Adaptation is key for ongoing business success and requires a strategic plan that helps navigate potential customers from an online world to an in-store experience. We’ll take a look at a variety of key digital mediums and outline ways to develop an online strategy and message for todays consumer.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
1. The 4 Proven Marketing Systems
Every Business Must Optimize to
Maximize Revenue Growth
www.losangeleswebstrategies.com
2. In the next hour, I‘m going
to teach you how you can
dominate your market and
take your income to
entirely new levels.
3. Leverage marketing & technology to
achieve maximum results.
www.losangeleswebstrategies.com
4. 95%
of Small
Businesses
Are missing AT LEAST 2 out of
the 4 critical, proven marketing
systems that are necessary to
achieve maximum business
growth!
9. 3 Drivers Of Change
Search
Social
Mobile
www.losangeleswebstrategies.com
10. Search
• Easier than ever!
• Accessible from multiple devices
• Has become the predominant way to find
information, products and businesses
www.losangeleswebstrategies.com
11. Search
92% of consumers have more confidence in info
found online than they do in anything from a
salesclerk or other source.
(Wall Street Journal, Jan 2009)
www.losangeleswebstrategies.com
12. Social
• Connecting and sharing opinions with ease
• Opinions are highly visible
• Search engines paying attention
• Content about your business is NOT created
by you!
• CONSUMERS ARE THE PUBLISHERS!
www.losangeleswebstrategies.com
13. Social
70% of consumers consult reviews or ratings
BEFORE purchasing.
Google Zero Moment of Truth 2011
14. Mobile
• The biggest game-changer
• Mobile search = Immediate gratification
• You MUST be present – If not you, your
competitors eat your lunch!
www.losangeleswebstrategies.com
15. Mobile
Mobile searches have QUADRUPLED in
the last year according to Google.
1 in 7 searches are now mobile.
www.losangeleswebstrategies.com
16. It is easier than ever for consumers to
quickly research and compare various
products and services.
17. The companies that ―GET IT‖ are
crushing the companies
that don‘t!
www.losangeleswebstrategies.com
18. The BIG question:
How do you strategically work
with these three big drivers
of change to make sure you come
out on top?
www.losangeleswebstrategies.com
19. It means that now more than
ever, you need to have a
marketing plan that works!
31. It is easier than ever for consumers to
find the feedback of other consumers
to help them make a decision about
who to buy from.
www.losangeleswebstrategies.com
32. 70% of consumers…
say that the feedback they find online is
the #2 factor in making a decision about
who to work with/visit/etc.
33. 7 in 10 who read reviews share them with
friends, family & colleagues.
(Deloitte & Touche, Sept. 2007)
34. 74% of U.S. consumers…
choose to do business based on
online feedback
www.losangeleswebstrategies.com
36. Today, an unhappy customer
will tell thousands of their
―closest strangers‖ on the
Internet.
Who‘s talking about you?
www.losangeleswebstrategies.com
37. • Customers
• Prospects
• Competitors
• Disgruntled employees
• Ex spouses
• Former business
partners, investors
• Trolls (the permanently
aggrieved)
Who‘s talking about you?
38. Reviews at the center of search
www.losangeleswebstrategies.com
39. trust recommendations from people
they know.
trust unknown users!
trust advertising
(Econsultancy, July 2009, Erik Qualman, Socialnomics)
90%
of online consumers
70%
of online consumers
14%
of online consumers
40. Reviews at the center of search
3/30!
www.losangeleswebstrategies.com
44. Why do you need to contribute?
• You can‘t control what people say about your
company BUT …
• You can make sure you‘re adding enough to the
conversation to ensure that the ratio of positive
to negative is in your favor!
45. Take ownership of profiles in all of
your key directories and networks
• Google+ Local
*important*
• Yelp
• Trip Advisor
• LinkedIn
• Facebook
• Twitter
www.losangeleswebstrategies.com
46. Publish your own story!
• Make your own news
• Post on subjects that will help your clients and
prospects
• Add social media sharing buttons
47. Make educational videos and post
them to YouTube
Any given video stands
about a 50x better
chance of appearing on
the first page of results
than any given text
page in the index.
Source: Forrester
48. Build a review collection system
Collecting referrals should be an ACTIVE and
METHODICAL process
Reviews on a site can boost conversion +20%
(Bazaarvoice.com/resources/stats 'Conversion Results')
49. The BIG takeaway
Reputation is now THE FOUNDATION of effective
marketing!
It is no longer enough to do good work.
YOU MUST PROACTIVELY DEVELOP AND
MARKET YOUR REPUTATION!
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56. 1. Reach
• 51 percent of Internet users
• Variety: huge number of every group
• Engage them in a multiple ways
57. 2. Precision targeting
• Location (ZIPs, area code, etc.)
• Age and birthday
• Education (e.g. Michigan State class of ‘05)
• Connections
• Demographics
• Interests
• Relationship status
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58. 3. Cost control
• Advertisers (you) control how much you spend
for each campaign
• Budgets can be very low
• Better targeting = less wasted spend
59. 4. Cost efficiency
• Precision = efficiency
• FB‘s measurability means you can
keep driving down your cost per click
• Dollar for dollar, there‘s no better way to get the
word out with relevancy
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60. 5. Simplicity
• Great UI makes setup a breeze
• Much easier than Google AdWords
• No PPC experience required
61. 6. Interests targeting
• Ads are much more likely to perform better when
you target smaller, specific groups of people!
• Display ads to the people who are most likely to
be interested in your product or service
• Customize your ad so it‘s more appealing to the
audience you‘re trying to reach
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64. Sponsored Story Ads
• Geared to increase ‗likes‘
• Tightly fits into how people use Facebook
• Psychographics vs. Demographics
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67. The BIG takeaway
Your audience is socially active online!
If you‘re not reaching them via Social Media...
YOUR COMPETITORS ARE!
68. Mobile
Mobile searches have QUADRUPLED in
the last year according to Google.
1 in 7 searches are now mobile.
Reach via Mobile
69. The average user spends an
average of 2 hours a day on their
mobile phone.
70. Almost 66% of Smartphone
subscribers admit to sleeping
with their phones
Nomophobia: The fear of being out of
mobile phone contact
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71. 1 in 3 mobile searches are LOCAL.
Reach via Mobile
72. After looking up a business via mobile…
61% result in a phone call
59% result in a visit
61%
59%
73. 6 in 10 prospects will leave your
site if it‘s NOT mobile friendly.
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74. 52% of users say a bad mobile
experience makes them much
less likely to engage with a
business.
75. Make it as EASY as possible
for prospects to consume
information about your
business on their mobile
phones.
AVOID THIS
Your goal:
77. The BIG takeaway
Consumers don‘t want to be disconnected from
their phones…
This ‗addiction‘ gives you a chance to stay
connected to consumers wherever they go.
You have the opportunity to REACH your audience
without making them step out of their daily routine.
79. Resell via Mobile
• 87% of Americans have mobile phones
• 73% say it‘s their no. 1 most-used
technology device
• 25% of all U.S. households have ditched
their landlines!
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80. 6.1 trillion text messages were
sent/received in 2010.
SMS is capable of reaching 91% of
the US population.
Resell via Mobile
Source: Telecommunications Union (ITU)
81. Why Use SMS
• Instant deliverability
• Flexible Platform
• Instant Opt-in and Opt-Out
• High open and conversion rates
• Low effort to create (short message, no
html…etc.)
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82. Why Use SMS
• 97% of all SMS marketing texts are opened
• 95–98% of text messages are read within
minutes of receipt
• 33% of email addresses change on a yearly
basis, but … People are keeping their cell
phone number for LIFE
83. Appointment Reminders
SMS reminders can reduce no-shows by 50% or
more—which means you can …
Save a TON of money—and put it back into your
business (or into your pocket)
84. Coupons
Mobile coupons are 10x more likely to be
redeemed than traditional coupons
Source: Borrell Associates 2010
86. The BIG takeaway
Text messaging is the most popular form of
communication among consumers…
Your audience is almost GUARANTEED to get
your message with SMS!
BUILD YOUR SMS LIST TODAY!
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95. A methodical process that captures
qualified prospects through your
association with people.
Referral System
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96. So how do you generate referrals
in a repeatable system?
YOU ASK FOR THEM!
97. 91% of clients would give a
referral, but have never been
asked.
98. It‘s as straightforward as…
Incorporating the message into referral
cards, postcards, social media, your
website – and making sure your happy
customers see them!
Requesting Referrals
101. Referrals are great, but hard to depend on if
you can‘t make them predictable.
Design a repeatable system that captures the
referral when your customers are thrilled!
Make it easy for them to share you!
The BIG takeaway
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114. We’d love to help.
• Just get in touch!
www.losangeleswebstrategies.com
(213) 607-9100
Editor's Notes
The key takeaway here: “The old marketing adage is that a satisfied customer will tell 5-7 of their friends about their experience, whereas the dissatisfied customer will tell 15-20. Today, an unhappy customer will tell “a million of their closest strangers on the internet.”
For example, if you are a children’s toy store located in Springfield you may want to target people who live in your city who are parents.