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Why Your Business Should Use SMS Mobile Marketing
- 4. 1. Relevance • 87% of Americans have mobile phones • 73% say it’s their no. 1 most-used technology device • 25% of all U.S. households have ditched their landlines!
- 5. 2. Open Rates (ZOMG!) • 97% of all SMS marketing texts are opened by recipients • 95–98% of text messages are read within minutes of receipt www.losangeleswebstrategies.com
- 6. 3. SMS Is Fresh • Other channels (email, print) are saturated and overrun with junk mail and spam • SMS is still a fresh, untapped resource www.losangeleswebstrategies.com
- 7. 4, 5. SMS Is Affordable & Easy • Every day there’s a cool new tool on the market that makes it even easier to send SMS campaigns • As more vendors get in on the action, costs continue to drop—which is great for you!
- 8. 6. Appointment Reminders SMS reminders can reduce no-shows by 50% or more—which means you can … Save a TON of money—and put it back into your business (or into your pocket)
- 9. 7. Build Lasting Relationships 33% of email addresses change on a yearly basis, but … People are keeping their cell phone number for LIFE www.losangeleswebstrategies.com
- 10. ―Think about the value of a phone number; it’s like having your customer’s IP address.‖ – Jared Reitzin, MobileStorm
- 11. 8. Coupons Mobile coupons are 10x more likely to be redeemed than traditional coupons -Borrell Associates 2010
- 12. 9. You Can Track It • Opt-in population • New subscribers • Quit rate/opt-outs • Response rate • Conversion/sales rate www.losangeleswebstrategies.com
- 13. 10. High Deliverability • There are virtually no delivery issues with SMS • If you send it, they will get it, and right to their pocket (next to their wallet) • SMS is the ―certified mail‖ of digital communications www.losangeleswebstrategies.com
- 14. 11. Voting and Contests • Fun and engaging way for consumers to interact with your brand • Examples: American Idol, Mini Cooper
- 15. 12. Keyword / Short Code Campaigns • ―Text JENNY right now to 867530(9) for a free iTunes gift card …‖ • ―Text SPINE to 555121 for a free spinal alignment consultation‖
- 16. 13. Mobile Greetings • Raise awareness, build customer loyalty, stay top of mind! • Send birthday cards or special announcements for your patients, clients, or customers
- 17. 14. Geo-targeting Automatically send text coupons when people are shopping in the vicinity of your businesses www.losangeleswebstrategies.com
- 18. 15. Automation • ―Set it and forget it‖
- 19. FAQs
- 20. Is text message marketing even legal? www.losangeleswebstrategies.com
- 21. Do I need text message marketing software?
- 22. How do I not come across as spammy?
- 23. How frequently can I send messages? www.losangeleswebstrategies.com
- 24. What else do I need to know to be successful?
- 25. A Proven Formula • SMB + SMS = ROIx (zOMG) • NOW’s the time to get involved • We can help you take advantage of SMS marketing! • Just get in touch with us for next steps www.losangeleswebstrategies.com
- 26. Questions?
- 27. We’d love to help. • Just get in touch! www.losangeleswebstrategies.com (213) 607-9100
Editor's Notes
- The future is MOBILE. In fact, Americans have adopted cell phones faster than any other household technology.
- 72% of the 320 billion emails sent on a daily basis are spam
- 33% of email addresses change on a yearly basis, but with number portability (the ability to take a number from carrier to carrier), people are ditching their home phones and keeping their cell phone number for life.
- Short Codes - Short codes are five or six digit phone numbers that can send and receive text messages. Short codes are fully known as Common Short Codes? What's common about them? In the stone ages of text messaging (the early 2000s) some wireless customers were only able to send text messages to other customers who shared the came cellular carrier (AT&T, Verizon, etc.). Those days are long gone, but what you need to know about a common short code is that it works on all major wireless carriers (and dozens of smaller ones too).Keywords - Keywords are what consumers text to a short code to join your SMS Marketing list. A keyword is a single word, usually ranging from a couple of letters to a dozen. Keywords can be longer depending on the SMS Marketing service provider your business uses, but you want to keep things concise for your customers.