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7 Secrets Using Social Media to Crush the Competition
- 1. Think Social Media is For Kids, Not Business? Think Again! Learn the 7 Secrets to How the Smartest Main Street Businesses-Just Like Yours- Are Using Social Media to Crush the Competition! www.losangeleswebstrategies.com
- 2. What is social media marketing? so cial me di a mar ket ing (noun) 1. The use of online social media sites (Facebook, Twitter, et. Al) to… - Promote services, events, or products - Pursue branding goals - Increase market awareness - Efficiently reach and engage consumers - Drive more business/increase sales www.losangeleswebstrategies.com
- 3. Who cares? 2/3 of online adults use social media platforms such as Facebook, Twitter and LinkedIn (Pew) AND Facebook alone has over 750 million users…
- 4. Buyer attention-where is it? Americans spent 53.5 billion minutes on Facebook in 2011 (Nielsen) www.losangeleswebstrategies.com
- 8. Naysayers 1. Social media is a waste of time 2. Only young people are using social media 3. Social media ROI cannot be measured 4. Social media is pretty easy/unimportant-I’ll give it to the intern to handle 5. Social Media is no place for business www.losangeleswebstrategies.com
- 9. Pollyannas 1. Social media will replace real-life networking 2. Social media can replace your website 3. Social media is free marketing! 4. Social media marketing gets immediate results 5. Social media marketing is the ANSWER!
- 10. Reality: It’s working, but it’s not the ONLY thing • 63% of companies using social media say it has increased their marketing effectiveness (HubSpot) • 88% of marketers have indicated that social media efforts have generated more exposure for their business (Harp Social) • 73% of marketers plan on increasing their use of Facebook (Harp Social) • 90% of social businesses say SMM is important to their business (Social Media Examiner) www.losangeleswebstrategies.com
- 11. Customers WANT YOU on social media • 93% of customers expect companies to have a presence on social channels1 • 85% expect companies to interact with them on those social channels2 1,2 Cone Business Study on Social Media, 2008 www.losangeleswebstrategies.com
- 12. And customers are rewarding businesses that do social media…
- 14. How your business can benefit • Increase engagement with customers and prospects • Affordably boost brand awareness • Boost website traffic • Grow your email list • Build your influence www.losangeleswebstrategies.com
- 15. How your business can benefit • Promote events and special offers • Find new customers • Quickly address negative PR • Increase customer loyalty
- 16. Top challenges • Overcoming cultural resistance to social media • Lack of resources to maintain consistent effort • Perceived as too difficult/overwhelming • Measuring ROI is not always easy (and requires some savvy) • Devising a method to the madness www.losangeleswebstrategies.com
- 17. The 7 Secrets to How the Smartest Main Street Businesses are Using Social Media to Crush the Competition! www.losangeleswebstrategies.com
- 18. 1. Go where your people are…
- 19. 2. Proactively cross pollinate www.losangeleswebstrategies.com
- 20. 3. Use fan gating • Fan gating = displaying certain content only to users who ‘Like’ your Facebook page • Create an offer/incentive for fans only • Non-fans are encouraged to ‘Like’ in order to ‘unlock’ the content behind the tab www.losangeleswebstrategies.com
- 21. 3. Use fan gating
- 22. 4. Collect email opt-ins • Have people opt into your email list on your social media site
- 23. 5. Run social promotions, contests, etc. • People want to engage with brands! • Photo contests, sweepstakes, surveys, etc. drive engagement • Engaged customers and prospects buy more
- 24. 5. Run social promotions, contests, etc.
- 25. 6. Be REAL • Show that you are actually in the community and are real, human www.losangeleswebstrategies.com
- 26. 7. Diversify • Use multiple social media channels • YouTube is HUGE • Pinterest is taking off like a rocket! www.losangeleswebstrategies.com
- 27. BONUS. Advertise • Amazing opportunity to target locally, specific interests, etc. • Very affordable • Easy to do www.losangeleswebstrategies.com
- 29. How much time will I need to spend each week on social media? 75% of businesses spending as little as 6 hours per week on social media marketing saw increased traffic. (Social Media Examiner)
- 30. Which social platform(s) should my business use? • Users? • Competitors? • Trick: Use the search function on a network to gauge activity related to your industry/market vertical/audience • Consider multiple channels! www.losangeleswebstrategies.com
- 31. How can I avoid the common mistakes that businesses make? 1. Have a plan/be prepared 2. Don’t obsess 3. Engage + promote 4. Talk with (not at) 5. No interns/nepotism www.losangeleswebstrategies.com
- 32. What to consider when evaluating the efficacy of social media? • Bigger than sales! • Generating word of mouth marketing • Strengthening brand loyalty with your customers • Adding value www.losangeleswebstrategies.com
- 33. People are talking. Are you part of the conversation? • Social media is not a passing fad! • 53% of people on Twitter recommend companies and/or products in their tweets (ROI Research for Performance) • The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers (WOMMA)
- 34. Questions?
- 35. We’d love to help. • Just get in touch! www.losangeleswebstrategies.com (213) 607-9100