The document provides 10 tips for enhancing mobile commerce (m-commerce) performance through social content. It discusses how social commerce builds trust which is important for m-commerce. Some key points are to show social content like reviews and recommendations on mobile sites, collect social content from mobile devices, make the content mobile-friendly, promote mobile services, and track mobile usage separately while considering its overall contribution. The combination of mobile and social commerce can help brands convert more browsers into loyal customers.
This white paper is focused around the way companies are redesigning their approach to loyalty, as traditional rewards programs fail to address customer expectations in terms of convenience, speed, and relevance.
In a world where we are always logged in and customer loyalties can switch with a few taps on a mobile phone, leading brands are rethinking the entire experience they deliver to their most loyal customers, in order to make repeat purchases a habit.
Our research, based on an analysis of 40 leading brands, examines how experiences designed to increase loyalty are evolving now and into the future.
Mobile technology adoption continues to grow, and recent consumer trends include rise in wearable tech and VR / AR, as well as growing use of chatting apps, mobile commerce, and consumption of mobile video content. Marketers are responding to these trends with location based marketing, video content and ramification, among other tactics, in order to offer a more relevant and instant shopping experience.
Whether good or bad, online reviews are a critical factor in the consumer’s path to purchase, across various industries. This presentation reviews the importance of online reviews, who writes them and why, the nature of them etc.Enjoy reading!
Mobile is becoming the primary internet access method in India, with more people accessing the internet via mobile than desktop. As mobile traffic surpasses desktop traffic, mCommerce is growing significantly. Mobile users are increasingly making purchases on their smartphones, especially for gadgets, clothes, and books. A mobile-optimized website and app can help businesses connect with customers, drive sales and engagement, and increase customer retention in this dynamic mobile market.
The document discusses best practices for brands establishing themselves as publishers in the current media landscape. It finds that one-third of top global brands have created publishing platforms. There are three main types: core branding sites, content marketing hubs, and sponsored destinations. The most successful platforms use a blend of brand and user-generated content, have a strong visual style and editorial mandate, and engage their communities. The document analyzes various brand publishing platforms and rates them on metrics like audience value and brand value. It provides the example of Virgin's data-driven content strategy improving site engagement through personalized storytelling.
The growth of eCommerce: does it impact brand strategy?Nurun
The growth of eCommerce is changing brand strategies in several ways. Consumer expectations are evolving as people now research products online and read reviews from other consumers before purchasing. Brands must be present across online and offline channels to understand the entire customer journey. An eCommerce strategy should go beyond just online sales and consider how the brand engages with customers at all touchpoints. To achieve growth objectives, brands need to continuously innovate, enhance their online content and experiences, and invest in new technologies.
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantagee-point SA
Mobile devices are increasingly used for shopping and finding local businesses. Most smartphone users search for nearby businesses and take action like contacting them. However, many businesses still have non-mobile friendly websites, missing out on these customers. A good mobile site loads quickly, has simple navigation, and provides contact info and maps. While a desktop site is fine, a separate mobile site optimised for smartphones gives customers what they need on the go.
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
This white paper is focused around the way companies are redesigning their approach to loyalty, as traditional rewards programs fail to address customer expectations in terms of convenience, speed, and relevance.
In a world where we are always logged in and customer loyalties can switch with a few taps on a mobile phone, leading brands are rethinking the entire experience they deliver to their most loyal customers, in order to make repeat purchases a habit.
Our research, based on an analysis of 40 leading brands, examines how experiences designed to increase loyalty are evolving now and into the future.
Mobile technology adoption continues to grow, and recent consumer trends include rise in wearable tech and VR / AR, as well as growing use of chatting apps, mobile commerce, and consumption of mobile video content. Marketers are responding to these trends with location based marketing, video content and ramification, among other tactics, in order to offer a more relevant and instant shopping experience.
Whether good or bad, online reviews are a critical factor in the consumer’s path to purchase, across various industries. This presentation reviews the importance of online reviews, who writes them and why, the nature of them etc.Enjoy reading!
Mobile is becoming the primary internet access method in India, with more people accessing the internet via mobile than desktop. As mobile traffic surpasses desktop traffic, mCommerce is growing significantly. Mobile users are increasingly making purchases on their smartphones, especially for gadgets, clothes, and books. A mobile-optimized website and app can help businesses connect with customers, drive sales and engagement, and increase customer retention in this dynamic mobile market.
The document discusses best practices for brands establishing themselves as publishers in the current media landscape. It finds that one-third of top global brands have created publishing platforms. There are three main types: core branding sites, content marketing hubs, and sponsored destinations. The most successful platforms use a blend of brand and user-generated content, have a strong visual style and editorial mandate, and engage their communities. The document analyzes various brand publishing platforms and rates them on metrics like audience value and brand value. It provides the example of Virgin's data-driven content strategy improving site engagement through personalized storytelling.
The growth of eCommerce: does it impact brand strategy?Nurun
The growth of eCommerce is changing brand strategies in several ways. Consumer expectations are evolving as people now research products online and read reviews from other consumers before purchasing. Brands must be present across online and offline channels to understand the entire customer journey. An eCommerce strategy should go beyond just online sales and consider how the brand engages with customers at all touchpoints. To achieve growth objectives, brands need to continuously innovate, enhance their online content and experiences, and invest in new technologies.
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantagee-point SA
Mobile devices are increasingly used for shopping and finding local businesses. Most smartphone users search for nearby businesses and take action like contacting them. However, many businesses still have non-mobile friendly websites, missing out on these customers. A good mobile site loads quickly, has simple navigation, and provides contact info and maps. While a desktop site is fine, a separate mobile site optimised for smartphones gives customers what they need on the go.
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
Presentation about most popular tools and frameworks used nowadays in the mobile app marketing, importance of thinking about analytics in the early stages of development, with an intro that shows the current trends in the app ecosystem. Quick overview of the mobile growth loop and its three main phases: acquisition, retention and monetization.
The document discusses customer loyalty in the digital age. It notes that the rise of disruptive technologies has challenged brands to engage consumers. To maintain loyalty, brands must redesign programs to suit connected consumers who value relationships, authenticity, and novelty. The consumer decision journey has changed, requiring brands to enhance the customer experience. Successful loyalty programs address consumer expectations, build trust, ensure satisfaction, and foster a sense of belonging with the brand. They must balance what consumers want from programs with business objectives like increased revenue and customer retention.
As the immediacy of receiving the products you need becomes a non-issue in e-commerce due to increasingly smart logistics, the main challenge left is the desire to try or feel the products first. This might be the simplest explanation for the rise of omni-channel, where the online, mobile or social channels, and brick & mortar stores, are mixed into a seamless shopping experience, each leveraging its own virtues and supporting the other channels at the same time. E-commerce is not, nor has it ever been, merely a ͞sales channel͟, and companies have adapted to this notion. ͞Don’t think of e-commerce as a channel. It’s a way for consumers to research, to buy, to experience brands and then, ultimately, to have them have fulfilled͟, says Coca-Cola North America’s EVP Sandy Douglas. E-commerce, therefore, is becoming a component of omni-channel commerce. Brick & mortar competitors establish digital presence, and previously pure-play digital competitors establish a physical presence. Recent acquisitions have established the market’s dynamics even further – e.g., Amazon’s acquisition of Whole Foods Market, and Walmart’s acquisition of Jet.com and Bonobos. More retailers today use stores as display spaces that support the need to try out and try on prior to purchasing online.
Creating a Great Customer Experience Any Place with Tara and AnneiQmetrixCorp
This document discusses creating an omnichannel customer experience across in-store, web, social, and mobile channels. It defines omnichannel as providing a seamless customer experience anytime, anywhere across touchpoints. Customers now expect consistency between online and in-store experiences. The rise of mobile and social media has changed customer expectations and behaviors. Retailers need to bring the benefits of online channels into physical stores to remain competitive in this new landscape. Case studies like Macy's show how unifying digital and in-store experiences through technologies like mobile and social media can drive sales and customer loyalty.
Online reviews are an important tool that helps consumers decide regarding a purchase of a product or a service.
Today, more than ever, digital reviews are everywhere and it seems that most of the consumers read online reviews before making a purchase decision.
According to BrightLocal survey, 91% of US consumers ‘regularly’ or ‘occasionally’ read online reviews. Online reviews also increase trust in a business, as long as the reviews are positive: 74% of customers say that a positive review makes them trust a business more, while 60% say a negative review makes them question the quality of a business. Usually consumers will stop looking for another business after having read positive reviews.
Online reviews are used for various types of businesses. Restaurant / café is the most common segment in which people use online reviews before deciding, with 60% of consumers saying that they had read online reviews for this segment. Hospitality comes next, with 40%, and Medical / healthcare comes third with 31%. According to Schieber Research, these numbers are expected to rise significantly for every industry with the integration of reviews into search engines and with companies increasingly encouraging consumer to write reviews, it would be almost impossible to make a decision without reading reviews first.
Pollfish surveys millions of mobile app users through partnerships with hundreds of apps. Users complete non-intrusive surveys directly within apps. Pollfish can target specific audiences based on location, carrier, app, device, gender, income and custom questions. The company has access to over 260 apps and 7 million global users. Pollfish has also received investments from venture capitalists and angel investors.
This document discusses the impact of mobile devices on local businesses. Some key points:
- Mobile now accounts for 12% of global internet traffic and over 50% of local searches are done on mobile.
- For local businesses to be competitive, they need a mobile-optimized website or app and to rank highly in local search results.
- Customers now expect to easily access business information from their mobile devices and often purchase shortly after searching on mobile. Having a strong mobile presence is important for local businesses to capture these customers.
Mapping the Mobile First Customer JourneySyniverse
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) and Rob Hammond (@tech2dollars), Senior Director of Mobile Engagement at Syniverse (www.syniverse.com) present how the rising influence of the mobile channel is altering the traditional customer journey and what brands can do to enhance engagement with their customers in the mobile moment.
Ubiquitous connectivity beckons this holiday season, bringing with it a new wave of Mobile Commerce (M-Commerce). Consumers can soon expect SMS and MMS coupons, the ability to run price comparisons in real time while at the store and even mobile phone shopping from the comfort of home.
According to a recent Yankee Group survey, 14 percent of consumers are interested in mobile transactions, and an additional 18 percent say they may be interested. Yankee Group predicts the mobile coupon market will reach 2.5 million North American consumers by 2013, ballooning the dollar-amount of the market to $2.3 billion.
In this webinar, Yankee Group analysts Jon Paisner and Andy Castonguay reveal further trends from our consumer surveys and explore the devices, conveniences and challenges of M-Commerce as mobile is integrated into the retail shopping experience this holiday season.
The document discusses emerging trends in 2011 and their effect on the digital path to purchase. It notes that shoppers are increasingly going online early in the buying cycle to gather information and make purchase decisions. It also discusses the rise of interactive TV and how tablets are increasing while laptop sales decrease. Mobile devices are beginning to replace credit cards for smaller purchases. The path to purchase has become more complex with digital and mobile influencing shopping behaviors. Marketers need to better integrate digital and mobile strategies to reach consumers throughout the purchasing process.
The document discusses consumer purchasing paths and how insights can be distilled from large amounts of digital data. It provides an example analyzing athletic footwear purchases, finding that about 1 in 3 online shoppers prefer purchasing online over stores. Both online and in-store shoppers visit brand and retailer websites for information, but their timing and purpose varies depending on where they ultimately purchase. The document recommends how brands can incentivize purchasing on their own sites at different points in the consumer journey.
Consumer Decision Journey in the Digital AgeAlok Ranjan
The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments for consumers through multiple touch points. Customer retention is one of the arduous challenges facing enterprises in the digital age when small firms are disrupting the consumer buying decision journey. These slides explores the possible interventions in the consumer decision journey, explains the shift the consumer-enterprise interaction behavior, highlights the new model of consumer decision journey and provides recommendations to enterprises on how to capture the top of mind share of the connected consumers.
Awaiting your opinion and comments. Thanks.
eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now eMarketer
Digital shopping and buying is a fact of life for the average US consumer, and retailers continue to face challenges and opportunities as new technologies develop and trends emerge. Topics in this webinar include: Why mobile conversion rates are climbing; How beacons and location-based marketing are driving in-store sales; How the visual web—YouTube, Snapchat, Instagram—is affecting ecommerce; Where influencers and consumer-generated content fit into the purchase funnel.
The document discusses repetitive vacations and how travel behaviors can be predictable. It notes that approximately 60% of travel purchases in Europe take place online, providing a wealth of data about consumer behavior patterns. This travel data provides insights into desirable customer audiences as travel involves cluster purchases like flights, hotels, and rental cars. Marketers can use travel data to deliver targeted messages to specific, high-value audiences.
This document summarizes mobile trends and innovations, discussing emerging devices and technologies like wearable tech and the internet of things. It also covers trends in mobile content like video and apps, as well as mobile commerce. Some key points include: smartphones and tablets are becoming the dominant way people consume content; video consumption is rising significantly on mobile; mobile app usage and downloads are growing rapidly; and mobile commerce, especially on tablets, is expected to nearly quadruple by 2018 and account for over 25% of all online sales. Marketers are advised to focus on location-based services, personalization, and responsive design to provide added value to consumers on mobile.
1. The U.S. e-commerce market is large at over $200 billion annually, growing at 9% each year, and still has room to expand as only 9% of retail is online.
2. New e-commerce business models focusing on areas like group buying and flash sales have emerged and gained traction in recent years.
3. While innovation in e-commerce was lagging for over 10 years, the past 1-2 years have seen more disruption from companies adopting new models and targeting different customer segments with innovations in areas like mobile and social commerce.
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
By maximizing use of Facebook’s unique targeting, ad and measurement capabilities, today’s disruptors can reach the right audiences with the right message to drive true business growth.
Mobile advertising spend is up 80% over the last year, but sales from mobile represent only 1% of commerce. While initial mobile performance seems low, analytics tools cannot fully measure mobile's impact because they fail to track how consumers use multiple devices before purchasing. To better understand mobile's influence, retailers must analyze consumer behavior and measure metrics beyond single-device transactions, such as how mobile drives in-store sales and new customer registrations.
Presentation about most popular tools and frameworks used nowadays in the mobile app marketing, importance of thinking about analytics in the early stages of development, with an intro that shows the current trends in the app ecosystem. Quick overview of the mobile growth loop and its three main phases: acquisition, retention and monetization.
The document discusses customer loyalty in the digital age. It notes that the rise of disruptive technologies has challenged brands to engage consumers. To maintain loyalty, brands must redesign programs to suit connected consumers who value relationships, authenticity, and novelty. The consumer decision journey has changed, requiring brands to enhance the customer experience. Successful loyalty programs address consumer expectations, build trust, ensure satisfaction, and foster a sense of belonging with the brand. They must balance what consumers want from programs with business objectives like increased revenue and customer retention.
As the immediacy of receiving the products you need becomes a non-issue in e-commerce due to increasingly smart logistics, the main challenge left is the desire to try or feel the products first. This might be the simplest explanation for the rise of omni-channel, where the online, mobile or social channels, and brick & mortar stores, are mixed into a seamless shopping experience, each leveraging its own virtues and supporting the other channels at the same time. E-commerce is not, nor has it ever been, merely a ͞sales channel͟, and companies have adapted to this notion. ͞Don’t think of e-commerce as a channel. It’s a way for consumers to research, to buy, to experience brands and then, ultimately, to have them have fulfilled͟, says Coca-Cola North America’s EVP Sandy Douglas. E-commerce, therefore, is becoming a component of omni-channel commerce. Brick & mortar competitors establish digital presence, and previously pure-play digital competitors establish a physical presence. Recent acquisitions have established the market’s dynamics even further – e.g., Amazon’s acquisition of Whole Foods Market, and Walmart’s acquisition of Jet.com and Bonobos. More retailers today use stores as display spaces that support the need to try out and try on prior to purchasing online.
Creating a Great Customer Experience Any Place with Tara and AnneiQmetrixCorp
This document discusses creating an omnichannel customer experience across in-store, web, social, and mobile channels. It defines omnichannel as providing a seamless customer experience anytime, anywhere across touchpoints. Customers now expect consistency between online and in-store experiences. The rise of mobile and social media has changed customer expectations and behaviors. Retailers need to bring the benefits of online channels into physical stores to remain competitive in this new landscape. Case studies like Macy's show how unifying digital and in-store experiences through technologies like mobile and social media can drive sales and customer loyalty.
Online reviews are an important tool that helps consumers decide regarding a purchase of a product or a service.
Today, more than ever, digital reviews are everywhere and it seems that most of the consumers read online reviews before making a purchase decision.
According to BrightLocal survey, 91% of US consumers ‘regularly’ or ‘occasionally’ read online reviews. Online reviews also increase trust in a business, as long as the reviews are positive: 74% of customers say that a positive review makes them trust a business more, while 60% say a negative review makes them question the quality of a business. Usually consumers will stop looking for another business after having read positive reviews.
Online reviews are used for various types of businesses. Restaurant / café is the most common segment in which people use online reviews before deciding, with 60% of consumers saying that they had read online reviews for this segment. Hospitality comes next, with 40%, and Medical / healthcare comes third with 31%. According to Schieber Research, these numbers are expected to rise significantly for every industry with the integration of reviews into search engines and with companies increasingly encouraging consumer to write reviews, it would be almost impossible to make a decision without reading reviews first.
Pollfish surveys millions of mobile app users through partnerships with hundreds of apps. Users complete non-intrusive surveys directly within apps. Pollfish can target specific audiences based on location, carrier, app, device, gender, income and custom questions. The company has access to over 260 apps and 7 million global users. Pollfish has also received investments from venture capitalists and angel investors.
This document discusses the impact of mobile devices on local businesses. Some key points:
- Mobile now accounts for 12% of global internet traffic and over 50% of local searches are done on mobile.
- For local businesses to be competitive, they need a mobile-optimized website or app and to rank highly in local search results.
- Customers now expect to easily access business information from their mobile devices and often purchase shortly after searching on mobile. Having a strong mobile presence is important for local businesses to capture these customers.
Mapping the Mobile First Customer JourneySyniverse
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) and Rob Hammond (@tech2dollars), Senior Director of Mobile Engagement at Syniverse (www.syniverse.com) present how the rising influence of the mobile channel is altering the traditional customer journey and what brands can do to enhance engagement with their customers in the mobile moment.
Ubiquitous connectivity beckons this holiday season, bringing with it a new wave of Mobile Commerce (M-Commerce). Consumers can soon expect SMS and MMS coupons, the ability to run price comparisons in real time while at the store and even mobile phone shopping from the comfort of home.
According to a recent Yankee Group survey, 14 percent of consumers are interested in mobile transactions, and an additional 18 percent say they may be interested. Yankee Group predicts the mobile coupon market will reach 2.5 million North American consumers by 2013, ballooning the dollar-amount of the market to $2.3 billion.
In this webinar, Yankee Group analysts Jon Paisner and Andy Castonguay reveal further trends from our consumer surveys and explore the devices, conveniences and challenges of M-Commerce as mobile is integrated into the retail shopping experience this holiday season.
The document discusses emerging trends in 2011 and their effect on the digital path to purchase. It notes that shoppers are increasingly going online early in the buying cycle to gather information and make purchase decisions. It also discusses the rise of interactive TV and how tablets are increasing while laptop sales decrease. Mobile devices are beginning to replace credit cards for smaller purchases. The path to purchase has become more complex with digital and mobile influencing shopping behaviors. Marketers need to better integrate digital and mobile strategies to reach consumers throughout the purchasing process.
The document discusses consumer purchasing paths and how insights can be distilled from large amounts of digital data. It provides an example analyzing athletic footwear purchases, finding that about 1 in 3 online shoppers prefer purchasing online over stores. Both online and in-store shoppers visit brand and retailer websites for information, but their timing and purpose varies depending on where they ultimately purchase. The document recommends how brands can incentivize purchasing on their own sites at different points in the consumer journey.
Consumer Decision Journey in the Digital AgeAlok Ranjan
The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments for consumers through multiple touch points. Customer retention is one of the arduous challenges facing enterprises in the digital age when small firms are disrupting the consumer buying decision journey. These slides explores the possible interventions in the consumer decision journey, explains the shift the consumer-enterprise interaction behavior, highlights the new model of consumer decision journey and provides recommendations to enterprises on how to capture the top of mind share of the connected consumers.
Awaiting your opinion and comments. Thanks.
eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now eMarketer
Digital shopping and buying is a fact of life for the average US consumer, and retailers continue to face challenges and opportunities as new technologies develop and trends emerge. Topics in this webinar include: Why mobile conversion rates are climbing; How beacons and location-based marketing are driving in-store sales; How the visual web—YouTube, Snapchat, Instagram—is affecting ecommerce; Where influencers and consumer-generated content fit into the purchase funnel.
The document discusses repetitive vacations and how travel behaviors can be predictable. It notes that approximately 60% of travel purchases in Europe take place online, providing a wealth of data about consumer behavior patterns. This travel data provides insights into desirable customer audiences as travel involves cluster purchases like flights, hotels, and rental cars. Marketers can use travel data to deliver targeted messages to specific, high-value audiences.
This document summarizes mobile trends and innovations, discussing emerging devices and technologies like wearable tech and the internet of things. It also covers trends in mobile content like video and apps, as well as mobile commerce. Some key points include: smartphones and tablets are becoming the dominant way people consume content; video consumption is rising significantly on mobile; mobile app usage and downloads are growing rapidly; and mobile commerce, especially on tablets, is expected to nearly quadruple by 2018 and account for over 25% of all online sales. Marketers are advised to focus on location-based services, personalization, and responsive design to provide added value to consumers on mobile.
1. The U.S. e-commerce market is large at over $200 billion annually, growing at 9% each year, and still has room to expand as only 9% of retail is online.
2. New e-commerce business models focusing on areas like group buying and flash sales have emerged and gained traction in recent years.
3. While innovation in e-commerce was lagging for over 10 years, the past 1-2 years have seen more disruption from companies adopting new models and targeting different customer segments with innovations in areas like mobile and social commerce.
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
By maximizing use of Facebook’s unique targeting, ad and measurement capabilities, today’s disruptors can reach the right audiences with the right message to drive true business growth.
Mobile advertising spend is up 80% over the last year, but sales from mobile represent only 1% of commerce. While initial mobile performance seems low, analytics tools cannot fully measure mobile's impact because they fail to track how consumers use multiple devices before purchasing. To better understand mobile's influence, retailers must analyze consumer behavior and measure metrics beyond single-device transactions, such as how mobile drives in-store sales and new customer registrations.
Mobile Marketing for Lead Generation and MoreGlennEndriga
1. Anatomy of an Engaging B2B Email Campaign
2. Getting Started
3. Creating Email Copy
4. The Landing Page
5. Test and Measure
6. Continuing the Conversation
1. Why B2B Marketers Should Take Mobile Marketing Seriously
2. The Case for B2B Mobile Marketing
3. Ways You Can Use Mobile to Educate Customers, Generate and Qualify Leads, and Create Brand Loyalty
4. Email Marketing Trends
5. The App Advantage
6. Connecting Through Social Media
7. The Power of Video
8. Don’t Forget Trade Shows
9. The Final Authority: Your Web Site
10. Best Practices for Mobile Marketing
11. One Stop Mobile Lead Generation
WebMobi Mobile Solutions for eCommerce WebMobi_Team
WebMobi provides a cloud-based mobile relationship management platform and tools to help businesses create customized mobile apps to engage customers. It offers rapid app creation, location detection, push notifications and analytics. WebMobi's platform allows businesses to build customer loyalty and drive sales through targeted mobile marketing campaigns and promotions.
This document provides a summary of mobile marketing and opportunities for businesses. It discusses the growing importance of mobile, with mobile internet usage overtaking desktop globally. It outlines the opportunities for businesses to create new mobile interactions and engage customers across different mobile touchpoints. Finally, it introduces the Smart Insights Expert member resources, which provide practical guides and templates to help members improve their digital marketing results.
Growth Through Mobile - 8 Guiding PrinciplesWunderman
Mobile is now the first screen in our lives. The way we communicate has changed. Expectations have changed. And so have your customers. Today they are “always on,” connected 24/7. They search for information and instantly share their experiences, anywhere at any time. Moving seamlessly between the real world and mobile, creating more opportunity for smarter marketing.
Why Your Business Needs a Mobile Websitee-point SA
This document discusses why businesses need a mobile-friendly website. It notes that consumers are increasingly using mobile devices to search for information and make purchases. Many mobile users search for local businesses and services on their phones. Having an optimized mobile site allows businesses to reach these customers. The document recommends using services like Google My Business to create a free digital business profile that includes contact and location information.
Why Your Business Needs a Mobile Strategy NowrapidBizApps
Did you know that 82% of smartphone users turn to their phones to help them make a decision?
Businesses who are able to provide answers to users at the right time are growing and creating new opportunities.
Does your business have a mobile strategy to make this happen? Are you tapping into the possibility of interacting with 2 billion mobile users across the world?
Here is a comprehensive guide on getting started building your own mobile strategy. Get started now.
Us retail mobile-influence-factor_062712Mark Mitchell
Mobile devices are already influencing a significant portion of retail store sales according to a recent Deloitte study. The study found that mobile devices currently influence 5.1% of all in-store retail sales in the US, amounting to approximately $159 billion in sales. This level of influence far exceeds the $12 billion in estimated mobile commerce sales. The study also projects that the influence of mobile devices on in-store retail sales will grow exponentially over the next four years, reaching between 17-21% of total retail sales by 2016, equivalent to $628-752 billion in mobile-influenced store sales. Retailers are encouraged to develop mobile strategies and apps that can influence shoppers throughout the shopping process rather than
The Dawn of mobile Influence - How mobile influence retail?Arthur Megnin
This document discusses how mobile devices are influencing retail sales in three main ways:
1. Mobile devices are influencing 5.1% of all US retail store sales in 2012, equivalent to $159 billion. This influence is expected to grow exponentially to 17-21% of total retail sales, or $628-752 billion, by 2016.
2. Using a retailer's dedicated mobile app increases in-store conversion rates by 21% compared to customers who do not use an app. Mobile apps provide a more relevant shopping experience to help customers make purchases.
3. The document introduces the "Mobile Influence Factor" methodology, which estimates the percentage of traditional in-store sales being influenced by mobile devices during the
The Dawn of Mobile Influence | Deloitte DigitalCorey O'Neal
This document discusses how mobile devices are influencing retail sales in three main ways:
1. Mobile devices are influencing 5.1% of all US retail store sales in 2012, equivalent to $159 billion. This influence is expected to grow exponentially to 17-21% of total retail sales, or $628-752 billion, by 2016.
2. Using a retailer's dedicated mobile app increases in-store conversion rates by 21% compared to customers who do not use an app. Mobile apps provide a more relevant shopping experience to help customers make purchases.
3. The document introduces the "Mobile Influence Factor" methodology, which estimates the percentage of traditional in-store sales being influenced by mobile devices during the
Mobile devices are enabling new forms of commerce by allowing consumers to discover and purchase products anywhere. Services like Browsy, Soldsie, and Pixbi allow consumers to shop directly from social media platforms and magazines by linking products featured in images and posts to online retailers. Major brands are also launching shoppable mobile apps and partnering with payment providers to offer in-app and one-click purchasing. As mobile continues to become the primary way people browse online, retailers must look for opportunities to make their inventory shoppable on the various platforms where consumers spend their time.
This document discusses the importance of online reviews for businesses. It notes that customers now define businesses through real-time feedback on review sites and social media rather than just advertising. Managing online reputation is crucial and maintaining a positive presence requires getting, monitoring, responding to, and amplifying reviews. The document provides statistics showing that the vast majority of consumers read reviews online and make purchasing decisions based on them. It emphasizes that businesses must respond to both positive and negative reviews to build trust and credibility.
The spread of mobile technology has also opened up new data-gathering and analytics possibilities for retailers, but for many, turning the new waves of mobile-generated information into useful insights is still very much a work in progress. Analytics opportunities – and challenges – enabled via shoppers’ mobile devices are multiplied when consumers enter, or even come near, a retailer’s brick-and-mortar store. Mobile-enabled analytics can be used to gain a greater understanding of general traffic patterns and customer behavior, but can also be tied to individualized measurements of shopper activity.
The ROI of Empowering Associates Through In-Store MobilityG3 Communications
Today’s consumers have more choices and more control than ever before. They will not tolerate less-than-stellar customer service, because they can reach into their pockets and check product reviews, prices and even purchase nearly any product in real time from an online retailer.
So what can retailers do to up their game when it comes to customer experience? By equipping store associates with mobile devices used to build relationships, not simply process transactions, retailers can have a significant impact on transaction size, conversions and even overall traffic, leading to incremental increases in sales.
In this upcoming webinar, Scott Pearson from Retaligent and Danya Rielly from Raymark will discuss the ways retailers can use mobile technology to improve store operations, boost associate productivity and empower every store associate to provide outstanding levels of customer service. Topics will include: clienteling, mobile POS and a focus on the ROI and competitive advantage that specialty retailers can attain by employing mobile clienteling.
The document discusses the importance of going mobile with marketing efforts. It notes that mobile usage is growing rapidly and will soon surpass desktop usage. Having a mobile-friendly website allows businesses to engage with customers in a new way and take advantage of unique mobile functions. The benefits of mobile marketing include more localized targeting, immediate feedback, and increased customer interaction leading to stronger relationships and loyalty.
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics
Best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of mobile: across devices and digital-to-store from the performance marketing experts.
Mobile commerce is growing rapidly as consumers spend more time on their mobile devices and shift their preferences and purchasing habits to mobile-first businesses. Nearly all growth in digital commerce now comes from mobile, so businesses that do not invest in a mobile-first strategy risk losing customers and market share. The document provides tips and data for developers to help their clients understand the case for investing in mobile development, including native apps, responsive websites, return on investment calculations, and addressing common objections around customers' preferences, budget concerns, and unclear ROI.
Top 10 testing and optimisation best practicesgregmgaffney
The document discusses 10 best practices for testing, targeting, and optimization on websites:
1. Segment visitors into new vs. returning and target them differently.
2. Use location-based targeting like geotargeting and weather-based targeting.
3. Use product badging to highlight specific products.
4. Maintain message consistency across channels to avoid interrupting the "scent trail".
5. Test different promotional offers for different customer segments.
6. Recover abandoned shopping carts with reminders and incentives.
7. Use time-triggered messages to remind customers when it's time to reorder.
8. Test navigation changes before site-wide deployment to
This document provides an overview of key principles for successful customer relationship management (CRM). It discusses that CRM is first and foremost a business strategy, not just a software purchase, and companies must define their CRM strategy based on their goals, customers, and environment. The document outlines that a CRM strategy should aim to effectively manage the customer lifecycle from acquisition to retention. It also notes that common CRM goals among companies include obtaining a 360-degree view of customers, automating sales processes, and gaining insights to improve customer experiences.
2012\'s Biggest Marketing Challenges and How to Overcome Themgregmgaffney
The document summarizes the findings of a study conducted by IBM that interviewed over 1,700 Chief Marketing Officers from around the world. The three main findings of the study are: 1) CMOs see delivering value to empowered customers, fostering lasting customer connections, and capturing value and measuring results as the three key areas for marketing to improve. 2) CMOs feel unprepared to handle the high levels of complexity they expect over the next five years, especially in managing data explosions, social media, proliferation of channels and devices, and shifting customer demographics. 3) Most CMOs are struggling to prove return on investment of their marketing activities and quantify their impact on the business.
This white paper discusses how retailers can implement a "crawl, walk, run" approach to cross-channel marketing to build long-term customer engagement. It recommends starting with separate social media, mobile, and email strategies and integrating them over time. As strategies are connected, data collection improves relevancy of offers across channels, increasing engagement and purchases. The approach progresses from initial messaging, to tying channels together, to a fully integrated experience optimized for each customer's preferences.
Navigating Customer Lifetime Value Conundrumgregmgaffney
This document provides a three-phase framework for calculating and using customer lifetime value (CLV).
1) The first phase is to define key parameters like the analysis units, available data, and objectives.
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The framework is intended to help organizations navigate the complex process of CLV analysis and deployment.
The document provides an overview of consumer media usage in 2011, reporting that most American households own multiple TVs and devices like DVD players, gaming consoles, and computers. It details levels of ownership for various technologies like smartphones, broadband access, and streaming services. Key data points include the amount of time spent with traditional TV versus online/mobile video, as well as attributes consumers find important for mobile video apps and the most visited online video destinations.
2. Mobilising social commerce 2
Seizing the m-commerce
opportunity
Mobile is massive. In almost every consumer market, mobile isn’t just the next big thing, it’s already
transforming the market.
M-commerce is often discounted by businesses who see only a small percentage of their revenues
coming directly from mobile sites or apps. But these businesses are missing the real role of
m-commerce, and its power to increase conversion rates across all channels.
Mobiles are an essential research tools for an increasing number of consumers, who use their phones
or tablets to browse different options, compare prices, seek recommendations and ask advice on the
move. The key to a successful m-commerce strategy is to look beyond just direct conversions and
instead use your mobile channel to engage and inform potential customers throughout the entire
purchase journey.
Unsurprisingly, many businesses are still adapting. That means there’s a significant opportunity to
stake an m-commerce claim. The brands which come out ahead will be the first to do three things:
1. Show up
Offer mobile-friendly sites, apps and services before their competitors.
2. Get the user experience right
Understand the different needs of mobile users and the different capabilities of mobile devices.
3. Earn consumer trust
Ensure browsers feel comfortable enough using this new channel to be become customers.
This ebook is here to help you with the area that many brands understand least, but which has the
greatest potential for improving m-commerce performance: building trust in mobile channels.
3. Mobilising social commerce 3
The role of social commerce
Social commerce – reviews, recommendations and other user-generated content – has proven itself
the single most powerful trust-builder on the web.
78%
of shoppers rate online customer reviews as the most important influence on
their decisions, above even recommendations by family and friends, and well
above independent industry reviews.
Source: The Socialisation of Customer Experiences, RightNow, 2010
18%
sales increase when businesses integrate reviews into their websites, driven by
improvements to conversion rate, sales value and repeat business.
Source: Reevoo Insight research, 2011
The trust dividend that makes reviews and social recommendations so successful on the web is the
same force that makes them an essential part of your mobile initiatives. After all, trust is what social
commerce does best and what m-commerce needs most.
These tips for mobilising your social commerce content will start you on the right path. They’re all
drawn from our experience of helping major brands and businesses increase trust, conversions and
profits by harnessing the power of reviews, recommendations and other user-generated content in
mobile channels.
4. Mobilising social commerce 4
Mobile social commerce trends
Reevoo displays nearly a billion reviews every month for our customers across retail, telecoms, travel
and automotive, and we regularly analyse this rich consumer behaviour data to track the rise of
mobile. Here are some highlights from our yearly analysis, to May 2012:
61% Consumers reading reviews on mobile devices increased 61% in the last year
while overall review reading didn’t change.
53% The conversion uplift when people read a review is 53% higher on mobiles than
elsewhere.
137% 137% more users accessed retailer sites via mobiles than in the previous year.
126% The share of reviews written on mobile devices increased by 126% in just 12
months. Over 20% of all the reviews Reevoo collects are now submitted via
mobile devices – and that share is growing fast.
50% Conversion rates on mobile devices still lag behind non-mobile, with mobile
consumers half as likely to convert within one session. This disparity is to
be expected, because many mobile sessions are used for research before a
conversion offline, on desktop or in-store.
Trends summary
• Social content is becoming more important on the mobile channel, as users expect to see reviews,
recommendations and consumer Q&A on their handsets
• Reviews are even more effective on mobile, even more impressive increases in conversion and
engagement on mobiles than on desktop websites
• Mobile shoppers don’t always convert via mobile – but that doesn’t mean they don’t convert. For
the majority of purchases, m-commerce plays a supporting role to purchases made offline, on the
desktop internet or over the phone.
5. Mobilising social commerce 5
Show social content on your
m-commerce site
Just because screen real estate is limited doesn’t mean you can forego social commerce features on
mobile sites.
Quite the opposite: peer opinion is even more important on mobile during the channel’s trust-
building phase. That’s why the usage of reviews and recommendations on mobile is increasing faster
on mobile compared to desktop. And users expect consistency across channels: make sure they can
find the social features they value on your mobile site.
By ‘social content’ we mean:
Product reviews
In-store shoppers check their mobiles to help them make better decisions faster. The more
reviews they see, the higher the conversion uplift, especially when those reviews are validated,
independent and trustworthy.
Consumer Q&As
Let your customers help potential purchasers. But remember: speed of response is even
more vital on mobile, so make sure you know how you’ll ensure questions receive rapid
responses.
Social recommendations
Use the wisdom of the crowd for effective recommendations, tailored to a consumers’
interests and location, and available where ever they are.
Service reviews
Reviews don’t just help consumers decide what to buy or book, but where too. Service
reviews are especially important on check-out pages where last-minute doubts can strike.
6. Mobilising social commerce 6
Collect social content from
mobile devices
20% More than 20% of Reevoo reviews came from mobile devices in 2011 -
up from 10% the year before.
Mobiles aren’t just good for displaying social content – they’re also good for collecting it.
Ensure your review collection system works perfectly on mobile devices so you can collect as many
reviews as possible. More reviews for your site translates directly into more conversions.
Number of reviews
Source: Reevoo Insight data, 2010
But letting any visitor post a review is just as dangerous on a mobile as it is anywhere else online.
To maintain trust and protect your brand you need to ensure every review comes from a confirmed
customer and, ideally, is moderated and endorsed by a trusted third party.
7. Mobilising social commerce 7
Make your social content
mobile-friendly
There are two things to consider when thinking about how to present your social content on mobile:
Mobile users are different
They tend to be in speed-research mode. They view fewer pages and spend less time on site
than typical web users.
Mobile devices are different
A smartphone or a tablet is not a PC. Screen sizes, network speeds and the lack of a full-sized
keyboard all have to be taken into account.
In other words, you can’t just take your normal web experience and cram it on to a small screen.
A few tips:
• Display relevant reviews first
Show the three most recent or three most helpful reviews – or the three best suited to what you
know about that user – then let them click for more.
• Track your page-load times
Some review software slows down page loading speeds and that drives away users.
• Never cherrypick the good reviews
Maintain the high ethical standards you use on your main website. Space limitations are no
excuse for cutting corners and risking your reputation.
• Use device detection
Make sure you serve the right content to iPhone, Android, Windows Mobile and other
smartphones, tablets or PCs every time.
86%
increase in traffic to the mobile site of a major electronics retailer after Reevoo
helped optimise it with social content on all key pages. Mobile page views per
visit went up 30% and share of visits reading reviews went up over 80%.
8. Mobilising social commerce 8
Direct people to your social
content with offline triggers
Mobile helps connect your offline and online experiences – and social commerce is the ideal bridge.
Links or QR codes on advertising, displays, packaging and shelf talkers make it easy for shoppers to
access reviews for the products they’re considering. And the conversion uplift is just as powerful in-
store as on the web.
You can also display review content or ratings offline – even posting live review scores to digital
signage and on-shelf pricing panels.
If QR codes are your chosen channel, make sure you offer alternative ways to get in-store consumers
to your reviews and social content, like simple or shortened URLs, or even Bluetooth. Many
smartphones don’t come equipped with QR readers out of the box.
People who researched vehicles on smartphones
12%
purchased afterwards
in-store or via phone
47%
didn’t purchase 24%
purchased afterwards
on desktop
18%
purchased afterwards
on smartphone
People who researched trips on smartphones
13%
booked afterwards
on smartphone
29%
didn’t book
42%
booked afterwards 16%
on desktop booked afterwards
in-store or via phone
Source: Our Mobile Planet, Google/Ipsos/MMA, July 2011
9. Mobilising social commerce 9
Extend your social content onto
Facebook and Twitter
35% (or 17 million) of all UK mobile owners accessed social networking sites or blogs
via mobile – half of them on a daily basis.
Social content is far too powerful to confine to just your own apps and sites. Make sure users can
also post their reviews, recommendations and conversations to Facebook, Twitter and other social
networks directly from your sites.
For smartphone users, nothing comes more naturally. They already use their mobile devices for social
networking throughout the day. Using them to share their views on your business, products and
services is a natural extension.
How do you encourage this kind of social sharing? Make sure your social commerce solution makes
sharing easy right from the review and Q&A pages.
10. Mobilising social commerce 10
Promote your mobile services
It seems too obvious to mention, but you’d be amazed how many brands build terrific mobile
experiences, then keep them quiet.
An engaging, social-enabled mobile site or app is a major competitive advantage. You need to tell the
world so you can grab market share.
Promote your shiny new mobile site with all its social commerce features:
• On your normal website
Let your web visitors know you’ve got a great mobile shop waiting for them; and re-direct mobile
browsers straight to it by default.
• In store
Tell shoppers they’re a click away from lots of information, reviews, recommendations, and
consumer-to-consumer Q&As.
• In traditional advertising
Outdoor ads especially need to direct people to mobile commerce sites or apps, not to
desktop sites.
• In mobile advertising
Mobile ads must link to mobile sites: sending smartphone users to a non-optimised website is
malpractice. Think about running mobile ad campaigns just to promote your mobile storefront.
• In emails
As more emails are read on smartphones, you need to be able to optimise email experience and
landing pages for each customer, whether on mobile or desktop.
81% increase in email reading on mobile devices between October 2010 and April 2011
Source: Email on the Move, Return Path, 2011
11. Mobilising social commerce 11
Track mobile usage...
As your mobile business ramps up, you’ll need to track it separately from your other web traffic.
Regularly analyse behaviour of mobile users – ideally segmented by device – to see how they differ
from normal traffic. You’ll learn a lot about what content works, what drives people away, and where
(and for which devices) you need to improve.
...but have a holistic view
of conversion
Don’t be discouraged if your mobile traffic seems to be dramatically under-performing your other
web traffic. If you’re just looking at conversion rates, bear these two factors in mind:
Mobile analytics are often still ‘session-level’. As persistent cookies don’t work on all mobile
devices, tracking the whole purchase journey is harder, so mobile influence in conversions is
under-valued.
Mobile shoppers often convert elsewhere, like in-store, on the web or over the phone. That
doesn’t mean they didn’t convert – you just didn’t see the direct connection.
When tracking the effectiveness of your mobile channel, remember that a great mobile experience
contributes to things that are harder to measure, like long-term brand loyalty that reduces acquisition
costs and increases profits.
By just focusing on mobile conversion, you’re undervaluing the m-commerce’s wider contribution to
your business. Focusing on making your mobile site or app into a top-notch research tool (with rich
product information, a full range of social commerce features, images and video) can deliver a bigger
overall sales boost than just optimising the mobile channel for conversion.
74% of smartphone shoppers have purchased following research on mobile.
Of those:
26%
purchased on their
smartphones
56%
purchased in store 44%
purchased on their PCs
Source: The Mobile Movement, Google/Ipsos, April 2011
12. Mobilising social commerce 12
Be app-agnostic
The mobile world loves to fight about which is better: mobile sites or mobile apps. Mobile consumers
are just as undecided:
27% have purchased via a mobile site
22% have purchased through a mobile app
Source: The Mobile Movement, Google/Ipsos, April 2011
We’re a lot more practical: we think you should support both.
Mobile sites work across all handsets but may not use every feature native to a given device
(like touchscreens or location awareness).
Mobile apps use all the device’s features but you’ll need to build an app for each platform:
iPhone, Android, tablets, other smartphones, etc.
The new possibilities offered by HTML5/CSS3 for building a stand-out mobile site experience make
this a harder choice than ever.
When it’s time to integrate your social commerce content, make sure you’re your social commerce
provider is flexible enough to integrate seamlessly with whatever route you choose, and understands
the best way to use social content on mobile to engage, inform and convert users.
Make Q&As mobile
‘Ask a customer’ style Q&A services are increasingly popular. And mobile versions are a natural fit.
Consumers can post questions in store, after viewing an ad, or when they’re out and about. When
the answers come in, they’re pulled back into your sales funnel, where you want them to be.
The key to mobile Q&A is speed of response. It’s no use encouraging people to ask questions if
they’re going to be met with stony silence – or get a reply a week later. Q&A services need to be
proactively managed, not passively offered.
13. Conclusion
By now, we hope you’ve come to the same conclusions we have: the time for mobile commerce is
now, and mobile plus social commerce is a killer combination.
As more and more consumers start to rely on mobile research, and become accustomed to actually
purchasing or booking on their phones, the difference between the leading brands and the followers
will come down to trust. And trust is where social really shines.
At Reevoo, we’re excited by the potential of social plus mobile to create stand-out experiences for
customers, and help businesses convert more browsers into loyal long-term customers. Talk to us as
your mobile commerce strategy develops – we’ll give you the benefit of our experience, our data and
our enthusiasm.
Get in touch
T: +44 (0)20 7654 0350
E: info@reevoo.com
W: www.reevoo.com