Digital shopping and buying is a fact of life for the average US consumer, and retailers continue to face challenges and opportunities as new technologies develop and trends emerge. Topics in this webinar include: Why mobile conversion rates are climbing; How beacons and location-based marketing are driving in-store sales; How the visual web—YouTube, Snapchat, Instagram—is affecting ecommerce; Where influencers and consumer-generated content fit into the purchase funnel.
54. Performance Bikes Gains Insight Across
Channels
Leading Consumer Brand Visualizes Entire
Customer Journey
• Single view of journeys enables brand to
personalize content and deliver extraordinary
experiences that meet their business goals
• Understand activities that lead up to
key milestones, and customize content
to increase conversion
• Target look-alikes on third-party sites to
find more high value customers
• Single view of customer journeys across
channels to better personalize and deliver
extraordinary experiences
• Holistic customer understanding of multi-
channel experiences
• Easily connected email and web touchpoints
for a single view