SlideShare a Scribd company logo
1 of 12
The Mobile Retail Landscape
How Consumers Shop Today
How Consumers Shop Today
We are in a mobile era; tablets and
smartphones are essential to the way
we navigate our lives. For retailers,
mobile is the most ideal way to
communicate with consumers
anytime, anywhere.
Mobile has changed how the consumer
decision journey looks. Here is how.
The Mobile Multiplier Effect
67% research on a
smartphone, then1 buy in-store.

23% research on a
smartphone, visit a store, then
purchase online.

2

16% research on smartphone, visit
a store, then 3purchase on a
smartphone.

4

9% visit store, then purchase on
smartphone.

(Deloitte 2013)
Mobile has changed how a
consumer travels through
the traditional decision
journey - influencing them
at each stage.5
pre-purchase
post-purchase

point of purchase
selection process

in transit

on location
Pre-Purchase: Initial Consideration

90% of consumers use
smartphones to
pre-shop. 6

Apps enable consumers
to pull information on their
products at any time.

Brands that are initially
considered are 3x more
7
likely to drive purchasing.
In Transit: Mobile Impact

Using geo-aware ad
placements result in a
30% lift in overall
8
engagement rate.

iBeacons push
customized notifications to
nearby consumers based
on information collected
from the app.

Exposed users are 2.7x
more likely to visit the
store. Engaged users are
9
3.7x more likely to visit.
On Location: In-Store Evaluation

84%
84% of consumers use
smartphones to help
10
them shop in-store.

Items from the consumer’s
Wishlist can be easily
accessed through the app
while in-store.

Engaging customers
in-store will keep them
there longer, and
reinforce the
purchasing decision.
Selection Process: Evaluation

58% of consumers are
comfortable with
retailers collecting their
preferential information
for more personalized
recommendations.11

Apps can make customized
recommendations based
on Wishlists, search habits
and previous transactions.

Recommending related
and complementary
products can boost sales
12
by up to 9%.
Point of Purchase: The Experience

52% of customers prefer
self-checkout stations to
avoid waiting in line.13

mPayments in apps allow
customers to check
themselves out without
waiting in line.

41% of customers express
their desire to share positive
experiences with others.
Brands that can deliver a
superior experience will
have an army of customer
ambassadors.14
Post-Purchase: Sharing the Experience

83% of people rely on
product reviews from other
shoppers or friends on
social media to help make
purchasing decisions.15

Apps can send push
notifications to remind
customers to review their
purchases and share their
experience, at the same
time re-engaging the
customer back into the
app.

53% of customers will
share their experiences
on social media and
blogs, and leave
comments on various
consumer channels.16
Let’s Connect!
Interested in using mobile to enhance your retail experience?
Connect with the experts at Pivotal Labs to learn how to
deliver engaging, interactive content across mobile and web.
Contact info@pivotallabs.com
Visit www.pivotallabs.com
Sources
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.

16.

Lee, Jennifer. (March 27, 2013.) Deloitte. Retail’s changing landscape - Evolving from a multi-channel to an omni-channel customer experience. Retrieved from
http://www.slideshare.net/tpmaca/omnichannel-commerce
Ibid.
Ibid.
Ibid.
Martin, Chuck. (June 11, 2013.) Harvard Business Review. The Mobile Shopping Life Cycle. Retrieved from http://blogs.hbr.org/2013/06/the-mobile-shopping-lifecycle/
Google Insights. How Mobile Is Transforming the Shopping Experience in Stores. (May, 2013.) Retrieved from http://www.google.com/think/researchstudies/mobile-in-store.html
Court, David & Dave Etzinga, Susan Mulder and Ole Jorgen Vetvik. (June, 2009.) McKinsey Quarterly. The consumer decision journey. Retrieved from
http://www.mckinsey.com/insights/marketing_sales/the_consumer_decision_journey
Verve. State of the Market: Location Powered Mobile Advertising Report. (September, 2013). Retrieved from
http://www.vervemobile.com/pdfs/verve_retail_report_w.pdf
Verve. Verve Place Insights Audience Targeting Platform. Retrieved from http://www.vervemobile.com/pdfs/verve_placeinsights.pdf
Google Insights. How Mobile Is Transforming the Shopping Experience in Stores. (May, 2013.) Retrieved from http://www.google.com/think/researchstudies/mobile-in-store.html
Cisco. Self-Service Shopping Grows in Popularity, According to Cisco Study. (June 5, 2013). Retrieved from
http://newsroom.cisco.com/press-release-content?type=webcontent&articleId=1200551
Subramanian, Radhika. Retail Online Integration. Tips for Using Big Data to Optimize Upsell and Cross-Sell Strategies. (March 8, 2013). Retrieved from
http://www.retailonlineintegration.com/article/big-data-can-grow-your-retail-business-upsell-cross-sell-strategies/2
Cisco. Self-Service Shopping Grows in Popularity, According to Cisco Study. (June 5, 2013.) Retrieved from
http://newsroom.cisco.com/press-release-content?type=webcontent&articleId=1200551
The Wall Street Journal. Verint-Commissioned Research Reveals Superior Customer Service Beats Price in Asia Pacific Markets. (August 27, 2013.) Retrieved
from http://online.wsj.com/article/PR-CO-20130827-904877.html
Cisco. Self-Service Shopping Grows in Popularity, According to Cisco Study. (June 5, 2013.) Retrieved from http://newsroom.cisco.com/press-releasecontent?type=webcontent&articleId=1200551
The Wall Street Journal. Verint-Commissioned Research Reveals Superior Customer Service Beats Price in Asia Pacific Markets. (August 27, 2013.) Retrieved
from http://online.wsj.com/article/PR-CO-20130827-904877.html

More Related Content

What's hot

MYTH-BUSTING SOCIAL MEDIA ADVERTISING - Convertro social media_report_final2
MYTH-BUSTING  SOCIAL MEDIA ADVERTISING - Convertro social media_report_final2MYTH-BUSTING  SOCIAL MEDIA ADVERTISING - Convertro social media_report_final2
MYTH-BUSTING SOCIAL MEDIA ADVERTISING - Convertro social media_report_final2Abdallah Nabulsi
 
eMarketer Webinar: Loyalty Marketing—Creating Stickiness in a Mobile World
eMarketer Webinar: Loyalty Marketing—Creating Stickiness in a Mobile WorldeMarketer Webinar: Loyalty Marketing—Creating Stickiness in a Mobile World
eMarketer Webinar: Loyalty Marketing—Creating Stickiness in a Mobile WorldDaniel Caridi
 
Forecasting digital in 2016
Forecasting digital in 2016Forecasting digital in 2016
Forecasting digital in 2016Tuan Anh Nguyen
 
eMarketer Webinar: B2B Marketing Automation—What’s New in 2016
eMarketer Webinar: B2B Marketing Automation—What’s New in 2016eMarketer Webinar: B2B Marketing Automation—What’s New in 2016
eMarketer Webinar: B2B Marketing Automation—What’s New in 2016eMarketer
 
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know Now
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know NoweMarketer Webinar: Mobile Advertising—Five Things You Need to Know Now
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know NoweMarketer
 
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer
 
eMarketer Webinar: Demystifying Mobile Attribution
eMarketer Webinar: Demystifying Mobile AttributioneMarketer Webinar: Demystifying Mobile Attribution
eMarketer Webinar: Demystifying Mobile AttributioneMarketer
 
Social Listening for US Brands—Deriving Actionable Insights from Conversations
Social Listening for US Brands—Deriving Actionable Insights from ConversationsSocial Listening for US Brands—Deriving Actionable Insights from Conversations
Social Listening for US Brands—Deriving Actionable Insights from ConversationseMarketer
 
eMarketer Webinar: US Election 2016—Spotlight on Digital Advertising, Data an...
eMarketer Webinar: US Election 2016—Spotlight on Digital Advertising, Data an...eMarketer Webinar: US Election 2016—Spotlight on Digital Advertising, Data an...
eMarketer Webinar: US Election 2016—Spotlight on Digital Advertising, Data an...eMarketer
 
Vn digital consumer behaviour cpg & retail052016
Vn digital consumer behaviour   cpg & retail052016Vn digital consumer behaviour   cpg & retail052016
Vn digital consumer behaviour cpg & retail052016Hugh Vo
 
Social media-for-lead-generation
Social media-for-lead-generationSocial media-for-lead-generation
Social media-for-lead-generationFarhan Muhammad
 
2015 state of marketing
2015 state of marketing2015 state of marketing
2015 state of marketingAsim Khan
 
10 Types of Digital Marketing
10 Types of Digital Marketing10 Types of Digital Marketing
10 Types of Digital MarketingFil Sullivan
 
eMarketer Webinar: Predictive Marketing—Using Data Decisively at Every Stage ...
eMarketer Webinar: Predictive Marketing—Using Data Decisively at Every Stage ...eMarketer Webinar: Predictive Marketing—Using Data Decisively at Every Stage ...
eMarketer Webinar: Predictive Marketing—Using Data Decisively at Every Stage ...eMarketer
 
2015 State of B2B Marketing
2015 State of B2B Marketing2015 State of B2B Marketing
2015 State of B2B MarketingMathew Sweezey
 
Systematically Rising Above the Noise
Systematically Rising Above the NoiseSystematically Rising Above the Noise
Systematically Rising Above the NoiseMathew Sweezey
 

What's hot (20)

How in-store shoppers are using mobiles
How in-store shoppers are using mobilesHow in-store shoppers are using mobiles
How in-store shoppers are using mobiles
 
MYTH-BUSTING SOCIAL MEDIA ADVERTISING - Convertro social media_report_final2
MYTH-BUSTING  SOCIAL MEDIA ADVERTISING - Convertro social media_report_final2MYTH-BUSTING  SOCIAL MEDIA ADVERTISING - Convertro social media_report_final2
MYTH-BUSTING SOCIAL MEDIA ADVERTISING - Convertro social media_report_final2
 
eMarketer Webinar: Loyalty Marketing—Creating Stickiness in a Mobile World
eMarketer Webinar: Loyalty Marketing—Creating Stickiness in a Mobile WorldeMarketer Webinar: Loyalty Marketing—Creating Stickiness in a Mobile World
eMarketer Webinar: Loyalty Marketing—Creating Stickiness in a Mobile World
 
Forecasting digital in 2016
Forecasting digital in 2016Forecasting digital in 2016
Forecasting digital in 2016
 
What's Next: eCommerce
What's Next: eCommerceWhat's Next: eCommerce
What's Next: eCommerce
 
eMarketer Webinar: B2B Marketing Automation—What’s New in 2016
eMarketer Webinar: B2B Marketing Automation—What’s New in 2016eMarketer Webinar: B2B Marketing Automation—What’s New in 2016
eMarketer Webinar: B2B Marketing Automation—What’s New in 2016
 
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know Now
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know NoweMarketer Webinar: Mobile Advertising—Five Things You Need to Know Now
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know Now
 
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016
 
Marketing Predictions for 2014
Marketing Predictions for 2014Marketing Predictions for 2014
Marketing Predictions for 2014
 
eMarketer Webinar: Demystifying Mobile Attribution
eMarketer Webinar: Demystifying Mobile AttributioneMarketer Webinar: Demystifying Mobile Attribution
eMarketer Webinar: Demystifying Mobile Attribution
 
Social Listening for US Brands—Deriving Actionable Insights from Conversations
Social Listening for US Brands—Deriving Actionable Insights from ConversationsSocial Listening for US Brands—Deriving Actionable Insights from Conversations
Social Listening for US Brands—Deriving Actionable Insights from Conversations
 
eMarketer Webinar: US Election 2016—Spotlight on Digital Advertising, Data an...
eMarketer Webinar: US Election 2016—Spotlight on Digital Advertising, Data an...eMarketer Webinar: US Election 2016—Spotlight on Digital Advertising, Data an...
eMarketer Webinar: US Election 2016—Spotlight on Digital Advertising, Data an...
 
Vn digital consumer behaviour cpg & retail052016
Vn digital consumer behaviour   cpg & retail052016Vn digital consumer behaviour   cpg & retail052016
Vn digital consumer behaviour cpg & retail052016
 
Social media-for-lead-generation
Social media-for-lead-generationSocial media-for-lead-generation
Social media-for-lead-generation
 
2015 state of marketing
2015 state of marketing2015 state of marketing
2015 state of marketing
 
10 Types of Digital Marketing
10 Types of Digital Marketing10 Types of Digital Marketing
10 Types of Digital Marketing
 
eMarketer Webinar: Predictive Marketing—Using Data Decisively at Every Stage ...
eMarketer Webinar: Predictive Marketing—Using Data Decisively at Every Stage ...eMarketer Webinar: Predictive Marketing—Using Data Decisively at Every Stage ...
eMarketer Webinar: Predictive Marketing—Using Data Decisively at Every Stage ...
 
2015 State of B2B Marketing
2015 State of B2B Marketing2015 State of B2B Marketing
2015 State of B2B Marketing
 
Systematically Rising Above the Noise
Systematically Rising Above the NoiseSystematically Rising Above the Noise
Systematically Rising Above the Noise
 
Marketing Trends 2017 Part 2 of 2
Marketing Trends 2017 Part 2 of 2Marketing Trends 2017 Part 2 of 2
Marketing Trends 2017 Part 2 of 2
 

Similar to How Mobile is Transforming Retail Shopping

Digital Marketing Guide: Mobile Marketing for Medical Technology Companies
Digital Marketing Guide: Mobile Marketing for Medical Technology CompaniesDigital Marketing Guide: Mobile Marketing for Medical Technology Companies
Digital Marketing Guide: Mobile Marketing for Medical Technology CompaniesGrey Matter Marketing
 
How to win with Micro Moments
How to win with Micro Moments How to win with Micro Moments
How to win with Micro Moments PracticeNext
 
Omnichannel cases
Omnichannel casesOmnichannel cases
Omnichannel casesTESC-MBA
 
Mobile Marketing and Commerce Insights
Mobile Marketing and Commerce InsightsMobile Marketing and Commerce Insights
Mobile Marketing and Commerce InsightsBen Mantooth
 
How to Keep Pace With Mobile Consumer Expectations
How to Keep Pace With Mobile Consumer ExpectationsHow to Keep Pace With Mobile Consumer Expectations
How to Keep Pace With Mobile Consumer ExpectationsFilipp Paster
 
How to keep pace with mobile consumer expectations
How to keep pace with mobile consumer expectationsHow to keep pace with mobile consumer expectations
How to keep pace with mobile consumer expectationsTuan Anh Nguyen
 
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan Anh
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan AnhMobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan Anh
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan AnhTuấn Anh Phan
 
Audience sur Mobile et Retail, 2014
Audience sur Mobile et Retail, 2014Audience sur Mobile et Retail, 2014
Audience sur Mobile et Retail, 2014Nicolas Prigent
 
White Paper: Mobile Advertising
White Paper: Mobile AdvertisingWhite Paper: Mobile Advertising
White Paper: Mobile AdvertisingAdlucent
 
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantage
Mobile Website - Your Secret Weapon in Gaining a Competitive AdvantageMobile Website - Your Secret Weapon in Gaining a Competitive Advantage
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantagee-point SA
 
Why Your Business Needs a Mobile Website
Why Your Business Needs a Mobile WebsiteWhy Your Business Needs a Mobile Website
Why Your Business Needs a Mobile Websitee-point SA
 
Business Case #8 Planning and implementing effective mobil.docx
Business Case #8 Planning and implementing effective mobil.docxBusiness Case #8 Planning and implementing effective mobil.docx
Business Case #8 Planning and implementing effective mobil.docxRAHUL126667
 
Mobile playbook playbooks
Mobile playbook playbooksMobile playbook playbooks
Mobile playbook playbooksAdCMO
 
PSFK presents the Mobile Commerce Playbook
PSFK presents the Mobile Commerce PlaybookPSFK presents the Mobile Commerce Playbook
PSFK presents the Mobile Commerce PlaybookPSFK
 
Mobile Shopping Cliffhanger Research Paper
Mobile Shopping Cliffhanger Research PaperMobile Shopping Cliffhanger Research Paper
Mobile Shopping Cliffhanger Research PaperJohn Hibel
 
Marketing para los tiempos modernos
Marketing para los tiempos modernos Marketing para los tiempos modernos
Marketing para los tiempos modernos Claudia Alderete
 
Guide to Winning Micro-Moments
Guide to Winning Micro-MomentsGuide to Winning Micro-Moments
Guide to Winning Micro-MomentsLance Bachmann
 
Effects of Mobile Marketing on Consumer Decision Making Process
Effects of Mobile Marketing on Consumer Decision Making ProcessEffects of Mobile Marketing on Consumer Decision Making Process
Effects of Mobile Marketing on Consumer Decision Making ProcessNetmera
 

Similar to How Mobile is Transforming Retail Shopping (20)

Mobile consumer
Mobile consumerMobile consumer
Mobile consumer
 
Digital Marketing Guide: Mobile Marketing for Medical Technology Companies
Digital Marketing Guide: Mobile Marketing for Medical Technology CompaniesDigital Marketing Guide: Mobile Marketing for Medical Technology Companies
Digital Marketing Guide: Mobile Marketing for Medical Technology Companies
 
How to win with Micro Moments
How to win with Micro Moments How to win with Micro Moments
How to win with Micro Moments
 
Omnichannel cases
Omnichannel casesOmnichannel cases
Omnichannel cases
 
Mobile Marketing and Commerce Insights
Mobile Marketing and Commerce InsightsMobile Marketing and Commerce Insights
Mobile Marketing and Commerce Insights
 
How to Keep Pace With Mobile Consumer Expectations
How to Keep Pace With Mobile Consumer ExpectationsHow to Keep Pace With Mobile Consumer Expectations
How to Keep Pace With Mobile Consumer Expectations
 
How to keep pace with mobile consumer expectations
How to keep pace with mobile consumer expectationsHow to keep pace with mobile consumer expectations
How to keep pace with mobile consumer expectations
 
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan Anh
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan AnhMobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan Anh
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan Anh
 
Audience sur Mobile et Retail, 2014
Audience sur Mobile et Retail, 2014Audience sur Mobile et Retail, 2014
Audience sur Mobile et Retail, 2014
 
Nd insights q2_2014
Nd insights q2_2014Nd insights q2_2014
Nd insights q2_2014
 
White Paper: Mobile Advertising
White Paper: Mobile AdvertisingWhite Paper: Mobile Advertising
White Paper: Mobile Advertising
 
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantage
Mobile Website - Your Secret Weapon in Gaining a Competitive AdvantageMobile Website - Your Secret Weapon in Gaining a Competitive Advantage
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantage
 
Why Your Business Needs a Mobile Website
Why Your Business Needs a Mobile WebsiteWhy Your Business Needs a Mobile Website
Why Your Business Needs a Mobile Website
 
Business Case #8 Planning and implementing effective mobil.docx
Business Case #8 Planning and implementing effective mobil.docxBusiness Case #8 Planning and implementing effective mobil.docx
Business Case #8 Planning and implementing effective mobil.docx
 
Mobile playbook playbooks
Mobile playbook playbooksMobile playbook playbooks
Mobile playbook playbooks
 
PSFK presents the Mobile Commerce Playbook
PSFK presents the Mobile Commerce PlaybookPSFK presents the Mobile Commerce Playbook
PSFK presents the Mobile Commerce Playbook
 
Mobile Shopping Cliffhanger Research Paper
Mobile Shopping Cliffhanger Research PaperMobile Shopping Cliffhanger Research Paper
Mobile Shopping Cliffhanger Research Paper
 
Marketing para los tiempos modernos
Marketing para los tiempos modernos Marketing para los tiempos modernos
Marketing para los tiempos modernos
 
Guide to Winning Micro-Moments
Guide to Winning Micro-MomentsGuide to Winning Micro-Moments
Guide to Winning Micro-Moments
 
Effects of Mobile Marketing on Consumer Decision Making Process
Effects of Mobile Marketing on Consumer Decision Making ProcessEffects of Mobile Marketing on Consumer Decision Making Process
Effects of Mobile Marketing on Consumer Decision Making Process
 

More from Nudge Software Inc.

Google Wallet: The Fanatics Experience
Google Wallet: The Fanatics ExperienceGoogle Wallet: The Fanatics Experience
Google Wallet: The Fanatics ExperienceNudge Software Inc.
 
The Connected Car: Driving Towards the Future
The Connected Car: Driving Towards the FutureThe Connected Car: Driving Towards the Future
The Connected Car: Driving Towards the FutureNudge Software Inc.
 
Using Mobile to Influence In-Store Sales
Using Mobile to Influence In-Store SalesUsing Mobile to Influence In-Store Sales
Using Mobile to Influence In-Store SalesNudge Software Inc.
 
Responsive Mobile - The Next Phase of Retail
Responsive Mobile - The Next Phase of RetailResponsive Mobile - The Next Phase of Retail
Responsive Mobile - The Next Phase of RetailNudge Software Inc.
 

More from Nudge Software Inc. (9)

Mobile Quality Assurance
Mobile Quality AssuranceMobile Quality Assurance
Mobile Quality Assurance
 
How to Build a 5 Star App
How to Build a 5 Star AppHow to Build a 5 Star App
How to Build a 5 Star App
 
Becoming Social by Default
Becoming Social by DefaultBecoming Social by Default
Becoming Social by Default
 
How to Build a 5-star App
How to Build a 5-star AppHow to Build a 5-star App
How to Build a 5-star App
 
Google Wallet: The Fanatics Experience
Google Wallet: The Fanatics ExperienceGoogle Wallet: The Fanatics Experience
Google Wallet: The Fanatics Experience
 
The Connected Car: Driving Towards the Future
The Connected Car: Driving Towards the FutureThe Connected Car: Driving Towards the Future
The Connected Car: Driving Towards the Future
 
Using Mobile to Influence In-Store Sales
Using Mobile to Influence In-Store SalesUsing Mobile to Influence In-Store Sales
Using Mobile to Influence In-Store Sales
 
Responsive Mobile - The Next Phase of Retail
Responsive Mobile - The Next Phase of RetailResponsive Mobile - The Next Phase of Retail
Responsive Mobile - The Next Phase of Retail
 
Top ways to Watch TV in 2014
Top ways to Watch TV in 2014Top ways to Watch TV in 2014
Top ways to Watch TV in 2014
 

Recently uploaded

Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in PhilippinesDavidSamuel525586
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 

Recently uploaded (20)

Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in Philippines
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 

How Mobile is Transforming Retail Shopping

  • 1. The Mobile Retail Landscape How Consumers Shop Today
  • 2. How Consumers Shop Today We are in a mobile era; tablets and smartphones are essential to the way we navigate our lives. For retailers, mobile is the most ideal way to communicate with consumers anytime, anywhere. Mobile has changed how the consumer decision journey looks. Here is how.
  • 3. The Mobile Multiplier Effect 67% research on a smartphone, then1 buy in-store. 23% research on a smartphone, visit a store, then purchase online. 2 16% research on smartphone, visit a store, then 3purchase on a smartphone. 4 9% visit store, then purchase on smartphone. (Deloitte 2013)
  • 4. Mobile has changed how a consumer travels through the traditional decision journey - influencing them at each stage.5 pre-purchase post-purchase point of purchase selection process in transit on location
  • 5. Pre-Purchase: Initial Consideration 90% of consumers use smartphones to pre-shop. 6 Apps enable consumers to pull information on their products at any time. Brands that are initially considered are 3x more 7 likely to drive purchasing.
  • 6. In Transit: Mobile Impact Using geo-aware ad placements result in a 30% lift in overall 8 engagement rate. iBeacons push customized notifications to nearby consumers based on information collected from the app. Exposed users are 2.7x more likely to visit the store. Engaged users are 9 3.7x more likely to visit.
  • 7. On Location: In-Store Evaluation 84% 84% of consumers use smartphones to help 10 them shop in-store. Items from the consumer’s Wishlist can be easily accessed through the app while in-store. Engaging customers in-store will keep them there longer, and reinforce the purchasing decision.
  • 8. Selection Process: Evaluation 58% of consumers are comfortable with retailers collecting their preferential information for more personalized recommendations.11 Apps can make customized recommendations based on Wishlists, search habits and previous transactions. Recommending related and complementary products can boost sales 12 by up to 9%.
  • 9. Point of Purchase: The Experience 52% of customers prefer self-checkout stations to avoid waiting in line.13 mPayments in apps allow customers to check themselves out without waiting in line. 41% of customers express their desire to share positive experiences with others. Brands that can deliver a superior experience will have an army of customer ambassadors.14
  • 10. Post-Purchase: Sharing the Experience 83% of people rely on product reviews from other shoppers or friends on social media to help make purchasing decisions.15 Apps can send push notifications to remind customers to review their purchases and share their experience, at the same time re-engaging the customer back into the app. 53% of customers will share their experiences on social media and blogs, and leave comments on various consumer channels.16
  • 11. Let’s Connect! Interested in using mobile to enhance your retail experience? Connect with the experts at Pivotal Labs to learn how to deliver engaging, interactive content across mobile and web. Contact info@pivotallabs.com Visit www.pivotallabs.com
  • 12. Sources 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. Lee, Jennifer. (March 27, 2013.) Deloitte. Retail’s changing landscape - Evolving from a multi-channel to an omni-channel customer experience. Retrieved from http://www.slideshare.net/tpmaca/omnichannel-commerce Ibid. Ibid. Ibid. Martin, Chuck. (June 11, 2013.) Harvard Business Review. The Mobile Shopping Life Cycle. Retrieved from http://blogs.hbr.org/2013/06/the-mobile-shopping-lifecycle/ Google Insights. How Mobile Is Transforming the Shopping Experience in Stores. (May, 2013.) Retrieved from http://www.google.com/think/researchstudies/mobile-in-store.html Court, David & Dave Etzinga, Susan Mulder and Ole Jorgen Vetvik. (June, 2009.) McKinsey Quarterly. The consumer decision journey. Retrieved from http://www.mckinsey.com/insights/marketing_sales/the_consumer_decision_journey Verve. State of the Market: Location Powered Mobile Advertising Report. (September, 2013). Retrieved from http://www.vervemobile.com/pdfs/verve_retail_report_w.pdf Verve. Verve Place Insights Audience Targeting Platform. Retrieved from http://www.vervemobile.com/pdfs/verve_placeinsights.pdf Google Insights. How Mobile Is Transforming the Shopping Experience in Stores. (May, 2013.) Retrieved from http://www.google.com/think/researchstudies/mobile-in-store.html Cisco. Self-Service Shopping Grows in Popularity, According to Cisco Study. (June 5, 2013). Retrieved from http://newsroom.cisco.com/press-release-content?type=webcontent&articleId=1200551 Subramanian, Radhika. Retail Online Integration. Tips for Using Big Data to Optimize Upsell and Cross-Sell Strategies. (March 8, 2013). Retrieved from http://www.retailonlineintegration.com/article/big-data-can-grow-your-retail-business-upsell-cross-sell-strategies/2 Cisco. Self-Service Shopping Grows in Popularity, According to Cisco Study. (June 5, 2013.) Retrieved from http://newsroom.cisco.com/press-release-content?type=webcontent&articleId=1200551 The Wall Street Journal. Verint-Commissioned Research Reveals Superior Customer Service Beats Price in Asia Pacific Markets. (August 27, 2013.) Retrieved from http://online.wsj.com/article/PR-CO-20130827-904877.html Cisco. Self-Service Shopping Grows in Popularity, According to Cisco Study. (June 5, 2013.) Retrieved from http://newsroom.cisco.com/press-releasecontent?type=webcontent&articleId=1200551 The Wall Street Journal. Verint-Commissioned Research Reveals Superior Customer Service Beats Price in Asia Pacific Markets. (August 27, 2013.) Retrieved from http://online.wsj.com/article/PR-CO-20130827-904877.html