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How Great Leaders Drive Results 
 2014 The Forum Corporation 
Via Employee Engagement and Accountability
When we Last Spoke 
We Shared Some Insights on Engagement, Specifically Discretionary 
Effort and We Answered 3 Main Questions: 
 Why is Engagement Important 
 How Engaged are Employees Today 
 What Factors Contribute to a Highly Engaged Workforce 
Forum Believes that Engagement is Strongly Influenced By: 
 Perceived Work Environment (Climate) 
 Trust 
 Employee Engagement Needs 
www.forum.com 2
Agenda 
 Share Interesting Highlights of our “August Pulse” Survey 
30% 
22% 
23% 
25% 
 Provide an Update on What’s New in Engagement 
 Reveal Insights that Identify How we can Better Support our Leaders 
www.forum.com 3 
Individual Contributor 
First-Line Manager 
Mid-Level Manager 
Executive
Questions we’ll Answer Today 
 What did our “August Pulse” Survey tell us About Engagement? 
 What is Accountability? 
 Why is Accountability Important? 
 How Accountable are Leaders Today? 
 Does Engagement + Accountability  Performance that Matters? 
 How can We Help Leaders Become Great? 
www.forum.com 4
What Great Leaders Do 
Create a Culture of 
www.forum.com 5 
Engagement  
Accountability
What did Our Latest Survey 
Tell us About Engagement? 
www.forum.com 6
Engagement 
www.forum.com 7
Engagement 
www.forum.com 8
Engagement 
www.forum.com 9
What’s the Status? 
According to Our 2014 “August Pulse” Survey* 
Highly Engaged Employees = 22.3% 
We saw Similar Results from Other Recent Surveys** 
 US – 26.9% 
 Europe – 12.8% 
 Australia/New Zealand – 16.9 
 Asia – 13.6 
*Based on 421 participants 
**Corporate Executive Board, Q4 2012 
www.forum.com 10
Story – Performance that Matters 
Engagement 
Going Beyond the Call of 
Duty to Get a Result 
Accountability 
Doing the Right Thing in 
Challenging Circumstances 
www.forum.com 11
Engagement  Accountability in Action 
Today’s Marketplace = Intense Pressure to Innovate 
www.forum.com 12
Engagement  Accountability in Action 
www.forum.com 13
Engagement  Accountability in Action 
CEO 
“We need to 
redo this!” 
www.forum.com 14 
Head of Design 
Manufacturing 
Mid Level Manager 
“I agree with you. 
We could have 
done better.” 
“This is not a world 
class product”
Engagement  Accountability in Action 
www.forum.com 15
Story – Performance that Matters 
Engagement 
Going Beyond the Call of 
Duty to Get a Result 
Accountability 
Doing the Right Thing in 
Challenging Circumstances 
www.forum.com 16
Polling Question 
 What percentage of your organization is both highly engaged and 
accountable? 
– Less than 10% 
– Between 10-30% 
– Between 31-50% 
– Between 51-70-% 
– More than 71% 
www.forum.com 17
Do we need a New Formula? 
Engagement + Accountability Performance that Matters? 
www.forum.com 18
What is Accountability? 
www.forum.com 19
Accountability - Definition 
Doing the Right 
Thing in Challenging 
Circumstances 
www.forum.com 20
Why is Accountability 
Important? 
www.forum.com 21
Why Accountability Matters 
Driving Strategic Initiatives Successfully Depends on it* 
 Key Success Factors: 
– Continuous Improvement during Implementation Phase 
 Devising  Executing Alternative Plans when Needed 
– Achieving  Maintaining Clarity 
 Procedures for Getting the Work Done 
 Performance Goals that Focus Individual Effort 
 Feedback: “How I am doing” 
Excerpt from *Implementing change with Impact, 2014 McKinsey report 
www.forum.com 22
Accountability  Personal Performance 
• Clear Expectations 
• Admitting Mistakes 
• Getting Support 
0 20 40 60 80 100 
Clarifying expectations 
Admitting mistake despite risk 
Getting support for needed abilities and 
resources 
Addressing commitment I did not keep 
Getting others to accept accountability 
Getting others to honor a commitment 
they have not kept 
Advocating a point of view others 
disagree with 
Disagreeing with others and preserving 
relationships 
www.forum.com 23 
Two-Thirds 
Indicate: 
% Selecting
How Accountable are 
Leaders Today? 
www.forum.com 24
Accountability Score 
*Highly Accountable 65% 
Very Highly 
Accountable 
18% 
www.forum.com 25
Accountability Gaps by Size of Gap 
0 5 10 15 20 25 
Getting needed abilities and resources 
Advocating for a different viewpoint 
when others disagree 
Getting others to accept an 
accountability they disagee with 
Addressing a commitment I made but 
did not keep 
Admitting mistakes despite the risk 
www.forum.com 26 
Gap
Managerial Accountability Gaps* 
What employees say… 
 50% Say that they See 
Leaders Model Accountable 
Behavior 
 42% of Leaders Keep 
Promises 
 35% Leaders Share 
Information Broadly 
*HBS blog, November 2012; 5,400 leaders globally 
www.forum.com 27
Priority for Clients 
Some of Our Clients Make 
Accountability a Top Priority 
 Top Leadership Competency 
 Anchored to the Pursuit of 
Business Ethics 
 Key Focus of Talent 
Management Systems 
www.forum.com 28
Culture of Accountability: Executive View 
Accountability Cultures have Leaders that Set the Context 
 4 Leader Variables with the Strongest Influence on Accountability 
 Keep their Promises 
 Model Accountability 
 Ensure Clear Goals 
 Ensure Needed Ability  Resources 
As a Leader, Modeling Accountability makes it 
Possible for you to Hold others Accountable 
www.forum.com 29
Culture of Accountability Gaps 
0% 10% 20% 30% 40% 50% 
Ensure Needed Ability  Resources 
Ensure Clear Goals 
Model Accountability 
Keep their Promises 
www.forum.com 30 
Strongly Agree 
Agree
Does Engagement + 
Accountability 
 
Performance that Matters? 
www.forum.com 31
Are Engagement  Accountability Related? 
Engagement Correlates with 
Culture of Accountability 
3 Leader Variables with the 
Strongest Influence on 
Engagement 
 Keep their Promises 
 Ensure Needed Ability  
www.forum.com 32 
Accountability Cultures have 
Leaders that Set the Context 
Engagement  Accountability are 
Influenced by Common Drivers 
Resources 
 Share information openly 
4 Leader Variables with the 
Strongest Influence on 
Accountability 
 Keep their Promises 
 Model Accountability 
 Ensure Clear Goals 
 Ensure Needed Ability  
Resources
An Interesting Observation 
While Engagement  Accountability were Correlated for First Line 
 Executive Leaders, they are Not for Middle Managers 
Executive Middle Manager First Line 
High 
Moderate 
Low 
What is Going on for Middle Managers? 
Strength of Relationship 
www.forum.com 33
What Might Account for the Gap? 
Engagement Levels are Not Lower…so 
 Could it be that Middle Managers are Caught Between… 
Broad Goals and the 
Means Needed to 
Translate Them into 
Action 
www.forum.com 34 
Changes in Priorities 
and Resources that 
Limit the Ability to 
Follow-Through 
Clear Goals and Having Access to Adequate 
Abilities  Resources Drive Accountability
Are we Missing an Opportunity? 
 Using Performance Management 
 Only 47% agree that their Organization use Performance Management 
to Close Accountability Gaps 
 Using Coaching 
 Only 38% Agree that their Organizations use Coaching to Close 
Accountability Gaps 
www.forum.com 35 
Use Coaching to Support 
Accountability 
Yes 
No 
Use Performance Management to 
Support Accountability 
Yes 
No
How can We Help Leaders 
Become Great? 
www.forum.com 36
Implications for Action 
6 Actions that Can Help the 
Middle 60% Contribute Like 
the Top 20% 
www.forum.com 37
“6 for 60” 
1. Establishing Clear  Well-Aligned Goals 
2. Addressing Differences in How Goals are to be Achieved 
3. Advocating for Needed Resources  Abilities 
4. Admitting Mistakes to Advance Problem Solving 
5. Resolving Dilemmas 
6. Coaching Accountable Action 
www.forum.com 38
Further Exploration is Needed 
 What Accounts for the Smaller 
Relationship between Engagement 
 Accountability among Middle 
Managers? 
 Are there Regional Differences? 
 When Managers Resolve these 
Gaps, what do They Do that 
Accounts for Their Success? 
www.forum.com 39
Thank You 
At Forum, we help our clients develop their leaders, managers and sales 
teams to realize specific business objectives faster and more effectively. 
We are proud to provide award-winning, comprehensive training 
solutions backed by in-depth research to clients around the world. 
Contact us: marketing@forum.com 
Website: www.forum.com 
Twitter: http://twitter.com/TheForumCorp 
Facebook: www.facebook.com/TheForumCorp 
LinkedIn: www.linkedin.com/company/the-forum-Corporation 
Google+: https://plus.google.com/+ForumCorp 
www.forum.com 40

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How Great Leaders Drive Results via Accountability and Employee Engagement

  • 1. How Great Leaders Drive Results 2014 The Forum Corporation Via Employee Engagement and Accountability
  • 2. When we Last Spoke We Shared Some Insights on Engagement, Specifically Discretionary Effort and We Answered 3 Main Questions: Why is Engagement Important How Engaged are Employees Today What Factors Contribute to a Highly Engaged Workforce Forum Believes that Engagement is Strongly Influenced By: Perceived Work Environment (Climate) Trust Employee Engagement Needs www.forum.com 2
  • 3. Agenda Share Interesting Highlights of our “August Pulse” Survey 30% 22% 23% 25% Provide an Update on What’s New in Engagement Reveal Insights that Identify How we can Better Support our Leaders www.forum.com 3 Individual Contributor First-Line Manager Mid-Level Manager Executive
  • 4. Questions we’ll Answer Today What did our “August Pulse” Survey tell us About Engagement? What is Accountability? Why is Accountability Important? How Accountable are Leaders Today? Does Engagement + Accountability Performance that Matters? How can We Help Leaders Become Great? www.forum.com 4
  • 5. What Great Leaders Do Create a Culture of www.forum.com 5 Engagement Accountability
  • 6. What did Our Latest Survey Tell us About Engagement? www.forum.com 6
  • 10. What’s the Status? According to Our 2014 “August Pulse” Survey* Highly Engaged Employees = 22.3% We saw Similar Results from Other Recent Surveys** US – 26.9% Europe – 12.8% Australia/New Zealand – 16.9 Asia – 13.6 *Based on 421 participants **Corporate Executive Board, Q4 2012 www.forum.com 10
  • 11. Story – Performance that Matters Engagement Going Beyond the Call of Duty to Get a Result Accountability Doing the Right Thing in Challenging Circumstances www.forum.com 11
  • 12. Engagement Accountability in Action Today’s Marketplace = Intense Pressure to Innovate www.forum.com 12
  • 13. Engagement Accountability in Action www.forum.com 13
  • 14. Engagement Accountability in Action CEO “We need to redo this!” www.forum.com 14 Head of Design Manufacturing Mid Level Manager “I agree with you. We could have done better.” “This is not a world class product”
  • 15. Engagement Accountability in Action www.forum.com 15
  • 16. Story – Performance that Matters Engagement Going Beyond the Call of Duty to Get a Result Accountability Doing the Right Thing in Challenging Circumstances www.forum.com 16
  • 17. Polling Question What percentage of your organization is both highly engaged and accountable? – Less than 10% – Between 10-30% – Between 31-50% – Between 51-70-% – More than 71% www.forum.com 17
  • 18. Do we need a New Formula? Engagement + Accountability Performance that Matters? www.forum.com 18
  • 19. What is Accountability? www.forum.com 19
  • 20. Accountability - Definition Doing the Right Thing in Challenging Circumstances www.forum.com 20
  • 21. Why is Accountability Important? www.forum.com 21
  • 22. Why Accountability Matters Driving Strategic Initiatives Successfully Depends on it* Key Success Factors: – Continuous Improvement during Implementation Phase Devising Executing Alternative Plans when Needed – Achieving Maintaining Clarity Procedures for Getting the Work Done Performance Goals that Focus Individual Effort Feedback: “How I am doing” Excerpt from *Implementing change with Impact, 2014 McKinsey report www.forum.com 22
  • 23. Accountability Personal Performance • Clear Expectations • Admitting Mistakes • Getting Support 0 20 40 60 80 100 Clarifying expectations Admitting mistake despite risk Getting support for needed abilities and resources Addressing commitment I did not keep Getting others to accept accountability Getting others to honor a commitment they have not kept Advocating a point of view others disagree with Disagreeing with others and preserving relationships www.forum.com 23 Two-Thirds Indicate: % Selecting
  • 24. How Accountable are Leaders Today? www.forum.com 24
  • 25. Accountability Score *Highly Accountable 65% Very Highly Accountable 18% www.forum.com 25
  • 26. Accountability Gaps by Size of Gap 0 5 10 15 20 25 Getting needed abilities and resources Advocating for a different viewpoint when others disagree Getting others to accept an accountability they disagee with Addressing a commitment I made but did not keep Admitting mistakes despite the risk www.forum.com 26 Gap
  • 27. Managerial Accountability Gaps* What employees say… 50% Say that they See Leaders Model Accountable Behavior 42% of Leaders Keep Promises 35% Leaders Share Information Broadly *HBS blog, November 2012; 5,400 leaders globally www.forum.com 27
  • 28. Priority for Clients Some of Our Clients Make Accountability a Top Priority Top Leadership Competency Anchored to the Pursuit of Business Ethics Key Focus of Talent Management Systems www.forum.com 28
  • 29. Culture of Accountability: Executive View Accountability Cultures have Leaders that Set the Context 4 Leader Variables with the Strongest Influence on Accountability Keep their Promises Model Accountability Ensure Clear Goals Ensure Needed Ability Resources As a Leader, Modeling Accountability makes it Possible for you to Hold others Accountable www.forum.com 29
  • 30. Culture of Accountability Gaps 0% 10% 20% 30% 40% 50% Ensure Needed Ability Resources Ensure Clear Goals Model Accountability Keep their Promises www.forum.com 30 Strongly Agree Agree
  • 31. Does Engagement + Accountability Performance that Matters? www.forum.com 31
  • 32. Are Engagement Accountability Related? Engagement Correlates with Culture of Accountability 3 Leader Variables with the Strongest Influence on Engagement Keep their Promises Ensure Needed Ability www.forum.com 32 Accountability Cultures have Leaders that Set the Context Engagement Accountability are Influenced by Common Drivers Resources Share information openly 4 Leader Variables with the Strongest Influence on Accountability Keep their Promises Model Accountability Ensure Clear Goals Ensure Needed Ability Resources
  • 33. An Interesting Observation While Engagement Accountability were Correlated for First Line Executive Leaders, they are Not for Middle Managers Executive Middle Manager First Line High Moderate Low What is Going on for Middle Managers? Strength of Relationship www.forum.com 33
  • 34. What Might Account for the Gap? Engagement Levels are Not Lower…so Could it be that Middle Managers are Caught Between… Broad Goals and the Means Needed to Translate Them into Action www.forum.com 34 Changes in Priorities and Resources that Limit the Ability to Follow-Through Clear Goals and Having Access to Adequate Abilities Resources Drive Accountability
  • 35. Are we Missing an Opportunity? Using Performance Management Only 47% agree that their Organization use Performance Management to Close Accountability Gaps Using Coaching Only 38% Agree that their Organizations use Coaching to Close Accountability Gaps www.forum.com 35 Use Coaching to Support Accountability Yes No Use Performance Management to Support Accountability Yes No
  • 36. How can We Help Leaders Become Great? www.forum.com 36
  • 37. Implications for Action 6 Actions that Can Help the Middle 60% Contribute Like the Top 20% www.forum.com 37
  • 38. “6 for 60” 1. Establishing Clear Well-Aligned Goals 2. Addressing Differences in How Goals are to be Achieved 3. Advocating for Needed Resources Abilities 4. Admitting Mistakes to Advance Problem Solving 5. Resolving Dilemmas 6. Coaching Accountable Action www.forum.com 38
  • 39. Further Exploration is Needed What Accounts for the Smaller Relationship between Engagement Accountability among Middle Managers? Are there Regional Differences? When Managers Resolve these Gaps, what do They Do that Accounts for Their Success? www.forum.com 39
  • 40. Thank You At Forum, we help our clients develop their leaders, managers and sales teams to realize specific business objectives faster and more effectively. We are proud to provide award-winning, comprehensive training solutions backed by in-depth research to clients around the world. Contact us: marketing@forum.com Website: www.forum.com Twitter: http://twitter.com/TheForumCorp Facebook: www.facebook.com/TheForumCorp LinkedIn: www.linkedin.com/company/the-forum-Corporation Google+: https://plus.google.com/+ForumCorp www.forum.com 40