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LYNN BAKER
BEYOND
MANAGING
TO LEADERSHIP
LYNN BAKER
Certified Public Speaking Coach
Executive Presence Coach
Business Image Consultant
Professional Speaker
Business Woman
X-factor in Business
Attitude
Behaviour
Credibility
Send a powerful message to the world about your abilities
Democratic
Innovative
Collaborative
Triple Bottom Line
• People
• Planet
• Profit
New breed of Leader
DOMINANT
CHARACTERISTICS
Confident & charismatic
calm, composed, in control
optimistic & enthusiastic
strong social skills
excellent communicators
high levels of humility
authentic
STRONG VALUES
Honesty
Integrity
Respect
Sincerity
Trust
Fairness
Transparency
Accountability
Compassion
Have they got the x-factor…………
3 Enemies of Executive Presence
arrogance
greed
ego
Arrogance alienates Confidence endears
What is Executive Presence ?
HARD SKILLS
(Quantifiable)
Technical
Finance
Legal
Engineering
Architecture
Computer
SOFT SKILLS
(Unmeasurable)
Attitude
People skills
Social Behaviour
Communication skills
Image
Hard skills
=15%
Soft skills
85%
100%
success
Hard Skills
Accounting
Finance
Technical
Computer
Soft Skills
Social skills
Communication
Values
Behaviour
Attitude
Image
Source – Carnegie Foundation & Stanford University
Hard Skills Hard Skills
Softskills
Management
Hard Skills
Softskills
Leadership
20 – 30 years 30 – 40 years 40 – 60 years
What can we learn from them ?
1
2
3
4
5
6
6Elements of Executive Presence
EMOTIONAL
INTELLIGENCE1
Emotional Intelligence
Self
Awareness
Self
Management
Social
Awareness
Relationship
Management
REFERENCE – DANIEL GOLEMAN & HAY GROUP SOUTH AFRICA
Emotional Intelligence
(Self)
Self
Awareness
Self
Management
Social
Awareness
Relationship
Management
Self Management – Amygdala hijack
REFERENCE – DANIEL GOLEMAN & HAY GROUP SOUTH AFRICA
Be aware of your behaviour……….
‘Poise under Pressure’ – hallmark of good Leadership
EMOTIONAL
INTELLIGENCE
SOCIAL
INTELLIGENCE
1
2
Social Intelligence (SI)
the ability to get on well with others
and to get them to co-operate with you
Employees need to feel they are secure and belong
Employees feel they are significant & valued
Employees need a clear sense of purpose & direction
Employees feel they have a voice & receive recognition
Reference : The Jacobs Model
Build Trust - Intrinsic drivers of Trust
Cannot build trust with a dogmatic style
Covert Power Mind-Set
• Management by Fear
• Dictate Orders
• See employees a necessary
inconvenience
Personalised Power = betterment of others
REFERENCE : ROBERT FIRESTONE, PHD
– Democracy
– Equality
– Fairness
– Social equality
– Teamwork
Empathy
Empowerment
Engagement
Compassion
Values
Personalised Power = Conscious Leadership
I will be honest with you about the challenges we face Demonstrating Values - Honesty
I ask you to join in the remaking of the nation Demonstrating Engagement
I will listen to you, even when we disagree Demonstrating Empathy
This cannot happen without you Demonstrating Empowerment
Lets look after ourselves and each other Demonstrating Compassion
Conscious Leadership
EMOTIONAL
INTELLIGENCE
SOCIAL
INTELLIGENCE
BUSINESS
INTELLIGENCE3
2
1
re-think
re-invent
remain relevant
Business Intelligence - Do business Differently….
Shift from Silo mentality
Shift to Collaboration
Own no Hotel Rooms
Market Value $10 Billion
Own no Taxis
Market Value $40 Billion
Own no Stock
Market Value $231 Billion
Largest hotel business Largest taxi business Largest retail business
RE-THINK to remain relevant
RE-INVENT - Customer Service to Customer Experience
Focus on Customer Experience
Disney Test Track Experience
Personalised Disney card to customize ride
Choose a car with specifications and colour
Instant feedback on your position in race
Extended experience – see others results
even after you have left the venue
Enhance the Customer Experience - Apple
“What incredible benefits can we give the customer?
Where can we take the customers experience?”.
Steve Jobs
Apple
Apple Customer Experience Strategy
What are you doing differently from 5 years ago ?
EMOTIONAL
INTELLIGENCE
SOCIAL
INTELLIGENCE
BUSINESS
INTELLIGENCE
PERSONAL
BRANDING 4
DEFINE DELIVERDESIGN
Develop Powerful Personal Brands
Personal
Brand
Company Brand
Personal Brand Company Brand
Position Yourself as an Expert - Credibility
Manage your reputation carefully
Professional Image
Professional dress increases perception of authority
Impression Management
Image creates lasting impressions
You are being judged……
Dress “one notch up” from those you are meeting
Professional Casual
Psychology of colour
The darker the colour the greater the perception of authority
Strong
Authoritative
Dominant
Controlled
Sophisticated
Negative….
Intimidating
Unapproachable
Psychology of colour
Black Grey
The darker the colour the greater the perception of authority
Professional
Formal
Approachable
Wisdom
Dignified
Negative….
Boring
Rigid
Strong
Authoritative
Dominant
Controlled
Sophisticated
Negative….
Intimidating
Unapproachable
Psychology of colour
Power, energy, determination, authority
Strong
Authoritative
Dominant
Controlled
Sophisticated
Psychology of colour
Power
Energy
Passion
Drive
Determination
Courage
(Lust)
+
Hues of BlueNavy Blue
Confident
Trustworthy
Honest
Reliable
Integrity
Responsibility
__________
Calming
Reduces tension
Psychology of colour
Open
Self-sufficient
Ambitious
Determined
Controlled
psychology of colour
Barack Obama 2008
psychology of colour
Barack Obama 2012
Power posture
EMOTIONAL
INTELLIGENCE
SOCIAL
INTELLIGENCE
BUSINESS
INTELLIGENCE
POWERFUL
BRANDS
COMMUNICATION
SKILLS 5
Comma = ½ second pause
Full stop = 1 second pause
Vocal Image to increase authority
Slow down vocal pace
Manage your tone
EMOTIONAL
INTELLIGENCE
SOCIAL
INTELLIGENCE
BUSINESS
INTELLIGENCE
POWERFUL
BRANDS
COMMUNICATION
SKILLS
6CHARISMA
Charisma
* Magnetic energy
* Optimistic
* Enthusiasm
* Positive attitude
* Humility
Personal
Intelligence
Self Confidence
Self esteem
Self worth
Values
THANK YOU !
• Website www.executivepresence.co.za
• Facebook www.facebook.com/ExecutivePresenceSouthAfrica
• Twitter @Lynn Baker_Exec
• Agent Unique Speaker Bureau
LYNN BAKER

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