This document summarizes the key design elements and considerations in a magazine aimed at a target audience of 12-18 year olds. The front cover features a large image of a 16-year old artist to appeal to the target age group. The price of £1.50 is meant to be affordable for the young audience. Informal language like "swagger" and "celebs" is used to seem entertaining. The contents page uses bright colors and large overlapping images to seem informal, attractive, and emphasize important pages. A double page spread separates text with multiple images and a large split image to look visually appealing and modern by incorporating social media references and mentioning how to access the artist's music on iTunes.

1. By Scott Dickinson

2. FRONT COVER
Throughout my work I have tried to apply codes and conventions that would appeal to my
target audience of 12-18 year olds, however I feel that a wider audience would appeal to
my work due to the fact it is based on pop music, an abbreviation for popular. Despite
this I will focus on my primary target audience when elaborating on points in my work.
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My main image features a young artist of approximately 16 years old, immediately
connoting the target audience of the magazine as he falls under the age it is aimed for.
This is emphasised further by the size of the image, as it almost takes up the entire page.
This is convention that is often used in magazines ,as a popular star would persuade my
audience to purchase the product, it also highlights the age group the magazine is based
for.
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I have tried to make the price of my product as affordable as possible because I feel that a
low price would attract my target audience. This is because my aged audience usually
have a limited amount of money to spend on leisure through their “Pocket
Money”, therefore I felt that £1.50 would be a suitable price. There are also many other
forms of entertainment that would attract my audience such as music, films and
games, therefore I feel that my product is competing these. So a low price would hopefully
persuade some to buy the magazine over other products.
•
The use of informal language on the cover such as slang would appeal to my young
target audience. I have made use of it to emphasise the idea that the product is form of
entertainment through lack of formal features that would connote a more sophisticated
audience. Lexis such as “swagger” and “celebs” are used on the front cover to also

3. CONTENTS PAGE
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I have applied use of light colours such as blue, turquoise and red to make the
page look colourful and light hearted. This is to appeal to my young target
audience as an informal and attractive impression is created on the page. I also feel
that the colours connote the sub genre of the music, as the music is popular
,therefore meaning enjoyed by many people. Therefore using colours such as
these do not limit myself to certain sub cultures or groups, they connote a much
larger audience.
•
I have emphasised large images of artists on the contents page. This is to avoid the
page appearing to have too much text, as this is something that would not attract
my audience. The large images also emphasise the importance of the pages
included in the magazine, for example my double page spread pages are advertised
as very attractive through the large image of the artist to the audience. The images
also appear to be overlapping some the boxes giving the page an attractive effect.
•
I have included the “and tons more!” section of the page to allow my audience to
feel they are getting more content for their money. This is a part of the page that is
emphasised by it being in the same font as the title of the page, and the large star
shape at the back of the text. This highlights the significance of the other pages
included in the edition, and looks playful.

4. DOUBLE PAGE SPREAD
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I have included a range of images on the double page spread for the audience above the
main text. This is to make the large amount of text look less unattractive on the page as
it now looks more interesting. I have used this technique further on the page by having
the main image spread across the two pages, challenging a convention, and separating
text. This effect looks visually attractive in an unusual yet effective way.
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I have interpreted the use of social networking into my double page spread. This is in
order to appeal to my target audience as I know from my own knowledge that the most
effective way in which young people keep up to date with news and events about their
favourite celebrities is through social networking sites such as Facebook, Twitter and
Instagram. I feel that by including this element of the work, my magazine will look more
modern and up to date with techniques that attract a specific audience. And I feel that
including factors that create that impression is important when making a magazine that
focuses on new music.
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At the end of the interview there is very brief explanation of where to find and buy the
song that the artist has mentioned during the text. This appeals to my audience as it
shows an understanding of a platform where the modern audience can access and
download their music, on itunes.
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I feel that the actual images I have included on the double page spread appeal to the
audience. This is due to the model looking stylish when posing in his pictures, this is
through props such as sunglasses and a microphone. The artist is also posing in
different stances that look effective, for example a rebellious impression is created in
the image with the artist going to cover the camera with his hand adding to the range of