The document discusses different masthead designs for a magazine called "Totally POP". It analyzes the font choices, colors, and symbolism used in three masthead ideas. The first uses a simple black font with a bold pink font to attract the target feminine audience. The second uses childish glittery font in pink and blue, colors that appeal to the young readers and create a calming effect. The third uses a slightly italic feminine script font in dark purple, symbolizing the royalty and wealth the readers aspire to, and rebellion, attracting the audience to help achieve their dreams.

1. AFRA MALIK

2. Totally POP
This font idea is bold and bright. The first word ‘totally’ is in a
simple black colour so that it does not draw much attention
to the specific word. In contrast, the word ‘pop’ is in capital
letters and is in a bold pink so that, against the colour black,
it stands out. The font I have chosen for the masthead is
‘forte’ this is because it reflects girly and elegant hand
writing. The colour black was used to show the rebellious
side of teenagers and the pink shows the femininity of the
readers. This ensures that magazine has one specific target
audience.

3. This next masthead design is in the font ‘Billo’ because it appeals directly
to the target audience as it is childish yet it has a glittery effect which
reflects creativity, and this draws in customers. The colours that I have
picked are pink and blue. These two particular colours go very well
together and so it is aesthetically pleasing to the customer. The blue
connotes with fun and symbolises the young age at which the audience
is at and the way that they enjoy their hobbies. Blue is considered
beneficial to the mind and body. It slows human metabolism and
produces a calming effect, which may show how the reader feels ‘at
ease’ when the pick up the latest issue. The colour pink signifies
femininity and love. The age of the reader is young and so they may be
at the age of developing crushes, this helps the magazine feel more
personal.

4. Totally POP
This masthead idea is in the font of ‘segoe script.’ The way it
is presented shows the femininity of the readers as it is
slightly italic. The colour of the font is in a dark purple which
symbolises royalty, and wealth. This could mean that the
readership look up to the artists that are in the magazine and
they aspire to be like them, because in their minds, their
favourite celebrities are like royalty. This magazine could help
the young audience achieve the dreams and so this will lure
them in. the colour also symbolises rebellion and fighting
back, this could mean fighting against bullies at school or
standing up for what the audience believes in.