During research and production, the document author used various online resources and software programs. Google, YouTube, classroom materials, and blogs were used to research conventions and analyze existing videos. Photoshop, PowerPoint, and SlideShare were used to create digital materials like magazine ads and packaging. Adobe Premier helped edit the final video by adding transitions and effects. A Panasonic video camera, image camera, and tripod were the main equipment used to film and photograph content for the various materials.