The document discusses ideas for digi-paks for the artist M.Ria. It summarizes research on effective digi-pak design conventions. Three design concepts are then presented: 1) A simple design centered around a theme of water, love, and a pop princess with a consistent color scheme. 2) Another simple design focused on a water theme with the same photo used twice and a three-color scheme. 3) A more complex, sophisticated design depicting the progression of a day from morning to night through sky themes and photos of the artist at different times, including background and track listing.

1. Digi-pak Ideologies.
After my research I created my own ideas for a digi-pak
for our artist ‘M.Ria’ the digi-paks contain
consistency and offer the same colour
scheme/pattern that the magazine adverts contain.

2. Recap on research.
In order to create my own, I had to go through my
research looking at what conventions work within a 6
template digi-pak.

3. My ideas
 These all come from a range of concepts, inspiration and
interpretation from the magazine adverts and other places.
My digi-paks include:
 Pictures of my artist.
 A setting/location or a theme.
 Track listing.
 CD.
 Background of the artist.
 Some of my digi-paks don’t include these as the advanced
ones which I thought had the most potential could be taken
forward to do further editing on, some of the ideas are
simplistic however some are complex.

4. Design 1 – simple but effective.
This digi-pak is
simple yet
effective as it
offers a theme of
water, love and a
girl – these are
categories that
we want our
artist to fit into a
sort of pop
princess.
The colour scheme is again simple, in all digi-paks
I tried to include different shots for example: in
this digi pak you can see a close up, a medium
shot and long shot of a girl as well as objects such
as the roses, water and beach.
In my research I
found that colours
were very important
when capturing an
audience, too many
colours can be
distracting so it is
better to stick to
a2/3, maybe 4
colours. As well I
found that keeping a
concept simple can
sell people don’t
want to look at a
complicated design
with different ideas
everywhere they
want consistency
throughout and I
think that this digi-pak
provides that.

5. Design 2 – Simpler and effective
The design for this comes from the idea of water again, a simple
substance however so effective as the colour scheme is continued
throughout. As you can see the same picture has been used twice, once
on the 1st panel and again on the 6th this is a common convention used
by many professionals such as Beyoncé, Rihanna and Ne-yo.
I have used
red to contrast
between
colours as this
provides a
scheme of 3
colours which
are simple,
objective and
run
throughout the
panels.
Again on this
one many shots
have been
used, a simple
concept and a
transformation
between
human and
water is seen.

6. Design 3 – A complex yet
sophisticated design.
This is the design that
stands out for me as it
offers a theme of the skies,
first it is morning, after that
dinner, following with
afternoon, then evening and
breaking into night. I think
the colour scheme goes well
together with the writing on
all pages. Pictures of maria
were taken to provide the
photos for this version of the
digi-pak and the
collaboration of photos on
the front is so capturing for
an audience, background
about the artist is included
on the second panel.
The CD digi-pak includes a five star
rating and a track listing, all the titles
of the song share a different
interpretation of emotion.