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STEM News among underserved and under-represented audiences

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Raising STEM Awareness Among
Under-Served and Under-Represented Audiences
by Danielle N. Lee, Ph.D.
2014 AAAS Meeting
Science Communication Sessions on Thursday, February 13, 2014
Apart of the panel on Engaging with social Media

Published in: Technology
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STEM News among underserved and under-represented audiences

  1. 1. Raising STEM Awareness Among Under-Served and UnderRepresented Audiences Danielle N. Lee, Ph.D. Cornell University Scientific American Blog Network National Science & Technology News Service @DNLee5
  2. 2. Diversify your sources • • • • National Science & Technology News Service CienciaPR (bilingual website) MinorityPostdoc.org Professional Science Societies and Organizations • • • • • • • • • National Society of Black Engineers Society for Advancement of Chicanos and Native Americans in Science National Society of Black Physicists Association of Black Psychologists Black Data Processing Associates National Action Council for Minorities in Engineering National Society for Minorities in Agriculture, Natural Resources and Related Sciences American Indian Science and Engineering Society National Organization for the Professional Advancement of Black Chemists and Chemical Engineers Communicating Science: Engaging with Social Media
  3. 3. Pitch wider • National Newspaper Publishing Association • American Urban Radio Networks • Johnson Publishing Company (Ebony/Jet Magazines) • Essence Magazine • Black Enterprise • NewsOne (Cable and Social Media) • Affiliated Affinity News Websites • MSNBC/The Grio • Washington Post/The Root Communicating Science: Engaging with Social Media
  4. 4. Connect to under-served audiences • Professional Journalism Associations • • • • UNITY Journalists for Diversity National Association of Black Journalists National Association of Hispanic Journalists Native American Journalists Association • Teaching and Mentoring at Minority Serving Institutions J Schools • Share and Signal boost • Twitter • Facebook • Instagram Communicating Science: Engaging with Social Media
  5. 5. Take home messages • Perceptions of science are not universal values across all communities • Start simple with your outreach efforts to reach under-served audiences • Diversifying sources will take effort but there are places to start • Make new friends: Build your network of diverse sources, journalists, and places to pitch before you need it Communicating Science: Engaging with Social Media

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