Curating Content for Social Media: Behind the Scenes of the UB Libraries

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An example of how the University at Buffalo Libraries select, organize, and present content on social media. Presented to the UB Social Media Circle on January 24, 2013.

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Curating Content for Social Media: Behind the Scenes of the UB Libraries

  1. 1. Curating Content for Social Media:Behind the Scenes of the UB Libraries Bridget Schumacher UB Social Media Circle January 24, 2013
  2. 2. Curate, v. “to select, organize, andpresent (content), as on a website.” --Oxford English Dictionary
  3. 3. Behind the Scenes of the UB Libraries:SELECTING CONTENT
  4. 4. Social Media Guidelines• General account info• Content• Monitoring procedures• Sample tweets/posts• Design elements• Gathering statistics/data• Searching for tweets about us• Pushing info externally
  5. 5. Guidelines are accessible to all library staff.Store guidelines on an internal communications network or drive.
  6. 6. Content should fit intothe following categories:• Services• Resources• Events/workshops• Alerts and library newsULTIMATE GOAL:Bring users back to our Web site. Image Source: http://www.ulib.iupui.edu/subjectareas/pe/hper_p195
  7. 7. Collect in-house content• Ask colleagues to share projects, ideas, etc.• Regularly send out a call for content (e.g.: guest bloggers)• Note announcements made on department listserv (e.g.: new exhibits, resources, etc.)• Monitor frequently asked questions by library users• Create a calendar of library events
  8. 8. Go out and find content• Monitor news sites or blogs for articles about libraries, reading, and study habits• Create a calendar of literary holidays (e.g.: Science Fiction Day  how to search catalog for SciFi)• Note events on the academic calendar (e.g.: Int’l Student Week  promote library Int’l Student resource guide)• Retweet and share from other UB departments/schools
  9. 9. Behind the Scenes of the UB Libraries:ORGANIZING CONTENT
  10. 10. Create acontentschedule forthe semester
  11. 11. Track content ideas in Google Calendar
  12. 12. Schedule tweets and posts in TweetDeck
  13. 13. Schedule posts in Facebook
  14. 14. Automatically post blog content via RSS
  15. 15. Behind the Scenes of the UB Libraries:PRESENTING CONTENT
  16. 16. When posting content on When posting content onFacebook: Twitter:• Include images that grab • Leave enough room for attention retweets• Test a post on a private • Use the #ubuffalo hashtag account to be sure that it • If you want a particular user to displays properly see your tweet, include them in• Determine the best times to it (e.g.: news outlets) post for your audience (e.g.: 9- • Determine the best times to 10am, 1-3pm, etc.) post for your audience (e.g.: 9-• Shorten lengthy URLs (e.g.: 10am, 1-3pm, etc.) use TinyURL) • Shorten lengthy URLs (e.g.: use TinyURL)
  17. 17. Questions?WHAT TIPS WOULD YOU LIKE TO SHARE?

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