Getting to know others with a shared interest has always been an important part of one’s professional life. With social media on the rise, there are new and effective ways to engage. This session will review ways to help build your personal brand, giving you a jump on making a splash in your career of choice! Presentation made in conjunction with Career Services at the Heller School at Brandeis University.

1. Old School Networking
in a New School World
Jodi Sperber, MSW, MPH
April 22, 2010

2. April 15, 2010: The Art of Self-Marketing Online
To find a job, enhance your social network and
expand your Web presence.
Article online at: http://tinyurl.com/SelfMarketing
Photo credit: Patrick Haney, via Creative Commons license

3.  Networking 101
 Why social media?
 Some tools to consider
 Examples
 Learning to Wire Walk

4.  Making yourself known
 Discovering what others have to offer
 Exploring options
 Building alliances
 Finding mentors

5.  Monitoring
 Participating
 Maintaining connections
 Adding to the conversation
Photo Credit: Christopher Craig, via Creative Commons license

6. BE LIEVE

7.  Connect virtually with others who have
similar interests
 You can also be the connector
 Make it easier for others to find you
 Chance to let your personality shine
 People like working with people, not titles
 Connect before meeting in person

8.  See how others are talking about a topic or
field of interest
 Stay current (reports, news, articles)
 Learn
 See case studies in action
 Help and learn at the same time
 Get to know the “players”
 Strut your stuff

9.  Time
 Talent
 Your unique style

10. It’s not all about you – what you give is
what you get in return
Photo credit: jcoterhals via Creative Commons license

11. Photo credit: tranchris, via Creative Commons license

12. Photo credit: calca, via Creative Commons license

13. Do you know what
appears when
someone searches
for you online?
You should
Photo credit: thelastminute, via Creative Commons License

15.  Consider multiple levels of access
 Check your profile!
 Account > Privacy Settings> Profile
Information > Preview My Profile
 See how friends see your profile
 Profile > Photos > Album Privacy
 Make sure each one is as you expect
 Take the time to go through each part
 Same thing goes for MySpace or other social
networking platforms

16. Photo credit: xotoko, via Creative Commons license

17. What do
you hear?
Q&A
Conversations
Developments
Research
Chit Chat
Campaigns
Meetings and Conference Info
Photo credit: bullcitydogs, via Creative Commons license

18.  Ask for recommendations from
those you trust
 In your profile, be complete yet
concise
 Research other individuals/
organizations
 Integrate other resources
 SlideShare, websites, Twitter, photos

19. • 4 billion+ images
• Host images to use elsewhere
• Worldwide community of users
• Interest groups

24.  You have a voice
 Showcase pictures or other
project-related artifacts
 Test out ideas
 Create dialogue

25.  Have your own (or co-own)
 Maintain it
 Let others know: personally, in your email
signature, via links on other services (Twitter,
LinkedIn, FB, etc)
 Link to other online bits of you (and others)
 Read others
 Use a reader for RSS feeds, to minimize time
spent going to each individual site
 Leave comments

30. Photo credit: mnapoleon, via Creative Commons license

36.  Planning
 Creativity
 Building upon existing skills
 Learning new skills
 Practice
 Patience
http://en.wikipedia.org/wiki/Philippe_Petit#World_Trade_Center_walk

37.  Buildcredibility
 Develop networks
 Engage directly
In other words: Be seen as someone
who is present, engaged, interested

38. “We ask ourselves, Who am I to
be brilliant, gorgeous, talented,
fabulous? Actually, who are you
not to be? … Your playing small
does not serve the world.”
- Nelson Mandela

40. Jodi Sperber
@jsperber
jsperber@brandeis.edu
Heller School for Social Policy and Management
Brandeis University
April 22, 2010