This document provides a history of advertising from its origins to modern times globally and in India. It traces the development of advertising from the 15th century with the growth of printing, to its expansion in newspapers in the 17th-18th centuries. The 19th century saw the rise of advertising agencies and magazines being used to reach mass markets. The 20th century brought radio and television advertising and the growth of the advertising industry. In India, advertising began in newspapers in the early 1900s and expanded with the growth of cinema, radio, television and the internet in the post-independence decades of the 20th century.

1. History of Advertising
Presented byAditya Mayank
&
Abhinav Dayal
MBA-3rd semester

2. Origin & growth of advertising in
the world
Not
used untibbbl about 200 years ago
The upsurge in advertising came after the
development of printing in 1450’s
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3. 1700’s
In
17th century, newspaper started
appearing in various part of the world
Newspaper advertising began to develop
First newspapers had the large numbers
of ads
At the end of century, great number of
commercial newspapers were published
in Europe
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4. 1800’s
Around
1840, several people were selling
space in newspapers in New York &
other cities
Space-brokers, who later on developed
into ad agencies. Came into existence
Competitive advertisement came into
existence later in 18th century
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5. Cont’d….
Advertising
marked a great expansion
1840’s manufacturers began using magazine ads
to reach the mass market
In 1841, in the USA the first advertising agency
was started
In 1871, Bates set up the 1st ad agency in US
which offered “creative services”
1888, the first ad journal Printer’s Ink was
launched in US
1893 Coca Cola registered its trademark
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6. Development of modern advertising
America
are the forerunners of this but it has
its root in England
Industrial revolution plays an important role
After World war 1st, the era of salesmanship
arrived
In 1920, radio emerged as a powerfull ad
medium
Great depression came in 1930 due to wars
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7. Cont’d….
 TV
broadcasting was introduced in 1941 at the end
of world war 2nd
 The period between 1940’s-50’s was the period
where consumer started improving their standards
of living
 In the 60’s image era started
 In the 90’s comparative marketing appeared
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8. History of Indian Advertising
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9. Pre Independence
Press
advertisements – largely imported
goods which had reached Indian shores.
Dattaram , the first agency , was found in
1905. it released the first ad for West
End Watch Co., Mumbai in 1907.
In 1920, the banner ad was put on trams.
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10. 1930’s
The
talkies and radio emerge as media.
1940’s
2nd
World War
Famine
Fight for Independence
In 1941, Leela Chitnis became the first
Indian film actress to endorse Lux soap
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11. 1950’s
Industrial
revolution in the Nehruvian era
Burmah Shell propagated kerosene by
advertising on Vans
Cinema advertising began
In 1956, Kolkata gets the privilege of India’s first
ad club
In 1957 government launches Vividh Bharati
Leading ad agency - Press Syndicate
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12. 1960’s
India’s
first Advertising Convention (1960)
Advertising to to be Indian in thought and
content
Shift to marketing orientation
Professionalisation within agencies
1st Asian Advertising Congress at New
Delhi
Research data generated
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13. Cont’d….
MRI
(Market Rating Indices)
Shop Audits
National Readership Survey(NRS) I and II
Creativity was emphasized
 Photography find increasing use
Social marketing
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14. 1970’s
Media
boom
Special magazines
2nd Asian Advertising Congress at New
Delhi
Lifestyle studies, positioning
Rural marketing
In 1978 India's first TV Commercial goes
on air
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15. 1980’s
Indianisation
of western advertising
Public sector advertising
Expansion and diversification of agencies
Aug 15th 1982 – Colour TV introduced
Radio commercials introduced(1982)
NRS III by IMRB
Colour Printing more popular
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16. Cont’d….
Regional
broadcasts, expansion of radio
Formation of Indian chapter of
International Advertising Association
Formation of Advertising Standards
Council of India(ASCI)
Concept of sponsored programmes on
TV
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17. 1990’s
NRS-IV
( 2 surveys – ORG and IMRB-MARG)
Niche magazines
Emphasis on Direct marketing
Satellite TV(1991)
CNN – 1st channel to be beamed to India
Star bouquet
Zee bouquet(1992)
DD Metro to counter satellite channels
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18. Cont’d….
DD
Audience surveys
Movie channels and pay channels
FM Radio
Emphasis on Brand Equity
Internationalization of Advertising
NRS V-VI & IRS survey in 1997
Consumer Tracking and Satisfaction studies
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19. 2000
Internationalization
of domestic agencies
Net
Advertising
The role of the advertising agency –
changing to that of a marketing consultant
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20. Different Stages Of Advertising
In India
1st
◦
◦
◦
◦
◦
stage (1900-1947)
Advertising products originated abroad
Minimal Indian production
Economic growth was negligible
Investments in market was very low
Most indigenous products are comodities,
required no advertising
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21. 2nd stage(1947-1977)
◦ India started on the path of self-reliance
◦ Press commission in 1953
◦ Total spent on ads in India was Rs.5 crore
 3.5 crore on print ads
 1.5 crore on hoardings
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22. 3rd stage(1977-2000)
◦ Second press commission, 1983
◦ At this point, ad revenues touched Rs200
crore
◦ Increase in revenue was phenomenal, almost
40 times
◦ 1982 was a trademark year because colour
TV came in, changing the Indian lives
completely
◦ TV reached to 70 % of the Indian people
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