A presentation prepared for my project on History of Advertising. This will give you the informations about the evolution of Advertising.

1. The world
 Since civilization – Egypt, Pompeii.
 Earliest – oral (china=flute)
 Copper plates – Song dynasty, Jinan’s Liu Fine
Needle shop.
 Discrete form of advertisements; newspaper –
17th century
 Theophraste Renoudot – 1st supermarket
noticeboard, La Gazette in 1631-spaces for ads.
 ½ of 17th century & early 18th century – Ads in
newspaper in England – promote books, plays,
meds. ( coffee-1657)
THE HISTORY OF ADVERTISEMENT

2. 19th Century
 Industrial Revolution 18th-19th century.
 Cope Bros & Co. – 1848 by Thomas and George; top
list in Britain. “smoke not only checks diseases but
preserves lungs”
 June 1836, La Presse – 1st of include paid Ads.
 Thomas J. Barratt – British, Father of modern
Advertising; pears soap Ad/ Painting of Sir John
Millias ‘Bubbles’; success.
 U.S.A – Volney B. Palmer – 1st Advertising Agency in
Philadelphia,1840
 Space broker
 Advertisers had to advertise

3.  N.W Ayer and Sons – NY 1869, 1st to plan, create,
and execute the complete advertisement campaign
Since 1900: The Global advertisement
o J. Walker Thompson – 1st American Agency to
expand internationally. J.W.T London – 1899, Egypt,
South Africa, Asia. (General Motors)
o N. W. Ayer – Latin America, Europe, closed in 1941-
42, Ford Ford.
o 1st World War, Britain – posters for propaganda

4. 20th Century
 Growth = Advancement in technology.
 Radio commercials – 1920s to 1940s.
 1930s – concepts of sex, violence, threat crept into
advertisement.
 1950s – commercials on T.V emerged, America the
only country airing the commercials in the early
1950s.
 Ads were long and tedious.
 NBC executive Sylvester Weaver, a game changer,
bringing the “Magazine concept” or “Participation
Concept” to advertisement.

5.  The Internet Advertisement – prominent with the
advent of Ad Servers in 1990s.
 Open sourced websites – platform for online Ads.
 2001 – revenue of $143 billion in the US, $467
billion worldwide.
 Today’s international four largest Advertising
Agencies are Interpublic, Omnicom, Publicis, and
WPP.

7. HISTORY OF ADVERTISING IN INDIA
o Indian Civilization. Harappa Mohenjo-Daro areas,
paintings and writings on walls found.
o Earliest Ads – for religious purposes. Indoor Visual
Communications.
o Outdoor Advertisements began with the peddlers
or hucksters selling their wares in the cities and
market.
o Prior to British Rule, Ads in India – not for business
purposes. Kind of economy – village economy.
o Shouting and giving samples were the only form of
ads.

8. o Unlike Indians, the Britishers needed their
products advertised.
o Thus commercial advertisements appeared during
the 18th century.
o In 1780, 1st Indian Newspaper “Bengal Gazette”
was started by Hickley in Calcutta.
o By 1786 – several weekly newspapers and monthly
periodicals. “Bengal Journal” – carried all
Government advertisements.
o “The Carrier” – Bombay based, established in 1790,
printed ads in different local dialects.
o 1791 – Government Gazette was established,
featured all the government advertisements.

9. o 20th century – the commercial advertisement
became prominent.
o B. Dattaram & Co. – 1st Indian Advertising Agency,
1905.
o Prior to independence, growth of advertisement –
slow.
o Post 1st world war, several advertising agencies
established.
o Lastromach, British army officer – Tata Publicity in
1918
o 1920 – Gujarat Advertising Agency and Indian
Advertising Agency
o The American advertising agency “Thompson
Agency” was established in 1929.

10. o 1930 – turning point in the history of advertising in
India; Gandhiji’s Swadeshi Movement against
foreign goods. Advertisements of Indians goods
increased in newspapers rapidly.
o 1914 – 14 advertising agencies, 1944 – 45 agencies
were operating in India.
o Significant changes were seen in the growth of
advertisements after the independence.
o 1945 – “Association of Advertising Agencies of
India”, formed to regulate the standards of
advertisements and initiate the interest among the
advertisers.
o 1952 – The Indian Society of Advertisers; to instill
the zeal among the Indian Advertisers.

11.  Ads – considerable significance from the beginning
of 20th century.
 Telecasting of programs and airing of commercials
on T.V – september 15th 1959 in Delhi.
 Radio Advertising – All India Radio on 1st November
1967 in Bombay.
 1976-77 was a crucial year, Doordarshan accepted
the advertisements.
 Since 1991, the advertisement grew rapidly.
 1994-95, T.V ads generated Rs 775 crore.
 Opening up of economy – enabled Indian
advertisers to tie up with the foreign advertising
agencies.
 With the advent of internet services, drastic
changes in the advertisement were seen.

12.  Indian advertising scenario – dominated by HUL,
ITC, Colgate-Palmolive India, Nestle India, Dabur
India etc. for years.
 Now changed, with advancement of technology and
communication.
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