k

1. 1

2.  First Examples
 Printed advertisements
 RadioAdvertising
 TV advertising
 InternetAdvertising
2

3.  Advertising is a form
of communication used to persuade an
audience to take some action with respect
to products, ideas or services.
3

4.  The idea of advertising emerged when
people started to trade.
 People advertised to make their products
known by larger groups of people.
4

5. 1.Signs
5
 Some traders like the Phoenicians, painted
commercial messages on rocks along the trade
lanes.
 Excavations at Pompeii reveal that each little
shop had an inscription on the wall next to the
entrance.
 The gladiator contests announcement on
papyrus or wall are regarded as the first
examples of advertising.

6. Advertisement on a wall in
Pompeii, prompting a gladiator contest
6

7. 2.Town criers
 Men were paid to circulate through the streets of the city to
inform people about a product or service.
 The Greeks were among those who relied on town criers.
They used them to announce the arrival of the ships with
cargoes.
7

8.  Later they became the first medium for
public announcements in many European
countries
8

9.  Invention of the press is the base of modern
advertising.
 It gave rise to mass media in the form of
newspapers and magazines.
 It is easy to produce and cheaper than
handcoppied messages.
9

10. Johannes Gutenberg
10
Printing press

11.  The first printed advertisement was a handbill
written by William Caxton in 1477 and hanged on
the wall of a church.
 It was the of his book ‘The Pyes of Salisbury
Use’
11

12.  The first continuously published newspaper in America
was the Boston News-Letter
 The first issue was distributed by John Campbell on April
24, 1704.
 The first paid newspaper advertisement was an
announcement selling real estate on Oyster Bay, Long
island on May 8, 1704.
12

13. 13

14.  The first advertising agency was founded in this
era by Volney B. Palmer.(1840)
 Palmer bought large amounts of space in
various newspapers at a discounted rate then
resold the space at higher rates to advertisers.
14

15. Volney B. Palmer An advertisement of
Palmer’s Agency
15

16.  The invention of radio has a great role in the
historical development of advertising
 Radio is the first broadcasting medium that
became universally popular.
 Radio advertisements reach to mass more
easily
16

17.  First wireless message was transmitted in
1906.
 First radio station was founded in 1920 in
United States.
17

18.  WEAF of New York is credited with airing the first paid
radio commercial in 1922, advertising an apartment
complex.
 Radio programming and advertising peaked during the
1930s and 1940s.
18

19.  In the early days, the commercials were
read live on the air.
 In1940s, big companies started to make
the sponsorships of whole programmes.
19

20.  The TV is the greatest step in the history of
advertising;
 It is the first audio-visual medium.
 People were already familiar with radio
and it was the radio with pictures.
20

21.  The first public TV demonstration in the
USA occured in New York in 1939.
 The first advertisement broadcasted in
1941.
21

22.  It was an advertisement of Bulova watch
company.
22

23.  The internet brought a new dimension to
advertising.
 Immediate publishing of information
 Immediate reaction to advertisement(online
shopping)
 It is easy to reach anytime.
23

24.  The first examples of online
advertisements were in form of banner.
24

25.  The pioneer of online advertising is
HOTWIRED.
25

26.  The first web banner sold by HotWired and
paid by AT&T,
 It was put online on October 27, 1994
26

27.  Today, via internet, it is possible to reach
large groups of people easily.
 Social networks
 E-mails
 News portals
27

28. 28