Introduction To advertisment

2. DEFINITION OF ADVERTISEMENT
Advertising or advertizing is a form of marketing
communication used to promote or sell something, usually a
business product or service.

4. Egyptians used papyrus to make sales
messages and wall posters
in early times
In china the early advertising was known as
oral, as recorded in the classic of poetry of
bamboo flutes played to sell candy
In Europe, People use images of their
trades. For example tailor used image of
suite, Miller used an image of a bag of floor
etc.

5. In 18th Century
advertisement started to
appear in weekly
newspapers in England.
These early print
advertisements were
used mainly to promote
books and newspapers

6. IN 19th century Thomas J. Barrat from
London has been called “the father of
modern advertising”. Working for the
Pears Soap Company, Barrat created an
effective advertising campaign for the
company products, which involved the
use of slogans, Images and phrases

7. In June 1836,
French newspaper
La Presse was the
first to include paid
advertising in its
pages.
in 1840
Volney B. Palmer
established the roots
of the modern day
advertising agency in
Philadelphia
in 1842 Palmer
bought large amounts
of space in various
newspaper at a
discounted rate then
resold the space at
higher rates to
advertisers

8. in 1920, under secretary of Commerce Herbert
Hoover, the American government promoted
advertising. Hoover himself address to the
associated advertising clubs of the word in 1925
called “Advertising is a Vital force in our National
life.
in 20th century America Associated of Foreign
Language Newspapers (AAFLN). The AAFLN
was primarily as advertising agency but also
gained heavily centralized control over much of
the immigrant press

9. Advertising started on the radio from 1920’s
Advertisement for a
live radio
broadcast,
sponsored by a
milk company,
Adohr Milk, and
Published in the
Los Angeles Times
on May 6,1930
In the early 1920s
the first radio
station were
established by
radio equipment
manufactures and
retailers who
offered programs in
order to cell more
radios to
consumers

10. Advertising started on Commercial TV. in 1950’s
in the early 1950’s the Dumont
TV. Network began the modern
practice of selling advertisement
time to multiple sponsors.
Previously, Dumont had troubles
finding sponsors for many of their
programs by selling small blokes
of advertising time to several
business

11. Advertising started on Cable TV. from 1980’s
In The late 20th century in
eighties and early nineties
introduction of cable network
revolutionized the field of
advertisement

12. Advertising started on Internet in 1990’s
IN 1990’s with the advent of
ad-sever online advertising grew
with the arrival of 21st century
some websites including search
engine Google introduced
browsing behavior.