The document provides a detailed history of advertising from its origins to its development and growth worldwide and specifically in India. It traces the evolution of advertising from the 15th century with the development of printing, through its rise in newspapers in the 17th-18th centuries, the establishment of the first advertising agencies in the 19th century, and the expansion driven by industrialization, new media like radio and TV, and increasing consumerism globally and in India over the 20th century. Key developments in India include the opening of the first agency in 1905, the emergence of cinema and radio advertising in the 1930s-40s, and major booms with the introduction of color TV in 1982 and satellite TV and FM radio in the 1990s

1. History of Advertising
Presented by-
Aditya Mayank
&
Abhinav Dayal
MBA-3rd semester

2. Origin & growth of advertising in
the world
 Not used untibbbl about 200 years
ago
 The upsurge in advertising came after
the development of printing in 1450’s
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3. 1700’s
 In 17th century, newspaper started
appearing in various part of the world
 Newspaper advertising began to
develop
 First newspapers had the large
numbers of ads
 At the end of century, great number of
commercial newspapers were
published in Europe
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4. 1800’s
 Around 1840, several people were
selling space in newspapers in New
York & other cities
 Space-brokers, who later on
developed into ad agencies. Came
into existence
 Competitive advertisement came into
existence later in 18th century
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5. Cont’d….
 Advertising marked a great expansion
 1840’s manufacturers began using
magazine ads to reach the mass market
 In 1841, in the USA the first advertising
agency was started
 In 1871, Bates set up the 1st ad agency in
US which offered “creative services”
 1888, the first ad journal Printer’s Ink was
launched in US
 1893 Coca Cola registered its trademark
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6. Development of modern
advertising
 America are the forerunners of this but it
has its root in England
 Industrial revolution plays an important role
 After World war 1st, the era of salesmanship
arrived
 In 1920, radio emerged as a powerfull ad
medium
 Great depression came in 1930 due to wars
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7. Cont’d….
 TV broadcasting was introduced in 1941 at the
end of world war 2nd
 The period between 1940’s-50’s was the period
where consumer started improving their
standards of living
 In the 60’s image era started
 In the 90’s comparative marketing appeared
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8. History of Indian Advertising
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9. Pre Independence
 Press advertisements – largely
imported goods which had reached
Indian shores.
 Dattaram , the first agency , was found
in 1905. it released the first ad for
West End Watch Co., Mumbai in
1907.
 In 1920, the banner ad was put on
trams.
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10. 1930’s
 The talkies and radio emerge as
media.
1940’s
 2nd World War
 Famine
 Fight for Independence
 In 1941, Leela Chitnis became the first
Indian film actress to endorse Lux
soap 2/4/2023 2:38 AM

11. 1950’s
 Industrial revolution in the Nehruvian era
 Burmah Shell propagated kerosene by
advertising on Vans
 Cinema advertising began
 In 1956, Kolkata gets the privilege of India’s
first ad club
 In 1957 government launches Vividh
Bharati
 Leading ad agency - Press Syndicate
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12. 1960’s
 India’s first Advertising Convention
(1960)
 Advertising to to be Indian in thought
and content
 Shift to marketing orientation
 Professionalisation within agencies
 1st Asian Advertising Congress at New
Delhi
 Research data generated
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13. Cont’d….
 MRI (Market Rating Indices)
 Shop Audits
 National Readership Survey(NRS) I
and II
 Creativity was emphasized
 Photography find increasing use
 Social marketing
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14. 1970’s
 Media boom
 Special magazines
 2nd Asian Advertising Congress at
New Delhi
 Lifestyle studies, positioning
 Rural marketing
 In 1978 India's first TV Commercial
goes on air
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15. 1980’s
 Indianisation of western advertising
 Public sector advertising
 Expansion and diversification of
agencies
 Aug 15th 1982 – Colour TV introduced
 Radio commercials introduced(1982)
 NRS III by IMRB
 Colour Printing more popular
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16. Cont’d….
 Regional broadcasts, expansion of
radio
 Formation of Indian chapter of
International Advertising Association
 Formation of Advertising Standards
Council of India(ASCI)
 Concept of sponsored programmes on
TV
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17. 1990’s
 NRS-IV ( 2 surveys – ORG and IMRB-
MARG)
 Niche magazines
 Emphasis on Direct marketing
 Satellite TV(1991)
 CNN – 1st channel to be beamed to India
 Star bouquet
 Zee bouquet(1992)
 DD Metro to counter satellite channels
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18. Cont’d….
 DD Audience surveys
 Movie channels and pay channels
 FM Radio
 Emphasis on Brand Equity
 Internationalization of Advertising
 NRS V-VI & IRS survey in 1997
 Consumer Tracking and Satisfaction studies
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19. 2000
 Internationalization of domestic
agencies
 Net Advertising
 The role of the advertising agency –
changing to that of a marketing
consultant
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20. Different Stages Of
Advertising In India
 1st stage (1900-1947)
◦ Advertising products originated abroad
◦ Minimal Indian production
◦ Economic growth was negligible
◦ Investments in market was very low
◦ Most indigenous products are comodities,
required no advertising
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21. 2nd stage(1947-1977)
◦ India started on the path of self-reliance
◦ Press commission in 1953
◦ Total spent on ads in India was Rs.5 crore
 3.5 crore on print ads
 1.5 crore on hoardings
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22. 3rd stage(1977-2000)
◦ Second press commission, 1983
◦ At this point, ad revenues touched Rs200
crore
◦ Increase in revenue was phenomenal,
almost 40 times
◦ 1982 was a trademark year because
colour TV came in, changing the Indian
lives completely
◦ TV reached to 70 % of the Indian people
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