Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. It differs from advertising in that PR aims to gain free media coverage rather than paid space, has less creative control but more credibility. PR tools include CSR initiatives, printed materials, digital channels, and maintaining relationships with media to communicate messages and advocate for the organization.

1. Public
Relations

2. What is Public
Relations?

3. Public Relations is a strategic
communication process that builds
mutually beneficial relationships
between organizations and their
publics.

4. PR v/s Ad

5. Public Relations Advertising
Free Coverage Paid Space
No creative control Creative control
Credibility Less Credibility
A story that runs only once or
twice
Ads will run as often as you’re
willing to pay

6. PR Function

8. PR Tools

10. Other Tools

11.  CSR (Corporate Social Responsibility)
 Leaflets
 Stickers
 Direct Mail
 Broachers
 Pamphlets
 Newsletters
 Blogging
 Social Media Market

12. Process of PR

14. Why PR

15. Credibility
Cost
Image Building
Ability to reach specific
groups
Avoidance of clutter

16. Media Relations

18. Role of Public
Relations Officer

19. •Advocate
•Communicator
•Problem solver
•Opinion Maestro