Advertising has existed in various forms for thousands of years. Early forms included stenciled brick advertisements from Babylon, town criers in medieval times, and painted signs in ancient Rome and Egypt. The printing press was a major development, allowing mass production of flyers and posters. In the 19th century, the growth of newspapers, railroads, and telegraph networks facilitated nationwide advertising. The development of radio in the 1920s and television in the 1950s further expanded advertising's reach into consumers' lives. Advertising has become more scientific over time through audience research and testing to evaluate effectiveness.
Easy access to assignment resources for BA students. A very short and precise presentation on the history and evolution of advertisement in the world and India.
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
Here, students will study the importance of ethics in advertising. Ethics tells us what is wrong and right. It is a must for every marketer because their product will act as face of organization in public.
This Slide show narrates the history of advertisements and traces out their impacts and explains the techniques followed in the preparation of advertisements. I made this presentation for the students of I year M A English on 11th January 2010. I hope to improve this presentation in near future.
This presentation covers the importance of developing an Integrated Marketing Communications Media Strategy.
It highlights growth in Digital Media from an Australian perspective.
www.b2bwhiteboard.com
This is a presentation on the scenario of regulations in advertising in India along with some case studies. Hope you find it useful.
This is a presentation done by me for Academic purposes. Lot of content in this presentation has been taken from internet and has been compiled. If you decide to use this ppt for some purpose, I request you to give due credits to me.
Easy access to assignment resources for BA students. A very short and precise presentation on the history and evolution of advertisement in the world and India.
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
Here, students will study the importance of ethics in advertising. Ethics tells us what is wrong and right. It is a must for every marketer because their product will act as face of organization in public.
This Slide show narrates the history of advertisements and traces out their impacts and explains the techniques followed in the preparation of advertisements. I made this presentation for the students of I year M A English on 11th January 2010. I hope to improve this presentation in near future.
This presentation covers the importance of developing an Integrated Marketing Communications Media Strategy.
It highlights growth in Digital Media from an Australian perspective.
www.b2bwhiteboard.com
This is a presentation on the scenario of regulations in advertising in India along with some case studies. Hope you find it useful.
This is a presentation done by me for Academic purposes. Lot of content in this presentation has been taken from internet and has been compiled. If you decide to use this ppt for some purpose, I request you to give due credits to me.
6th of October, 2010.
XI B : 55. SM Ishraqul Huq and 43. Hossain Md. Nayeem handed in their presentation on ‘advertising history of USA: a change from late 19th century to 20th century.
This is a slideshow I created for my A level media in which I discuss the development of advertising and marketing. I discuss the history and some of the first advertisement texts on different platforms and also what I believe the future will hold for it.
Customer Service A GAME CHANGER,The Role of the Receptionist,Essential Skills and Duties,The Factors of The Voice,Professional Handling of Incoming Calls,Dealing with Anger,Communication,Why Communication Goes Wrong
Getting Communications Across, Personal Communication Style
Relevance to Teams ,Extraverts,Introverts
iNtuitive,Sensor,Thinker,Feeler,Judger,Perceiver,Team management,CHARACTERISTICS OF AN EFFECTIVE TEAM,Top 9 Toolsfor Constructive Team Building
Higher salary,Better career opportunity and a quick start,More opportunities for business and social interactions,growth in personality and profession, get varied exposure.
Enter new markets,Promotion of new products
Creation of Demand
Confirm imagery
Change habits
Break the ice
Build ambience
Generate sales lead
Build awareness
Reminder
Sustain Preference
Intensify Usage
In India, the words "Gandhian" or "jugaad" are also considered for Frugal innovation.
Limitations of Frugal innovation
MRP is a computer program that translates finished product requirements into time-phased requirements for each dependent demand items.
The Bill of Materials(BOM) one of the three primary inputs of MRP
The seven step problem solving technique
Divergent and convergent thinking must be balanced
Plan-Do-Check-Act (PDCA)
Root Cause analysis and Problem Solving Techniques
Fishbone diagram
MIND MAPPING TECHNIQUE
Stress management
Identifying Stressors
How to fight stress?
Mind Management & Mind Management Tools and Techniques Rajlaxmi Bhosale
Mind management is about watching over one’s thoughts and keeping the wrong thoughts away.
Thoughts become your words, words become your actions,
actions become your habits, habits become your character, your character becomes your destiny... You think, therefore you are... your destiny.
Mind Management techniques
Change management and Managing Change as a ProcessRajlaxmi Bhosale
The process of causing a function , practice, or thing to become different somehow compared to what it is at present or what it was in the past.Types of Changes Understanding Change Management.Understanding,Planning and Implementing Change
Positive Attitude Development, a need for happy life!Rajlaxmi Bhosale
Your attitude determines how you live your life,Begin Your Day On a Positive Note.don’t fear change, welcome it.Smiling will give you an instantaneous attitude boost.Change your attitude for the better by uploading as much positivity into your brain as you possibly can
Functions of advertising and Objectives of advertising Rajlaxmi Bhosale
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
Social, Economical impact, Effect on consumer Demand,Effect on Consumer Choice,Effect on Business cycle,Deception in Advertising
The Subliminal Advertising,Effect on Value System,Effect of Proliferation of Advertising,Use of Stereotypes in Advertising,Offensiveness in Advertising,Effect on Perspective,Social Responsibility,Offensive Advertising
POTENTIAL SERVICES, EXPECTED SERVICES
BASIC SERVICES, CORE BENEFIT, Line of visibility,
Service Design- 8 steps , Gaps Model of Service Quality,Provider Gap 1,Provider Gap 2,Key Factors Leading to Provider Gap 2,Provider Gap 3,Key Factors Leading to Provider Gap 4, Zone of Tolerance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
History of advertising
1.
2. ORIGIN OF ADVERTISING
Ruins of ancient Rome and Pompeii
An outdoor advertisement excavated in Rome offers
property for rent and one found painted on a wall calls the
attention of travellers to a tavern situated in another town
Papyrus sheets were used in Thebes in Egypt for
announcing the reward for return of runaway slaves
The first advertisement was somewhat in the form of
stenciled inscriptions, which were found on earthen bricks
which carried the name of the king who built it prepared
by the Babylonians about three thousand years before
Christ
3. ORIGIN OF ADVERTISING
In medieval times a simple but effective form of advertising
was very popular Merchants employed the so called
"town criers" who shouted the praises of the merchants'
wares and the arrival of trade-ships
Printed advertising played no big role until the invention of
the printing press by Johannes Gutenberg in 1445
These flyers often contained characteristic symbols of the
guild members and the tradesmen and were also used as a
poster on walls. This form of advertisement lasted for a very
long time.
4. In the 1880s
The telegraph network and a network of rail - roads,
had also crisscrossed the continent.
This allowed a nation-wide distribution and nation-
wide advertising.
This state necessitated the growth of advertising
agencies and dictated their activities. The most widely
advertised consumer products at that time had been
the patent medicines.
5. Six stages of Advertising history
Pre-printing period, prior to the Fifteenth century.
Early printing period from the Fifteenth century to
about 1840.
Period of expansion, from 1840 to 1900.
Period of consolidation from 1900 to 1925.
Period of scientific development, from 1925 to 1945
Period of business and social integration from 1945 to
the present.
6. Pre- Printing Period
The 'Town crier' was the first means of supplementing
sign
advertising during the Pre-printing period
7. Early Printing Period
The invention of the printing press and the revival of
learning meant
much to business. It had led to the production of
advertisements in large
quantities for wide distribution. The first printed
English advertisement was a
8
'handbill' or 'poster' announcement written by William
Caxton in 1472
9. Early advertisements
Early newspaper advertisements were announcements
of a pure informative nature .
Beverages, Cosmetics and patent Medicines had a
prominent place among the advertisements appeared
in media.
The first offering of coffee was made in a newspaper
advertisement in 1652, followed by an offering of
chocolate in 1657 and of tea in 1658
10. Early advertisements
However, in 1712, England levied a tax on newspapers
and advertising.
Retarded the growth of newspapers as well as the
advertisements in newspapers
Tax on each advertisement, regardless of size,
amounted to 84 cents at its peak. In England the taxes
on both newspapers and advertisements were
abolished in 1853.
11. Period of Expansion
The sixty years between 1840 and’1900, had a vital
influence on the business of advertising, were witnessed in
the United States.
Advertisements during that period were mostly trade
advertisements in nature, announcing the arrival of
shipments of Coffee, Tea, Silk cloth, etc.
Advertisements at that time were also designed specially
for dealers in consumer goods as well as grocery or dry
goods .
Advertisements were mostly handled by printers and
publishers of newspapers , who used to sell advertisement
space to procure necessary finances for their survival and
growth
12. Period of Expansion
In 7893 more than half of over a hundred firms
spending more than fifty thousand dollars annually on
advertising were patent medicine manufacturers
Some of the first brands were of the firms like Ivory,
Colgate, Wrigley and Coca Cola, etc.. Previously
household products of daily use like milk, sugar, soap,
rice and candles had been sold in the neighbourhood
shops in bulk packages
13. Period of Consolidation
The Associated Advertising clubs of America helped in
launching a campaign to promote truthful and ethical
advertising
Printers Ink. Statute, published in 1911, was a model that
indicated the types of activities that were considered
ethical, unethical and questionable.
The establishment of the Audit Bureau of Circulations in
1914 was another move for less untruth in the field. This
Bureau sewed to validate the circulation statements made
by publishers.
This was a measure for self preservation but it sewed to
consolidate the gains made in the heyday of publication
and advertising growth
14. Period of Consolidation
Period of 25 years from 1900 to 1925
1n 1911 a crusade against the ranker types of
untruthfulness in advertising was launched in the
united states". Printers Ink. Inc., the Curtis Publishing
Fight to reduce or eliminate the use of gross
exaggeration, false testimonials and other forms of
misleading and untruthful advertising1'.
It was also during this period that trust - busting,
expose and reform programs became popular. It is not
surprising that advertising was caught up in this clean
up movement.
15. Semi-professional character to the
advertising business
Advertising Federation of America.
American Association of Advertising Agencies,
Association of National Advertisers,
Audit Bureau of Circulations,
Direct Mail Advertising Association.
Out door Advertising Association and various publishers
associations were formed or became active as a result of these
changes.
They have had some influence in solidifying the business and in
raising the ethics some what above the levels of previous periods.
Later they started to understand the needs of the customers and
then make the advertisement
16. World war I
A tool of social engineering with advertisements being
used to mobilize public opinion in favour of the war.
The support of social scientists and psychologists to
the U.S advertising industry in 1920's contributed
towards marking this industry more dynamic and
imaginative.
Product appeals were emphasized less and greater
prominence had been laid on appeals such as fear,
hope, emotions, insecurity, attachments, desires, etc
17. Invent of Radio
The advent of Radio in 1920 marked a remarkable
development in the advertising world
With it's drama and immediacy, radio could convey
their messages directly to the consumers who would
not need to purchase a publication or even need to be
literates.
By the mid 1920bs, advertisers' sponsored programmes
on Radio were a common feature in the U S . only to be
joined by T.V.
18. Period of Scientific Development
This period saw the application of the scientific
methods to resolve the problems of advertising.
Knowledge was systematized to a much greater degree
than before; and facts were observed, recorded and
classified through the application of various scientific
devices.
A few "radical" advertising men were bold as to suggest
that advertising be subjected to tests to prove or
disprove its ability to work the wonders claimed for it.
19. Period of Scientific Development
With the test of the effectiveness of advertising, was
used as a selling tool.
Emphasis was given on consumer research with a view
to make advertisements more meaningful and ethical.
Quality of advertisements improved with Audience
Research Institute formed by A.C. Nielson and George
Gallup.
They evaluated the advertisements on psychological
basis.
Serious attention was given for testing the sales
effectiveness of advertising strategy , media and copy.
20. Period of Business and Social
Integration
The post war years were characterized by prosperity in
advertising.
In the 1950s came television which developed fast to the
advertising-media .popularity of T.V gave mass
communication and recreation had contributed in the
momentum of advertising business.
Many companies of American started to host and sponsor
T.V programmes.
These advertisers could demonstrate with the emotions
the use of their products and services and present well-
known figures to praise such products and services.