Media has been used for over 30,000 years to communicate information through various forms like cave paintings, alphabets, printed books, newspapers, radio, television, and the internet. Advertising is a form of communication that uses media to persuade potential customers to purchase or consume a particular brand or service. There are many types of advertising including television commercials, print ads, billboards, online ads, and radio ads that target national, local, and consumer audiences. Celebrity endorsements, infomercials, and branded content in shows are also common advertising methods used across various media platforms.
6. Newspapers - 1640
With mass printing available newspapers
could be made.
1640 in England The London
Gazette in 1666 was the 1st
commercial newspaper
7. Photographs
The idea is more than 1000 years old.
George Eastman made it more available to the
public in 1888 and founded the Eastman
Kodak Company in 1892
The Kodak
Brownie
Produced in 1910
8. Movie Theatres
First public movie show in New York, 1896
The first full length film (12 minutes)
was The Great Train Robbery
made in 1903
9. Radio - 1894
Finally wireless and paperless
transmission of information is available.
The history is clouded.
Many people claim to
have done it first.
Nikola Tesla was most likely
1st
10. TV– live action in home
1936
First black & white then color
Philo 1st Color TV
Farnswoth in 1928 was the inventor
12. Along come digital cameras
Digital camera were invented in the 1950s
Consumers could by them in 1994
Apple and Kodak
both made consumer
Cameras.
This is the Apple Quicktake 100 – costs
more than $1000
13. Consumer Computers
Not yet popular but soon!!
Apple Computers in
1976
The Apple I & Apple II, TRS-80 and
Commodore computers were released
in this era
16. From 1977 – today
Computers have advanced rapidly
They have come from massive machines
to small laptops with more power.
Computers are used in many parts of our
daily life.
17. Microsoft Windows & Apple
Developed GUI to make use easier
1995 Windows 3.1
1984 Macintosh
20. Advertising is a form of communication
that typically attempt to persuade,
potential to purchase or to consume more
of a particular brand of product or service.
21. History Background
• In 1704 The first newspaper advertisement, an
announcement seeking a buyer for an Oyster Bay,
Long Island, estate, is published in the Boston
News-Letter.
• The first radio commercial is credited to WEAF,
New York on August 28, 1922 for the Queensbury
real estate corporation.
• The world's first television advertisement was
broadcast July 1, 1941. The watchmaker Bulova
paid $4 for a placement on New York station
WNBT before a baseball game.
22. Cont……
• Lintas (Lever International Advertising) was
one of the first worlds first advertising
agencies foundation of Lintas in 1899 and
following some large mergers and rapid
growth in the 70’s and 80’s became a
dominant and famous force in the advertising
field with accounts such as IBM, MasterCard,
Johnson and Johnson and of course Unilever .
23. World Biggest Advertising Agency
• Omnicom is the world biggest advertising agency.
• It was formatted in 1986 in New York.
• The account for about 157,000 employees in well
over 100 countries. Omnicom alone says it has
5,000 clients.
24. Types of Advertisement
• Out-Door Advertisement
• In-Door Advertisement
• Non-Product Advertisement
• Radio Advertisement
• T.V Commercial
• National Advertisement
• International Advertisement
• Retail Advertisement
• Classified Advertisement
• Local Advertisement
25. Cont………
• Brand Advertisement
• Covert Advertisement
• Infomercials Advertisement
• Celebrities Advertisement
• Online advertising
• Surrogate Advertising
• Broadcast advertising
• Public Service Advertising
• Local Advertisement
26. Retail Advertisement
• Emphasizes the specific retail outlet as the
place to buy a specific range of brand.
• It can be local store advertising in local
newspaper.
27.
28. Classified Advertisement
• Is a product or services advertising that
appears in specific section of newspaper OR
MAGAZINE under the heading classifying the
product or service being offered.
29.
30. Non-Product Advertisement
• This kind of advertisement is advertised from
political parties trade fraternal and social
group for the purposes of safeguard
ideologies, social betterment and institution.
31.
32. Public Service Advertisement
• The same advertisement techniques use to
promote commercial goods and services can
be used to inform, educate and motivate the
public about non-commercial issues such as
• HIV/AIDS, Political ideology and Energy
conservation
33.
34. Out-Door Advertisement
• Bill-board and message painted on the side of
buildings are common forms of out-door
advertising, which is often used when quick,
simple, ideas are being promoted.
35.
36. Covert advertising
• Covert advertising is a unique kind of
advertising in which a product or a particular
brand is incorporated in some entertainment
and media channels like movies, television
shows or even sports.
37.
38. Brand Advertising
• It is advertising with a strong emphasis on the
company brand (logo and/or company name)
also known as integrated marketing
communications (IMC).
39.
40. Broadcast advertising
• Broadcast advertising is a very popular
advertising medium that constitutes of several
branches like television, radio or the Internet.
Television advertisements have been very
popular ever since they have been introduced.
The cost of television advertising often depends
on the duration of the advertisement, the time of
broadcast (prime time/peak time), and of course
the popularity of the television channel on which
the advertisement is going to be broadcasted.
44. National Advertisement
• Geographically speaking national advertising’s
range is extended to the territorial limits of the
country.
• The advertiser use the national media to inform
the consumer about the product.
• The advertiser use the national local or regional
language but prefers the national language.
• It can be available in everywhere of country and
easily purchased it.
45.
46. Celebrities Advertisement
• Although the audience is getting smarter and
smarter and the modern day consumer
getting immune to the exaggerated claims
made in a majority of advertisements, there
exist a section of advertisers that still bank
upon celebrities and their popularity for
advertising their products.
47.
48. Infomercials Advertisement
• There are two types of infomercials, described
as long form and short form. Long form
infomercials have a time length of 30 minutes.
Short form infomercials are 30 seconds to 2
minutes long. Infomercials are also known as
direct response television (DRTV) commercials
or direct response marketing.
49.
50. Local Advertisement
• Any advertising placed by a company,
organization, or individual operating in a
limited geographical area such as a city or
within a state.
51.
52. Surrogate Advertising
• Surrogate advertising is prominently seen in
cases where advertising a particular product is
banned by law. Advertisement for products
like cigarettes or alcohol which are injurious to
heath are prohibited by law in several
countries and hence these companies have to
come up with several other products that
might have the same brand name and
indirectly remind people of the cigarettes or
beer bottles of the same brand.
53.
54. Online advertising
• Online advertising is the newest and fastest
growing way to advertise. The Internet now
provides everything from links on sites, to
banner ads on sites, to small ads on sites, to
pay per click advertising.
55.
56. Radio Advertisement
• It is a small business advertising.
• Radio advertising can be a very effective
means to attract customer to some business.
58. TV Commercial
• Is a generally considered the most effective
mass-marketing advertising format as is
reflected by the high prices.
• T.V network charge for commercial airtime
during popular events.