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- 1. H I S T O R Y O F A D V E R T I S I N G A N D T H E E V O L U T I O N Faridah Zetty binti Mansyur 19DRG21F1006 DRG3A1
- 2. The first print ad An announcement appeared on the door of a London church that a prayer hook was on sale The first colour poster Jules Cheret printed the first posters with large color illustrations Wall or rock painting for commercial advertising is manifestation of an ancient advertising form The tradition of wall painting can be traced back to Indian rock art paintings Advertising on papyrus. Egyptians used papyrus to make sales message and wall poster Bronze plate for printing an advertisement for the Liu family needle shop at Jinan, Song dynasty China It is the world's earliest identified printed advertising medium One of the first printed advertisements in a newspaper But the first ads in newspapers began to print in 1632 in France The world's first photo advertisement Photo of a snack of cornflakes called "Toasted Cornflakes" on the pages of American magazines One of the first photo advertisements The first ad containing a photograph was printed in the Philadelphia United States newspaper in 1843 4000 2000 960-1279 1477 1704 1839 1847 1866 4 0 0 0 B . C . — 2 0 2 1 A . D h o w a d s c h a n g e d o v e r t i m e 1890 Advertising for Huntley & Palmers wafers c. British biscuit manufacturers were among the first to introduce handing to distinguish grocery products B.C B.C
- 3. Poster for pears soap This is the first ad, created under Thomas I, Barratt's leadership, to use targeted slogans, images and phrases The first radio ads appeared In 1921, a real radio boom begins in the United States and, accordingly, a completely new advertising medium anpears - radio advertising The first wearable advertisement Picture from the press The first advertisement on transport - Omnibus Geo. Shillibeer opened the first regular omnibus lines in London, Since their inception, advertisements have been placed on them Advertising placed on ton of the omnibus interior Advertisement for Guy's Tonic print advertisement, issue of the Encyclopaedia Britannica 1916 Ladies' Home Journal version of the famous ad by Helen Lansdowne Resor of the I. Walter Thompson Agency 19th century 1829 late 19th century 1900 1913 1916 1920 4 0 0 0 B . C . — 2 0 2 1 A . D h o w a d s c h a n g e d o v e r t i m e 1941 The world's first ad was shown on television A Bulova watch was demonstrated against the background of a stylized American map, Only about 4,000 American families saw an advertisement for watches - that is how many TVs were sold at that time in the country
- 4. pepsi cola apple 1 9 8 0 mentos 1 9 9 0 kool aid 1 9 5 0 1 9 4 0 1 9 7 0 coca cola 1 9 6 0 gillette stainless blade E X A M P L E O F T V A D S O V E R T H E Y E A R S audi 2 0 0 0 2 0 1 0 twix 2 0 2 0 Burger king
- 5. The mid-90s to 2000 was known as the dot-com bubble, which finally burst in 2000 This caused a decline in the development of online advertising Marketers find value in native ads Advertisers pay to produce articles, videos, and other types of content for news and media sites. The nature of the content itself is promotional, but the format looks less like an Ad and more like a regular piece of content on the host's website The First-Ever Banner Ad on the Web It was an advertisement for AT & T in 1994, and people clicked on it like crazy The landing page that users saw when they clicked on the first banner ad The next milestone in the banner advertising industry of DoubleClick - agencies providiny services related to online atvertising Before DoubleClick, ads were not organized or coordinated The first pop-up Ad It was considered more effective and more difficult to ignore than static ads Advertisers turn to paid search and pay-per-click In 1999, Go fo.com - a growing search company that would later be acquired by lahoo-introduced the first pay-for- placement search engine service. Pay-for-placement eventually evolved into pay- ner-click Digital ads become hyper-targeted A new advertising model was needed that Would be more effective and non-intrusive, facebook was the first place to advertise targeting demographic tata 1994 mid-90s to 2000 1999- 2002 2006 2010- present e r a o f i n t e r n e t a d v e r t i s i n g 20 years ago, banner ads were new and people even shared links to them 1996 1997
- 6. “ F A T H E R S ” o f a d v e r t i s i n g "father of advertising in America" Benjamin franklin wrote, sold and distributed advertising in a time when advertising was almost unknown The first unknown magazine advertisement appeared in his General Magazine in 1741 Benjamin Franklin (1706-1790) Thomas J, Barratt (1841-1914) of london He called "the father of modern advertising" by T.F.G. Coates Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manages a job he held for A,&.F. Pears from 1865 Early 1900s J, Henry ("Slogan") Smythe, Jr of Philadelphia world's best known slogan writer Albert Lasker (1880-1952) the "father of modern advertising' Defined advertising as "salesmanship in print, driven by a reason why" David Ogilvy (1911- 1999) advertising tycoon, founder of Ogilvy & Mather Ogilvy was most famous for building and establishing brands