The document summarizes the history and evolution of advertising from ancient times to the modern digital age. It traces the origins of advertising to wall paintings in ancient India and Egyptians using papyrus. It then highlights several milestones in advertising history, including the first printed ads in newspapers in 17th century France and China, the first photo ads in the 1800s, and the development of radio, television, internet, and digital ads over the 20th century. The document also profiles some individuals considered "Fathers" of modern advertising like Benjamin Franklin, Thomas Barratt, J. Henry Smythe Jr., Albert Lasker, and David Ogilvy.

1. H I S T O R Y O F
A D V E R T I S I N G A N D
T H E E V O L U T I O N
Faridah Zetty binti Mansyur
19DRG21F1006
DRG3A1

2. The first print ad
An announcement appeared on the door of
a London church that a prayer hook was on
sale
The first colour poster
Jules Cheret printed the first posters
with large color illustrations
Wall or rock painting for commercial
advertising is manifestation of an ancient
advertising form
The tradition of wall painting can be
traced back to Indian rock art paintings
Advertising on papyrus.
Egyptians used papyrus to make sales
message and wall poster
Bronze plate for printing an
advertisement for the Liu family needle
shop at Jinan, Song dynasty China
It is the world's earliest identified printed
advertising medium
One of the first printed advertisements in
a newspaper
But the first ads in newspapers began to
print in 1632 in France
The world's first photo advertisement
Photo of a snack of cornflakes called
"Toasted Cornflakes" on the pages of
American magazines
One of the first photo advertisements
The first ad containing a photograph was
printed in the Philadelphia United States
newspaper in 1843
4000
2000
960-1279
1477
1704
1839
1847
1866
4 0 0 0 B . C . — 2 0 2 1 A . D
h o w a d s c h a n g e d o v e r t i m e
1890
Advertising for Huntley & Palmers wafers c.
British biscuit manufacturers were among
the first to introduce handing to distinguish
grocery products
B.C
B.C

3. Poster for pears soap
This is the first ad, created under Thomas I,
Barratt's leadership, to use targeted
slogans, images and phrases
The first radio ads appeared
In 1921, a real radio boom begins in the
United States and, accordingly, a
completely new advertising medium
anpears - radio advertising
The first wearable advertisement
Picture from the press
The first advertisement on transport -
Omnibus
Geo. Shillibeer opened the first regular
omnibus lines in London, Since their
inception, advertisements have been
placed on them
Advertising placed on ton of the omnibus
interior
Advertisement for Guy's Tonic
print advertisement, issue of the
Encyclopaedia Britannica
1916 Ladies' Home Journal version of the
famous ad by Helen Lansdowne Resor of
the I. Walter Thompson Agency
19th
century
1829
late 19th
century
1900
1913
1916
1920
4 0 0 0 B . C . — 2 0 2 1 A . D
h o w a d s c h a n g e d o v e r t i m e
1941
The world's first ad was shown on
television
A Bulova watch was demonstrated
against the background of a stylized
American map, Only about 4,000
American families saw an advertisement
for watches - that is how many TVs were
sold at that time in the country

4. pepsi cola
apple
1 9 8 0
mentos
1 9 9 0
kool aid
1 9 5 0
1 9 4 0
1 9 7 0
coca cola
1 9 6 0
gillette stainless blade
E X A M P L E O F T V A D S O V E R T H E
Y E A R S
audi
2 0 0 0
2 0 1 0
twix
2 0 2 0
Burger king

5. The mid-90s to 2000 was known as the
dot-com bubble, which finally burst in
2000
This caused a decline in the development
of online advertising
Marketers find value in native ads
Advertisers pay to produce articles, videos, and
other types of content for news and media sites.
The nature of the content itself is promotional, but
the format looks less like an Ad and more like a
regular piece of content on the host's website
The First-Ever Banner Ad on the Web
It was an advertisement for AT & T in 1994,
and people clicked on it like crazy
The landing page that users saw when
they clicked on the first banner ad
The next milestone in the banner
advertising industry of DoubleClick -
agencies providiny services related to
online atvertising
Before DoubleClick, ads were not
organized or coordinated
The first pop-up Ad
It was considered more effective and
more difficult to ignore than static ads
Advertisers turn to paid search and pay-per-click
In 1999, Go fo.com - a growing search company
that would later be acquired by lahoo-introduced
the first pay-for- placement search engine service.
Pay-for-placement eventually evolved into pay-
ner-click
Digital ads become hyper-targeted
A new advertising model was needed that
Would be more effective and non-intrusive,
facebook was the first place to advertise
targeting demographic tata
1994
mid-90s to
2000
1999-
2002
2006
2010-
present
e r a o f i n t e r n e t a d v e r t i s i n g
20 years ago, banner ads were new and
people even shared links to them
1996
1997

6. “ F A T H E R S ” o f a d v e r t i s i n g
"father of advertising in America"
Benjamin franklin wrote, sold and distributed
advertising in a time when advertising was almost
unknown The first unknown magazine
advertisement appeared in his General Magazine
in 1741
Benjamin Franklin
(1706-1790)
Thomas J, Barratt
(1841-1914) of london
He called "the father of modern advertising" by
T.F.G. Coates
Barratt was awarded a Guinness World Record in
2014 for being considered the world's first
brand manages a job he held for A,&.F. Pears from
1865
Early 1900s
J, Henry ("Slogan")
Smythe, Jr of Philadelphia
world's best known slogan writer
Albert Lasker
(1880-1952)
the "father of modern advertising'
Defined advertising as "salesmanship in print,
driven by a reason why"
David Ogilvy
(1911- 1999)
advertising tycoon, founder of Ogilvy & Mather
Ogilvy was most famous for building and
establishing brands