The history of advertising began with public announcements by drummers and notices printed on walls. The growth of printing, publishing, and the industrial revolution led to the rise of advertising. The first advertising agency was formed in 1875 to create and place ads. In India, advertising developed parallel to the growth of newspapers, which initially carried ads about births, deaths, and community events, later shifting to more persuasive marketing. Major milestones included the Swadeshi movement in 1907-1911, the installation of India's first printing press in Calcutta, and the establishment of early Indian and foreign ad agencies in the 1920s. Television advertising began in 1967 and greatly expanded companies' ability to reach consumers. Major surveys and organizations established standards for the

1. (Global & Indian)
History of Advertising

2.  Public Announcements by public drummers.
 Notices were printed on walls. First wall
Newspaper was ‘Acta Diurna’.
 Printing, Industrial Revolution and publishing
leads to the growth of advertising.
 First ad. Agency formed in 1875, to offered to
make ads. And media buying.

3. History of Indian Advertising
 Parallel to the history of Indian press.
 Hicky’s newspaper carried more ad.
Advertisement means carrying the info. About
death, birth, arrival and departure.
 Then, it started converting into a persuasive copy
providing discounts and services.
 With the growth in trade and commerce, ad. Has
its main aim as ‘Hard Selling’.

4.  B Dattaram and Co. claims to be the oldest
existing Indian agency in Mumbai which was
started in 1902 named Indian Advertising Agency.
 Two major reasons for Growth of Indian
Advertising were Swadeshi Movement (1907-
1911) & Installation of first printing machine by
statesman in Calcutta
 Later, Indian ad agencies were slowly
established and they started entering foreign
owned ad agencies. Ogilvy and Mater and
Hindustan Thompson Associate agencies were
formed in the early 1920s.

5.  In 1967, the first commercial was aired on Vividh
Bharati and later in 1978; the first television
commercial was seen. Various companies now
started advertising on television and sponsoring
various shows including Humlog and Yeh Jo Hai
Zindagi.

6.  In 1939, Lever’s advertising department
launched Dalda – the first major example of a
brand and a marketing campaign specifically
developed for India.
 AAAI( Advertising Agencies Association of
India) in 1945 & ABC( Audit Bureau of Circulation)
in 1948 helped to bring order in competitive world
of Advertising

7. Post-independence advertising
 Parition didn’t effected the Business. Multi-color
printing & improved printing machines enhanced
the advertising.
 Phenomenal growth in Indian Media boosted the
Indian Advertising.
 Since 1980, Readership surveys came into
being.TAM, ORG-MARG. AC Nielson, IRS, NRS,
TRP etc.
 Till 2010, Ad. Industry was two billion industry
with 1200 ad agencies and 10000 Professionals,
growing at the rate of 15-20% p.a.
 Many Professional Institutes are training the
budding talent also.

8. Effect of growth of Advertising on
Press
 Line between News and Advertisement got
blurred.
 Globally, we entered into a new world of
opportunities but its effect on press is debatable.
 Paid news and advertorial are newly coined terms
in journalism accepting its presence and effect on
them.