The document provides an overview of the history of advertising from the 15th century to present day. It traces the evolution of advertising from early notices placed on church doors and in newspapers to the rise of mass media like magazines, radio, and television. Key developments discussed include the growth of advertising agencies, early campaigns using celebrities and sex appeal, the impact of wars and economic conditions, and the recent rise of digital advertising.
Easy access to assignment resources for BA students. A very short and precise presentation on the history and evolution of advertisement in the world and India.
Functions of advertising and Objectives of advertising Rajlaxmi Bhosale
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
The Evolution of Advertising: How Consumers Won the War for Their AttentionHubSpot
You're more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there was a time when products weren't branded, ad agencies didn't exist, and advertising as a profession was unheard of.
In this epic, must-see presentation, we explore the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead.
Don't be discouraged by the 472 slides -- 29.39% of those are dedicated to awesome pictures and animations that make this a breeze to get through.
Download a free copy of this presentation + a printable advertising timeline right here: http://hub.am/16F877d
Easy access to assignment resources for BA students. A very short and precise presentation on the history and evolution of advertisement in the world and India.
Functions of advertising and Objectives of advertising Rajlaxmi Bhosale
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
The Evolution of Advertising: How Consumers Won the War for Their AttentionHubSpot
You're more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there was a time when products weren't branded, ad agencies didn't exist, and advertising as a profession was unheard of.
In this epic, must-see presentation, we explore the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead.
Don't be discouraged by the 472 slides -- 29.39% of those are dedicated to awesome pictures and animations that make this a breeze to get through.
Download a free copy of this presentation + a printable advertising timeline right here: http://hub.am/16F877d
6th of October, 2010.
XI B : 55. SM Ishraqul Huq and 43. Hossain Md. Nayeem handed in their presentation on ‘advertising history of USA: a change from late 19th century to 20th century.
Why Should Streetcar Advertising Matter to YouWoody Savage
I am sure you have heard the expression “A picture is worth a thousand words” but you probably did not realize this phrase had its origin in Streetcar Advertising.
This presentation provides you with a short history on streetcar advertising as well as a primer on the principles of early streetcar advertising (many of which are still applicable today). The core of this presentation, however, is the display of 80+ fully restored streetcar advertising cards that represent a diverse cross-section of consumer companies, brands and products that were available almost 100 years ago.
Surprisingly, many of these brands, products and companies shown here are still in existence and are among the leading consumer brands that we still enjoy today! Find out why and how these products and brands have stood the test of time. See how, that in spite of today’s technological advances, the basic principles of creating and delivering good advertising have not changed that much over the past 100 years!
Chapter 6 of a university course in media history by Prof. Bill Kovarik, based on the book Revolutions in Communication: Media History from Gutenberg to the Digital Age (Bloomsbury, 2nd ed., 2015).
Why do people collect trading cards? Collectors often hope the pictures can inspire them to their field or find pleasure in seeing remarkable people and their achievements. To inspire you in your marketing, MarketingProfs put together a roster of 16 remarkable smarty pants who changed business.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
12. Definition of advertising
Any paid form of non personal presentation and
promotion of ideas, goods and services through
mass media such as newspapers, magazines,
television or radio by an identified sponsor.
Philip Kotler
An advertisement is a paid-for communication
intended to inform and influence one or more
people.
Jeremy Bullmore,
Chairman ofJ. Walter Thompson
13. Therefore advertising is…
• A message from vendor/manufacturer to
consumer
• Non personal
• Information to influence consumer’s choice
• Aimed at a known audience
• Paid for
• Used by both commercial and nonprofit
organisations.
• Aims to sell
14. Reasons for advertising
• announce a new product or service
• announce a modification (price change, special offer, new
packaging, change of address);
• challenge the opposition;
• maintain sales;
• remind people to buy the product again;
• educate;
• retrieve lost sales;
• recruit staff;
• satisfy the retailer (i.e. the shopkeeper who is stocking the
product)
• catch new customers entering the market (new car owners,
newly-weds, pregnant women, newly-retired, etc.).
15. Objectives
• To inform
• To remind
• To persuade
• To create awareness
• To reassure customers
• To counter advertising by
competitors
• To support the sales force
• To promote ideas! attitudes! causes
16. Objectives
• To increase market share
• To differentiate from rivals
• To encourage trial
• To build brand loyalty
• To encourage brand switching
• To change attitudes
• To support activities in the distribution
chain
• To build confidence in the organisation
17. AIDA
Advertising should help in:
➢A - Awareness increase
➢I - Interest creating
➢D - Desire development
➢A - Action, encourage to buy.
Advertising seeks to move potential buyers
through these stages
18. Advertising and the product life cycle
Product life
cycle
Advertising AIDA Objectives
Introduction Informative
Attention
Interest
Increase in
sales
Growth
Maturity
Persuasive
Desire
Action
Increase
Market sahre
Saturation
Decline
Reminder All four
Corporate
Image
20. Types of advertisements
• persuasive
• informative
• educational
• corporate
• retail
• cooperative
• trade and technical
• financial
• classified
• recruitment
• government
21. 5 Ms of advertising
• Mission - objectives.
• Money - to pay for the campaign.
• Message - to be delivered.
• Media - choice of advertising media.
• Measure - measuring the impact.
24. The rise of advertising
• Industrial revolution
– Assembly line mass production
– Transport
– Mass migration
– Urbanisation
– Nuclear families
– Disposable income
– Women in workforce
– Rise of the middle class
25. The rise of advertising
• The rise of capitalism
• Improvement in distribution channels
– Pull sale
– Push sale
– Branding
• Mass media
– Rise in literacy
– Telegraph
– penny press
– Magazines
27. William Caxton
"Pyes * * * of Salisbury * * *
good and chepe * * * if it
please any man spirituel
or temporel to bye."
....The ad offered printed
"Pyes," or clerical rules,
telling how the clergy at
Salisbury dealt with the
changing date of Easter.
One of the first English printed
advertisements was a handbill printed in
England, which read:
1477
28. 1650 One of the
early
newspaper
ads in
England
appears,
offering a
reward for 12
stolen
horses.
29. • 1622 First English newspaper
advertisement in the Weekly News,
edited by Nicholas Bourne and
Thomas Archer.
• 1666- The word "advertisement" used
by the London Gazette.
• 1690 Publick Occurrences published
in Boston
1600
30. "notices of houses, lands, ships, vessels, or
merchandise to be sold or let, or servants run
away, or goods stole or lost" would be
inserted at rates ranging from twelve-pence to
five shillings.”
Boston News Letter
1704
First
newspaper
ad in US
Seeking a
buyer for an
Oyster Bay,
Long Island,
estate.
32. Virginia Gazette (Parks)
Williamsburg, October 22, 1736.
RAN away, about the middle of August last, from Roy's Warehouse, in
Caroline County, Two new Negro men, of a middle Stature; one of them of a
yellow Complexion, with a Scar on the Top of his Head. The other a black
Fellow; and they took with them several Linen Cloths, and Cotton Frocks,
without Sleeves, which they had when I bought them. Whoever takes up the
said Slaves and brings them to the above-mentioned Warehouse, shall have
Two Pistoles Reward, besides what the Law directs, paid by
Peyton Smith.
1732
38. • Editor-Benjamin
Day
• 1st “Penny
press" in New
York.
• 1837 - Circulation
of 30,000.
• Truly a mass
medium
1830
39. • 1841 Volney Palmer
opens first advertising
agency in Philadelphia.
• 1868 - F. W. Ayer
opens N.W. Ayer & Son
(named after his father)
• His clients included
Singer Sewing
Machines, Pond’s
Beauty Cream etc.
Advertising agencies
40. JWT
• 1877 - James Walter Thompson buys
Carlton & Smith from William J. Carlton.
• 1899 - J. Walter Thompson Co. is the
first agency to open an office in the U.K.
41. • Printing technology allows
visually appealing ads
• Magazines provide vehicle for
mass national advertising
• Advertising agencies grow in
importance
42. Patent medicines
1890’s
• 50% of all
advertisements
were for patent
medicines
– Brown's Iron
Bitters,
– Lydia Pinkham's
Vegetable
Compound etc.
44. Coca cola
• A Briggs Chandler
registers Coca-Cola as
a trademark.
• In 1886 Coca-Cola
was advertised as "The
Ideal Brain Tonic"
• By 1904 celebrities
and models were used
to promote the product
1886
45. Printer's Ink
1893
George P. Rowell
of Boston founds
Printer's Ink, a
magazine that
serves as the "little
schoolmaster in
the art of
advertising."
48. Major Happenings
• Women enter the labor force in substantial
numbers
• The appearance of BRANDING:
• 1866 Borden’s Eagle Brand
• 1869 Campbell’s Soup
• 1873 Levi Strauss
• 1879 Ivory Soap
• 1903 Coca Cola
1865–1914
53. Sexual images in advertising
• 1850s patent medicine ads
• 1880 fully clothed women
• 1889 even ankles were taboo
• 1913 ads were often “doctored”
• 1915 silk hose become accessible
• 1925 respectable standards were falling
• 1936 first female nudity
54. Other business
• Large department
stores like Macy’s
in New York,
pioneered new
advertising styles.
55. Reforms
• 1904 - Ladies' Home Journal in runs
articles on advertising and patent medicine
fraud.
• 1906- Pure Food and Drug Act passed.
• 1914- Federal Trade Commission (FTC)
"unfair methods of doing business are
hereby declared illegal."
56. American Association of Advertising
Agencies (AAAA) helps with the war effort
during WWI.1917
World War I Ads - "Uncle Sam" poster by James Montgomery Flagg
63. Radio Era
• Some popular radio
advertising jingles
– "J-E-L-L-O"; "Sound off- for
Chesterfield!";
– Gillette's "Look Sharp -- be
sharp!" ;
– Lucky Strike's "Be Happy,
Go Lucky"
1926
NBC established the
1st radio network with
six stations.
64. Radio Era
• Young & Rubicam
agency created many of
radio's most popular
programs such as:
– Jack Benny for Jello,
– "Burns and Allen"
– "Kate Smith Hour"
– "Sherlock Homes" etc.
• Many sponsored programs
– "Amos 'n' Andy" for
Pepsodent
– "The Story of Mary Marlin"
for Kleenex.
81. – the Marlboro Man
(1954),
– The Jolly Green
Giant (1935),
– the Pillsbury
Doughboy,
– Charlie the Tuna,
– Morris the Cat,
– Tony the Tiger.
Leo Burnett helped to introduce
1950
86. • design revolution and the birth of
graphic art profession
• “Boutique” advertising agencies
• Decline of the era of the American
magazine
• Birth of strategic and target
marketing
1960–1990
87. Woman Power
• Mary Wells
establishes the first
woman owned major
advertising agency-
Wells, Rich,
Greene
1967
89. • More than 300 universities
offer PR courses
• Cigarette advertising
banned from TV
• Report to the Surgeon
General on impact of TV
violence
1970-71
93. • Cable grows as segmented ad
medium
• CD-ROM invented
• 1981 IBM manufactures its first PC
• 1985 Consumer spending on media
exceeds advertising expenditures
1980-85
102. 1998 The biggest problem with mass-
market advertising is that it fights for
people’s attention by interrupting
them.
There's too much going on in our
lives for us to enjoy being interrupted
anymore.
[Marketeres] have to turn attention
into permission, permission into
learning, and learning into trust.
113. Native advertising - ads that look like
editorial content, gains prominence in online
media publication.
All content —including advertising -
becomes less copy heavy and more
dependant on visuals.
More and more real time interaction with
online consumers and audiences