The document provides an overview of newspaper display advertising, outlining its types, benefits, and essential details about Apex Business Solution, a company involved in this advertising format. It explains three types of ads: classified, display, and public notices, highlighting their characteristics and target audiences. Additionally, it emphasizes the advantages of newspaper advertising such as wide coverage, quick response, and affordability.

1. APEX BUSINESS SOLUTION
Presents
Newspaper Display
Advertising

2. INDEX
1. Introduction
2. What is newspaper display advertising?
3. Types of advertising?
 Classifieds Ads
 Display Ads
 Public Notice Ads
4. Benefits Of Newspaper advertising
5. About Company
6. Contact Us

3. INTRODUCTION
 Newspaper advertising has been around
longer than any other form of advertising we
see today and is still the first kind of
advertising that businesses think about doing.
 When you look at a paper, you'll see it's
divided into columns. Your newspaper ads are
sized according to a very set formula: a
certain number of columns wide and a certain
number of inches long.
 Display ads are generally used by businesses
and corporations towards promotion of their
goods and services and are generally for
larger budget clients.

4. NEWSPAPER DISPLAY ADVERTISING
 Newspaper display advertising is a form of newspaper
advertisement - where the advertisement appears
alongside regular editorial content.
 Often cheaper than broadcast advertising, it usually
provides advantages of greater market share in many
locations.
 Display ads appear in all sections of the newspaper
except the editorial page, obituary page, and classified
section.

5. TYPES OF ADVERTISING
There are 3 types of ad formats that are
available to advertisers and you can pick
the one that seems most reasonable or
apt for your objective. Also remember
that the ad format you select will also
determine the type of advertiser you are.
 Classified Ad Type
 Display Ad Type
 Public Notice

6. Classified
Ad
Display
Ad
Public
Notice
LOCAL
(Mostly Local)
GENERAL
(National)
PAID
READING
NOTICES
(Editorial
Look)
Classified
Display
Small Items
Arranged By
Topic
Rate Based
On Time And
Duration
Legal
Notice
Notice by
People,
Organisation
Financial
Report

7. Public Notice
Display Ads
Classifieds

8. CLASSIFIED AD TYPE
 Classified advertising is a form of advertising
which is particularly common in newspapers,
online and other periodicals which may be sold
or distributed free of charge.
 It is known as classifieds ads because they are
CLASSIFIED into different type of categories
depending on their functions.
 In a newspaper are typically short, as they are
charged for by the line, and are one newspaper
column wide

9.  Classified advertisements are much cheaper
than larger display advertisements used by
businesses
 This is the most basic form of newspaper
advertising and can be afforded by
advertisers with any kind of budget.
 Classified advertisements are advertisements
used by the general masses to promote or use
services

10. CATEGORIES OF CLASSIFIEDS ADS
 Situation Vacant types
 To-Let ads
 Sale/Purchase of Property/Assets
 Educational institutions
 Missing person
 Tours and travels

11. DISPLAY AD TYPE
 Display ads are the most extravagant ad type
in case of newspapers.
 They do not have any size or page limitation
for the advertiser. Once the appropriate size is
specified, the price of the ad can be
determined.
 Besides the headline, other features of a
display ad include the body or ad copy and the
contact information.
 Some companies may also highlight certain
benefits or features in bullet points. The body
of the display describes a company's products
and services.

12.  Display advertisements can occupy a full
page or be restricted to a quarter of an entire
page or else be spread across half a page
 It can be published on any page based on the
advertiser’s preference with additional
charges for choosing the front, back or third
page of any newspaper

13. CATEGORIES OF DISPLAY ADS
 Property
 Business
 Education
 Retail
 Recruitment
 Travel

14. PUBLIC NOTICE
 In general terms public notice is to inform the
public at large about some facts.
 Public Notices are published by Individuals,
Company, Government Organizations, etc.
 Further as per Law notices are to be published
in newspapers at instruction of the Court or
Acts, such notices can be of various lengths
and can include text or images and sometimes
even both.

15. CATEGORIES OF PUBLIC NOTICE ADS
 Investigation of Property
 Office Shifting
 Property
 Misplaced Documents
 Change of Name
 Revocation of POA
 Flat Transfer
 Summons of Courts

16. BENEFITS OF NEWSPAPER ADVERTISING
 Wide coverage
 Quick response
 It is regular and frequent
 Flexibility
 It is economical
 In-depth coverage

17. ABOUT COMPANY
Apex Business Solution Pvt. Ltd. is an
established newspaper advertising company
delivering ads on leading newspaper
(national/regional). Being in the advertising business
for many years now, Apex Business Solution helps
you to save time, money and headaches every step
for the promotion of your brand.
Service Offered:-
 Printing advertisement
 Radio advertisement
 Digital media advertisement
 Branding and Graphics
 Company Promotional Sticker

18. CONTACT US
For Further information :-
Visit us at http://www.apexadvt.com/
Or
mail us at “simplyonlineindia@gmail.com”

19. THANK YOU
AND
BEST OF LUCK