This document provides tips and strategies for optimizing a LinkedIn profile and increasing visibility on LinkedIn. It discusses setting up a strong foundation by optimizing one's profile, using LinkedIn's publishing platform to share content, exporting LinkedIn contacts, and requesting recommendations. Specific tips include writing an impactful headline and summary, adding keywords, customizing one's URL, regularly engaging with one's network through comments and messages, and posting valuable content several times a week.
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011Social Jack
This is a NEW Class for 2011 - to find out how to write one Blog and have it appear in front of thousands in a single click!
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
LinkedIn - one of the world most searchable social media website that helps professional search for opportunity. Whether you are seeking for a new career and you are hiring for a new talent. This social media website does the job perfectly.
In this presentation Social Media Business Coach LeikHong is going to share the tips and tricks how do you get rank and found when people run a search that match your talents.
First of all you goto have a All Star LinkedIn Profile. So how to built one? Check out this presentation.
Have fun!
This slideshow is created upon the concepts of Darren Rowse and Chris Garrett in ProBlogger and elaborates on the following points:
- What is a blog? What is a corporate blog?
- Difference between a blog and a website and a blog's added benefits
- 10 reasons why niche blogs are successful
- Writing tips for bloggers: Scannable content
- Types of blog posts
- 10 steps to writing a successful series
- Building an interactive blog by encouraging comments
Presentation from blogging for business training day. Course covers the history of company blogs, content marketing, SEO, finding your blogging voice, writing for your target audience and blog strategy.
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011Social Jack
This is a NEW Class for 2011 - to find out how to write one Blog and have it appear in front of thousands in a single click!
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
LinkedIn - one of the world most searchable social media website that helps professional search for opportunity. Whether you are seeking for a new career and you are hiring for a new talent. This social media website does the job perfectly.
In this presentation Social Media Business Coach LeikHong is going to share the tips and tricks how do you get rank and found when people run a search that match your talents.
First of all you goto have a All Star LinkedIn Profile. So how to built one? Check out this presentation.
Have fun!
This slideshow is created upon the concepts of Darren Rowse and Chris Garrett in ProBlogger and elaborates on the following points:
- What is a blog? What is a corporate blog?
- Difference between a blog and a website and a blog's added benefits
- 10 reasons why niche blogs are successful
- Writing tips for bloggers: Scannable content
- Types of blog posts
- 10 steps to writing a successful series
- Building an interactive blog by encouraging comments
Presentation from blogging for business training day. Course covers the history of company blogs, content marketing, SEO, finding your blogging voice, writing for your target audience and blog strategy.
LinkedIn's targeting abilities, publishing platform and advertising options make it a must-have tool for marketing and sales professionals and their companies. Get up to speed quickly with B2B lead generation with this slideshare.
Contents:
1. Individual Setup
2. Individual Publishing (Long-form posts)
3. Who’s Viewed Your Profile
4. Advanced Search
5. Groups
6. Premium Members
7. Company Page Setup
8. Company Publishing (updates)
9. Self-serve Ads
10. Marketing Solutions
Learn fundamentals of digital marketing geared towards business to business companies. This deck covers ways to leverage the number one professional networking website, LinkedIn. Topics include an overview of LinkedIn, how employees in your company can leverage it, ways to increase your company's presence, and how to enhance your personal profile. Slides taken from a class taught by Bobbie Carlton of Mass Innovation Nights.
Learn the basics of LinkedIn -
What is LinkedIn
Australian Social Media statistics
Why is LinkedIn important for Business Development
Why we should use LinkedIn
How to create a company page
4 steps to generate leads on LinkedIn
The 5 Principles of persuasion
Understanding LinkedIn analytics
How to export your LinkedIn connections
How to create a content plan for your posts
Where to source great images for your social media
How often to post on LinkedIn and what to post
Blogging For Business With Social Networks 2010 EditionSocial Jack
This is a NEW Class for Spring 2010!
www.ForwardProgress.NET
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
ImpactJAX, CSX Young Professionals and Dalton Agency are proud to present the February Professional Development Event - Leveraging LinkedIn. Learn how to maximize your impact and grow your network utilizing LinkedIn's profiles, applications, groups, answers forum and more!
Authors:
Aliera Peterson
Liz Klein
The key to harnessing the power of LinkedIn? Gain greater visibility. This presentation explore ways that you can optimize certain elements of your LinkedIn presence (both personal and company), so you will increase your visibility and sales funnel for more business.
LinkedIn's targeting abilities, publishing platform and advertising options make it a must-have tool for marketing and sales professionals and their companies. Get up to speed quickly with B2B lead generation with this slideshare.
Contents:
1. Individual Setup
2. Individual Publishing (Long-form posts)
3. Who’s Viewed Your Profile
4. Advanced Search
5. Groups
6. Premium Members
7. Company Page Setup
8. Company Publishing (updates)
9. Self-serve Ads
10. Marketing Solutions
Learn fundamentals of digital marketing geared towards business to business companies. This deck covers ways to leverage the number one professional networking website, LinkedIn. Topics include an overview of LinkedIn, how employees in your company can leverage it, ways to increase your company's presence, and how to enhance your personal profile. Slides taken from a class taught by Bobbie Carlton of Mass Innovation Nights.
Learn the basics of LinkedIn -
What is LinkedIn
Australian Social Media statistics
Why is LinkedIn important for Business Development
Why we should use LinkedIn
How to create a company page
4 steps to generate leads on LinkedIn
The 5 Principles of persuasion
Understanding LinkedIn analytics
How to export your LinkedIn connections
How to create a content plan for your posts
Where to source great images for your social media
How often to post on LinkedIn and what to post
Blogging For Business With Social Networks 2010 EditionSocial Jack
This is a NEW Class for Spring 2010!
www.ForwardProgress.NET
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
ImpactJAX, CSX Young Professionals and Dalton Agency are proud to present the February Professional Development Event - Leveraging LinkedIn. Learn how to maximize your impact and grow your network utilizing LinkedIn's profiles, applications, groups, answers forum and more!
Authors:
Aliera Peterson
Liz Klein
The key to harnessing the power of LinkedIn? Gain greater visibility. This presentation explore ways that you can optimize certain elements of your LinkedIn presence (both personal and company), so you will increase your visibility and sales funnel for more business.
Graphic Recording para entrega Premio CEX a InternacionalizaciónPernan Goñi
Premio CEX. Centros de Excelencia 2014 a las buenas prácticas en gestión: INTERNACIONALIZACIÓN.
Vitoria-Gasteiz, Palacio de Villasuso. 17 de Junio 2014. Graphic Recording de Pernan Goñi.
Graphic Recording que realicé para Euskalit en el evento en el que entregaron el premio CEX a la empresa destacada por sus buenas prácticas de Internacionalización de negocio.
Tras las presentaciones de la entidad organizadora, Ayuntamiento de Vitoria-Gasteiz y los criterios del premio, representantes de las empresas Fiora (Mobiliario de baño), Avanzare (nanomateriales), Microdeco (Decoletaje), Acciona Energía, e Icon Multimedia, el jurado falló el premio a favor de Fiora.
Estos dibujos se realizaron en directo, siguiendo el hilo de las presentaciones, y se proyectaron al final el evento, que tuvo lugar en Junio de 2014.
Used In Automotive Electronics And Most of the New Trending Cars And Vehicles
Carbon nanotubes (CNTs) are tubular cylinders of carbon atoms that have extraordinary mechanical, electrical, thermal, optical and chemical properties At the individual tube level, these unique structures exhibit: 200X the strength and 5X the elasticity of steel; 5X the electrical conductivity ("ballistic transport"), ...
Tips for transitioning from a military career to the civilian sector. Useful for ADF members interested in leaving the Australian Defence Force and moving to a civilian career.
Examination of the ISHRS (International Society of Hair Restoration Surgery) Census Survey Data from 2004-2010 reveals a steady increase in hair transplant procedures as well as significant trends in harvesting technique. Less invasive hair transplant procedures FUE Follicular Unit Extraction procedures are exponentially and the popularity of strip-harvesting is decreasing, despite the overall increase in numbers of procedures worldwide. Data presented by Alan J. Bauman, M.D. is based on statistics found at http://www.ishrs.org/mediacenter/media-statistics.htm This lecture was given on September 14 2pm at 2011 ISHRS Annual Scientific Meeting in Anchorage Alaska. For more information on Dr. Alan J. Bauman, M.D. visit http://www.baumanmedical.com
The movie trailer - Ecological problems and solutionsDagmar De Greef
The short version ... as well as a lot more ...
Watch ... learn ... love and preserve
Designed for global educational worship & supported by the extended version
Presentation to Chicago Law Librarians webinar in Jan 2015 by Nathan RosenNathan Rosen
Have you ever felt that you could be getting more out of LinkedIn, but wasn’t sure how to do so? Are you intimidated by LinkedIn and wish you could consult someone for advice? Well, wish no more! The CALL Continuing Education Committee cordially invites you to a dynamic program on harnessing the power of LinkedIn for your professional benefit. Come learn about developing positive, persuasive LinkedIn profiles that will allow you to raise your visibility and connect with others. Even seasoned LinkedIn users will come away with news ideas for refreshing their profiles. At the end of this program you will leave with a detailed, practical to-do list of steps to raise your online footprint and maximize your visibility and profitability.
Maximising LinkedIn for Business, Coaching, Consultants and more...Kerry Anne Cassidy
Do you want to maximise your LinkedIn profile and attract opportunities?
The truth is, if you don’t have a LinkedIn presence, and your competitor does, you stand to lose out on significant opportunities to get noticed and to build your brand and credibility as a company.
This was a presentation held on Tuesday, 25 November for AIM (Australian Institute of Management) Members Only Talk. In this presentation, you will find the what, why and how of:
1. Creating a profile that stands out and gets you all the right attention
2. The reasons you need to optimize and use your profile to raise your personal and company brand
3. Filling your network with valuable new connections
4. Marketing in the Online Space and take advantage of limitless business opportunities
5. How to protect you, your company and its brand
Interested in learning more about how to optimise your LinkedIn profile and build your network? Click on the following link: http://skilljunction.com.au/linkedin-for-business to find out more about how to register for the webinar on 9th December 2014
Everything you need to know about LinkedIn to create powerfully persuasive pr...Nathan Rosen
Everything you need to know about LinkedIn to create powerfully persuasive profiles & utilize it as an effective research tool by Nathan Rosen for Law Library Association of Greater New York webinar March 11 2015
Linkedin Profile | Personal Brand | Linkedin Business Pagedevbhargav1
In the realm of professional networking and personal branding, LinkedIn stands as the premier platform for connecting with peers, showcasing your expertise, and building a formidable online presence. To make the most of this platform, it's essential to optimize your LinkedIn profile effectively. In this comprehensive guide, we'll explore the best practices for optimizing your LinkedIn profile to boost personal branding and networking.
Linkedin Profile | Personal Brand | Linkedin Business Pagedevbhargav1
In the realm of professional networking and personal branding, LinkedIn stands as the premier platform for connecting with peers, showcasing your expertise, and building a formidable online presence. To make the most of this platform, it's essential to optimize your LinkedIn profile effectively. In this comprehensive guide, we'll explore the best practices for optimizing your LinkedIn profile to boost personal branding and networking.
Linkedin Profile | Personal Brand | Linkedin Business Pagedevbhargav1
In the realm of professional networking and personal branding, LinkedIn stands as the premier platform for connecting with peers, showcasing your expertise, and building a formidable online presence. To make the most of this platform, it's essential to optimize your LinkedIn profile effectively. In this comprehensive guide, we'll explore the best practices for optimizing your LinkedIn profile to boost personal branding and networking.
A guide for Advanced Supply Chain Group employees on how to create your LinkedIn profile, build your presence and engage with colleagues and customers.
Mastering LinkedIn is not as complicated as you think. Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.
Esta pequena cábula, cortesia da Marketo, mostra como utilizar páginas de empresa, de produto, a publicidade do Linkedin, e os grupos. Não é extremamente técnica mas para quem está a começar pode ser um recurso bastante valioso. Veja por si mesmo.
Similar to Leverage LinkedIn to Increase Your Visibility (20)
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Leverage LinkedIn to Increase Your Visibility
1.
2. Agenda
• Introduction to LinkedIn
• Strategies for Increased Visibility:
– Setting up your foundation: Profile Optimization
– LinkedIn Blogging Platform - NEW
– Exporting your LinkedIn contacts & importing them into workable
Excel file
– Request a recommendation
3. Because it is the worlds LARGEST professional
online network geared towards engaging with
business connections.
* (300 million strong and growing)
Why LinkedIn?
Each Month…
184,000,000
Unique Visitors
Each Month…
184,000,000
Unique Visitors
Every Day…
172,000
New Signups
Every Day…
172,000
New Signups
5. Why LinkedIn?
• Connect. Find. Be Found.
– stay in touch with colleagues, prospects, partners, and brand
advocates
– Useful for those interested in making business connections, cultivating
leads, developing personal brands
• Power your career
– Discover professional opportunities, business deals, and new ventures
• 50% of members are more likely to purchase from companies when they engage
with them on LinkedIn.
• Learn and share
– Get the latest news (LinkedIn Pulse), inspiration, and insights.
– Can provide a rich online networking experience and can help you
quickly ramp up your visibility.
6. Purpose, Goals, Tactics
• First You Must Ask: What is your purpose and priority “Why”
– Position yourself as credible an authoritative/thought leader, personal
branding, business development, lead gen?
• You need to know who you are and who you serve
– Who is your audience? What do they want to know?
– 60% of members are interested in industry insights
– 43% are interested in new products and services
• Visibility
– Leverage in and outside of your network by sharing valuable content
and strategic distribution
• Optimization
– Headline, summary, groups, targeted keywords, testimonials
• Lead Generation/Qualifying Leads
– Utilizing a “soft sell” approach to reach clients and prospects
7.
8. Profile Optimization
Your LinkedIn Profile is not your resume. Use it to demonstrate the value you bring to
your clients. (*Optimize using Keywords and URL links)
•Profile Picture
– Clear, professional, 40% higher response rate
•Headline
– Write a descriptive headline which includes relevant topics and keywords
– Who you are, who you serve, what you do, what’s the outcome?
– (Example: B2B Software Professional | Specializing in Custom Software Solutions for
Better Business Results)
•Summary
– 30 second elevator pitch; 3-5 sentences; use bullet points if possible
– Describes who you are, your purpose and goals, Include CTA (contact
you), visit the website
– You to tell a compelling story that will capture the attention of your ideal
buyer. Keep it short and engaging (think of the buyers journey). Who are
your prospects and what are the keywords that they are using? How are
your clients benefiting?
9. Profile Optimization
• Keywords
– Help prospects and clients find you online. You will receive higher
profile views and expand network
• Throughout your profile..
– Add links and upload files: you can feature white papers, case studies,
rich media such as videos, pictures, blogs (hint: repurpose existing
content from your company blog page)
12. Increase Visibility: Nurture Your
Network
1. Provide Insight into or advice about a challenge someone is facing
2. Send an article you know will interest the recipient
3. Introduce two people in your network to each other
4. Let someone know about a meeting of a professional organization, a
networking event, a speaker, or some other event you think will interest
them
5. Invite them to attend that event with you
6. Add an insightful comment to a post in LinkedIn Groups – stay engaged
with your audience. Ask thoughtful questions
7. Publish a Blog on the LinkedIn blogging platform and distribute to
relevant groups - ALWAYS include a clear Call to Action > when
compared to updates without links, including a link can drive 2x the
engagement
The key to nurturing your network is to be intentional by creating a plan, a
system, or a structure so you can easily stay in touch.
13.
14. LinkedIn Publishing Platform
• LinkedIn has a blogging tool for creating long-form posts
which will surface your content with far more visibility and
aid in your credibility – *OTHER THAN PROFILE, ONLY OTHER
PLACE THAT PULLS KEY WORDS FOR OPTIMIZATION
– Publishing allows you to further establish your professional identity
and credibility
– Recommended: Posting once/twice a week MAX, do not overload
audience with information. You don’t need to be creating brand new
content for LinkedIn. Instead you can repost content from your own
website, blog, etc.
15. *The best times to post on LinkedIn:
Tuesdays & Thursdays, between
7am – 9am Local time
16. LinkedIn Publishing Continued
• When you publish a long-form post on LinkedIn:
– Your original content becomes part of your professional profile. It is
displayed on the “Posts” section of your LinkedIn profile
– It’s shared with your connection and followers (For extended visibility and
reach, share post’s within groups that your prospects would find relevant)
– Your long-form post is searchable both on and off LinkedIn.
• Keywords increase your chances of getting found
– Once you finish publishing a post DON’T FORGET YOUR KEYWORD TAGS
and call-to-action (CTA)
• Add different formats and LINKS
– Video, picture, PDF’s, etc.
– According to LinkedIn company status updates with links resulting in 45%
higher engagement than those without links
17. LinkedIn Publishing: Content is KING!
• Try Different Topics:
– Industry news
– Trends
– Fun Facts
– Business Updates
As people like,
comment, and share
your posts – your viral
reach will continue to
grow
As people like,
comment, and share
your posts – your viral
reach will continue to
grow
Before you know it, your
updates and posts will mark
you as someone in the know
– someone that your
network can count on for
the latest and greatest…
Before you know it, your
updates and posts will mark
you as someone in the know
– someone that your
network can count on for
the latest and greatest…
18.
19. Demo: Exporting Contacts
• Leverage your existing natural network
– Can provide a rich online networking experience and can help you
quickly ramp up your visibility.
• Exporting into Excel
– By Exporting your LinkedIn contacts you can sort, filter and edit. From
there you can easily add contacts to your CRM, create prospecting
lists, and keep in touch with your connections.
Step 1: Go to your LinkedIn homepage, click on the tab “connections”
20. Step 2: Click the ‘Settings’ symbol in the top right corner of the page
Step 3: Click ‘Export LinkedIn Connections’ in the right column of the page
21. • Exported Excel spreadsheet captures your connections
contact information including:
– First name, last name, email address, company, job title
• Import file into your CRM or email marketing platform to
nurture contacts
Step 4: Choose ‘Microsoft Outlook (.CSV file)’ and click ‘export’
Step 5: Save the document
22.
23. Recommendations
• Recommendations are your validation
– Viewers are influenced by recommendations
• This is a place where employers, clients, or colleagues can
give you reviews
• A good recommendation:
– Describes how you’ve worked together
– gives specific examples of how the client/employee/friend
benefited from working with you.
• Make it EASY
– Create the recommendation you are requesting. It may seem a
little odd, but your connection will appreciate you drafting this
up. Let them know it can be modified to their satisfaction
– Thank them!
24. Recommendations: How To
1. Hover over your profile photo in the top right
corner of any LinkedIn page
2. Choose “Privacy and Settings” from the drop
down menu
3. Under the “Settings” header on the “Profile”
tab select “Manage Your Recommendations”
4. Click on the “Ask for Recommendations” tab
at the top and follow the prompts
25.
26. Additional Insights/Recommendations
• Profile Optimization/Keywords
• “Softselling” – Leveraging LinkedIn for broader reach,
prospecting, and strategic sales
• Harnessing the Power of Groups through LinkedIn
Pulse
– Groups: communities within LinkedIn that focuses on a
particular topic or interest
– Groups have an established user base
– Additionally, once you understand who your target
audience is, find out what groups they associate with,
what do they want to know, what are they talking about?
27. 10 Tips to Leverage LinkedIn
(and gain new wins in lead generation from your LI network)
1. When you invite people to your network,
be sure to always tell them why you want
to connect and never send the default
invitation. This starts building the
relationship in a positive way that the
invitee is more likely to welcome more
conversation w you in the future.
2. Make an effort each week to follow-up
with a minimum of 5-10 people who are
already contacts in your network. Circle
back around and let them know that you
are reaching out to touch base.
3. If you have specific people you are trying
to nurture a relationship with, pay
attention to any status updates they post
and then write a comment with the idea of
creating a conversation around the
comment. By asking a question in reply
they are likely to respond back keeping the
exchange going. (Licking “like” never gives
you the same result.)
4. Be committed to post 3-5 posts (updates or
blogs) per week that offer relevant content to
your connections. If you are posting curated
content be sure to add your comment in the
status update as to what you find valuable in
the content you are sharing. When your
connections continue to see you posting
regularly with good content, you increase
your credibility and value.
5. Choose several key groups to be active in.
Being active means starting discussions that
are interesting with topics that will engage
the members of the group. Ask the group a
question that will solicit some type of
response and then be sure to reply to all
comments.
6. Move the relationship off line by inviting
someone to meet with you. Again adopt the
strategy of specifically letting the person
know why you want to meet and what you
hope to accomplish in the meeting.
28. 10 Tips to Leverage LinkedIn
(and gain new wins in lead generation from your LI network)
7. Create content that offers value and
give it away for free. By offering a
free PDF or slide share in the media
section of your profile where you can
share your expertise is a great tool to
stay top of mind with your network.
8. If you regularly produce content such
as to a blog, POST – this gives you the
opportunity to share your content
and adding value to your network. By
being consistent and relevant you will
stay top of mind with your network.
9. Mention someone in a status
update by tagging their name in a
post is a great way to stay atop of
mind as long as you use this in a
relevant way.
10. Thank people when they endorse
you for a skill. Everyone enjoys
feeling appreciated. When another
member has taken the time to view
your profile and endorse you, don’t
let it go unnoticed.
Resources to note:
•http://mashable.com/2014/08/07/linkedin-tips-and-tricks/?diuhfakdl&crlt.pid=camp.VOTqd