This document provides tips and best practices for optimizing a LinkedIn profile and using LinkedIn effectively. It highlights key LinkedIn facts such as there being 450 million members and 2 new members added every second. The document then discusses why to use LinkedIn for employment, customers, and staying up to date in your industry. It provides optimization advice for one's profile, such as adding a headshot, editing contact info, and writing a search-optimized headline and summary. The document also covers posting regularly on LinkedIn and engaging with groups and connections.

1. Using LinkedIn
Presented By:
Bruce Jones
CEO,
Social Media Series:

2. LinkedIn Facts
• There are 450 million LinkedIn members in the world
• 2 new LinkedIn members are added every second
• 30,000 long-form posts are added every week
• You can increase your profile views 14x just by adding a headshot
photo
Source

3. Why Use LinkedIn?
• To help with employment: find a job/fill a job
• Find new customers
• Stay up to date in your industry
• Every company needs a brand ambassador
• Show off yourself and your business

4. Optimizing Your
LinkedIn Profile

5. Professional
head shot
Edit contact
info
Cover photo
1584x396

6. Searchable
headline that
shows what you
do
Shorten
personal
URL

7. • Add up to 3 websites
(can link to different
pages on company
website)
• Select other instead of
my website or my blog

8. • Your chance to
showcase
yourself/compa
ny
• Know Your
Audience
• Take advantage
of the allotted
space
• Explain/tell
stories that you
can’t convey in
a resume
• Use keywords
people are
searching for Additional Resource: How
To Write The Perfect
LinkedIn Summary
Summary

9. Make sure to
select
company page
when adding
jobsAdd an
explanation/description
Add past jobs
too
Tip: Make sure the
jobs you have on
LinkedIn match your
resume

10. Honors and
Awards
Use this section
to showcase any
awards or
achievements
you or your
company have
earned.

11. Volunteer
Experience
• Provide your
volunteer
experience,
charity work,
or any causes
you support
• If don’t have
anything for
this section, Go
Volunteer!

12. Organizations
• Include any
organizations/club
s you have been a
part of
• If you are looking
for an organization
to be a part of:
look into your local
Chamber of
Commerce or
Eventbrite for
groups/meetups

13. • Add all 50 skills
• Use terms you
want to be
searched for
• Other members
can endorse you
for those skills
Skills

14. Select your
school’s
official page
Add
relevant
courses
GPA: 3.5 and
above- Yes
Under 3.5-
Optional
Add any
additional
schools you
have attended
Add
certifications if
applicable

15. Recommendations
• General rule: give 2 and
you will probably get 1
back
• NEVER ask to be
recommended – it looks
unprofessional
• Recommendations you
give others will be on their
profile – giving you a
chance to be seen by
prospective
clients/employers/network
ing individuals

16. Company LinkedIn
Pages

17. Company Pages
How to set up: Find under the Me tab on top
You need an email address that matches your domain
Blogs and Presentations:
Add blogs and SlideShare presentations to personal page – Share
them as updates on company page

18. Company
profiles you
can find under
“Me”

19. Add company
header photo
1536 x 768

20. Add as many
specialties that
you can
Include
keywords in
About us
section

21. Interacting on
LinkedIn

22. Status Updates
You can share text,
images or links. Or
write an article and
add to your profile.
Images catch people’s
attention.

23. Add LinkedIn
Articles
Write a unique
article, add a
catchy headline, an
image and include
2-3 links to your
website

24. Add Media
Videos and
presentations are
but a few options

25. Interacting
Groups
• Find out what groups your network/target audience is in
• Choose what groups show on your profile
• Participate in discussions
Sharing Updates
• Share updates from your company blog and other
relative sources
• Interact with other peoples updates
• Don’t be salesy or too self serving

26. Growing Your
Connections
• After you collect someone’s business card connect with them on
LinkedIn
• Always send a personal message when requesting a connection
• Import contacts from your email – Be careful not to send to whole
email list
• Import an already existing email list
• Don’t spam someone with a sales pitch as soon as they accept
your connection request
• You can export a list of your connections emails if you need to
email them outside of LinkedIn

27. Importing Contacts
• To import select
more options
and then upload
a file

28. Exporting Contacts
• Export contacts
or synchronize

29. How Often To Post?
• Personally I like a few times a week but if I have something
new to share it may be more often. (what are your
competitors doing?)
• Spread out your posts and don’t post the same exact
thing you did on Facebook (at least at the same time)
• Use a social media calendar to plan in advance and have
time to collect up resources.

30. Additional Resources
Canva: Create graphics
Free Stock Images: Never use Google
Images!
Bitly: Shorten URLs and track traffic
http://okdork.com/linkedin-publishing-
success/

31. ABOUT DESIGN & PROMOTE
• For more than 10 years we have been creating engine
optimized websites that convert more visitors into
customers.
• When you work with us, you work with a team of
experts in graphic design, marketing, search engine
optimization and social media.
• View our portfolio here.

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