This document provides tips and strategies for leveraging LinkedIn to grow a business. It discusses completing your profile, engaging with groups and answers, using tools like events and polls, and getting recommendations. Tips for businesses include creating a company profile, adding products/services, soliciting followers, participating in discussions, and including calls to action. The overall message is that actively engaging on LinkedIn can lead to more clients, revenue, and influence for a business.
Leverage LinkedIn to Increase Your VisibilityAlisa Alvich
This document provides tips and strategies for optimizing a LinkedIn profile and increasing visibility on LinkedIn. It discusses setting up a strong foundation by optimizing one's profile, using LinkedIn's publishing platform to share content, exporting LinkedIn contacts, and requesting recommendations. Specific tips include writing an impactful headline and summary, adding keywords, customizing one's URL, regularly engaging with one's network through comments and messages, and posting valuable content several times a week.
This document provides tips for using social media platforms like Facebook, LinkedIn, and Twitter for business purposes. It discusses setting up business pages and profiles, customizing them, engaging with connections and followers, and promoting content consistently across platforms. The key recommendations are to maintain a consistent brand presence, engage with your audience, and use various social media suited to your business goals and target markets.
LinkedIn is a powerful platform for recruitment. This document provides 10 tips for recruitment firms to optimize their LinkedIn presence and connections, including completing profiles, leveraging colleagues' profiles, making engaging status updates, building a following on the company page, following other companies, listing services, gaining industry insights, creating polls to gain market insights, and using the LinkedIn mobile apps.
The document provides tips for building an effective LinkedIn profile, including updating your profile photo and details, utilizing endorsements from connections, writing engaging posts, and participating in relevant industry groups. Following these recommendations can help improve your professional brand and credibility on LinkedIn, drive more profile views, and connect you with new business opportunities and contacts in your industry. The tips encourage regularly engaging with your network by liking, commenting, and sharing useful updates on LinkedIn.
The key to harnessing the power of LinkedIn? Gain greater visibility. This presentation explore ways that you can optimize certain elements of your LinkedIn presence (both personal and company), so you will increase your visibility and sales funnel for more business.
LinkedIn has opened up their publishing platform to all members, allowing them to build their professional brand and establish thought leadership. The document provides guidance on how companies can leverage LinkedIn publishing to elevate their brand and influence consumers through thought leadership content from subject matter experts. It recommends identifying authors within the company, publishing content 1-3 times per month, and cross-promoting posts on social media to maximize reach.
LinkedIn For College Students And Graduates 5.2011lhickle
This document provides an overview of LinkedIn and how to effectively use it. It discusses why someone should join LinkedIn, how to set up a profile, how to build connections, and how to stay active on LinkedIn. The key steps covered are signing up, completing your profile, connecting with initial contacts, getting recommendations, joining groups, and searching for jobs. Maintaining an active presence by updating your status and engaging with connections is also recommended.
Leverage LinkedIn to Increase Your VisibilityAlisa Alvich
This document provides tips and strategies for optimizing a LinkedIn profile and increasing visibility on LinkedIn. It discusses setting up a strong foundation by optimizing one's profile, using LinkedIn's publishing platform to share content, exporting LinkedIn contacts, and requesting recommendations. Specific tips include writing an impactful headline and summary, adding keywords, customizing one's URL, regularly engaging with one's network through comments and messages, and posting valuable content several times a week.
This document provides tips for using social media platforms like Facebook, LinkedIn, and Twitter for business purposes. It discusses setting up business pages and profiles, customizing them, engaging with connections and followers, and promoting content consistently across platforms. The key recommendations are to maintain a consistent brand presence, engage with your audience, and use various social media suited to your business goals and target markets.
LinkedIn is a powerful platform for recruitment. This document provides 10 tips for recruitment firms to optimize their LinkedIn presence and connections, including completing profiles, leveraging colleagues' profiles, making engaging status updates, building a following on the company page, following other companies, listing services, gaining industry insights, creating polls to gain market insights, and using the LinkedIn mobile apps.
The document provides tips for building an effective LinkedIn profile, including updating your profile photo and details, utilizing endorsements from connections, writing engaging posts, and participating in relevant industry groups. Following these recommendations can help improve your professional brand and credibility on LinkedIn, drive more profile views, and connect you with new business opportunities and contacts in your industry. The tips encourage regularly engaging with your network by liking, commenting, and sharing useful updates on LinkedIn.
The key to harnessing the power of LinkedIn? Gain greater visibility. This presentation explore ways that you can optimize certain elements of your LinkedIn presence (both personal and company), so you will increase your visibility and sales funnel for more business.
LinkedIn has opened up their publishing platform to all members, allowing them to build their professional brand and establish thought leadership. The document provides guidance on how companies can leverage LinkedIn publishing to elevate their brand and influence consumers through thought leadership content from subject matter experts. It recommends identifying authors within the company, publishing content 1-3 times per month, and cross-promoting posts on social media to maximize reach.
LinkedIn For College Students And Graduates 5.2011lhickle
This document provides an overview of LinkedIn and how to effectively use it. It discusses why someone should join LinkedIn, how to set up a profile, how to build connections, and how to stay active on LinkedIn. The key steps covered are signing up, completing your profile, connecting with initial contacts, getting recommendations, joining groups, and searching for jobs. Maintaining an active presence by updating your status and engaging with connections is also recommended.
LinkedIn - one of the world most searchable social media website that helps professional search for opportunity. Whether you are seeking for a new career and you are hiring for a new talent. This social media website does the job perfectly.
In this presentation Social Media Business Coach LeikHong is going to share the tips and tricks how do you get rank and found when people run a search that match your talents.
First of all you goto have a All Star LinkedIn Profile. So how to built one? Check out this presentation.
Have fun!
The document provides guidance to sales reps on setting up their social selling foundation on LinkedIn in 6 steps. Step 1 involves completing their LinkedIn profile with a photo, descriptive headline, customized URL, and summary. It emphasizes building a network by connecting with coworkers and personal contacts and using tools to find new connections. Step 2 is about creating a professional brand by adding examples of work to their profile, asking for recommendations from clients, and engaging with industry content on LinkedIn. Step 3 reviews using LinkedIn's advanced search tools to find target professionals within a company, industry, location, or through shared connections.
This document contains information about marketing strategies and tactics for lead generation, member acquisition, and engagement for associations. It discusses defining and generating leads through landing pages and permission marketing. It provides tips on understanding prospects, crafting messaging around unique value propositions, and using advertising, direct mail, email and websites. It also discusses cultivating leads through a series of content offers and keeping current members engaged through relevant content and benefits. Overall, the document focuses on online lead generation, recruitment, and member retention strategies for associations.
LinkedIn is the social media tool for business to business relationship building.
Designed specifically for professionals, LinkedIn provides a sense of authority: if a member recommends your product or service, you benefit from credible word-of-mouth endorsement.
How to Become a Master Networker with LinkedIn Agne Serpytyte
A PowerPoint presentation from workshop held with AllFamous in April. There you can see basic strategy for using LinkedIn to achieve your professional or business goals.
The document provides an agenda and guidance for using LinkedIn effectively. It discusses the benefits of LinkedIn for maintaining relationships, research, and strengthening personal and company brands. It offers tips for an engaging profile, such as a headline, summary, and professional photo. The document also reviews growing your network through connections, introductions, and groups. It describes searching and sharing content on LinkedIn.
LinkedIn - Power of Social Networking - Lizguestd82bd3da
The document provides an overview of how to use LinkedIn as a job search tool. It discusses setting up a complete profile, connecting with colleagues, researching companies, using the jobs section and recommendations to get noticed by recruiters. Tips are given to regularly update your profile and status, and get involved in groups and answers to expand your network.
This document discusses how to leverage your LinkedIn profile to generate contacts, leads, and increased sales. It provides tips for optimizing your profile, such as using a professional photo, engaging headline, and status updates. It also recommends getting recommendations, importing your contacts, and using LinkedIn features like Answers and Groups to showcase your expertise. Case studies show how others have used LinkedIn to land clients and gather industry intelligence.
This document outlines a 5-step process for companies to engage followers on LinkedIn: 1) Establish your presence by designing your Company Page, 2) Attract followers by engaging colleagues and customers, 3) Engage followers by posting helpful updates consistently, 4) Amplify content through the network by encouraging sharing, and 5) Analyze engagement and refine strategies. It provides best practices for each step like targeting audiences, linking to useful content, and measuring analytics to improve outcomes. The goal is to build relationships that drive results by informing and engaging members through social media.
This document outlines a 5-step process for companies to engage followers on LinkedIn: 1) Establish your presence by designing your Company Page, 2) Attract followers by engaging colleagues and customers, 3) Engage followers by posting helpful updates consistently, 4) Amplify content through the network by encouraging sharing, and 5) Analyze engagement and refine strategies. It provides best practices for each step like targeting audiences, linking to useful content, and measuring analytics to improve outcomes. The goal is to build relationships that drive results by informing and engaging members through social media.
How to use LinkedIn - including a guide to the LinkedIn pages and Ad Manager ...Emily O'Brien
This slideshow pulls out a simple guide to LinkedIn, detailing how to get the most from your personal pages and LinkedIn pages, and a basic guide to Campaign Manager.
Presented in 5 DigiMarcon Conference in Singapore, Houston, LA, Chicago and London in 2018
Andrew Chow speaks internationally delivering keynote on B2B Marketing through Linkedin and Personal Branding
The document provides a 5-step guide for companies to engage followers on LinkedIn: 1) Establish a company presence with descriptions and compelling content. 2) Attract followers by engaging with groups, email campaigns, and website buttons. 3) Engage new followers with regular status updates focused on helping members succeed professionally. 4) Amplify content through the broader LinkedIn network. 5) Analyze engagement and refine strategies. The goal is to build relationships that drive business results by providing useful information to followers.
Linked In For Business Ibd Lead GenerationDavid Duncan
LinkedIn is a valuable tool for lead generation and maintaining professional relationships. It is important to have a clear strategy when using LinkedIn for networking. People are more likely to do business with those they know, like, and trust. To build these connections, users should define goals and targets, optimize their profile with relevant keywords and experiences, actively participate in groups in their industry, and provide value to others in their network by sharing information and helping to make introductions. Regularly monitoring their network, groups, and customized alerts allows users to find new prospects and business opportunities through LinkedIn.
Towards an Interface for User-Friendly Linked Data Generation Administrationandimou
Linked Data generation and publication remain challenging
and complicated, in particular for data owners who are not Semantic Web experts or tech-savvy. The situation deteriorates when data from multiple heterogeneous sources, accessed via different interfaces, is integrated, and the Linked Data generation is a long-lasting activity repeated periodically, often adjusted and incrementally enriched with new data. Therefore, we propose the rmlworkbench, a graphical user interface to support data owners administrating their Linked Data generation and publication workflow. The rmlworkbench’s underlying language is rml, since it allows to declaratively describe the complete Linked Data generation workflow. Thus, any Linked Data generation workflow specified by a user can be exported and reused by other tools interpreting RML.
Lead Generation With LinkedIn: The Good, The OK, And The UglyCathy Goodwin, Ph.D.
LinkedIn adds lead generation power to your online marketing mix, but LinkedIn backfires when you use the "direct message" feature inappropriately. This video shows 3 examples of 3 actual lead generation messages - why one worked, one is "okay," and one is a horror show.
This presentation is based on our WSJ and National Bestseller, CONNECT, which can be found here: http://amzn.to/1LxUhL2
Most people don't understand the true power of LinkedIn - or they have an account "just because they should." Social media has taken the humanity out of social interaction in some ways, and this is no more true than on LinkedIn, where unsolicited connection requests and business pitches are commonplace.
We've cracked the LinkedIn code by going back to the basics - being a human being, reaching out, and offering value. Connecting.
We'll show you how to reach out to the people that matter most for your business and generate tons of leads and sales along the way.
This document provides 21 tips and tricks for using LinkedIn more effectively. Some of the key hacks include viewing a connections' recent activity to discover interests, hiding your full list of connections from others, adding keywords to your profile to improve searchability, and setting reminders to follow up with connections. The document encourages subscribing to blogs for even more LinkedIn tips.
A practical guide to lead generation and social mediaNuSpark Marketing
The document discusses best practices for using social media and content marketing for lead generation, including strategies for blogging, LinkedIn, Twitter, and Facebook to attract prospects and nurture them into sales-ready leads. It provides tips on measuring the effectiveness of social media campaigns through analytics and connecting leads to CRM and marketing automation systems. The goal is to generate qualified leads through content and social engagement that can be passed to sales for conversion into new business.
LinkedIn - one of the world most searchable social media website that helps professional search for opportunity. Whether you are seeking for a new career and you are hiring for a new talent. This social media website does the job perfectly.
In this presentation Social Media Business Coach LeikHong is going to share the tips and tricks how do you get rank and found when people run a search that match your talents.
First of all you goto have a All Star LinkedIn Profile. So how to built one? Check out this presentation.
Have fun!
The document provides guidance to sales reps on setting up their social selling foundation on LinkedIn in 6 steps. Step 1 involves completing their LinkedIn profile with a photo, descriptive headline, customized URL, and summary. It emphasizes building a network by connecting with coworkers and personal contacts and using tools to find new connections. Step 2 is about creating a professional brand by adding examples of work to their profile, asking for recommendations from clients, and engaging with industry content on LinkedIn. Step 3 reviews using LinkedIn's advanced search tools to find target professionals within a company, industry, location, or through shared connections.
This document contains information about marketing strategies and tactics for lead generation, member acquisition, and engagement for associations. It discusses defining and generating leads through landing pages and permission marketing. It provides tips on understanding prospects, crafting messaging around unique value propositions, and using advertising, direct mail, email and websites. It also discusses cultivating leads through a series of content offers and keeping current members engaged through relevant content and benefits. Overall, the document focuses on online lead generation, recruitment, and member retention strategies for associations.
LinkedIn is the social media tool for business to business relationship building.
Designed specifically for professionals, LinkedIn provides a sense of authority: if a member recommends your product or service, you benefit from credible word-of-mouth endorsement.
How to Become a Master Networker with LinkedIn Agne Serpytyte
A PowerPoint presentation from workshop held with AllFamous in April. There you can see basic strategy for using LinkedIn to achieve your professional or business goals.
The document provides an agenda and guidance for using LinkedIn effectively. It discusses the benefits of LinkedIn for maintaining relationships, research, and strengthening personal and company brands. It offers tips for an engaging profile, such as a headline, summary, and professional photo. The document also reviews growing your network through connections, introductions, and groups. It describes searching and sharing content on LinkedIn.
LinkedIn - Power of Social Networking - Lizguestd82bd3da
The document provides an overview of how to use LinkedIn as a job search tool. It discusses setting up a complete profile, connecting with colleagues, researching companies, using the jobs section and recommendations to get noticed by recruiters. Tips are given to regularly update your profile and status, and get involved in groups and answers to expand your network.
This document discusses how to leverage your LinkedIn profile to generate contacts, leads, and increased sales. It provides tips for optimizing your profile, such as using a professional photo, engaging headline, and status updates. It also recommends getting recommendations, importing your contacts, and using LinkedIn features like Answers and Groups to showcase your expertise. Case studies show how others have used LinkedIn to land clients and gather industry intelligence.
This document outlines a 5-step process for companies to engage followers on LinkedIn: 1) Establish your presence by designing your Company Page, 2) Attract followers by engaging colleagues and customers, 3) Engage followers by posting helpful updates consistently, 4) Amplify content through the network by encouraging sharing, and 5) Analyze engagement and refine strategies. It provides best practices for each step like targeting audiences, linking to useful content, and measuring analytics to improve outcomes. The goal is to build relationships that drive results by informing and engaging members through social media.
This document outlines a 5-step process for companies to engage followers on LinkedIn: 1) Establish your presence by designing your Company Page, 2) Attract followers by engaging colleagues and customers, 3) Engage followers by posting helpful updates consistently, 4) Amplify content through the network by encouraging sharing, and 5) Analyze engagement and refine strategies. It provides best practices for each step like targeting audiences, linking to useful content, and measuring analytics to improve outcomes. The goal is to build relationships that drive results by informing and engaging members through social media.
How to use LinkedIn - including a guide to the LinkedIn pages and Ad Manager ...Emily O'Brien
This slideshow pulls out a simple guide to LinkedIn, detailing how to get the most from your personal pages and LinkedIn pages, and a basic guide to Campaign Manager.
Presented in 5 DigiMarcon Conference in Singapore, Houston, LA, Chicago and London in 2018
Andrew Chow speaks internationally delivering keynote on B2B Marketing through Linkedin and Personal Branding
The document provides a 5-step guide for companies to engage followers on LinkedIn: 1) Establish a company presence with descriptions and compelling content. 2) Attract followers by engaging with groups, email campaigns, and website buttons. 3) Engage new followers with regular status updates focused on helping members succeed professionally. 4) Amplify content through the broader LinkedIn network. 5) Analyze engagement and refine strategies. The goal is to build relationships that drive business results by providing useful information to followers.
Linked In For Business Ibd Lead GenerationDavid Duncan
LinkedIn is a valuable tool for lead generation and maintaining professional relationships. It is important to have a clear strategy when using LinkedIn for networking. People are more likely to do business with those they know, like, and trust. To build these connections, users should define goals and targets, optimize their profile with relevant keywords and experiences, actively participate in groups in their industry, and provide value to others in their network by sharing information and helping to make introductions. Regularly monitoring their network, groups, and customized alerts allows users to find new prospects and business opportunities through LinkedIn.
Towards an Interface for User-Friendly Linked Data Generation Administrationandimou
Linked Data generation and publication remain challenging
and complicated, in particular for data owners who are not Semantic Web experts or tech-savvy. The situation deteriorates when data from multiple heterogeneous sources, accessed via different interfaces, is integrated, and the Linked Data generation is a long-lasting activity repeated periodically, often adjusted and incrementally enriched with new data. Therefore, we propose the rmlworkbench, a graphical user interface to support data owners administrating their Linked Data generation and publication workflow. The rmlworkbench’s underlying language is rml, since it allows to declaratively describe the complete Linked Data generation workflow. Thus, any Linked Data generation workflow specified by a user can be exported and reused by other tools interpreting RML.
Lead Generation With LinkedIn: The Good, The OK, And The UglyCathy Goodwin, Ph.D.
LinkedIn adds lead generation power to your online marketing mix, but LinkedIn backfires when you use the "direct message" feature inappropriately. This video shows 3 examples of 3 actual lead generation messages - why one worked, one is "okay," and one is a horror show.
This presentation is based on our WSJ and National Bestseller, CONNECT, which can be found here: http://amzn.to/1LxUhL2
Most people don't understand the true power of LinkedIn - or they have an account "just because they should." Social media has taken the humanity out of social interaction in some ways, and this is no more true than on LinkedIn, where unsolicited connection requests and business pitches are commonplace.
We've cracked the LinkedIn code by going back to the basics - being a human being, reaching out, and offering value. Connecting.
We'll show you how to reach out to the people that matter most for your business and generate tons of leads and sales along the way.
This document provides 21 tips and tricks for using LinkedIn more effectively. Some of the key hacks include viewing a connections' recent activity to discover interests, hiding your full list of connections from others, adding keywords to your profile to improve searchability, and setting reminders to follow up with connections. The document encourages subscribing to blogs for even more LinkedIn tips.
A practical guide to lead generation and social mediaNuSpark Marketing
The document discusses best practices for using social media and content marketing for lead generation, including strategies for blogging, LinkedIn, Twitter, and Facebook to attract prospects and nurture them into sales-ready leads. It provides tips on measuring the effectiveness of social media campaigns through analytics and connecting leads to CRM and marketing automation systems. The goal is to generate qualified leads through content and social engagement that can be passed to sales for conversion into new business.
LinkedIn for Small Business - Professional Branding Checklist provides a high level of how LinkedIn users can develop a professionally branded LinkedIn Profile.
ImpactJAX, CSX Young Professionals and Dalton Agency are proud to present the February Professional Development Event - Leveraging LinkedIn. Learn how to maximize your impact and grow your network utilizing LinkedIn's profiles, applications, groups, answers forum and more!
Authors:
Aliera Peterson
Liz Klein
Using LinkedIn to Support Franchise Lead Generation EffortsLSM
LinkedIn can have a huge impact on your ability to generate franchise leads. Whether or not that impact is positive or negative however, is completely up to how you’re using it. This presentation goes over strategies that franchisors can apply on LinkedIn to help increase the number of franchise leads they receive each year.
Some key takeaways:
1. Make sure that you and your company have profiles on LinkedIn.
2. Review your competitors’ company profiles to better understand of how they’re positioning themselves toward your target audience.
3. Develop a showcase page that focuses on your franchise opportunity.
4. Post educational, informative content (good press) about your franchise system on your company’s LinkedIn profile page and your franchise opportunity showcase page.
5. Use sponsored updates to maximize post visibility.
6. Engage with LinkedIn Groups related to your target audience in order to keep top of mind with people that may be good franchise lead opportunities in time.
7. Purchase one of LinkedIn’s premium packages.
8. Get your employees to share the updates that are posted on your company’s LinkedIn profile or your company’s franchise opportunity showcase page to maximize exposure.
9. Posting your good press on LinkedIn allows you to increase the longevity of the content, as well as get it in front of more quality eye-balls.
10. Use conversion goals in Google Analytics to help track the amount of web leads you receive that originated from LinkedIn.
11. Make your blog posts shareable via LinkedIn as well in case someone checks out one of your blog posts and decides to share it on their own newsfeed; you want to make it as easy as possible for people to find, read and share your content.
Linkedin Profile | Personal Brand | Linkedin Business Pagedevbhargav1
In the realm of professional networking and personal branding, LinkedIn stands as the premier platform for connecting with peers, showcasing your expertise, and building a formidable online presence. To make the most of this platform, it's essential to optimize your LinkedIn profile effectively. In this comprehensive guide, we'll explore the best practices for optimizing your LinkedIn profile to boost personal branding and networking.
Linkedin Profile | Personal Brand | Linkedin Business Pagedevbhargav1
In the realm of professional networking and personal branding, LinkedIn stands as the premier platform for connecting with peers, showcasing your expertise, and building a formidable online presence. To make the most of this platform, it's essential to optimize your LinkedIn profile effectively. In this comprehensive guide, we'll explore the best practices for optimizing your LinkedIn profile to boost personal branding and networking.
Creating a personal brand is no longer an option in today's career market. Learn why it matters, how to do it, and why LinkedIn is the best starting place.
Linkedin Profile | Personal Brand | Linkedin Business Pagedevbhargav1
In the realm of professional networking and personal branding, LinkedIn stands as the premier platform for connecting with peers, showcasing your expertise, and building a formidable online presence. To make the most of this platform, it's essential to optimize your LinkedIn profile effectively. In this comprehensive guide, we'll explore the best practices for optimizing your LinkedIn profile to boost personal branding and networking.
Beyond the Profile: Leveraging LinkedIN provides an overview of how to use LinkedIn for business purposes. It discusses optimizing your profile to build credibility and visibility, growing your network of connections, using applications and groups, and conducting research for business development like prospecting, recruiting, and competitive analysis. The document emphasizes that LinkedIn allows you to control information about your career and expertise while providing insights into your extended network of contacts.
This document provides tips for using LinkedIn effectively for business and career opportunities. It emphasizes that LinkedIn is for business networking, not social networking. It recommends regularly updating your profile, engaging with your connections, and sharing relevant content in order to build your professional brand and expand your network. The document contains specific strategies for searching for new connections, personalizing outreach, and participating in groups. The goal is to leverage LinkedIn to further your career and business goals through an active online presence and network.
Linkedin Profile | Personal Brand | Linkedin Business Pagedevbhargav1
In the realm of professional networking and personal branding, LinkedIn stands as the premier platform for connecting with peers, showcasing your expertise, and building a formidable online presence. To make the most of this platform, it's essential to optimize your LinkedIn profile effectively. In this comprehensive guide, we'll explore the best practices for optimizing your LinkedIn profile to boost personal branding and networking.
The document discusses how to effectively use LinkedIn for business purposes. It recommends setting up a complete profile, connecting with colleagues, participating in groups, and answering questions daily to build expertise. The document also provides tips on how to use LinkedIn features like events and applications to grow your business, find partners and clients, and increase your online presence and brand visibility.
The document provides 5 tips for using LinkedIn effectively: 1) Professionalize your profile by adding a photo, personal statement, status updates, and customizing experience and summary sections. 2) Build connections by searching for contacts and accepting connection requests from people you know. 3) Ask connections for recommendations about past work. 4) Join and engage with industry groups to expand your network and knowledge. 5) Install applications like SlideShare and WordPress to showcase your work and expertise. Following these tips can help maximize business opportunities and build professional connections on LinkedIn.
This document provides tips for leveraging LinkedIn to build business relationships and expand one's professional network. It recommends optimizing one's personal profile, connecting with others, engaging with groups, answering questions to demonstrate expertise, and using LinkedIn applications and events to position oneself as an industry expert and find new opportunities. The key is to focus on adding value to others rather than overt self-promotion.
Corlette Consulting works with senior executives and board directors to develop online communication and community building strategies. They provide a LinkedIn masterclass to help clients understand how to use LinkedIn effectively, including optimizing profiles, managing contacts, using groups, and integrating other social media. The masterclass is offered at two levels, covering topics such as profile optimization, managing contacts, groups, and leveraging LinkedIn for business.
This document provides tips for optimizing a LinkedIn profile including uploading a professional photo, listing work experience and education, writing a profile summary and headline, including recommendations, customizing the URL, making the profile public, joining groups, and engaging with other LinkedIn users through sharing content and answering questions. The goal is to have a complete 100% profile that helps users build professional connections and be found by recruiters on LinkedIn.
Similar to Using Linked In To Drive Lead Generation April 2012 Final (20)
Using Linked In To Drive Lead Generation April 2012 Final
1. Learning to Leverage LinkedIn
Presented by:
Cheryl Strege, President
Cheryl@ThePartnerMarketingGroup.com
2. The Presenter
• The Partner Marketing Group
– Marketing services firm
– Specializing in technology organizations in the Sage,
Microsoft and Intel channels
• Have people resources
– Virtual marketing director, program managers, etc.
• Program resources
– E-newsletter program, customer case studies, ghost
writing of blog posts, website content, and more!
3. Why Bother?
1. More clients (our #1 referral source)
- Viewed as an expert
2. More money
- Viewed as an expert
3. More influence (62% are new visitors)
- Seen in more places, more often
4. Less selling
- The right clients seek you out (3.35 avg. minutes/visit)
5. Long term success
- Sustainable relationships
4. Why Bother?
LinkedIn generated the highest visitor-to-lead
conversion rate at 2.74% - almost three times
higher than both Twitter (.69%) and Facebook
(.77%).
The visitor-to-lead conversion rate means the
percentage of website visitors who took some
action to become a lead such as download a
white paper.
A recent study of over 5,000 businesses conducted by Hubspot.
6. Completeness
• Make sure you have 100% profile completeness on
LinkedIn.
– To achieve this you will need:
Photo
Headline
Current position and at least your past two positions are recommended
Completed Summary & Education
List your Skills & Expertise
Complete your Interests
Get at least 3 Recommendations
7. Other Profile Updates
• Add company websites or blog
sites you are associated with.
You are allowed three.
• Add a Twitter account if you
have one.
• Change your Public Profile to
your name or something that
identifies you.
– Use this URL in your email
signature and other
communications
8. The Improve Your Profile Tool analyzes your profile and
offers you personalized profile recommendations to help
you put your best foot forward. Click on the Improve your
Profile button on your Edit Profile page to get started.
9. Recommendations
• You will need 3
recommendations to
complete your profile. Get
recommendations from:
– Colleagues
– Customers
– Other partners
– Vendors & Suppliers
• Best strategy? Give to get!
Write a recommendation
for someone else first.
10. Outlook Social Connector
• Download the Outlook Social Connector to build your LinkedIn network
through Outlook.
11. Who’s Viewing Your Profile?
• From the home page, check to see who has been viewing your profile.
The “look and look back” tactic- reach out with a connection request!
15. Groups
• Participate in product or vertical groups.
– Post tips, links to articles, info on events, or downloads
– Leave comments on other posts
16. Events
• Use the Events tool to promote your next webcast, training or
live event.
17. Polls
• Poll your network on LinkedIn.
Promote in groups, email campaign, blog, email
signature and other social media sites.
18. Box.net, Google Presentation & SlideShare
Box.net – To add any type of
document or presentation for
download from your profile.
Google Presentation – To add a
PowerPoint presentation for
viewing on your profile.
SlideShare – To Add any type
of document or presentation to
be viewed or downloaded from
your profile.
19.
20. Answers
• Watch the questions that are
being asked and answer them if
you can. This will help show your
industry expertise.
• When answering questions make
sure you:
Mention your company and/or services,
but don’t pitch!
Refer them to a website or blog if you
have written on the topic before.
23. Create a Company Profile
• This makes your company searchable.
• Ask your employees to update their profiles to be associated
with your company.
• Enable your company page for “status updates” so
designated people can post content for your followers.
24. Add Products & Services
• Add each product or service that is provided
under your company profile. This will increase
your company’s visibility.
• Ask for recommendations from clients on
each product or service.
• Integrate rich media such as images,
hyperlinked banners, and YouTube videos.
25. 4 Ways to Solicit Followers
1. Encourage employees to link their personal
profile to the company page.
2. Follow the company pages of clients,
prospects, colleagues, and vendors.
3. Send an announcement to appropriate
contacts giving them 2-3 reasons why it
would be beneficial to follow your company.
4. Send that same “benefit message” to your
database of clients and prospects.
26. Getting Followers,
Keeping Followers
• Participate
– EXAMPLE: Comment on other companies you follow when
they announce a new hire or acquisition.
• Freshen
– EXAMPLE: Post new videos, images, pictures from the
client holiday party or classroom training.
• Allocate
– EXAMPLE: Carve out an hour each Friday afternoon
dedicated to LinkedIn “participating” and “freshening”.
Use http://ping.fm/ to update multiple social networks at
once.
27. Create Your Own Group
• Create a group for your customer base.
• Share relevant info:
– Customer events
– Training sessions
– Product updates/upgrades
– Opt into your customer newsletter
– Promotions/discounts/specials
• Make the group “private” to prevent
competitors from joining.
28. TIPS
• Ask someone to review your profile to ensure it is “customer
focused”, not just an online CV.
– EXAMPLE: State your qualifications in terms of how you help clients,
not just “Was the Vice President of Marketing”.
• Change your title to a “helpful headline”.
– EXAMPLE: Instead of “President of XYZ Company” (defaults
from your profile), change it to “Helping Small/Medium
Businesses Better Manage Technology”
• Use Status Updates to non-intrusively remind people what
you do.
– EXAMPLE: “Just finished our training class on what’s new
with Peachtree 2012” could lead to a prospect or customer
contacting you.
29. TIPS
• Accelerate referrals! If you have a targeted list
of accounts, search LinkedIn to see if your
contacts are connected.
– EXAMPLE: Review the sales pipeline for the top 10
“most likely to close” or the top 10 you “most
want to meet”. Use LinkedIn to see if you have any
1st or 2nd connections – ask them for a referral.
30. TIPS
• Include a call-to-action on your personal
profile, your company profile, your group:
– Checklists
– How to Guides
– Tips & Tricks PPT
– An article
– An upcoming event
31. LAST TIPS!
• Be unique – add a video
to your profile.
• Be sure to include your
photo!
32. Quick Guideline for Business Partners:
Benefit/Task How does LinkedIn help with this?
Discover information about prospects, customers, ISVs, suppliers and partners. Reading their profile before a meeting or conversation
Personal messages, sharing ideas in Discussions and
Maintaining a relationship with prospects, customers, ISVs, suppliers and partners.
answering questions in Answers.
Receiving introductions or referrals to prospects and/or other introductions to other
departments at a customer. In addition other ISV's, suppliers, or partners that you may Use the introduction tool or LinkedIn email.
not have worked with.
Discovering relationships between customer, prospects, ISVs, suppliers, partners, and
View the degrees of connections within a profile.
other contacts.
Your profile, your company profile, and contributions in
Visibility, personal and company branding.
Answers and in Group discussions.
Word of mouth publicity through customers, colleagues, etc. give testimonials about
Receiving recommendations on your profile or for your
you and/or your company so prospects, ISVs, suppliers or other business partners can
company products & services.
learn about you.
Getting notifications when someone changes jobs. This can be a trigger to contact
them to see if you can be the partner to the new organization or to get introduced to Use the Network Updates
the one who will replace them at your current customer’s organization.
Picking up trends in the marketplace via Groups that prospects, customers, ISVs,
Participate in the discussions within Groups.
suppliers and partners participate in.
Make yourself be perceived as an expert by participating. Through contributions in Group discussions and Answers.
Finding the Groups and Organizations to be a member of, both online and offline Via Group Search and via the Profiles of people from your
which are right for you. The key is to participate. network.
33. Summary
• Generate Leads!
– Regularly enhance your personal profile and ask
your employees to do the same.
– Create and regularly enhance your company profile.
• Add Services/Products, get recommendations, solicit
followers, add a call-to-action.
– Follow and they may follow you back.
34. Summary
• Participate!
– Answer questions.
– Post updates (relevant to the reader).
– Ask for introductions/referrals from the people
you know.
• Include a call-to-action. Get them to your
website to learn more and engage with you.
35. What’s on Your Website?
• Is your content fresh?
– Product names and versions updated?
– Removed the old events and added new ones?
– Are there “actions” on your website?
• Download
• Click
• View • Opt-in
• Register • Contact you
• Is your content interesting, engaging, and
does it talk about their needs?
36. Questions?
Visit my profile at http://www.linkedin.com/in/cherylstrege
to get a copy of this presentation!
Cheryl@ThePartnerMarketingGroup.com
www.ThePartnerMarketingGroup.com
605.574.9432
Keep in mind that with these pages, LinkedIn provides you with the opportunity to integrate rich media content such as images, hyperlinked banners, links to your website and blog and videos from YouTube into your company profile. Take advantage of these benefits to make your page more attractive, engaging and interesting to your target markets!