This document provides tips and information about using LinkedIn for professional and business purposes. It discusses establishing a strong LinkedIn profile by completing key sections like summary and recommendations. It also suggests connecting with contacts, joining groups, and using features like status updates and ads to market your business and yourself. Brief case studies show how individuals and companies found jobs and opportunities through their LinkedIn presence and interactions on the platform.

2. “Its all about filling in the
gaps “

3. • http://www.youtube.com/watch?v=IzT3JVUGU
zM

4. “If you’re a business professional and you don’t
have a powerful LinkedIn presence, you are
missing valuable opportunities. “

6. About LinkedIn
Strong world-wide reach
Business to business sales opportunity
Professional audience focus
Highly trusted by Google
Built to be SEO friendly

7. About LinkedIn
115 million active users world-wide
Users 97 times more likely to have college or post-
grad degree
LinkedIn is the number 2 most popular social
media network
Nearly 2 billion people searches on LinkedIn in
2010

8. About LinkedIn
70% of people use LinkedIn for job hunting
80% of people use LinkedIn as a primary
recruitment tool
40% of Fortune 100 companies use LinkedIn for
recruiting

9. A platform of Confidence
82% of members
are more confident
in the professional
info received on
LinkedIn compared
to other social
networks

10. A Platform for Decision Makers
More than 80% of
LinkedIn
members are
company
decisions makers

11. Two Types of Accounts
61% of LinkedIn users have the basic account
39% of LinkedIn users have a premium account

12. So lets get started
Step 1
Establish a
Foundation

13. “You must first establish a
foundation in order to
begin building your
influence...”

14. Go to www.LinkedIn.com

15. Sign Up

16. Confirm your email address

17. Welcome

18. Start Filling in your information

20. LinkedIn suggests that having a
completed profile provides you with
a 40% greater chance for networking
success, and they make it easy for
you to understand how to achieve that
100% completion.

21. Checklist to Achieve A
powerful And complete profile
• Upload a professional image
• Create a Compelling headline
• You only have 120 characters at the top of your profile to
describe what you do to the world and grab their attention.
• Use brief, descriptive, compelling keywords so the right
professionals on LinkedIn can discover you.

22. Checklist
• List Your Current position and at Least two past
positions
• Use descriptive keywords that you quoted in your
headline if possible
• Be sure to describe your role for each position.

23. Complete the “Summary” section of
Your profile

24. Hint
• This is your chance to really describe who you
are and how you help people.
• Write your summary in the third person.
• Otherwise, you’ll be using the letter “I” quite a
bit, which can be off-putting.

25. Checklist for your profile
• Complete the “specialties” section of Your profile
• Utilize customer-focused keywords, as these are the
terms that will help you show up in search results
within LinkedIn.
• Brainstorm words and phrases that people in your
target markets might search for to find someone
with your background, experience, and service
offering.

27. Get Recommended
• Give recommendations First
• Request recommendations that can be displayed
on your profile.
• The best way to receive recommendations is to
first give them!

28. Hint
• You will need at least three recommendations in
order for LinkedIn to label your profile
“completed.”
• Complete the “interests” and “groups and
associations”
• Each of these terms will be hyper-linked and will
take you to other users in the network who share
these interest

30. Step 2
Optimize your profile
to get found by
contacts

31. Start by editing your URL

32. Then add your website
• Customize Your “website” Listings
• Describe them with relevant terms
• Avoid “ my website”

33. Add your Twitter Account
• Include a Link to Your twitter profile
• You can have more than one twitter account
listed.
• Give folks an additional method to use to
connect with you!

34. Make it Visible
• make Your entire LinkedIn profile publicly
Visible to everyone
• You want other professionals on LinkedIn to be
able to find you and contact you anytime.
• Being invisible won’t help you build your
network.

35. Step 3
Building Your LinkedIn
Network

36. “ LinkedIn helps you find
valuable people and informs
you of the mutual connections
you have with them. “

37. Get Connected
• Connect with Your direct, First degree network
• Upload your contacts from outlook, webmail like
Hotmail, gmail, yahoo.
• Add previous Colleagues and Classmates to Your network
• Introduce yourself

39. Step 4
How to Use LinkedIn to
market Your Business

40. Create your company profile
• Setting up your company page on LinkedIn
• Add keywords within the specialty section
• Make sure that any keywords for which you want
your company to be found are here.

42. Tips for your company profile
• Pick Your Industry
• List Your Location/multiple locations
• Link to Your Blog rss
• Enter your corporate blog’s rss feed to showcase
your latest blog entries.

43. Tips for your company profile
• Post status Updates
• Make an effort to post regular status updates on
your page,

44. LinkedIn Groups
More Dynamic
A platform for conversation
Creating Announcements

45. Join Groups and start a discussion

46. How to use LinkedIn to Market Your
self

47. Quick Tips
• Give Before asking For Favors
• Make recommendations.
• Connect with everyone
• It pains me to see when people only have fewer than 100
connections
• Use advanced applications to promote Your own Content
• Make Your interactions personal

48. Quick Tips
• Create a Call-to-Action
• Instead of having them say “my blog,” make
• it say “contact me Here” or “download my free
report.”
• Whatever your goal, tell them to contact you or
do something in a way that best meets your
needs

49. Additional Features
• Job posts
• Answers
• Events
• News
• Ads

52. Interesting Case studies
• Evan stumbled upon his dream job on LinkedIn.
For fun he did a random search for “Advertising
Sales Director”.
• A position at TravelZoo was advertised
and applying, interviewing and receiving the
job, Evan was able to get back into an industry
he loves mainly due to his LinkedIn profile.

53. Case study 2
• Steve Weinstein is the Manager of Marketing
Communications at Cooper Power Systems. He
landed this job because a recruiter from his
current employer found him on LinkedIn. Steve
interviewed and got the job due to LinkedIn. You
never know who’s looking at your profile.

54. Case Study 3
• Linked Group makes a difference for children in
Bangalore, South India. An employee from Ernst
& Young had visited a poverty stricken school in
Bangalore and decided she wanted to do
something to help. A LinkedIn group was
created to foster a discussion on how to help.
One member suggested creating a “Wish List” on
Amazon. Members of the LinkedIn group then
proceeded to buy books for the children.

55. Case Study 4
• The Weather Channel recently closed a deal to
acquire sites Lakerentals.com and Coastrentals.com.
How?
• They were contacted by the people behind Lake
Rentals and Coast Rentals via Inmail on LinkedIn.
The opportunity was made aware by having the
profile visible on LinkedIn. The tag-line “LinkedIn
makes professional connections visible” rings true.
It makes companies visible thus creating unforeseen
opportunities.