The document provides an overview of LinkedIn and guidance on using it effectively for professional purposes. It discusses creating a strong profile with key information like work experience and education. Maintaining an up-to-date profile and engaging with connections and groups are emphasized. Guidelines are given for participating appropriately in groups while representing CTLGroup. The document also reviews using LinkedIn to build a professional network and access opportunities.

1. Manage your professional identity.
Build and engage with your professional network.
Access knowledge, insights and opportunities.

2. Overview of LinkedIn1
2 Profile Creation and Management
3 Networking Best Practices
4 Groups
5 CTLGroup’s Company Page

3. • Launched in 2003
• World’s largest
professional network
• Over 225 million users
• Mobile app available
Overview

4. • Tailor shared info by
managing privacy settings
• “Connections” = Contacts
(similar to Facebook friends)
• Mission:
“Connect the world’s professionals to
make them
more productive and successful”
Overview

5. Profile Types

6. Basic
• Full profile
• Network with other users
• Participate in groups
Profile Types

8. Paid
• All of the basic options
• Email non-connections
• Save searches and search
results
• See full names
• Enhanced customer
service
Profile Types

10. Profile Management

11. • Can be created /
updated by you, admin,
or Marketing
• “Live” document
– Evolves as your career
progresses
– Keep it current
Profile Management

12. • Spend 20 minutes/week on
Profile and/or participating in
Groups
– Maintain visibility
– LinkedIn’s ongoing updates
Profile Management

13. Profile Essentials

14. Profile Essentials
Keep it focused,
top-loaded

15. Use a professional photo
Profile Essentials

17. • Married women may wish to include maiden
names
– Adjust privacy settings to determine public access
Profile Essentials

18. Profile Strength

19. • Beginner
• Intermediate
• Expert
• All-Star
Profile Strength

20. • Achieving 100%
(“All-Star” status)
is important
– LinkedIn search
results – higher ranking
– Google search results
• Tip:
Customize your Public
Profile’s URL to be your
actual name
Profile Strength

21. • To accomplish 100%,
you need to include:
– Industry and Location
– Current Position
(with description)
– 2 Past Positions
– Education
– Skills (minimum of 3)
– Profile Photo
– At least 50 Connections
Profile Strength

23. Profile Creation

24. • Include link to a company or personal website
• E-mail address, other contact Info
• Twitter account
• Customized URL
Highlights

25. • Like a mini-blog/ newsfeed
• Post news, speaking
engagements
• Link to articles
• Latest activity such as
adding information or
connecting to people
(customizable)
Activity

26. • Describe yourself in a
personal way,
demonstrating your
character
• Describe your
accomplishments
– NOT a list of duties
• End with brief
description of your work
• “Specialties”: most
important key words
relating to your
profession to be linked
to in a site search
• Keep this section
professional, engaging
and clear, focusing on
your objectives
Summary

28. • Separate entry for each
position at each company
• Company logo auto-fill
• Time frames
• Describe accomplishments
and experience; not a list of
duties
• Edit display names of
companies if they need to
be confidential
Experience

29. Benefits
• Connections can quickly
ascertain your abilities
• Automatically categorized
in a group of professionals
with the same expertise
• Reinforces the professional
brand, or type of “thought
leadership” you are trying
to convey
Skills & Expertise

30. Basics
• “Endorsements”
– The more endorsements, the
higher ranking
• Be specific
– “Materials Consulting” &
“Proposal Writing” instead of
“Consulting,” “Writing”
• Be honest
Skills & Expertise

31. List all college degrees
Education

32. • Honors & Awards
• Organizations
• Connections
– Customize visibility
Other

33. Networking Best Practices

34. Home Page
• Share an Update
– Share industry information:
links, articles, etc.
– Update Title/Position;
Promotions
– Attach an Image
• View Connections’
updates / customize
Networking Best Practices

36. Connections
• Network/Contacts
– View by Tags, Companies,
Titles, Locations, etc.
– View time since last
conversation
– Remove:
• Hover over contact
• More
• Remove Connection
Networking Best Practices

39. Connections
• Network Statistics
– Home Page/Your LinkedIn
Network
– People
– Shared Connections
– Contacts of Connections
– Size of Network
Networking Best Practices

40. • Send and accept
invitations only to people
you know/have met
• Personalize requests
• Who’s Viewed Your Profile
Networking Best Practices

41. Recommendations

42. • Choose carefully
– Appears on their profiles,
which contains everything
they present about
themselves; reviewed by
readers of your profile
• Write sparingly to retain
value
• Swapping
recommendations reduces
value of both
recommendations
– To return the favor, wait
awhile before doing so
Recommendations

43. • Clarify that you are not
doing this as a
representative of
CTLGroup
– Clarify opinion was formed
at another company, etc.
– Reason: May appear that
CTLGroup endorses the
individual; potential liability
situation
– If you are unsure, check with
Marketing
Recommendations

44. Groups

45. Groups

46. Groups
• Great opportunity for networking, visibility, and
sharing professional knowledge
• One of the best ways to deliver to and gain value
from other users
• CTLGroup staff encouraged to participate in relevant
industry-related groups

47. Groups
• Select what order Group
memberships are
displayed on profile
– Interests/Groups/Reorder
• Select what Groups
appear on your profile,
other settings
– Profile/Groups/Visible

49. Groups
• Be professional, kind, polite, and respectful of other
group members.
• Remember that your comments reflect your own
knowledge as well as the reputation of CTLGroup.
• Engage in group discussions and get to know people
before requesting that they become one of your
Connections.

50. Groups
• Do not directly promote CTLGroup’s services
• Forum for thought leadership and discussion, not direct
marketing
• Do not post CTLGroup job listings
(this is handled by HR)
• Avoid messages that: advertise job opportunities;
recruit candidates; feature resumes and applications;
self-promote one’s availability for positions

51. Groups
• Avoid Spam messages and postings, including:
– Multiple unsolicited messages to group members. Can result in
being removed and blocked from the group.
– Posting the same discussion repeatedly to promote product,
service or company
– Posting irrelevant commercial comments in discussions
– Posting comments in discussion moving it to the top of
discussions

52. CTLGroup’s Company Page

53. CTLGroup’s Company Page
• Recent Updates
• About CTLGroup
• Services
• Careers

55. Questions?