The document outlines best practices for utilizing LinkedIn to enhance professional networking, optimize profiles, and increase visibility through effective SEO techniques. Key recommendations include maintaining an appropriate and relevant profile photo, avoiding irrelevant information, and using specific skills in one’s profile. Additionally, it discusses methods for connecting with others, tools and apps to enhance LinkedIn functionality, and the benefits of premium accounts for accessing more features.

1. LinkedIn Best
Practices
Hunter McKay

2. Utilize LinkedIn to:
 Enhance your personal profile and SEO
 Optimize connection opportunities with journalists,
editors and current/potential clients
 Use LinkedIn as a resource for relevant content
consumption

3. What’s the primary use of
LinkedIn?
 “Professional networking website”
 Networking opportunities
 Relevant content consumption
 Job opportunities
 Takeaways: expand your professional network and be
exposed to content that is relevant to your field

4. What Not To Do:
 Choose a bad profile photo
“I Love Cruises” “I Joined The Circus”
“I Took This With
My Flip Phone”
“I Love To Party and
I Want Everyone To
Know”

5. What Not To Do:
 Include irrelevant information

6. What Not To Do:
 Include every skill under the sun

7. LinkedIn Profile Basics
 Make sure you have an appropriate photo
 Make sure your experience is relevant and up-to-date
 Include any blogs or articles you have written

8. LinkedIn Profile Basics
 Include relevant skills, but be specific
 PR: Strategic communications, media relations, crisis
management, Google Adwords, webinar management
 Marketing: Inbound/outbound marketing, social media
marketing, online/product marketing
 Video/Digital: Video production/editing, music composition,
portrait photography, Adobe Suite (Photoshop, Illustrator, etc.)

9. Improve your SEO by:
 Customizing your URL
 linkedin.com/in/mckayhunter

10. Improve your SEO by:
 Adding anchor text that includes relevant websites
 pinkstongroup.com
 yourblog.com

11. How should I connect with others
on LinkedIn?
 Connections
 Groups

12. Connections
 Segment people you know
and how you know them

13. Groups
 Share content
 Find and answer questions
 Make business contacts

14. Apps for LinkedIn
 Use Evernote to save business cards
 Premium account required for unlimited cards
 $5.99/mo or $49.99/yr

16. Apps for LinkedIn
 IFTTT (If This Then That)
 Create “recipes” that connect apps and automate actions

17. Apps for LinkedIn
“If a new job or employee is added by a company you follow, send an email.”

18. Apps for LinkedIn
 Lead Gibbon
 Access to email addresses on LinkedIn

19. Apps for LinkedIn

20. Apps for LinkedIn
 INstant Search
 http://instant.linkedinlabs.com/

21. Paid Account Benefits:
 See who has viewed your profile
 Full profile access
 Advanced search options
 InMail privileges
 LinkedIn messages have an 85% open rate over basic email; so
tapping into these InMails can be a big advantage to starting
conversations more quickly.

22. How to Browse Profiles
Anonymously
 Go to Settings
 Click “Privacy”
 Scroll to “Profile viewing options”

23. How to Browse Profiles
Anonymously