Social media platforms like Twitter, LinkedIn, Facebook, and Google+ allow businesses to engage customers and build their online presence. Blogs are also effective for search engine optimization by regularly providing valuable content. The document reviewed best practices for utilizing features on each platform to connect with audiences and drive traffic to websites. Regular posting of keyword-rich content across all channels was emphasized for search visibility and marketing success.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
Using LinkedIn to Market your businessRhys Downard
LinkedIn can be used by businesses for marketing, sales, and branding. It allows businesses to showcase their expertise through profiles and business pages, connect with potential customers and partners, and drive traffic to their websites. The document provides tips on using LinkedIn effectively, such as defining targeting audiences, creating engaging content, growing your professional network, and using LinkedIn's advertising and analytics tools to find leads and measure performance.
This document provides an overview of three major social networks: Facebook, LinkedIn, and Twitter. It discusses key facts and figures about each platform, how users interact with and search each network, and strategies for optimizing one's presence on them. The main points covered are optimizing profiles, pages and groups for social search, leveraging connections and engagement to increase discoverability, and recognizing the importance of social search and networks for lead generation and search engine optimization.
The document provides tips for effectively using social media for businesses. It discusses an overview of social platforms, how search engine marketing and social media are converging, using social media for recruiting, and developing an online strategy within a 40 hour work week. Key platforms like Facebook, Google+, LinkedIn, Twitter, YouTube and blogging are explained in terms of their uses and features.
This slideshow is created upon the concepts of Darren Rowse and Chris Garrett in ProBlogger and elaborates on the following points:
- What is a blog? What is a corporate blog?
- Difference between a blog and a website and a blog's added benefits
- 10 reasons why niche blogs are successful
- Writing tips for bloggers: Scannable content
- Types of blog posts
- 10 steps to writing a successful series
- Building an interactive blog by encouraging comments
iWillPublish.com simplifies your publishing strategy for all types of publishing. Learn why LinkedIn offers some unique advantages over all other social networks for your business or book launch.
Search engines crawl billions of webpages to build an index and provide relevant search results. They use links between pages to efficiently discover and index content, storing snippets of text and metadata in vast data centers. Complicated algorithms rank results based on over 100 factors related to relevance and popularity to return the most useful pages for a user's query within seconds. Search engine optimization aims to understand and influence these algorithms through on-page and off-page techniques.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
Using LinkedIn to Market your businessRhys Downard
LinkedIn can be used by businesses for marketing, sales, and branding. It allows businesses to showcase their expertise through profiles and business pages, connect with potential customers and partners, and drive traffic to their websites. The document provides tips on using LinkedIn effectively, such as defining targeting audiences, creating engaging content, growing your professional network, and using LinkedIn's advertising and analytics tools to find leads and measure performance.
This document provides an overview of three major social networks: Facebook, LinkedIn, and Twitter. It discusses key facts and figures about each platform, how users interact with and search each network, and strategies for optimizing one's presence on them. The main points covered are optimizing profiles, pages and groups for social search, leveraging connections and engagement to increase discoverability, and recognizing the importance of social search and networks for lead generation and search engine optimization.
The document provides tips for effectively using social media for businesses. It discusses an overview of social platforms, how search engine marketing and social media are converging, using social media for recruiting, and developing an online strategy within a 40 hour work week. Key platforms like Facebook, Google+, LinkedIn, Twitter, YouTube and blogging are explained in terms of their uses and features.
This slideshow is created upon the concepts of Darren Rowse and Chris Garrett in ProBlogger and elaborates on the following points:
- What is a blog? What is a corporate blog?
- Difference between a blog and a website and a blog's added benefits
- 10 reasons why niche blogs are successful
- Writing tips for bloggers: Scannable content
- Types of blog posts
- 10 steps to writing a successful series
- Building an interactive blog by encouraging comments
iWillPublish.com simplifies your publishing strategy for all types of publishing. Learn why LinkedIn offers some unique advantages over all other social networks for your business or book launch.
Search engines crawl billions of webpages to build an index and provide relevant search results. They use links between pages to efficiently discover and index content, storing snippets of text and metadata in vast data centers. Complicated algorithms rank results based on over 100 factors related to relevance and popularity to return the most useful pages for a user's query within seconds. Search engine optimization aims to understand and influence these algorithms through on-page and off-page techniques.
This document provides tips for optimizing one's LinkedIn profile and using LinkedIn to build professional connections and find work. It discusses setting up a complete LinkedIn profile by filling out sections like work history, education, interests and recommendations. It also recommends connecting with others on LinkedIn, joining relevant groups, following companies of interest, and using status updates to let one's network know they are looking for opportunities. The document stresses the importance of a fully formed LinkedIn profile and engaged network before actively seeking work through the platform.
The document provides an agenda and guidance for using LinkedIn effectively. It discusses the benefits of LinkedIn for maintaining relationships, research, and strengthening personal and company brands. It offers tips for an engaging profile, such as a headline, summary, and professional photo. The document also reviews growing your network through connections, introductions, and groups. It describes searching and sharing content on LinkedIn.
This presentation reviews what main points to focus on in search today, why social matters, how to manage it and tips to get it right, and reviews what to expect in the future. As new technologies change behaviors and expectations, it's critical to know "what's next", and we examine that here.
The document provides guidance on using LinkedIn for job seeking. It discusses how LinkedIn can help build and maintain a professional network, connect with contacts at target companies, and establish expertise. The document outlines strategies for developing a strong LinkedIn profile that promotes the skills, experiences, and brand needed to get the desired job or career. It also reviews features for searching for jobs, people, companies and groups in order to expand one's network on LinkedIn.
The key to harnessing the power of LinkedIn? Gain greater visibility. This presentation explore ways that you can optimize certain elements of your LinkedIn presence (both personal and company), so you will increase your visibility and sales funnel for more business.
Brought to you by Microsoft Ventures, this interactive session featured a review of what matters in search and social today, tactics you can implement immediately to help your business move in the right direction, tips and tricks for future plans and a list of useful tools. From SEO 101, to tools and Social media, we covered a lot!
The document provides tips for maximizing your LinkedIn presence and effectively using LinkedIn for business purposes. It explains that LinkedIn is a professional networking platform that can help users create and maintain business relationships, demonstrate expertise, and find targeted contacts. Some key recommendations include completing your profile with details about work history and education, having an impactful headline, regularly updating your status, joining relevant groups, asking for recommendations, and using LinkedIn answers to both ask and answer questions as a way to showcase knowledge. The overall document provides best practices for optimizing your LinkedIn profile and fully utilizing the professional networking functions.
SEO Search Engine Optimization Internet MarketingManny Sarmiento
DIY-SEO – Do It Yourself Web Site Optimization Strategies
During this session participants will learn how to optimize their sites on the web, how to use meta tags, keywords, description, title, <h1>, <h2>, content, alt-tags in the construction of web sites. Learn the basics of web site hosting, importance of marketing your URL and how to properly set up your web site. Learn the use of keyword research and image optimization, content. How to, or not, work with a web designer. Website versus blogs, and Social Media optimization, and other important SEO topics.
Web site hosting defined – Servers, text files, prices, hosting options
Examining What Google Really Wants
Domain names and URL
Examine your web site to determine if it’s optimized for search engines
Keyword Research
The things that must be on your web site for SEO results
o Meta Tags, Keywords, Description, Title, <h1>, <h2>, Content, Alt-Tags
Text Content vs. Flash or Images
Using Google Webmaster Tools
Working with web designers and developers
Options for self-designs and control of your web site
The value and importance of valuable content and keywords
The least HTML you must know
Dos and don’ts of SEO optimization
Web sites versus blogs
The importance of quality backlinks
Sitemaps and Privacy Policy
Other Important Topics for Proper SEO
Leverage LinkedIn to Increase Your VisibilityAlisa Alvich
This document provides tips and strategies for optimizing a LinkedIn profile and increasing visibility on LinkedIn. It discusses setting up a strong foundation by optimizing one's profile, using LinkedIn's publishing platform to share content, exporting LinkedIn contacts, and requesting recommendations. Specific tips include writing an impactful headline and summary, adding keywords, customizing one's URL, regularly engaging with one's network through comments and messages, and posting valuable content several times a week.
This document discusses strategies for using social media and online marketing. It outlines three phases of social media usage: trial, transition, and strategy. It then provides guidance on using blogs, search engine optimization, search engine marketing, and social media platforms like LinkedIn, Facebook, and Twitter to find and engage customers online. Specific tips include developing editorial calendars, integrating different online and offline activities, and using hashtags and keywords. The document also provides examples of how to use digital tools to promote events and build an online presence and relationships over time.
Digital marketing involves promoting brands online, especially through search engines and social media. It allows users to access information anytime from anywhere. There are several techniques in digital marketing including SEO, SEM, SMO, SMM, email marketing and campaign marketing. SEO involves optimizing a website to rank higher in search engine results through techniques like keyword research, content optimization, link building and blogging. Social media optimization refers to increasing visibility on social media platforms like Facebook, Twitter, LinkedIn and Instagram to drive traffic to a website.
The document discusses why LinkedIn is a useful professional networking platform and provides tips for using LinkedIn effectively. It notes that LinkedIn allows users to create profiles, share content, and find jobs and business leads. Statistics show LinkedIn has over 500 million members globally and is heavily used by B2B marketers. The document provides recommendations for creating engaging company pages and posts, such as including various types of content like videos, images, and links.
This document provides tips and best practices for using LinkedIn to maximize your career. It recommends completing your LinkedIn profile with a professional photo, headline, experience, education, and recommendations. It also suggests joining industry groups, uploading multimedia content, and interacting regularly by posting, responding, and answering questions. The document notes that LinkedIn allows you to make connections, find jobs, stay up to date on industry news, and showcase your expertise to potential employers and recruiters.
Business Development / Personal Branding using LinkedInDana Vanden Heuvel
This document provides an overview and summary of a presentation on using LinkedIn for business development and branding. The presentation covered:
- Introducing the presenter and their background in social media marketing.
- Expectations for what attendees hoped to learn about using social networking and LinkedIn for business purposes.
- Key concepts around social networking, building relationships, and developing word-of-mouth marketing through social platforms.
- Strategies for using LinkedIn to connect with clients, find contact information on companies, and tips for creating an ideal LinkedIn profile to optimize business development and networking opportunities.
- Encouragement for attendees to start networking on LinkedIn and engaging with others in the platform.
Getting the Best Results In Search Through CopywritingVivastream
Optimized copywriting involves strategically using words to promote a product, business, or idea in a way that persuades people to take a desired action. It is important for search engine optimization because search engines prioritize relevant, valuable content, and copywriting is how content is created. Optimized copywriting follows guidelines such as using keywords, writing catchy headlines, linking to other relevant pages, and including a clear call to action. It is also important to optimize content for sharing on social media platforms by including relevant hashtags and tagging people.
How to use all the major video platforms on social media, including Youtube, Facebook video, Snapchat and Twitter video. Are you paying attention to the market shifts, to the differences in platforms? This deck will help you see all the differences between them.
The single most important strategy in content marketing today is video. Whether it's video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
This document provides tips for optimizing one's LinkedIn profile and using LinkedIn to build professional connections and find work. It discusses setting up a complete LinkedIn profile by filling out sections like work history, education, interests and recommendations. It also recommends connecting with others on LinkedIn, joining relevant groups, following companies of interest, and using status updates to let one's network know they are looking for opportunities. The document stresses the importance of a fully formed LinkedIn profile and engaged network before actively seeking work through the platform.
The document provides an agenda and guidance for using LinkedIn effectively. It discusses the benefits of LinkedIn for maintaining relationships, research, and strengthening personal and company brands. It offers tips for an engaging profile, such as a headline, summary, and professional photo. The document also reviews growing your network through connections, introductions, and groups. It describes searching and sharing content on LinkedIn.
This presentation reviews what main points to focus on in search today, why social matters, how to manage it and tips to get it right, and reviews what to expect in the future. As new technologies change behaviors and expectations, it's critical to know "what's next", and we examine that here.
The document provides guidance on using LinkedIn for job seeking. It discusses how LinkedIn can help build and maintain a professional network, connect with contacts at target companies, and establish expertise. The document outlines strategies for developing a strong LinkedIn profile that promotes the skills, experiences, and brand needed to get the desired job or career. It also reviews features for searching for jobs, people, companies and groups in order to expand one's network on LinkedIn.
The key to harnessing the power of LinkedIn? Gain greater visibility. This presentation explore ways that you can optimize certain elements of your LinkedIn presence (both personal and company), so you will increase your visibility and sales funnel for more business.
Brought to you by Microsoft Ventures, this interactive session featured a review of what matters in search and social today, tactics you can implement immediately to help your business move in the right direction, tips and tricks for future plans and a list of useful tools. From SEO 101, to tools and Social media, we covered a lot!
The document provides tips for maximizing your LinkedIn presence and effectively using LinkedIn for business purposes. It explains that LinkedIn is a professional networking platform that can help users create and maintain business relationships, demonstrate expertise, and find targeted contacts. Some key recommendations include completing your profile with details about work history and education, having an impactful headline, regularly updating your status, joining relevant groups, asking for recommendations, and using LinkedIn answers to both ask and answer questions as a way to showcase knowledge. The overall document provides best practices for optimizing your LinkedIn profile and fully utilizing the professional networking functions.
SEO Search Engine Optimization Internet MarketingManny Sarmiento
DIY-SEO – Do It Yourself Web Site Optimization Strategies
During this session participants will learn how to optimize their sites on the web, how to use meta tags, keywords, description, title, <h1>, <h2>, content, alt-tags in the construction of web sites. Learn the basics of web site hosting, importance of marketing your URL and how to properly set up your web site. Learn the use of keyword research and image optimization, content. How to, or not, work with a web designer. Website versus blogs, and Social Media optimization, and other important SEO topics.
Web site hosting defined – Servers, text files, prices, hosting options
Examining What Google Really Wants
Domain names and URL
Examine your web site to determine if it’s optimized for search engines
Keyword Research
The things that must be on your web site for SEO results
o Meta Tags, Keywords, Description, Title, <h1>, <h2>, Content, Alt-Tags
Text Content vs. Flash or Images
Using Google Webmaster Tools
Working with web designers and developers
Options for self-designs and control of your web site
The value and importance of valuable content and keywords
The least HTML you must know
Dos and don’ts of SEO optimization
Web sites versus blogs
The importance of quality backlinks
Sitemaps and Privacy Policy
Other Important Topics for Proper SEO
Leverage LinkedIn to Increase Your VisibilityAlisa Alvich
This document provides tips and strategies for optimizing a LinkedIn profile and increasing visibility on LinkedIn. It discusses setting up a strong foundation by optimizing one's profile, using LinkedIn's publishing platform to share content, exporting LinkedIn contacts, and requesting recommendations. Specific tips include writing an impactful headline and summary, adding keywords, customizing one's URL, regularly engaging with one's network through comments and messages, and posting valuable content several times a week.
This document discusses strategies for using social media and online marketing. It outlines three phases of social media usage: trial, transition, and strategy. It then provides guidance on using blogs, search engine optimization, search engine marketing, and social media platforms like LinkedIn, Facebook, and Twitter to find and engage customers online. Specific tips include developing editorial calendars, integrating different online and offline activities, and using hashtags and keywords. The document also provides examples of how to use digital tools to promote events and build an online presence and relationships over time.
Digital marketing involves promoting brands online, especially through search engines and social media. It allows users to access information anytime from anywhere. There are several techniques in digital marketing including SEO, SEM, SMO, SMM, email marketing and campaign marketing. SEO involves optimizing a website to rank higher in search engine results through techniques like keyword research, content optimization, link building and blogging. Social media optimization refers to increasing visibility on social media platforms like Facebook, Twitter, LinkedIn and Instagram to drive traffic to a website.
The document discusses why LinkedIn is a useful professional networking platform and provides tips for using LinkedIn effectively. It notes that LinkedIn allows users to create profiles, share content, and find jobs and business leads. Statistics show LinkedIn has over 500 million members globally and is heavily used by B2B marketers. The document provides recommendations for creating engaging company pages and posts, such as including various types of content like videos, images, and links.
This document provides tips and best practices for using LinkedIn to maximize your career. It recommends completing your LinkedIn profile with a professional photo, headline, experience, education, and recommendations. It also suggests joining industry groups, uploading multimedia content, and interacting regularly by posting, responding, and answering questions. The document notes that LinkedIn allows you to make connections, find jobs, stay up to date on industry news, and showcase your expertise to potential employers and recruiters.
Business Development / Personal Branding using LinkedInDana Vanden Heuvel
This document provides an overview and summary of a presentation on using LinkedIn for business development and branding. The presentation covered:
- Introducing the presenter and their background in social media marketing.
- Expectations for what attendees hoped to learn about using social networking and LinkedIn for business purposes.
- Key concepts around social networking, building relationships, and developing word-of-mouth marketing through social platforms.
- Strategies for using LinkedIn to connect with clients, find contact information on companies, and tips for creating an ideal LinkedIn profile to optimize business development and networking opportunities.
- Encouragement for attendees to start networking on LinkedIn and engaging with others in the platform.
Getting the Best Results In Search Through CopywritingVivastream
Optimized copywriting involves strategically using words to promote a product, business, or idea in a way that persuades people to take a desired action. It is important for search engine optimization because search engines prioritize relevant, valuable content, and copywriting is how content is created. Optimized copywriting follows guidelines such as using keywords, writing catchy headlines, linking to other relevant pages, and including a clear call to action. It is also important to optimize content for sharing on social media platforms by including relevant hashtags and tagging people.
How to use all the major video platforms on social media, including Youtube, Facebook video, Snapchat and Twitter video. Are you paying attention to the market shifts, to the differences in platforms? This deck will help you see all the differences between them.
The single most important strategy in content marketing today is video. Whether it's video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
This document provides tips to avoid common mistakes in PowerPoint presentation design. It identifies the top 5 mistakes as including putting too much information on slides, not using enough visuals, using poor quality or unreadable visuals, having messy slides with poor spacing and alignment, and not properly preparing and practicing the presentation. The document encourages presenters to use fewer words per slide, high quality images and charts, consistent formatting, and to spend significant time crafting an engaging narrative and rehearsing their presentation. It emphasizes that an attractive design is not as important as being an effective storyteller.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
This document provides tips for getting more engagement from content published on SlideShare. It recommends beginning with a clear content marketing strategy that identifies target audiences. Content should be optimized for SlideShare by using compelling visuals, headlines, and calls to action. Analytics and search engine optimization techniques can help increase views and shares. SlideShare features like lead generation and access settings help maximize results.
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
SlideShare is a global platform for sharing presentations, infographics, videos and documents. It has over 18 million pieces of professional content uploaded by experts like Eric Schmidt and Guy Kawasaki. The document provides tips for setting up an account on SlideShare, uploading content, optimizing it for searchability, and sharing it on social media to build an audience and reputation as a subject matter expert.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
MavenClickZ is a digital advertising agency that provides social media solutions to help companies like Cuesent. They discuss key benefits of social media like reaching target audiences and building relationships. The document outlines social media platforms like Facebook, Twitter, LinkedIn and strategies for each including posting regularly and engaging with followers. MavenClickZ proposes a month-long social media campaign for Cuesent including activities on multiple platforms and reporting metrics like followers and website stats. They provide costs and examples of work with other clients.
Social Media for Inventors Society of South Florida (ISSF)Digital Compass
The document provides guidance on social media best practices for businesses. It discusses listening to social media conversations, optimizing business profiles on various platforms, building an audience through engagement and cross-promotion, and using tools to schedule, publish and analyze social media content. Key recommendations include regularly posting quality content, engaging with other pages and users, and using photos to increase engagement. Metrics like page likes, shares and comments are identified as important indicators of success.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
This document discusses how social media can help businesses make more money. It notes that larger percentages of older generations are using social media now and that both large and small businesses are finding success on platforms like Facebook, Twitter, LinkedIn and through blogging. It provides tips for using each platform to engage customers and drive traffic back to a company's website. Key actions recommended include setting up social media profiles, engaging with others, providing valuable content and establishing an online presence to build relationships and trust over time.
This document provides information about the author, who is a business marketing student at the University of Nevada, Reno graduating in May 2012 with an interest in event planning. It then discusses internet marketing and its benefits for small businesses in building relationships, communicating with customers, and understanding customer needs. Finally, it outlines strategies for effective online marketing including the importance of search engines, content, social media, calls to action, and tracking progress.
Content is Currency - Online Marketing Summit 2013Jon Wuebben
The document outlines an agenda for a content launch presentation covering various types of content marketing. It will cover analyzing current content, creating content for websites, social media and mobile. Specific types of content to be discussed include articles, blog posts, case studies, eBooks, newsletters, videos, white papers and more. Best practices for each content type and distribution channels will also be covered.
This document provides an overview of how to effectively use LinkedIn for business purposes. It discusses setting up personal and company profiles, using groups to connect with others, sending InMail messages to contacts, and ways to increase visibility. Key metrics on LinkedIn and social media user statistics are presented. Guidelines are offered for personal branding, engaging on groups, using InMail messages strategically, and developing a content strategy to help generate leads and business opportunities through LinkedIn.
The document discusses how businesses were found before the internet (print, radio, TV, billboards, direct mail, word of mouth) and how they can now be found online through websites, blogs, social media, search engine optimization (SEO), and pay-per-click advertising (PPC). It emphasizes the importance of keyword research, on-page SEO like optimizing titles, URLs and content with targeted keywords, and off-page SEO like building high-quality backlinks. It also discusses attracting links through blogging, social sharing, and outreach, as well as maintaining user trust through a good user experience.
This document provides strategies for law firms to leverage social media and marketing to build their professional brand. It recommends establishing a clear brand identity through a mission statement, logo, and consistent messaging. It also suggests using platforms like LinkedIn, Facebook, Twitter, YouTube and blogs to distribute content and engage clients. Regular posting of articles, white papers and press releases can help with search engine optimization and public relations. Networking, speaking opportunities and directory listings are additional ways to promote the firm. Proper management of online presence and ethical guidelines are also discussed.
This document discusses how social media can help grow a business. It defines social media and lists popular channels like blogs, Facebook, Twitter, LinkedIn and YouTube. It provides details on setting up and using profiles and pages on each channel to engage customers, build relationships and promote the business. The document stresses the importance of creating a social media marketing plan with goals and measuring results to understand return on investment.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
3 Ways To Grow Your Business Using LinkedInbeckyweiand
This document provides tips for using LinkedIn to grow a business. It discusses using a company profile to share company news and updates, post jobs, and provide details on products and services. It recommends engaging with groups related to your industry by posting questions, articles, jobs, and answering other members' questions. The document also suggests using LinkedIn Answers to build credibility by demonstrating your expertise when answering questions and directing readers to your profile. The overall message is that actively engaging on LinkedIn through a company profile, groups, and Answers can help businesses connect with clients, hire quality candidates, and establish themselves as industry experts.
The document discusses developing powerful content for websites and mobile. It covers analyzing current content, performing keyword research, and creating different types of content like articles, blog posts, case studies, eBooks, newsletters, videos, and more. The presentation emphasizes creating engaging, valuable content that attracts audiences and drives business results through content marketing.
Webmarketing123 webinar: 4 Advanced Tactics for Your SEO Strategy 062911Webmarketing123
The document outlines strategies for using social media to improve SEO success. It discusses four tactics: 1) generating quality leads by integrating SEO and social media, 2) building relevant inbound links through blogs and communities, 3) improving SEO strategy and ROI by optimizing websites and social media, and 4) spreading knowledge socially to boost SEO through effective calls-to-action. The overall message is that SEO and social media marketing should be integrated to draw high-quality traffic and leads to a website.
Webmarketing123 webinar: 4 Advanced Tactics for Your SEO Strategy 062911Webmarketing123
In Webmarketing123′s upcoming webinar, 4 Advanced Tactics for Your SEO Strategy, you’ll learn how to generate sales leads with social media, build followers through communities for your target demographic, improve SEO and ROI through social media interactions, and promote your brand through social recognition and trust.
4 Advanced Tactics for Your SEO StrategyDemandWave
The document discusses 4 tactics for integrating SEO and social media marketing. It provides an agenda with the following topics: 1) Generate quality leads by integrating SEO and social media through engaging content. 2) Build relevant inbound links by creating a specialized community. 3) Improve SEO strategy and raise ROI by optimizing websites with social media. 4) Spread knowledge socially to boost SEO by powering calls-to-action with incentives in social media. The document provides details and best practices for each tactic.
Similar to Social Media Marketing & SEO Basics (20)
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
2. Introduction
• Face Forward Media is a full-service Internet
marketing firm, specializing in Search Engine
Marketing & Optimization, Web Development,
and Sales & Conversion Consulting.
3. Social Media Overview
• Why is social media important?
– Connect with and engage target audience
– Build company credibility & personality
– Company updates, news, reviews,
experiences
– Maximize online presence
4. Presentation Overview
• Today, we will cover:
– Twitter
• How to utilize Twitter with best practices
– LinkedIn
• How to use LinkedIn to build a network
– Blogging
• Why blogs are effective for SEO
– Facebook
• How to promote activity and client connections
– Google+
• Search Engine meets Social Media
5. Twitter Overview
• Twitter is a micro-blogging site that allows users to broadcast
content in the form of “Tweets”.
• Originally designed for text-messaging platforms, “Tweets” are
public messages consisting of 140 characters or less.
• Collectively, your “Tweets” form a timeline, which other Twitter
users can “Follow” to stay up to date with your content.
• Twitter allows businesses to quickly and easily share valuable
information in a real-time setting.
• Businesses should also utilize Twitter to build an online
personality through sharing engaging content that initiates
conversation.
6. Twitter
• The significance of Twitter…
– 9th most popular website in the world
– 106 million active users
– 200 million Tweets per day
– 460,000 new Twitter accounts created everyday
– 25% of users follow a brand
• 67% of brand followers will purchase that specific brand
– Dell reported $3M+ in revenue in 2007 due to Twitter
7. Twitter
• How to use Twitter
– How to set up an account
• Visit www.twitter.com
• Under “New to Twitter?” enter name, email, and password
• Confirm your email address
• Complete your profile by adding your bio, location, and picture
under “Settings”
• Be sure to add www.ecolink.com to your profile!
• Begin posting tweets!
8. Twitter
• Tweet Features
– #hash tags
• #’s are inserted into Tweets before relevant keywords to
emphasize them for Twitter Search
For example, “The Best Industrial #Degreasers And #Solvents."
– @mentions and @replies
• Place an @ before any username on Twitter to target other
users
For example, “@EcolinkInc – Industrial #Degreasers and #Solvents"
– ReTweets
• Use the RT button located below Tweets to quickly share
another user’s Tweet with your followers
9. Twitter
• Best Practices
– Share relevant up-to-date information about your business.
– Initiate conversation by using your Tweets to ask questions, or
directing comments to other users.
– Reference your website’s content and blog posts in your
Tweets, and provide links to relevant pages.
– Relate current events to your business. This is an excellent
way to generate discussion.
– Use the “Search” function to find other users and tweets similar
to your business, and engage with them to build a network.
– Develop “Tweet Variety”: don’t only post links or @ replies, and
do not post too many similar types of tweets consecutively.
– Use your voice and be unique. Don’t duplicate content!
10. LinkedIn Overview
• LinkedIn is a Social Media site designed for professionals.
• For individuals, LinkedIn serves as an online resume displaying
professional experience and other related career information, as
well as a hub for managing and expanding your professional
network.
• For companies, LinkedIn is a valuable resource for the following:
– Establishing credibility by information contained in online profile
– Displaying the company’s employees and network
– Allowing others to follow your company’s developments and offerings
– Resourcing experts in your field, and developing a professional network
– Utilizing the internal Job Posting feature for hiring professionals in your
industry
11. LinkedIn
• Significance
– Statistics
• Largest professional network on the Internet
• 120 million members in over 200 countries
– Roughly 56% of users are outside of USA
• 2 billion searches on LinkedIn in 2010
• Most represented industries are hi-tech, finance, and manufacturing
• Able to view users visiting your company profile, who is following your page, the
industry, careers, promotions, etc.
12. LinkedIn
• Basic LinkedIn Features
– Manage your contacts and connections
– Create or join Groups
– Search for, or post Jobs
– Follow company pages
– Share news with your contacts
13. LinkedIn
• How to use LinkedIn
– Set up an account
– Basic vs. Premium
– Adding Contacts
– Joining Groups
– Company Pages
14. LinkedIn
With a Basic Account…
•Build & maintain a large professional network
•Find & reconnect with colleagues and classmates
•Request/provide recommendations
•Create professional presence on web
•Search for/view Profiles of other users
•Receive unlimited InMails
•View 100 results per search
•Get weekly alerts/updates on up to 3 searches
16. LinkedIn
Add Contacts and Make Connections
•Use your Email list to find connections on LinkedIn
•Browse colleagues’ networks to find more connections
•Maintain connections with your classmates
•“People You May Know” suggests users based on your
existing network and credentials.
17. LinkedIn
Join Groups
•Use the groups directory
– Enter Specific Keywords; i.e. degreasers, Solvents,
industrial chemicals
– Browse categories: Alumni, Corporate, Conference,
Networking, Nonprofit, Professional, Other
– Use “Groups You May Like” to consider suggestions
•Create a Group
– For networking with contacts who have similar interests
– Post company updates, promotions, job listings, articles, etc.
18. LinkedIn
Company Pages
•Provide information on products and
services, job opportunities, and
company culture
•Can be followed by any LinkedIn
member, similar to “Fans” on Facebook
•Company Pages are searchable by
Location, Job Opportunities, Industry,
Company Size, Number of Followers,
Fortune, etc.
19. LinkedIn
News
•LinkedIn Today
– Integrated with Twitter and StumbleUpon
– Latest updates, news, information, headlines from multiple
industries
– Sources include CNN, New York Times, Bloomberg, NPR,
Wall Street Journal, Mashable, Entrepreneur, BBC,
AllThingsD.com, Business Week, CNBC, Forbes, and many
more
•Save and share articles with contacts, group members,
and company followers
20. LinkedIn
Applications
•Enrich company or personal profile
•Share and collaborate within your network:
– Events
• Find conferences, local meet-ups, seminars your contacts are attending
– Blog Link
• Connect a company or personal blog to a LinkedIn profile
– Tweets
• Twitter account integration with LinkedIn
22. SEO Overview
• Search Engine Optimization is important
to…
– Ensure visibility of your website, products, and
services.
– Drive targeted traffic to informative content
– Convert browsers into buyers
Blogs play an integral role in Search
Optimization
23. Blogging and SEO
• Significance
– Blogging is an excellent way to add
engaging content to your site, regularly.
– Search engines tend to favor sites that are
periodically updated with valuable content.
– Blog posts can “inter-link” related content
throughout your site, guiding the reader as
well as the search engines
24. Blogging and SEO
• Statistics
– Statistics
• Websites with blogs attract 55% more visitors
• …have 97% more inbound links, which search
engines use to determine your site’s importance
• …and have 434% more indexed pages, which
means more web “real estate”, leading to better chances
of being “found” in the search engines
25. Blogging and SEO
• Basic Blog Optimization
– Ideally, a single post should be 400-600
words.
– Write concisely, and focus on a single
topic. Posts can cover multiple topics when necessary.
– Develop a regular posting schedule.
26. Blogging and SEO
• How to optimize your blogs
– Create Keyword-rich Content
– Identify and incorporate key words and phrases that will
help people find your post in search engines.
– Use Keywords, and related keywords in your post titles,
URLs, tags, category, and content
• Focus on themes or niche topics, covering a wide range
of information across many posts.
• DO: Use links in your blog to direct the reader to related
information contained throughout your site
• DO NOT: Over-use linking. Ideally, each post should
contain 2-3 links: one directed to your home page, and
another to a page within your site.
27. Blogging and SEO
• Best Practices Checklist
– Post regularly
– Approximately 400-600 words
– Specific, relevant, targeted topics; one topic per
post
– Compelling content; engage readers
– Use keywords, key phrases
– Avoid duplicating content
– Clean formatting: use relevant images & concise
language
28. Facebook Overview
• Founded February 4, 2004 by Mark Zuckerberg
• Free social networking with friends, family, and
coworkers
• Personalized news feeds, profile pages,
applications
• Share photos, events, videos, groups, pages,
messages
• 800+ million active users
29. Facebook Overview
Significance of Facebook
•Enormous global reach – 70% of the Facebook user base
resides outside the USA
•Most visited social networking site on the Internet
•72% of the U.S. web audience is on Facebook
•48% of young Americans get their daily news through
Facebook
•200 million people access Facebook via mobile device
everyday, and are twice as active as non-mobile users
•Facebook generates 770 billion page views per month
30. Facebook
Facebook Business Pages
• Create a page for a company, local business, brand, or
product
• Reach out to customers in a more personal way to build
relationships and create opportunities
• Post company or product updates, share company
information, promote special deals or events
32. Facebook
Start the Conversation
• Know your business; create a unique voice, bring your
brand story to life in a compelling, authentic, and personal
way
• Know your customers; who are they? How will they
connect with your company? What content is important and
engaging?
• Know your goals; define the relationship you want with
your customers, prioritize your goals to help develop a
strategy
33. Facebook
Best Practices for Posting
• Find the right rhythm for posting; know when and
how often your customers what to hear from you
• Set aside 5-10 minutes each day to monitor your
page and post updates
• Be conversational, personal, and authentic.
• Share videos, photos, links, and other information
about your business, your community, and your
customers
34. Facebook
Start the Conversation
• Share news and exclusive content
• Encourage fan participation with clear calls-to-action
• Reward fans with special discounts and promotions
• Handle negative feedback honestly and openly
• Develop a conversational calendar; post content when
engagement is highest
• Start building connections using email lists, personal
contacts, and coworkers
• Leverage your existing marketing strategy by adding the
Facebook logo
35. Facebook
Expand Your Fan Base
• Encourage visitors to like your Page
• Partner with other brands or local organizations
• Expand the reach of your posts
• Use social plug-ins on your website
• Encourage physical check-ins at your business
• Promote with ads and Sponsored Stories
Analyze and Optimize using the free Facebook
Insights tool
36. Google+ Overview
“Real-life sharing, rethought for the web.”
• Makes connecting on the web more like connecting in
the real world
• Create specific “Circles” of contacts with whom you will
share certain information
• Play games, video or group chat, create “Hangouts” with
circles
• “+1” and share articles, photos, videos, and information
• Customize your profile and company page
37. Google+ Overview
Significance of Google+
• 90+ million users
• One of the fastest growing social network sites
• Posts, shared information will be archived in search
index for years to come
• Increase your chances for being found on Google
SERPs
38. Google+
Features
• +1 button
• Profiles & Pages
• Circles & Streams
• Games, Chat, and Hangout
• Photos & Videos
• Search
• Account Settings and Privacy
• G+ for Mobile
39. Google+
Features
• +1 button
– Publicly recommend pages across the web
– Share with certain Circles
– Improve Google Search experience
– Similar to “Like” or “Share” on Facebook
• Profiles & Pages
– Represent yourself and your company on Google
products across the web
– Photos, videos, Bio, contact information, links to other
sites
40. Google+
Features
• Circles & Streams
– Organize everyone according to real-life social
connections
• i.e., Family, Friends, Coworkers, Clients, Colleagues, etc.
– You will have the option to share specific information
with certain circles
– Define which Circles will appear in your Stream to
customize your feed
• Similar to Facebook’s “News Feed”
– Limit visibility of certain posts
41. Google+
Features
• Games, Chat, and Hangout
– Start conversations and interact with friends surfing
the web
– Use live video chat
– Coordinate plans, work on projects, set meetings
• Photos & Videos
– Upload photos and videos to your profile, tag people
in your circles
– Appear in Posts on your stream and on streams of
people in your circles
42. Google+
Features
• Search
– Results in Google+ search are delivered from:
• Google+ posts - including both public posts and posts
shared with you
• People – results from people’s suggestions
• Sparks – Trending content found elsewhere on the Web
• Account Settings and Privacy
– Adjust notification settings, visibility limitations, and sharing
options
• G+ for Mobile
– Available on Droid, iPhones, and Blackberry
– Share locations, instantly upload photos, get updates, check into
a place
43. Conclusion
- Use Social Media and Blogging to compliment each other.
- Create unique content on each platform, and inter-link.
- Do not duplicate content.
- Always link social media profiles back to your company
website.
- Use keywords related to your business that people would use
to find your products and services.
- Post Blogs regularly, maintaining a schedule is beneficial for
SEO.
Editor's Notes
Use your existing email lists, direct mail and personal contacts to promote your Page and begin building your fan base. Ask your contacts to like your Facebook Page to stay connected to your business for updates. Leverage your existing marketing Add a Facebook logo with a call to action on your in-store signs, newsletters, emails, fliers, menus and business cards. Install social plug-ins which are buttons you can place on your website to encourage interactions and Page likes
Encourage visitors to like your Page by working with a developer to create a special landing page tab. Partner with other brands or local organizations to create co-promotions and encourage viral sharing with incentives. When you mention a person or organization you are connected to in a post on Facebook, type the @ symbol, begin typing the name, and then choose them from the dropdown menu. Your post will automatically post to their Wall. Install a Like box on your homepage and a link on your newsletters and emails to drive people to your Facebook Page. When people check-in at your business, the post will appear in their friends’ News Feeds and provide additional exposure for your business. Facebook Ads are the best way to build awareness of your Page and drive new fans. Sponsored Stories harness the power of recommendations, and they’re a great way to spread your content further. Stories are served to friends of those who have liked your Page or your content. Facebook offers tools to help you analyze what’s happening on your Facebook Page so you can monitor key metrics, get insights about who visits your Page and what they do on it, and develop a plan to get more fans and increase interactions. Download the Facebook Insights Guide for an in-depth look at how to use the free tools available to you on Facebook.