Hands off – it’s ours! Taking back the reins
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Slides for talk on "Hands off – it’s ours! Taking back the reins" by Keith McDonald, University of Greenwich on 13 July 2018 at the IWMW 2018 event.. See http://iwmw.org/iwmw2018/talks/hands-off-its-ours-taking-back-the-reins/
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Hands off – it’s ours! Taking back the reins
- 1. Hands off - it’s ours! Taking back the reins #IWMW2018 | #P9 Dr Keith McDonald | @WritingPrivacy
- 2. Introduction Master, there are a few provisos...
- 3. Introduction
- 4. The project
- 5. The result
- 6. “The sphere of influence” EVERYBODY ELSE Marketeers
- 7. Hands off - Step 1 Qualitative Audit
- 8. What stays? What goes? 400 pages ● 10% scrapped. ● 5% moved. ● 20% compressed. Result: 60
- 9. Hands off - Step 2 Rewriting for Purpose
- 10. Stop the informational bias! “Examination diet” “Notional study hours” “Contribution-towards- the-cost-of-study loans...”
- 11. Before
- 12. After
- 13. Before
- 14. After
- 15. Before (There is no hope…)
- 16. After
- 17. Hands off - Step 3 Culture shocks & Buy-in
- 18. One man...
- 19. And his (small) army...
- 20. Use content governance to encourage better behaviours. ● Get students going where they should be going. ● Get staff going where they should be going. ● Leaving document culture behind.
- 21. Confidence usually beats a culture shock.
- 22. Hands off - Step 4 Managing content
- 23. Too many cooks = ● Apathy ● Continuity ● Inconsistency ● Inefficiency ● Inaccuracy
- 24. Not all content ‘owners’ have the same awareness and expertise.
- 25. Hands off - Step 5 Holding ground
- 27. Passive-aggressive feedback: “I don’t know who’s responsible for this...” “This doesn’t work for me...”
- 28. There’s no point having a new website if you intend to make it like the old one.
- 29. “Hands off, you say?!?” (Optimism is for fools…)
- 31. You CAN be victim of your own success.
- 33. Some battles you cannot expect to win. (Thus, it’s important to win the others!)
- 34. Summary ● Know your content. ● Anticipate culture shocks. ● Press for training. ● Establish a steering group. ● Push for winnable battles.
- 35. Thank you! Go, take back your reins! #IWMW2018 | #P9 Dr Keith McDonald | @WritingPrivacy