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Connecting Your Content: How to Save Time and Improve Content Quality through Structured Content and Taxonomy

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Connecting Your Content: How to Save Time and Improve Content Quality through Structured Content and Taxonomy

  1. 1. CONNECTING YOUR CONTENT: How to save time and improve quality through structured content and taxonomy @pamelaagar #P6
  2. 2. “Structured content is content that is planned, developed and connected outside an interface so that it’s ready for any interface” - Carrie Hane and MikeAtherton ‘Designing Connected Content’
  3. 3. DEFINEYOUR DOMAIN
  4. 4.  Subject matter expert interviews  Audience research  User journey mapping  Card sorts  Data needs  List of terms DOMAIN OBJECTS
  5. 5. Research Group Researcher Group type Research topic EventNews Blog post Research theme Funder Type of researcher Publication Vacancy BACKTOTHE CRICK…
  6. 6. Research Group Researcher Group type Research topic EventNews Blog post Research theme Funder Type of researcher Publication Vacancy Part of Has type Has type Publishes Has collection of Is featured in Part of Part of Part of
  7. 7. Research Group Researcher Group type Research topic EventNews Blog post Research theme Funder Type of researcher Publication Vacancy Part of Has type Has type Publishes Has collection of Is featured in Part of Part of Part of
  8. 8. Research Group Researcher Group type Research topic EventNews Blog post Research theme Funder Type of researcher Publication Vacancy Part of Has type Has type Publishes Has collection of Is featured in Part of Part of Part of
  9. 9. BREAK IT DOWN TO SET IT FREE
  10. 10. RESEARCH GROUP • Name • Summary • Photo • Type • Topic • Theme • Funder • Group Leader • Group Members • Group Admin • Publications • Research description • Projects RESEARCHER • Name • Title • Email address • Phone number • Research Group • Photo • Type • Qualifications • Biography • Publications • Social media EVENT • Title • Summary • Photo • Date • Time • Venue • Type • Topic • Theme • Speaker • Host • Contact • Series • Description • Booking method NEWS ARTICLE • Title • Summary • Photo • Date • Author • Type • Topic • Theme • Featured person • Featured group • Article CREATE CHUNKS, NOT BLOBS
  11. 11. RESEARCH GROUP • Name • Summary • Photo • Type • Topic • Theme • Funder • Group Leader • Group Members • Group Admin • Publications • Research description • Projects RESEARCHER • Name • Title • Email address • Phone number • Research Group • Photo • Type • Qualifications • Biography • Publications • Social media EVENT • Title • Summary • Photo • Date • Time • Venue • Type • Topic • Theme • Speaker • Host • Contact • Series • Description • Booking method NEWS ARTICLE • Title • Summary • Photo • Date • Author • Type • Topic • Theme • Featured person • Featured group • Article
  12. 12. RESEARCH GROUP • Name • Summary • Photo • Type • Topic • Theme • Funder • Group Leader • Group Members • Group Admin • Publications • Research description • Projects PERSON • Name • Title • Email address • Phone number • Research Group • Photo • Type • Qualifications • Biography • Publications • Social media EVENT • Title • Summary • Photo • Date • Time • Venue • Type • Topic • Theme • Speaker • Host • Contact • Series • Description • Booking method NEWS ARTICLE • Title • Summary • Photo • Date • Author • Type • Topic • Theme • Featured person • Featured group • Article
  13. 13. Element Description Format Max length Required Group name Formal name of Group. Appears at top of Group and in search results and listings Plain text Y Group sub-title Descriptive name of Group. Appears at top of Group and in search results and listings Plain text Y Group summary Short overview of research focus Plain text Group banner image Editorial image introducing group Image n/a N Group banner image caption Explanation of image, including science, person and lab behind it.Will appear with banner image. Plain text N Teaser image Small version of Group banner image for teasers and search results n/a N Group type Pulls from list of different group types Menu – single select n/a Y Research topic Topical area of research – pulls from list of themes Menu – multi select n/a Y Research theme Strategic research themes – pulls from list of themes Menu – multi select n/a Y Group Leader Group Leader name – pulls from researcher menu Menu – single select n/a Y RESEARCH GROUP
  14. 14. CATEGORISATION AS A CONNECTOR GROUPTYPE • Crick Lab • Seconded Lab • Sabbatical Lab • Satellite Lab • Technology platform NEWSTYPE • News • Feature • Profile • Perspective • Audio • Video RESEARCHTHEME • Growth and Development • Health and Ageing • Human Biology • Cancer • Immune System • Infectious Disease • Neuroscience RESEARCHTOPIC • Biochemistry and Proteomics • Cell Biology • Cell Cycle and Chromosomes • Chemical Biology • Computational and Systems Biology • Development Biology • Ecology • Gene Expression • Genetics and Genomics • etc EVENTTYPE • Public event • Training • Seminar • Conference • Symposia RESEARCH GROUP
  15. 15. COMBINE IT FOR WHATEVERYOU NEED
  16. 16. RESEARCH GROUP
  17. 17. RESEARCH GROUP
  18. 18. RESEARCH GROUP
  19. 19. RESEARCH GROUP
  20. 20. RESEARCH GROUP
  21. 21. PERSON
  22. 22. NEWS
  23. 23. NEWS
  24. 24. NEWS
  25. 25. REUSABLE MODULE
  26. 26. REUSABLE MODULE
  27. 27. WE CAN GO FURTHER…
  28. 28. “It is your mission to get your content out, on whichever platform, in whichever format your audience wants to consume it. Your users get to decide how, when, and where they want to read your content. It is your challenge and your responsibility to deliver a good experience to them.” - Karen McGrane, Content Strategy for Mobile
  29. 29.  Change it once, it changes everywhere  Reduce risk of duplicate content  Scales quickly  Enables connections – surface buried treasure  Enables personalisation  Make the most of the content you have  Point resources to most important things  No more massive [and expensive] redesigns
  30. 30. Six eight-studded bricks fit together in 915,103,765 different combinations
  31. 31. THANKYOU Pamela Agar @pamelaagar hello@pamelaagar.com

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