Open Day presentation

1. • BA (Hons) International Retail Marketing
• BA (Hons) International Retail Management
Hasan Gilani
Course Leader and Senior Lecturer
Chris Dutton
Principal Lecturer and Asst. Head of
School Marketing
University of Brighton
School of Sport & Service
Management

3. 4th Best
• 4th Best University to Study Marketing out of
80
• Selected others
• Bournemouth University 25th
• Sheffield Hallam University 40th
• Manchester Metropolitan 66th
• Nottingham Trent University 72nd

5. A Significant Industry
• Retail is the UK’s 4th biggest graduate recruiter.
• 290,315 Retail outlets
• 12% of the UK’s total workforce. The UK retail
industry employed over 3.3 million people in 2017
(predicted) *
• £358bn* retail sales 2016
• Internet Sales* = 12%
• Store Management, Merchandising, Customer
service, Logistics, Location, Analytics, Marketing,
HRM
• Our courses are about developing young managers
for this sector.
*Source: www.RetailEconomics.co.uk

6. Different Ways Of Thinking
Teaching and Learning Philosophy
Creativity
Critical
Analysis
Generation of
Knowledge
Problem
Solving
Innovation

7. Year 1 (Level 4)
Retail Management Shared Retail Marketing
Economics & Finance Retail Operations
Management
Retail Industry
Marketing, Branding and
Consumer Psychology
Retail Buying and Supply
Chain Management
Organisations,
Management and People
Marketing
Communications,
Advertising and PR
Course Structure

10. Year 2 (Level 5)
Retail
Management
Shared Retail Marketing
Managing Service
Excellence
Merchandising,
Design and Retail
Consumption
E Tailing and Multi
Channel Retail
Retail Professional
Practice
Managerial
accounting
Research Methods
Preparation for
placement
Marketing Planning
Course Structure

11. Year 3: Level 6
Options
• Fashion Retailing
• Retail Consultancy
• Customer Relationship Marketing
• Public Relations
• Wine Marketing
• International Management
• Change Management
• Leadership
• Entrepreneurship and Small Business Management
• Retail Project Management
Retail Management Shared Retail Marketing
Business Strategy International Retail
and Global Brand
Management
Dissertation / Final
year placement project
Competitive Marketing
Strategy
Course Structure

12. How will I learn?
Delivery of teaching Assessment Feedback
Lectures Presentations Written (typed)
Seminars Essays Audio (podcast)
Workshops Reports Tutorials
Key note speakers Demonstrations Formative (ongoing)
Peer learning Exams Group feedback
Practical ‘live’ clients Creating a DVD /
website
All new students
receive feedback
within the first 6
weeks of starting the
course
Tutorials

13. Support
• University induction/student week
• University Student Handbook
• studentcentral Managed/Virtual Learning Environment
• Extensive library facilities and media facilities at
Queenwood
• Computer pool rooms
• Welfare and Accommodation
• Health/Nurse service
• Personal tutor for advice and guidance
• Student Support Tutors
• Scholarship – Amy McRae Johnson
• Sport and Recreation Centre
• Student Union Office
• Careers Service

14. Online Learning Environment:
Student Central

15. Library online

17. Assessment & Activity
Examples
• Retail Operations Management - geographic analysis
• Marketing, Branding and Consumer Psychology-Retail
Brand analysis
• Marketing Communication and Advertising –
Marketing campaign presented to clients.
• Retail Project Management- Management consultancy
proposal
• Customer Relationship Management - Business article
• Retail Consultancy - Consultants to SME clients
• International Retail and Global Experiential marketing
exhibition and management report

18. Creating a Marketing Communication Pitch

21. Intellectually stimulating
learning experience:
• ‘Exploring the impact of employer brand on
employee retention’
• ‘Impacts of Visual Merchandising on consumer
buying behaviour’
• ‘Does sex really sell? An analysis of sexualised
marketing strategies’
• ‘Impact of retail corporate brand identity on
employee brand citizenship behaviours’
• ‘Retail therapy: What are the female orientated
buying behaviours associated with it and how can
they benefit the retail sector?’
• ‘Childrens' influence on parental buying behaviour
in a retail grocery store’.
• ‘Consumer attitude towards animal tested
products and organic products’.

22. Strategic Marketing Management –
Chocolate Chess (Battle Field Marketing
Strategies)

24. E-tailing and retail technology talk

25. Field Trip to Bicester Village

26. Field Trips
Level 6 – Paris Field Trip

28. Clothes Show Live Birmingham

29. Trend spotting field Trip to London

31. Trend spotting field Trip to London

35. Retail Trends Exhibition January 2016

36. Retail Trends Exhibition January 2016

37. Retail Trends Exhibition January 2016

38. Retail Trends Exhibition January 2016

39. Experiential Retail Seminar – LCF
& University of Brighton, Joint
Event

40. Field Trips
Level 6 – Paris Field Trip

41. Westfield Olympic Park Field Trip

42. London college of fashion pictures
London Fashion Trip

45. Additional Activities
• Field trips:
• Paris, Westfield Stratford City, Bluewater,
Clothes Show Live Birmingham. Spitalfields, Box
Park, Trend Spotting in West End London,
• Seminars: Joint student seminars LCF, LCCA
• Guest / Key-note Speakers:
• Gatwick Airport
• Harrods
• Saatchi & Saatchi
• Majestic Wines
• GMYB (Guerrilla Marketing Agency)
• Student Experience:
• Retail Student of the Year
• Bright Young Things
• Active Student

46. Employability – Placement
• Aldi placement:
• Head office
• Started in stores
• Management development training
• Special projects  related to development and area of interest
• Stock control – sell-by-date project
• Store designs/ layout – consumer psychology project
• Placement projects:
• Team Motivational techniques (non-monetary)
• Store design – Consumer psychology of layout space and colour
Sarah Bathgate

47. Placements
• Majestic Wines
• Disneyland Florida
• Harrods
• MIH Jeans
• Sainsbury’s
• DKNY
• Marks and Spencer
• Saatchi and Saatchi
• Super Group
• Urban Outfitters

48. Employability
• Engrained within the course design
• Bright Young Things
• Placements
• Careers service
• C.V. development
• Interview training
• Careers advice
• Careers events
• National Careers Week
• National Retail Graduate Fair
• Careers support – Retail employability
consultant

50. BHS employability talk

51. L'Oréal

52. Retail graduate shares her experience
with students
Becci Hudson

53. Employability
Filip Jikinsky

54. Employability - Destinations

55. A Few Facts and Stats
• 2015/16
• 91% student retention
• 64% average pass mark
• 15 different nationalities
• 94% employment
• 2015/2016 highlights:
• 25% 1st, 50% 2:1, 17% 2:2
• Highest average 81% (including 90% for dissertation)
• Normally enrol around 25 - 30 per year

56. National Student Survey 2016
BA (Hons) Retail Management
• Staff are good at explaining things 100%
• Staff are enthusiastic about what they teach
90%
• Academic support 100%
• Advice on my studies 100%
• Course organisation 90%
• Overall satisfaction 100%

57. NSS Feedback
• 2010 92%
• 2011 92%
• 2012 95%
• 2013 75%
• 2014 90% Retail Management
• 2015 100% Retail Marketing
• 2016 100% Retail Marketing

58. National Student Survey - Free
Comments
• Tutors are friendly and helpful which makes lectures more
enjoyable and any issues with work or course content
much easier to fix. Modules such as advertising, branding
and PR have been the most enjoyable for me.
• The staff have been very supportive and the library is very
informative.
• The tutors are really supportive and the staff are just
lovely, they are really good at what they do.
• Excellent tutors really enthusiastic about their job which
gets the students to be enthusiastic.
• The amount of time we are able to have one-to-one
contact with the tutors is amazing. It's nice to know
they're there for support if we need them.

59. Holly – Level 6 Retail Marketer & Entrepreneur

60. Student Achievement

61. Student Achievement

63. Key Strengths
• Our track record for innovating within the course, in response to
changes in the retail environment
• Our professional focus and strength, and the range of our
professional partnerships
• The careers support and distinctive personal development
opportunities we offer to our students
• Our investment in learning facilities that enable students to
prepare effectively for all aspects of their future lives and careers
• Our five coastal campuses in Brighton, Eastbourne and Hastings

64. Lisa Mathews @ Ted Baker

65. Thanks For Listening
Any Questions?
Hasan Gilani
Room 115
Greynore Building
University of Brighton
Eastbourne Campus
Darley Road
Tel: 01273 641231
Email: H.Gilani@brighton.ac.uk
http://www.facebook.com/groups/285217638160740/