Slides for talk on "Look Who's Talking Now" given by Alison Wildish at IWMW 2008

1. Look who’s talking now
Alison Wildish
Head of Web Services, University of Bath
#iwmw2008
Leaving the comfort and (relative) freedom of the modern University to take on the
traditional… did I have it easy before?!

2. Head of Web Services
2000-2007
‘New’ University
Vocational
Forward thinking
Centralised
Inc. web team
Strong commitment
to marketing
Emphasis on brand +
visual identity
…

5. BUZZ

6. She’s got it
easy
But we’re a
serious Uni
I wish we
could do
some of that
Management
wouldn’t allow
it
Ok for some
No resources
Cool
Interesting
Tried that
Different
for us

7. Head of Web Services
2008
Traditional University
Research-led
Conservative
De-centralised
Exc. web team
Devolved marketing
Emphasis on quality :
research output
…

8. How different

9. The Edge Hill website…

10. The Bath website…

12. Multiple sites by multiple areas
No over-arching editorial control
No (central) control over navigation
Opt in approach to visual identity
+
=
Duplication
Incorrect content
Lack of identity
Poor end-user experience

13. How can you
manage if you
don’t manage?

14. Edge Hill Bath
Centralised
Editorial control
Strong branding
Strong visual identity
Little e-Administration
Common view to the web
De-centralised
Lack of editorial control
No branding
Inconsistent visual identity
Lots of e-Administration
No common view to the web

15. WARNING

17. http://www.flickr.com/photos/89544908@N00/362255640/sizes/o/

18. Why?
Why?
Why? Why?

21. http://www.flickr.com/photos/pfurlong/279083615/

22. Step 1: Communicate

24. Step 2: Go to the top

25. http://www.flickr.com/photos/winkydo/1318110600/sizes/l/

26. http://www.flickr.com/photos/winkydo/1318107256/sizes/l/

27. Step 3: Communication

28. Step 4: Manage

29. Re-shaping team…
 Refined approaches to support
 Emphasis on development and marketing/comms
 Web Designer
 Working with externals to develop ‘online
identity’

30. http://www.flickr.com/photos/victornuno/389409283/sizes/l/

31. NB: Blatanty copied from the matt week idea by Carsonified - http://www.carsonified.com/matt

35. Nothing has
changed

36. Marketing
Communications

37. Recruitment
Maximising
research

38. http://www.flickr.com/photos/cafemama/708639264/sizes/l/

39. http://www.flickr.com/photos/cafemama/

40. Did I have it
easy before?

41. Catholic?!
http://www.flickr.com/photos/trevino/311007609/sizes/l/

43. http://www.flickr.com/photos/sambou/2611998145/

44. Thanks for listening
a.wildish@bath.ac.uk