The document discusses various digital marketing strategies including social networks, business networks, viral video marketing, email marketing, blogging, and Twitter. It provides information on why these strategies are effective for marketing, how to get started with each channel, and tips for implementation. Key metrics are presented showing the high return on investment that can be achieved through email marketing. The overall message is that these online marketing tactics provide opportunities for businesses to reach large audiences at a relatively low cost.

1. Guerrilla e-marketing Join the r-evolution

7. £ Bn 20.4 29.8 46.6 64.3 88 121 Source IMRG

9. PC Laptop Netbook iPad iPhone Smart Phone WiFi 3G 4G

11. Is your site ready? The right name The right site

13. Choosing a name – The Good www.diy.com www.bbc.co.uk www.cadbury.co.uk www.wispa.co.uk www.formula1.com www.tesco.co.uk

14. Choosing a name – The Bad www.phones4u.co.uk www.toys2wish4.com www.4learning.com www.any-domain-with-too-many-hyphens.co.uk

15. Choosing a name – The Ugly www.speedofart.com

16. Choosing a name – The Ugly www.whorepresents.com

17. Choosing a name – The Ugly www.penisland.net

18. Is your site ready? Do the pages open quickly? Is it easy to navigate? Loaded with compelling and relevant content?

19. Does it Grab the Attention? A – I – D – A – Grab their ATTENTION Generate an INTEREST Build the DESIRE Promote the ACTION

20. Marketing – what we know In 1873, John Wanamaker, father of the department store said 50% of marketing works We don’t know which 50% …… .however, this is the traditional view in a pre-internet world!

21. Marketing – what we know Everything on the internet can be measured You just have to know how If it can’t be measured – it’s probably not worth doing

22. The route to your website Search Email Networking Viral SMS Blogging Video Paid Search

24. Social Networks Business Networks

26. Facebook – The Big Daddy

28. Online Networks – How www.facebook.com

29. Social Networks – Build your profile

33. Business Networks

35. Business Networks – 6 Degrees of Separation

36. Business Networks

37. Business Networks

41. Viral Marketing – How & Why 20 400 20 x 20 400 x 20 8000 8000 x 20 160,000 160,000 x 20 3.2m

42. Viral Marketing

48. Video Marketing

49. Video Marketing

50. Social Networks – YouTube case study www.beadsbylili.com North Wilts based (Chippenham) Launched November 2005 Selling beads for jewellery on line Working from home Features self produced video tutorials Videos posted to YouTube Was a “featured video” on global YouTube home page Video views jumped from 24,499 to 232,389 in 24 hours Website visitors jumped from 200 / day to 3,000 per day for 3 days

52. Your Video Video Marketing

55. Email Marketing

57. Why Email Marketing? It’s Not Expensive

59. Why Email Marketing? It’s Effective

60. Why Email Marketing? Sector Sent Delivery Open Rate CTR Response B2C Acquisition 100% 91% 29% 27% 6% B2C Retention 100% 91% 32% 28% 12% B2B Acquisition 100% 88% 32% 25% 4% B2B Retention 100% 90% 37% 30% 13% Source – DMA Email Marketing Benchmarks Survey

61. Why Email Marketing? $1 Invested $45.00 generated Source – DMA Email Marketing Benchmarks Survey $15.05 for other routes

65. Email Marketing – Measure by Measure

71. Blogging – When When you have something to sell When you have something new to offer When something changes When you have some news When you have something to say

72. It’s really easy to set up and run a blog 1/ Sign up 2/ Choose a look 3/ Get typing

73. Blogging – Where www.blogger.com www.wordpress.com www.typepad.com www.movabletype.com

75. TWITTER

76. Twitter in Plain English www.youtube.com/watch?v=ddO9idmax0o

77. Twitter – This year’s Media “Big Thing”?

78. Twitter – Who International companies Cisco IBM Dell Informational Services Nasa Marketing Donut Startup Donut Respected News Services BBC CNN Daily Telegraph Bath Chronicle Celebrities Demi Moore Oprah Stephen Fry Jonathan Ross Britney Spears Small Businesses William Grant – FoxGrant Warren Cass – Business Scene Lindsay Smith – Team Pixie Fiona Davies – Flame Interiors Anthony Lloyd – Fallowfields Hotel Neil Ryder – If Only Bryony Thomas – Clear Thought Consulting Politicians Don Foster Jacob Rees-Mogg Kerry McCarthy Duncan Hames 105m Businesses and Individuals

80. Twitter – How Go to www.twitter.com

81. Twitter – How Write a short profile

82. Twitter – How Find People to Follow

83. Anything Twitter – What to Tweet

84. Twitter – Updating 140 Characters only Applications SMS Web Email iPhone SmartPhone

85. Twitter – In Business

87. What the hell is social media – in 2 minutes http://www.youtube.com/watch?v=QLd9q88ohUs

88. Andy Poulton Business Link - 0845 600 99 66 www.businesslinksw.co.uk M: 07966 547146 E: andy.poulton@businesslinksw.co.uk Thank You