This document discusses online marketing strategies like SEO, SEM, and PPC. It provides definitions and explanations of these terms, and gives examples of how to optimize a website for search engines by creating relevant content and internal linking structures. The document also lists some online resources for learning more about SEO best practices and gives tips for business owners to start implementing strategies like blogging.

1. MaximilianoINC.comMaximiliano Lopez

2. IntroductionWho is Maximiliano Lopez?Internet Introduction & EvolutionSEO SEM PPC ExplainedOnline Marketing OBAMA StyleWhat an Optimised Site Looks LikeDifferent Styles of Websites = Different SEMSEM & SEO Strategies BLACK HAT – ITS YOUR SITEWhat you can do TODAY!Useful Links & EducationConclusion & QuestionsMaximilianoINC.com Maximiliano Lopez

5. Australia Internet Usage Statistics:15,300,000 Internet users as of Dec.2007 74.3% of the population According to ITU.United States of America Internet Usage Statistics:220,141,969 Internet users as of June.2008 72.5% of the populationAccording to Nielsen/NetRatings. Total Internet Users User Growth 2000-2008 1,581,571,589 338.1%

6. Beginning of Internet http://www.migueltodaro.com/book/internet_timeline.html

7. Marketing = Online & Offline Marketing of your Entity.Website, TV Commercials, Blogs, Business Cards, Emails, Magazines, Social Networks, Advertising, Banners, Presentations, etc. Purpose to create awareness of your business value proposition.SEM = Search Engine MarketingThe big picture of you online presence includes Social Networks, Blogs, Video, Link Building. Purpose to create a funnel affect of qualified traffic to your website/business. While increasing the centre focused website optimization. SEO = Search Engine OptimizationOptimization of the actual site website. Keywords, Relevant Content, Image Optimization, Links, Landing pages, Pre-Determined Direction, Site Map. Purpose to get a high level of qualified traffic from search engines and other relevant SEM strategies to take a predetermined action.PPC = Pay Per ClickWhen you pay to advertise on Google and pay for each click through ideally to take a predetermined action. A professional PPC campaign would have a landing page. The landing page would have a focus and quantitative cost analysis associated per successful result.

8. SEO/SEM TerminologyKeywords – Word(s) Phrase(s) a person types into a search boxSitemap – A web page that lists pages of the websiteLanding Page – A page a visitor arrives when clicking through a siteLong Tail – Niche longer keyword focus for search enginesLink Popularity – Incoming link from high quality websitesTop Fold – A term traditionally used to describe top part of newspaperURL – Domain NameSpider – Automated search of websites that follow one link to another gathering data used rank content, index, keywords, phrases etcBlog - Short for Web log, a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily.V-Blog – As above via video..

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10. OBAMA EVERYWHEREFacebook MySpace YouTubeFlickr Digg Twitter Eventful Linkedin Eons Iphone Blog SecondLife XboX Email YouBama BarackTVMiGenteAsianAveGleeBlack PlanetFaith BaseeBay

13. To have a significant result in SEO/SEMYou must have a foundation built for SEO/SEMMaximilianoINC.com Maximiliano Lopez

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17. Section Page = 3 FoldsSub Sections >>>= 19 MaximilianoINC.com Maximiliano Lopez

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19. Product Pages = 11 FoldsTiger Direct buys Bricks & Mortar CompUSA Jan 2008MaximilianoINC.com Maximiliano Lopez

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24. Difference Between an Optimized Based Website andA Website where Optimization is an after thought. MaximilianoINC.com Maximiliano Lopez

25. www.restorationhardware.com 2006 $122,366,00 In Sales

27. Steps to create a Website with an SEO Foundation Know your customer

28. Know your business is it a B2B, B2C or B2G

29. Build a Team SEO, Developer, Marketing Proper Planning Prevents Piss Poor Performance

30. Design website for usability and with a purpose.Sell Product, Build Leads, Pulling SalesMaximilianoINC.com Maximiliano Lopez

31. Research Industry you are in and competition US, UK & Australia

32. Create a Keyword List

33. See what the best website in the world are doing

34. Create an Appropriate URL

35. Build website with landing pages, Section Pages, Sub-Section Pages.

36. Think of ways to create unique quality content.

37. Product Page must have a call to action.

38. Site Map (Google Friendly)MaximilianoINC.com Maximiliano Lopez

39. Google Search of the term Jewelry Box as individual words brings up 31,600,000 matches in (0.41 seconds) 5th September 2007

40. The top 20 ranked websites are as follows when A Google search of the words Jewelry Box are used.A list of the 100 has been provided in ExcelPlease note the parent company NovelBox.com is ranked number 79 on a Google search engine listing.Performed 5th September 2007

41. After reviewing some of the top 100 websites from the Google Search.The following websites were selected based on a 3 second first impression review.Everyjewelrybox.comJewelryboxes123.comJewelryboxes.comFortunoff.comJewelryboxesontheweb.comFantasyjewelrybox.com.com

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45. Black Hat SEOTheir are no short cuts to get a great page ranking the fundamentals are a SEO based website with high quality unique content and associated SEM strategies.Everything else you will get banned fromSearch Engines

47. Google tells you what you need to do to SEO your site what and how creative you get within those barriers is dependent on you and your team. Think Obama.SEO/SEM is the responsibility of MarketingGoogle – ‘Google Webmaster SEO’http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291 MaximilianoINC.com Maximiliano Lopez

48. What can you do today.A blog is the most powerful SEO tool and Spider initiator. Every website must have a BLOG.www.blogger.comwww.wordpress.comStart writing about your business with focus on keywords use images keep it brief and interesting.MaximilianoINC.com Maximiliano Lopez

49. We all start somewhere yet as Australians we have the added advantage to have a look at what the competition is doing in the US and the UK.All industries and keywords in Australia a free game. As the likes of Harvey Norman founder Gerry Harvey’spronouncement that online retailing is a “dead end”. Yet days after making his statement, Harvey Norman ranked top of Google’s retail searches in 2008. Bad for him, Good for me  TigerDirect.com 6 July 2000 MaximilianoINC.com Maximiliano Lopez

51. Useful Links.www.seo-dictionary.comwww.seobook.comhttp://tools.seobook.com – Free 7 Day SEO coursewww.alexa.comwww.wordtracker.com Books – AMAZON SEARCH RELATED BOOKS4 Hour Work Week – Timothy FerrisThe Long Tail – Chris AndersonGet To The Top on Google – David Viney

52. Maximiliano Lopezemail – Max@MaximilanoINC.comMaximilianoINC.com