The presentation slides for the Search engine optimisation half-day seminar, run by Business Link in Gloucestershire and Bristol in October and November 2010.

1. Delivering traffic to your website

2. Introduction - Business Link – Services Business Link 0845 600 99 66 [email_address] www.businesslinksw.co.uk

9. The 2 most common questions I don’t think my website’s working for me, what can I do? How do I get more people to visit my website?

10. 1 Answer How is your website performing right now?

11. Everything on the internet can be measured You just have to know how If it can’t be measured – it’s probably not worth doing

13. www.google.com/analytics

14. www.google.com/webmaster

15. Low conversion % - then let’s look at your site

16. The Rudiments The right name

17. Choosing a name – The Good www.diy.com www.blogger.com www.itv.com www.wispa.co.uk www.formula1.com www.tesco.co.uk

19. Choosing a name – The Ugly www.speedofart.com

20. Choosing a name – The Ugly www.whorepresents.com

21. Choosing a name – The Ugly www.penisland.net

22. Is your site ready? Do the pages open quickly? Is it easy to navigate? Loaded with compelling and relevant content?

23. Does it Grab the Attention? A – I – D – A – Grab their ATTENTION Generate an INTEREST Build the DESIRE Promote the ACTION

24. Great conversion % - then let’s look building visitor numbers

25. Delivering traffic to your website

26. Why Optimise your Site?

27. Why Optimise your Site? Fewer than 50% of Google users go beyond page 1 Less than 10% go beyond Page 2

31. Not yet…. go and register with DMOZ first www.dmoz.org

33. 90% of searches conducted on top 4 search engines Google 72% Yahoo 12% Bing 10% Ask 4%

35. What’s the big secret? Probably the most important content on your web site

37. Google Keyword tool

38. Where do they go?

40. Where to place Keywords Page Content

45. Page Title Description Meta Tag Web Address Key phrase searched on

48. Link popularity The free SEO Extension for Google Chrome

49. Are you registered?

52. Probably the greatest marketing opportunity known!

53. PPC Results

55. Pay per Click – How it works 1 st ad on page Bid 30p per click Pay 1p

56. Pay per Click – How it works 1 st ad on page Bid 30p per click Pay 3p 2nd ad on page Bid 20p per click Pay 1p

57. Pay per Click – How it works 1 st ad on page Bid 30p per click Pay 3p 2 nd ad on page Bid 20p per click Pay 1p 3 rd ad on page Bid 50p per click Pay 5p

59. Pay per Click – How it works CTR 1.5% 1.5 x 30p = 45 Pay 3p CTR 3% 3 x bid 20p = 60 Pay 1p CTR 1% 1 x bid 50p = 50 Pay 5p The impact of Quality Score 1 st ad 2 nd ad

61. Pay per Click – Champion & Challenger 53% 1085 22,849 4.75% 47% 476 20,262 2.35%

62. What else is there?

64. Email Marketing

66. Why Email Marketing? It’s Not Expensive

67. Why Email Marketing?

68. Why Email Marketing? It’s Effective

72. Viral Marketing – How & Why 20 400 20 x 20 400 x 20 8000 400 x 20 160,000 160,000 x 20 3.2m

73. Britain’s Got Talent Susan Boyle Over 70m viewings in 1 week Link to YouTube clip of Susan Boyle http://www.youtube.com/watch?v=8OcQ9A-5noM

76. Blogging – Where www.blogger.com www.wordpress.com

77. Social Networks Business Networks

78. Facebook IS Shirley Crabtree

80. TWITTER

81. Twitter – Micro Blogging or Social Networking

84. Your Video Video Marketing

85. Link to What the heck is Social Media? http://www.youtube.com/watch?v=QLd9q88ohUs

86. Guerrilla E-Marketing Coming soon to a venue near you Guerrilla e-marketing Join the r-evolution

87. How to eat an elephant

91. Support and Advice Andy Poulton Business Link T: 01793 20 80 99 M: 07966 547146 E: [email_address]