HMRC Business Advice Open Day Swindon: Top tips to win more business

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Seminar presentation from HMRC Business Advice Open Day Swindon 29.03.11 'Top tips to win more business'. Seminar run by Andy Poulton of Business Link.

Business Technology

7
Probably the
greatest marketing opportunity
known!

14
• Great way to stay in touch with existing clients
• Reach out to new audiences and markets
• Better understanding of related markets
• Relative low cost of entry
• Possible high return
Get Networking

15
Average age distribution across social network sites
0-17 18-24 25-34 35-44 45-54 55-64 65+
15%
9%
18%
25%
19%
10%
3%
Data source: Google Ad Planner

16
Social Media is
the
No. 1
online activity
Get Networking

17
2/3rds of the
Global Internet
population visit
Social
Networks
Get Networking

18
10% of all
internet time is
spent on Social
Networks
Get Networking

20
1/ China
2/ India
3/ Facebook
4/ USA
Facebook
If Facebook was a country it would be

22
5bn minutes
spent on
Facebook
EVERY day
Facebook

23
1bn
• web links
• news stories
• blog posts
shared each week
Facebook

24
Facebook now
has a greater
share of the
internet than
Facebook

26
Linkedin – Networking for Professionals

27
100 million
registered professional
users in more than
200 countries
Linkedin – Networking for Professionals

28
More than 50%
located outside
of the USA
Linkedin – Networking for Professionals

29
More than 1m
companies have
a Linkedin
Company Page
Linkedin – Networking for Professionals

30
Adds 1m
new members
every 12 days
Linkedin – Networking for Professionals

31
More than 2bn
people searches
in 2010
Linkedin – Networking for Professionals

32
Viral Marketing’s free…..pst pass it on

33
• Get other people to do your marketing for you
• It’s free
• Give them something in return if possible
Viral Marketing’s free…..pst pass it on

34
Viral Marketing – How & Why
The Thresher ‘Virus’

35
• Discount Voucher intended for
Suppliers and their Friends
• Circulated via chat-rooms, blogs
and email 800,000 times
Viral Marketing’s free…..pst pass it on

36
• Created queues outside stores
• National TV news coverage
• National Radio coverage
• National Print news coverage
• Generated a rumoured £15m T/O
Viral Marketing’s free…..pst pass it on

38
Video Marketing
2nd
most searched
site on the
internet

39
Video Marketing
2bn
videos watched
every day

40
Video Marketing
24 hours
of new content
uploaded every
minute

41
Video Marketing
Average person
spends
15 minutes
on YouTube
every day

42
Video Marketing
70%
of YouTube
activity takes
place outside of
the USA

43
Video Marketing
YouTube clips
now
incorporated in
Google Search
results

47
• An easy way to update latest news
• An informal way of communicating
• Helps with the search engine position of your website
• Opens your business to a wider audience
• Helps keep your clients updated
Get Blogging

48
When you have something to sell
When you have something new to offer
When something changes
When you have some news
When you have something to say
Get Blogging

49
www.blogger.com
www.wordpress.com
Get Blogging

52
• Easy to use
• Easy way to keep in touch
• A way to reach potentially large market
• Short sharp communication tool
Get Tweeting

61
Right People, Right Results workshop
• Free 1½ day workshop on recruitment and progression
and performance management
• The workshop will enable you to:
– Identify and develop the right people to fulfil your business
objectives
– Use performance management to improve efficiency and
profitability in your organisation
– Benchmark your business and produce an action plan to realise
your company’s ambitions for growth through your people
• 1-1 follow-up meeting to help you to implement your
action plan

62
Andy Poulton
Business Link
M: 07966 547146
E: andy.poulton@businesslinksw.co.uk
W: www.businesslinksw.co.uk/eventspresentations
Thank You

Tact and sensitivity and the ability to ‘read the room’ is key for a modern marketer. Constant platform changes, content overload and competition vying for the same target audience impacts the way we conduct our marketing activities. Staying up-to-date on trends will allow us to fuel our strategy and stand out from the crowd. Join us to discuss what's next for social media and how keeping up will ease you into a less bumpy 2022.

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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.

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SynapseIndia

Enterprise Excellence is Inclusive Excellence.pdf

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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion. What is Enterprise Excellence? Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization. What might I learn? A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo. Who might benefit? Anyone and everyone leading folks from the shop floor to top floor. Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.

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seoforlegalpillers

It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.

What are the main advantages of using HR recruiter services.pdf

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falcon-invoice-discounting-a-premier-platform-for-investors-in-india

Premium MEAN Stack Development Solutions for Modern Businesses

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HMRC Business Advice Open Day Swindon: Top tips to win more business

1. 1 Top Tips to win More Business

2. 2 Web Marketing is a Marathon

3. 3 This is a Sprint

4. 4 Get Found www.google.com/places

5. 5 Get Found

6. 6 Get Found

7. 7 Probably the greatest marketing opportunity known!

8. 8 Get Found

9. 9 Get Emailing

10. 10 It’s Not Expensive Get Emailing

11. 11 It’s Effective Get Emailing

12. 12

13. 13 Get Networking

14. 14 • Great way to stay in touch with existing clients • Reach out to new audiences and markets • Better understanding of related markets • Relative low cost of entry • Possible high return Get Networking

15. 15 Average age distribution across social network sites 0-17 18-24 25-34 35-44 45-54 55-64 65+ 15% 9% 18% 25% 19% 10% 3% Data source: Google Ad Planner

16. 16 Social Media is the No. 1 online activity Get Networking

17. 17 2/3rds of the Global Internet population visit Social Networks Get Networking

18. 18 10% of all internet time is spent on Social Networks Get Networking

19. 19 Social Networks www.facebook.com

20. 20 1/ China 2/ India 3/ Facebook 4/ USA Facebook If Facebook was a country it would be

21. 21 Adds 1/2m users every day Facebook

22. 22 5bn minutes spent on Facebook EVERY day Facebook

23. 23 1bn • web links • news stories • blog posts shared each week Facebook

24. 24 Facebook now has a greater share of the internet than Facebook

25. 25 Business Networks

26. 26 Linkedin – Networking for Professionals

27. 27 100 million registered professional users in more than 200 countries Linkedin – Networking for Professionals

28. 28 More than 50% located outside of the USA Linkedin – Networking for Professionals

29. 29 More than 1m companies have a Linkedin Company Page Linkedin – Networking for Professionals

30. 30 Adds 1m new members every 12 days Linkedin – Networking for Professionals

31. 31 More than 2bn people searches in 2010 Linkedin – Networking for Professionals

32. 32 Viral Marketing’s free…..pst pass it on

33. 33 • Get other people to do your marketing for you • It’s free • Give them something in return if possible Viral Marketing’s free…..pst pass it on

34. 34 Viral Marketing – How & Why The Thresher ‘Virus’

35. 35 • Discount Voucher intended for Suppliers and their Friends • Circulated via chat-rooms, blogs and email 800,000 times Viral Marketing’s free…..pst pass it on

36. 36 • Created queues outside stores • National TV news coverage • National Radio coverage • National Print news coverage • Generated a rumoured £15m T/O Viral Marketing’s free…..pst pass it on

37. 37 Get Filming

38. 38 Video Marketing 2nd most searched site on the internet

39. 39 Video Marketing 2bn videos watched every day

40. 40 Video Marketing 24 hours of new content uploaded every minute

41. 41 Video Marketing Average person spends 15 minutes on YouTube every day

42. 42 Video Marketing 70% of YouTube activity takes place outside of the USA

43. 43 Video Marketing YouTube clips now incorporated in Google Search results

44. 44 Your Video Get Filming

45. 45 Your Video Get Filming

46. 46

47. 47 • An easy way to update latest news • An informal way of communicating • Helps with the search engine position of your website • Opens your business to a wider audience • Helps keep your clients updated Get Blogging

48. 48 When you have something to sell When you have something new to offer When something changes When you have some news When you have something to say Get Blogging

49. 49 www.blogger.com www.wordpress.com Get Blogging

50. 50 TWITTER

51. 51 Twitter

52. 52 • Easy to use • Easy way to keep in touch • A way to reach potentially large market • Short sharp communication tool Get Tweeting

53. 53 Apps

54. 54 What’s on the Horizon?

55. 55 Location Marketing

56. 56 Location Marketing

57. 57 Get Real – Augmented Reality

58. 58 Get Real – Augmented Reality

59. 59 Groupon

60. 60 Right People, Right Results workshop

61. 61 Right People, Right Results workshop • Free 1½ day workshop on recruitment and progression and performance management • The workshop will enable you to: – Identify and develop the right people to fulfil your business objectives – Use performance management to improve efficiency and profitability in your organisation – Benchmark your business and produce an action plan to realise your company’s ambitions for growth through your people • 1-1 follow-up meeting to help you to implement your action plan

62. 62 Andy Poulton Business Link M: 07966 547146 E: andy.poulton@businesslinksw.co.uk W: www.businesslinksw.co.uk/eventspresentations Thank You

HMRC Business Advice Open Day Swindon: Top tips to win more business

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