Reputation management is important for businesses and individuals. Protecting and promoting a positive image is a key part of marketing and public relations strategies. Public relations involves getting press coverage without direct advertising, while marketing aims to satisfy customer needs profitably through the right product, price, place and promotion. Common PR and marketing tools include advertising, market research, direct marketing, and exploiting opportunities like staff achievements or new products to attract positive media attention.

1. Reputation management Anita Syvret

2. Reputation matters

3. “ I want my life back,” Tony Hayward, former BP CEO

4. “ Estamos bien en el refugio, los 33.”

5. Creating an image

6. Protecting an image

7. Protecting an image “ Undermines the faith of ordinary people across the world in the effectiveness of giving to people in their hour of need,” Sir Bob Geldof

8. Exploiting an image

9. $2bn annual marketing budget £7m UK marketing budget Brand worth £41bn Shape of the bottle protected by patent Investing in an image

10. Marketing and PR: what’s the difference?

11. Public relations Press newspapers magazines radio TV internet Getting your name in the papers without having to pay for it. And keeping your name out of the papers when things go wrong.

12. Marketing “ The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Chartered Institute of Marketing “ The right product, in the right place, at the right time, at the right price.” Dennis Adcock

13. Marketing brand logo position in the market place USP target market competition supply chain customer base production pricing distribution people website literature profitability

14. Tools of a marketing strategy PR Advertising Market research Leaflets/brochures Trade shows and events Databases E-marketing and internet Direct marketing (eg, letters)

15. PR: giving journalists what they want A good story (and a good picture)

16. People: promotions, leavers, joiners

17. Staff achievements

18. Staff achievements

19. On his bike

20. Retirements

21. New uniforms – or bikes!

22. Refurbishment

23. New premises

24. New premises

25. New shop

26. New image

27. New image, and animal magic!

28. New image

29. New venture

30. New products

31. New contracts

32. Good business news

33. Anniversaries

34. Awards

35. Awards

36. Awards

37. Awards

38. Awards

39. Schools

40. Schools

41. Schools

42. Job swaps and stunts

43. PR stunts

44. PR and marketing stunts

45. PR and marketing stunts

46. Marketing campaigns: good http://video.google.com/videoplay?docid=1731400614466797113# http://www.youtube.com/watch?v=iYhCn0jf46U

47. Marketing campaigns: oops!

48. Fancy that

49. Fancy that