Basic Understanding about Digital Marketing, Why Digital Marketing as a Career, Basic Idea on SEO & SMM.

1. Basic Understanding
(+Activities/Examples/Tricks/Case Studies)
Digital Marketing Workshop
partner@edu4sure.com
+91-95.5511.5533
Edu4sure.com

2. Digital Marketing Professionals Requirement
The requirement for more skilled and efficient Digital Media professionals is rising at an exponential level.
Understand Tools, ROI , Media Focus
Campaign, Self Blog
Advanced Knowledge
Use of Social Media Platform Twitter,
FB, Linked in
Intermediate Knowledge
Networking Skills besides Basic
Knowledge
Entrepreneurial Knowledge
Elementary knowledge of DM.
Basic Knowledge10%
40%
40%
10%

3. See The Growth
Search
Yourself -
Jobs On
Google
 Today Every Company has Digital Marketing Department (Look at
their Social Media/Ad Campaigns)
 112% Increase in Demand of SEO Professionals
 Job listings with ‘SEO’ on Indeed.com by 1900% since 2006
All professions
need it
(Medical/CA
etc)
Expand Family
Business
Personal
Branding

4. Before We Begin….Let’s Know Each other!
 Tell about you
 Your understanding of Digital Marketing
 Name the best Digital Marketing Platform
 Family Business or Jobs or Entrepreneurship
 Learning by Practice – Projects (Time Commitment)

5. Basics of Digital Marketing
 Marketing your products and services using the internet and digital media as the medium
 Online Marketing & Social Media Marketing
Sales Vs Marketing

6. Digital Marketing Funnel
 Digital Marketing Mix – Awareness to Sale
 Discuss Activity (15 min)

7. Digital Media
 Digital Media – Digitalized Content transmitted over the internet
Audio TextVideo Graphics
 70% of Fortune 500 companies have active Twitter Account
 65% of Fortune 500 companies have active Facebook Account
 Different profiles of Content Creator

8. Internet Habits & Business

9. Digital Ads Growth In India

10. Digital Ads Growth In India

11. Why Digital Channel Strategy?
 To get direction by Entrepreneur/ Working professional
 To understand Online Market
 To get edge over existing Marketers
 And most Important…..
 To measure Online Value Proposition - ROI

12. Why Your Business Needs Digital Marketing?
 Competitor Advantage – You may lack behind!
 A wider NET – SEO / SEM - Get Customers Attention
 Performance Tracker
 Targeting the Right Customers
 Business Expansion

13. Digital Marketing Basics
 Website Designing
 SEO
 Social Media Management
 Social Media Advertising
 Pay-per-click Advertisement
 Email Marketing
 Content Marketing

14. Digital Marketing Basics Continues…
 Website Designing
 Invest in a Responsive website
 Optimize your website
 Speed - 3 to 4 sec else user leaves
 Secure - SSL
 Mobile Friendly (Let’s Check some websites)
 www.arngren.net

15. Digital Marketing Basics Continues…
 Easy-to-navigate
 Home page, Products/ Services, Team, Blog, FAQ, Testimonials,
Contact etc.
 Monitor and Update
 Website Design is not one time process
 Search Engine Optimization – What is Search Engine?
Process of improving the visibility of a website on organic (unpaid) search
engine result pages (SERPs)

16. Major Elements of Successful SEO

17. Social Media Marketing

18. Which Social Media Works Better?
 75% + Internet users use social media
 Users – 2.5 billion by 2018
 50% online purchase due to recommendations/ Ads
 43% customers found on Linked
 96% small business owners use, 92% find it useful
 80% people believe comments make a brand recognition
 90% people believe Quora is best platform for Personal Branding
 Discuss What, Why and How personal branding?

19. Content Marketing

20. “Discuss Examples/ Case Studies
of some projects for better
knowledge”
Project will be assigned to the
participants who want to learn.
Participant must dedicate few
hours per week.
+91-95.5511.5533Edu4sure.com
partner@edu4sure.com