This document provides an overview of eMarketing techniques for businesses. It discusses connecting with others on social media using hashtags and mentions. It also outlines the keynote speech covering the evolution of the web from Web 1.0 to 2.0, social media trends, and the benefits of eMarketing. Specific techniques discussed include website optimization, email marketing, search engine optimization, and social media optimization.

1. eMarketing Techniques for Businesses How to take advantage of the web to grow your organization

4. Caveat #1 – The 80/20 Principle

5. Caveat #2 – Water from a Firehose

6. Caveat #3 – Have Fun!

7. Caveat #4 – Marketing Foundations

8. Accountability

10. The New Web

12. The Machine is Us/ing Us

13. Who was the person of the year in 2006?

17. Creating a Marketing System

19. Capture Attention Immediately

20. Engage your users

21. Google Analytics – Tracking Success

22. Tracking Goals in Google Analytics

23. Use Google Website Optimizer

24. Website Best Practices 1.) Make it EASY to buy 2.) ENGAGE your users 3.) GET their email

27. Tips from the Tweetisphere

29. Organic VS Paid Search

30. SEO VS PPC

33. Use Website Grader

35. RSS – The common denominator

36. Getting Started with Social Media From Groundswell by Charlene Li and Josh Bernoff

37. The Technology & The tools

38. Using Blogs

39. Using Video

40. Using Twitter

41. Using LinkedIn and Facebook

42. Creating a Marketing System

43. Thank you! Brad Kleinman [email_address]